They have used the negative space as the background for the text. This creates a contunity image.

PAG

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ITU

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MHEADER- It has the brush metal effect which is the same as on the cover. It stands out and is a play on words.

They have used the negative space as the background for the text. This creates a contunity image.

This is the sell, its job is to draw people in to read the actual article.

The picture is a film still, with no effects.

Section Header

Folio SlugDrop Cap- its a entry point for the reader.

Three column's and 2 gutters.

URL IN THE SLUG

PULL QUOTE- Its a interesting quote which is pulled out to sell the article.

Caption- give content and understanding to the image. Helping the reader. Functionality.

BOX OUT- Its a Q&A, we have a header, a strap, and the article with picture to follow. There is differences in font to help the reader understand the Q&A as it is written.

Another dropcap, to

break up the text and suggest a different topic.

Behind the scenes sneak peak, photo. Gives exclusivity

There are many entry points for a reader to get involved. Its all about functionality and sell.