1

Retail Brands & Stores:New Era

• There is a new world that is growing!

• People habits and behaviors are

changing!

• New needs are arising!

• Consumers and customers adopting

new ways of accepting or expressing!

• Cities and way of living are

transforming!

• We have to apply to this future that is

already present!

2

We. Can !3

Total Retail!

Total Retail is a collective

of passionate people for

Brands &

Stores.New,fresh,

different, unique ,

alternative and always Total approach!

Who we are

4

Markets to serve.

• Cyprus

• Greece

• Bulgaria

• Romania

• Albania

• FYROM

• Future Support to Croatia/Slovenia/Serbia.

5

Retail , art with

science!6

People are deeply connected with

brands and stores!Spending time &

money but mainly investing their loyalty

with some of them !

Numbers & Letters, equally important!

7

• Tesco have an impact full

communication as well with

bold results.We have to tell

& count!

Language for today!8

See how the Mobile Operators,

Orange, are using characters

and "words" in their ads !

Socializing , new media!9

Four square is in use from almost all

stores networks!Pizza Hut is using

this vehicle to connect with customers!

Take Technology

Advantage!10

E-commerce is now,

Amazon became the leader.

Think Differently! 11

Whole Foods,the Role of

Design in Building Brand

Value.

Consider the Envoirement!

12

• L’Occitane gives special

attention to interior design

and its brand values of

authenticity, simplicity, and

sensory pleasure come

through in its boutiques.

Unexpected business

ideas!13

Nordstrom continues to evolve and refine

its legendary service by opening in-store

wedding boutiques.

Leave your Mark!14

Zara created a revolution,

totally new Shopping

Culture!

Change behaviors!15

Costco, dedicated to the efficient

sourcing, shipping, displaying and

selling of quality goods.

Mix & Match!16

Dean & Deluca ,

destination for shoppers!

Transport the Generation!17

Mono-brand Stores in athletic

like Adidas were centers of

youth lifestyle!

Travel with all vehicles!

18

Guess, Its strategic use of retail,

wholesale, e-commerce and licensing

distribution frees it from depending on

the performance of any single channel,

and allows the brand to adapt quickly

to changes.

Different ways to the same direction.

• Boots has invested in testing

innovations on both its physical

and digital channels to analyze their effect.

19

Dream and imagine!

20

H&M are building on their

imagination!

Make it personal!

21

Starbucks has a team that

works & perform for

"personal" reasons!

Share with other your point of you!

22

Top Shop was always

supportive to designers!

Tailor made service!23

Macy's , personal take care!

Create the atmosphere!

24

Crate & Barrel are live

Galleries representing what

they are selling!

Use all senses!25

Abercrombie & Fitch visual style, extends

into social media where the brand has a

distinct presence and millions of followers

Observe new trends!

26

Urban Outfitters seeks to create an

emotional bond with the 18 to 30-year-

old shoppers who share its odd

sensibility and who enjoy a less usual

shopping experience — one that is

entertaining and artfully inspirational.

Birth , stay young!27

Banana Republic, debuted its new store format,

Revolution, featuring a wide, central boulevard

lined by "shops" that address various customer

wardrobe needs.

Market-ing is essential!28

GAP, has a solid online presence and is

testing promotions through Foursquare,

Groupon and Facebook.

Develop a winning team!

29

Vodafone has a very dynamic,

young and trendy workforce in

stores!

Discover the path!30

Bed Bath & Beyond , capitalizing on

consumers’ desire to shop for home goods in a

specialty environment

Exceed expectations!31

Imaginarium are "playgrounds",

connecting children to their deepest need

for games/education!

Tell your story!32

Apple stores are expressing

their way of thinking and

acting!A story!

The Experience matter!33

National Geographic Store is a totally

different experience comparing to all other

shopping activities.

Finally, always care

about the People.34

Great People created Great

Brands!This is the "gift"!

Services

• Franchise

• Business Development

• Store Operations

• Brand Building/Retail Marketing

• Concept creation

• HR & Retail Management Training

• Retail Design

35

Projects

• Starbucks

• Marks & Spencer

• Dominos Pizza

• YASU

• Zillions

• White Spoon

• Yogen Fruz

• Small Hotels

36

Why us?

• We have deep experience in different

companies , sectors and regions!

• Knowledge to develop in a sustainable

way!

• Our approach is tailor made for each

project!

• Expertise on retail , brands & stores!

• We are an organization with high caliber

professionals supporting outsourced

small or big companies!

• Added Value, utilizing high level resources with measurable results!

37

38

Nikolas GalanopoulosManaging Partner

nikolasgalanopoulos@totalretail.gr

www.totalretail.gr

+30 6942 010 635

Skype:galanopoulos.nikos

Twitter:NikGalanopoulos

nikolasgalanopoulos@totalretail.gr

Thank You!