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Increase customer satisfaction and enjoyment through cutting-edge search, discovery and recommendations application that simplifies access to cable entertainment services TotalGuide Application for STBs provides an advanced user experience that enables subscribers to quickly see what’s on their favorite channels; search; and browse by program, celebrities, cast and credits across video service offerings – from linear and On Demand to DVR. Not unlike surfing the web, TotalGuide intuitively leads viewers down an engaging “six degrees” path of discovery. Alleviating the complexity of scrolling through hundreds of channels and thousands of On Demand titles, TotalGuide is efficient, cool and fun. TotalGuide enables consumers to easily find shows, discover new ones and access content from multiple sources. Consumers can take immediate action to Watch Now, Record or Bookmark programs for later viewing. The application introduces a new way for consumers to find and enjoy their cable operator’s On Demand content. Initially, TotalGuide will sit alongside i-Guide to smooth consumer adoption of the new user experience while maintaining the familiar guide features and user settings, such as purchase PINs and parental controls. TotalGuide works within the existing cable ecosystem, providing a scalable solution across different set-top boxes and network configurations. The upgrade and management of TotalGuide is simplified with our managed, cloud-based solutions. Benefits for you: • Innovatively present the depth and breadth of your video services • Facilitate discovery of, and access to, cable video services in a single, integrated user experience • Offer subscribers an enhanced user experience without replacing hardware or disrupting cable service • Run the application alongside i-Guide to ease consumer adoption • Have the flexibility to integrate future OTT services as they are introduced Benefits for your customers: • Easily find shows and discover new programs to watch, and access content from multiple sources • Enjoy the “six degrees” experience with detailed program information and links to celebrity biographies, photos, reviews and more • Quickly take action to Watch Now, Record or Bookmark for later viewing • Navigate a graphically rich user interface with recommendations alongside search results TotalGuide Application for STBs TotalGuide is an all new “search, discovery and recommendations” experience that can increase subscribers’ enjoyment of their cable video services. TotalGuide Application for STBs factsheet

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Page 1: TotalGuide Application

Increase customer satisfaction and enjoyment through cutting-edge search, discovery and recommendations application that simplifies access to cable entertainment services

TotalGuide™ Application for STBs provides an advanced user experience that enables subscribers to quickly see what’s on their favorite channels; search; and browse by program, celebrities, cast and credits across video service offerings – from linear and On Demand to DVR.

Not unlike surfing the web, TotalGuide intuitively leads viewers down an engaging “six degrees” path of discovery. Alleviating the complexity of scrolling through hundreds of channels and thousands of On Demand titles, TotalGuide is efficient, cool and fun.

TotalGuide enables consumers to easily find shows, discover new ones and access content from multiple sources. Consumers can take immediate action to Watch Now, Record or Bookmark programs for later viewing. The application introduces a new way for consumers to find and enjoy their cable operator’s On Demand content.

Initially, TotalGuide will sit alongside i-Guide to smooth consumer adoption of the new user experience while maintaining the familiar guide features and user settings, such as purchase PINs and parental controls.

TotalGuide works within the existing cable ecosystem, providing a scalable solution across different set-top boxes and network configurations. The upgrade and management of TotalGuide is simplified with our managed, cloud-based solutions.

Benefits for you:

• Innovativelypresentthedepthandbreadth of your video services

• Facilitatediscoveryof,andaccessto,cable video services in a single, integrated user experience

• Offersubscribersanenhanceduserexperience without replacing hardware or disrupting cable service

• Runtheapplicationalongsidei-Guidetoease consumer adoption

• HavetheflexibilitytointegratefutureOTTservices as they are introduced

Benefits for your customers:

• Easilyfindshowsanddiscovernewprograms to watch, and access content from multiple sources

• Enjoythe“sixdegrees”experiencewithdetailed program information and links to celebrity biographies, photos, reviews and more

• QuicklytakeactiontoWatch Now, Record or Bookmark for later viewing

• Navigateagraphicallyrichuserinterfacewith recommendations alongside search results

TotalGuide Application for STBsTotalGuide is an all new “search, discovery and recommendations” experience that can increase subscribers’ enjoyment of their cable video services.

TotalGuide Application for STBs

factsheet

Page 2: TotalGuide Application

Celebrity BiosTotalGuide offers consumers the “six degrees” experience, with links to celebrity biographies, reviews, photos, filmographies, and more.

Copyright © 2011 Rovi Corporation. All rights reserved. Rovi, the Rovi logo and i-Guide are trademarks of Rovi Corporation.

Increase customer satisfaction and enjoyment through cutting-edge search, discovery and recommendations application that simplifies access to cable entertainment services

Key Features

User Experience Simple, graphically rich navigation featuring widescreen 16:9 and standard 4:3 display; enhanced with expanded program, movie and celebrity data and imagery

Favorites

Quickaccesstoseewhat’sonnowandwhat’sonnextthrough favorite channels

Search

Unified search and access of linear TV, On Demand and future over-the-top content helps users quickly find content via predictive keyword technology; enhanced search results include imagery and multimedia, detailed entertainment information, and hyperlinks that enable the “six degrees” experience

Discovery

Continuous exploration based on viewer’s interest, a.k.a. the “six degrees” experience, is possible through dynamic links to related content via cast and crew, celebrity biographies and credits, similar programs, and more

resources.rovicorp.comRovi Corporation Headquarters2830 De La Cruz Boulevard Santa Clara, CA 95050 +1 408-562-8400

Rovi Corporation2233 N. Ontario StreetBurbank, CA 91504+1 818-295-6650

Rovi Corporation4 Radnor Corporate Center100 Matsonford RoadRadnor, PA 19087+1 610-293-8500

Technical Highlights

Rovi TotalGuide Solution is cloud-based, which simplifies installation and management and helps with scalability. This type of infrastructure also minimizes overhead by reducing the need to train dedicated personnel to manage the system. TotalGuide’s video content sources are integrated and enhanced with Rovi Data, our industry-leading entertainment database which brings detailed information and rich imagery to the guide. Compatible with a range of set-top boxes, TotalGuide optimizes the experience across different devices and network configurations.

Recommendations

ForYourecommendationsandcustomizableareastohighlight relevant programming help users find content of interest with editorial, similar, personalized and social recommendations

On Demand Portal

A new immersive way for cable operators to present their On Demand libraries, with “New Releases” and genre-based categories; On Demand titles are also available through unified search, recommendations, bookmarks, and discovery through the “six degrees” experience

DVR Quick Access

Quicklyviewandplayrecordedcontent;enhancedwithrich imagery

Watch, Record or Bookmark

Take immediate action with each program title to Watch Now, Record or Bookmark for later viewing

Queue

One-stop destination to access bookmarked programs to view or purchase; queue also includes active rentals

Advertising

Supported by the Rovi Advertising Network with multiple opportunities to drive awareness and consumption