TOPIC 7GREEN HOTELS IN MALAYSIAPROSPECTS AND CHALLENGES

GROUP MEMBERS:- GAN PEK WEI (240167) NOOR WAJIHAH BINTI KHALID (239020) NUR ARISYA BINTI AZIZ (238300) NUR HAZLINA BINTI MOHD RAZALI

(239524) MOHD HAFIS BIN ABDUL MALIK

(240587) LI ZHITONG (231497) GAO JING HUI (700470)

OUTLINE

IDENTIFICATIONS OF BARRIERS

RECOMMENDATIONS

THE WAYS TO PRACTISE GREEN CONCEPT OF A

GREEN HOTEL

THE WAYS TO GAIN PROFIT FROM GREEN CONCEPT OF A

GREEN HOTEL

CHALLENGES

MULTIPLIER EFFECT

CASE STUDY

RECOMMENDATIONS TO REDUCE THE BARRIERS

WHY GO GREEN?

provide products and services conform to make full use of resources and protect the ecological

environment and the health

INTRODUCTION

GREEN HOTEL

CHARACTERISTIC

PRINCIPLE

MODE OF OPERATION

SAFE

ENVIRONMENTAL

PROTECTION

HEALTH

IDENTIFICATIONS OF

BARRIERS

HIGH IMPLEMENTATI

ON & MAINTENANCE

COST

LACK OF CONSUMER

DEMAND AND SUPPORTS

RECOMMENDATIONS TO

REDUCE THE BARRIERSEncourage guests to

enjoy environmentally friendly

activities

BEGINS WITH WISE

ACTION

CASE STUDY

DARULAMAN SUITES, HOTEL

APARTMENT

BUSTANI HOTEL, JITRA.

BACKGROUND

CHARACTER COMPANY

ROOM RATES

FOOD & BEVERAGE

S HALL FACILITIES

THE ROLE OF GREEN HOTEL

CREATE A GREEN HOTEL CULTURE

PROVIDES AN OPPORTUNITY TO

COMPETE FOR THE HOTEL MARKET

SET UP A "GREEN

CONCEPT"

PROMOTE THE SOCIAL AND ECONOMIC

BENEFITS BUT ALSO CARE ABOUT ENVIRONMENTAL

PROTECTION

MULTIPLIER EFFECT

ENERGY

WASTE

EMPLOYEE ENGAGEMENT

PURCHASING

WATER

WHY GO GREEN?

COST SAVING

CUSTOMER LOYALTY

SETTING AN ACTION PLAN

COMPETITIVE

ADVANTAGE

EMPLOYEE RENTATTION REGULATORY

COMPLIANCE

THE RIGHT

THING TO DO

DETERMINING STAFF

SUPPORT

CHALLENGES

LACK OF KNOWLEDGE &

SKILLS GO GREEN CONCEPT

IMPLEMENTATION & MAINTENANCE COST

NOT HAVE AWARENESS IN ENVIRONMENTAL SUSTAINABILITY

LACK OF RESOURCES

DIFFICULTY IN BALANCING THE QUALITY

OF SERVICE WITH ENVIRONMENTAL PERFORMANCES

THE WAYS TO GAIN PROFIT FROM GREEN

CONCEPT OF A GREEN HOTEL

ATTRACTING THE CUSTOMERS WHO CARE

ABOUT THE ENVIRONMENT

PROVIDE TRAINING AND EDUCATION TO STAFF

GREEN MARKETING

THE STRATEGIES

TO DO GREEN HOTEL

CONCEPT

Energy conservation

Organic Garden

RecyclesWater

Conservation

Solid waste management

THE WAYS TO PRACTISE GREEN CONCEPT OF A GREEN HOTEL

IDENTIFY / WELL-KNOWN ABOUT THE GREEN CONCEPT

ORGANIZING A GREEN TEAM

ORGANIZING A GREEN TEAMDETERMINE STAFF SUPPORT

SETTING AN ACTION PLAN

ESTABLISH AN ENVIRONMENTAL ACTION

RECOMMENDATIONS

EDUCATION

FURTHER RESEARCH

ENERGY

EVALUATION

AIR QUALITY

MARKETING

FOOD AND BEVERAGES

COST ANALYSIS

SOLID WASTE

CONCLUSION

The hotel marketing target is still stay in stimulating consumption, the pursuit of increase in the number of stages

Environmental sign system has yet to cause the attention of most of the hotel

The green product has yet to be the first choice of the hotel

Resources protection has not yet become all kinds of enterprise marketing principles

In the hotel marketing has not yet been introduced on the green way of thinking

Environmental cost concept has not been accepted by most of the hotel