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TOPUNIVERSITIES
2Media Pack 2017
Devices
Desktop57%
Mobile43%
STEM*
FAME**
Arts & Humanities
Life Sciences & Medicine
Social Sciences
Communication & Media Studies
Natural Sciences
International Relations
Art & Design
Law & Legal Studies
Top 10 Subject Guides
TopUniversities.comEveryday, TopUniversities.com attracts thousands of motivated students, all looking to achieve their full potential. Advertise with us and reach them quickly and effectively. With so many options, your specific requirements are guaranteed to be catered for.
Our global reach and a rapidly growing total social audience of over 1.5 million people means you know you’re in good hands.
TopUniversities.com Key Statistics (October 2016)
Reach:
53 million sessions in the last 12 months*
3 million average monthly visitors*
90% of visitors looking for a university course**
242 countries
TOPUNIVERSITIES
Netherlands
China
UAE
Iran
Germany
Indonesia
Top 20 Countries
1
1
US
2
2
India
3
3
UK
4
4
Canada
5
5
Australia
6
6
Malaysia
7
7
Pakistan
8
8
Singapore9
9
10
10
Hong Kong11
12 Kenya
13
Italy14
15
16 Brazil
17
18
France
19
20
Turkey
Social Media Network
206,000+ Facebook likes
Age
18 - 24 47.90%
25 - 34 28.99%
35 - 44 9.81%
45 - 54 7.54%
55 - 64 3.67%
65 + 2.08%
16,000+ Twitter followers
4,800+ Google + followers
6,000+ YouTube Subscriptions
1,200,000+ YouTube views
5,000+ Instagram followers
Gender
Female47.18%
Male52.82%
* (GA, 30/9/2015 - 1/10/2016) ** (User survey July 2016)
*Science, Technology, Engineering, Mathematics
** Finance, Accountancy,Mathematics, Economics
2,000+ Pinterest followers
3Media Pack 2017
We know our audience inside out. This makes tailoring packages to meet your specific goals simple. With our cross-platform digital campaigns, we ensure that you reach the students you want, when you want.
We offer:
Packages tailored to you
Targeted campaigns - segmentation options for any end-goal
Year round visibility and traffic referral
Branding - take advantage of spikes in traffic around trending university rankings releases
DIGITAL SOLUTIONS
TOPUNIVERSITIES
Media Landscape
Targeted DisplayAdvertising
BrandedContent
EmailMarketing Social Media
Website
University Profiles
4Media Pack 2017
"In my opinion, having an advanced profile with QS creates a great listening post on the web for any university.”
Mark den Uil
Marketing and Communications Erasmus University
Students on TopUniversities.com are looking for a university or grad school. We make it easy for them. Our profiles offer a comprehensive and digestible source of information about your institution.
Year round visibility and a high search engine rank guarantee your details will be seen.
Our packages include:
Advanced multimedia profiles:
• Average profile views increase by 100%
• Average click-through-rate 25%
• Full access to update your profile content via our CMS
• Full support and optimisation also offered by our team
• Separate undergraduate and postgraduate sections
• Listed course links to the corresponding page on your website
Emails and weblinks to receive inquiries from those interested in studying with you
Full detailed reporting so you can gauge the effectiveness of campaigns
INSTITUTION PROFILES
TOPUNIVERSITIES
5Media Pack 2017
Our display advertising options allow you to promote your university or school - your brand or a specific proposition - in a targeted way.
What’s more, our responsive campaigns are optimised for every device, meaning you can attract applicants wherever they are.
Benefits
Engagement - our CTRs are 250% higher than the industry average
Brand awareness - getting your message across, whatever it may be
Options
Targeting by:
• User location • Study program • Destination choice • Education level
Placements
• MPU (300x250px) • HPU (300x600px) • Leaderboard (728x90px) • High impact campaigns - exclusive roadblocks, which serve across all ad placements and block off all other advertisers on the page
TOPUNIVERSITIES
HIGH IMPACT DISPLAY ADVERTISING
6Media Pack 2017
Go native with engagement-inducing sponsored content. Construct your own articles, or commission our talented writers to write one for you. Either way, our team are happy to offer expertise and advice.
Your branded articles join our library of relevant, directed content, boosting engagement.
What are the benefits of sponsored content?
Articles are featured on the homepage, which receives millions of hits from prospective students every year
High engagement and click-through-rates for sponsored content
Articles can be promoted via our social media channels, which have a total following of over 10.5 million people
Articles can also be featured in our newsletters which are sent to over 320,000 subscribers
Adblockers will not hide them
Articles remain on the website permanently, generating traffic indefinitely
NATIVE ADVERTISING
TOPUNIVERSITIES
7Media Pack 2017
Email marketing is one of the most effective digital channels and QS’s extensive student database ensures that any campaign you run will be a success.
We can format and segment our data to suit your requirements, so don’t miss out on:
345,500 prospective students in the database (65% increase year-on-year)
An average unique open rate of around 28%
Multiple targeting options, including:
• Subject area
• Study level
• Country of residence
• Desired study destination
• Expected start date
EMAIL CAMPAIGNS
TOPUNIVERSITIES
“The email brought 86 registrants and thanks to the display campaign and the sponsored article we got another 145. This is a conversion rate of 16% on our website, which is great.”
Jan-Frederic Buss
Digital Marketing Manager Swedish Institute
8Media Pack 2017
Enhance your advertising presence with a banner or sponsored article in our popular newsletters.
Newsletter advertising will increase views and engagement, there’s no downside.
What are the benefits?
Approximately 320,000 recipients (6% increase year-on-year)
An average open rate of 21%
Undergraduate newsletter sent out monthly
Postgraduate newsletter sent out twice a month
Can be used in conjunction with social media promotions
NEWSLETTER
TOPUNIVERSITIES
9Media Pack 2017
“QS answered any questions we had promptly and thoroughly. The webtraffic reports we receive on the performance of our profile give us a better understanding of the general interest for our offerings in the outside world."
Trika Harms zum Spreckel
Marketing and Communications Erasmus University
You’re busy, we know that. That’s why we offer campaign management from start to finish, taking care of all the details for you. From tailored packages, to analysis, optimisation and reporting - our experts look after everything.
We’re happy to offer:
Dedicated client support
Result-driven digital campaign management
Mid-campaign analysis and optimisation
Detailed post-campaign reporting
Analytics, including effectiveness and ROI analysis
CLIENT SUPPORT AND ROI
“The main contribution of QS into the development of L.N.Gumilyov Eurasian National university is its promotion and ENU brand building in the global educational arena.”
Client ROI
Profiles 100%increase in page views
250%higher CTRs than the industry standard
targeted database,high conversion
high user engagement
Display
Content
TOPUNIVERSITIES
Anastassiya Karmelyuk
Director of International Cooperation Department L. N. Gumilyov Eurasian National University
