Topic 13 – Technology

Higher Business Management

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Learning Intentions / Success Criteria

Learning

Intentions

Technology

Success Criteria

By end of the topic you will be able to describe the following uses

of technologies:

• Computer-aided design (CAD)

• Computer-aided manufacture (CAM)

• Electronic point of sale (EPOS) for market research and stock

control

• Electronic market research methods

• Internet advertising

• Internet-based direct sales

• Targeted online advertising and purchasing ‘recommendations’

• Databases

• Electronic viral marketing (e.g. social networking).

2

Computer-aided design (CAD)

Computer-aided

design (CAD) can

be used in the

research and design

stage of a new

product before it is

manufactured.

3

Computer-aided manufacture (CAM)

Computer-aided

manufacture (CAM)

involves using

computer-controlled

equipment and robots

in the manufacturing of

a product (e.g.

automation).

4

Electronic Point of Sale (EPoS)

• EPoS can provide

automatic updates on

stock and sales levels.

• EPoS can also be used

to gain market research

information.

• Self-checkout systems

can be used to speed up

the process of

purchasing products.

5

Internet

Internet can be used

• for purchasing materials

online.

• to obtain market information

from surveys or

competitor’s websites.

• to advertise products,

targeted through browsing

histories.

6

Website

• Websites can be used to

compare the prices of

different suppliers before

deciding which one to

purchase.

• Deliveries can be tracked

and traced via the

websites of logistical

companies.

• Social media can be used

to interact with customers.

7

IT

Laptops/tablets/smartphones

and e-mail that can be used

to purchase supplies quickly.

8

APPs

• Apps can be used to

engage with

customers, promote

or sell products.

• SMS texts can be

sent alerting

customers of

promotions.

9

E-mail

E-mail can be used to

confirm an order has

been received and to

let the customer know

about the progress and

status of the order (e.g.

when it has been

dispatched).

10

Advertisement

• Digital screens can be used to display eye-catching

advertisements.

• 3D can be used in cinemas and on TV to capture customers’

attention during advertisements.

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Databases

Databases can be used to keep customer records and can

be easily searched and merged into direct mail shots.

Databases can also be used to store stock levels.

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Spreadsheets

Spreadsheet can be used to store stock levels.

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