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Social Media
Interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It differs from traditional/industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.Source: Wikipedia
Blog
A truncation of the expression web log. It is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order. The most recent post appears first.Source: Wikipedia
Search Engine Optimization (SEO)
The process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.Source: Wikipedia
How Social Media Affects SEO
Words To Keep In Mind
“Don’t mistake activity with achievement”
John Wooden
“Just Because You Can Doesn’t Mean You Should”
Purpose
• Define why you want to do this
• Define what you want to accomplish• Personally• Professionally• As a Business
• Define a style…be consistent• Make a Brand
Examples Social Network Sites
• LinkedIn• Twitter• Facebook• Google+• Pinterest• WordPress• HubSpot• YouTube• Quora• FourSquare
Current Example Methods
• Website• Blog• Social Networking Sites• Tweet• Share• Email & Automation• Search Optimization (SEO)• Webinar
Other Valid Example Methods
• User Groups
• Fundraisers
• Board or Committee positions
• Sporting Events
Points of Interest to Review
• Number of fans/followers
• Frequency of posting
• What kind of content is published (blog posts, images, videos, data, jokes, polls)
• How much content is their own, versus how much is sourced
• Fan engagement
Blogging
• Publish an answer to a common question
• Post something you learned from a book, video, training or white paper
• Include images, it breaks up the content
Protecting PII
Personally Identifiable Information (PII)
•http://www.sophos.com/en-us/security-news-trends/security-trends/protecting-pii-education.aspx
•http://www.aicpa.org/InterestAreas/InformationTechnology/Resources/Privacy/PrivacyResources/DownloadableDocuments/sp800-122.pdf
Summary
• Social Media is a not destination it is a Journey. It requires upkeep in order to stay relevant. The brand is you, your message, etc. You need to be present to Win!
References
• 10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-strategies
• Collection of Social Media Presentations
• Social Media in the Workplace
• Crush Competitors on Social Media in 30 days or less