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Program Overview: TopCoat Spring Release
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PROGRAM OVERVIEW
GOAL: Educate customers that TopCoat releases a new collection each season of trending, high quality polishes (like a designer/boutique) – starting with Spring 2014.
Engage local fashion bloggers and taste-makers to pick & promote their favorite Spring Colors Create buzz online via Social Media Campaign & Promotions Enable customers to try Spring Collection; and thereby incentivize return visit to TopCoat Nail Studio
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Bloggers & Partners
Nichole Ciotti VanillaExtract.me
AS SEEN ON:
VANILLA
EXTRACT
AS SEEN ON:
VANILLA
EXTRACT
TopShelf Boutique Topshelfstyle.com
The Petal Company thepetalco.com
Drybar Thedrybar.com
TopCoat Topcoat.me
Kathleen Murillo inspirafashionblog.com
Kate O’Gata TheFancyPantsReport.com
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TOPCOAT SPRING FLING Program Results
Blogger Co-Hosts Shared & Promoted Event
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Original blog posts featured favorite nail trends & polishes from TopCoat Spring 2014 Collection. Co-hosts continually promoted the event by posting on Twitter, Facebook, Instagram.
http://www.vanillaextract.me http://www.thefancypantsreport.com http://www.inspirafashion. Blog.com
Campaign Reached 412K+ Social Media & Online Engagements
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Blogs/Press/Invites 57,690+ Impressions
158 Posts 203,400+ Engagements
15 Posts 10,700+ Impressions
34 Tweets 140,000+ Impressions
Collective impact of partner, blogger, and customer promotions
Over 250 Guests Attended TopCoat Spring Fling
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RESULTS:
EVENT EXPERIENCE: Attendees were offered free polish changes from the TopCoat Spring 2014 Collection, complimentary hair touch-ups by Drybar, a DIY Flower Crown bar, shopping from TopShelf and fresh juice champagne cocktails.
• Date/Time: April 24, 2014 6-9pm • Over 300+ RSVP’S • 250+ Attendees
• Mostly 25-34 years old • Some 18-24 years old • Fashionable ladies in SF
• 150+ Posts to Social Media leading up to and during the event
• Most attendees stayed 2hrs+
Event Photos
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Special Thanks To…
Formula X for Sephora Giveaway Participant
Barefoot Wine Beverage Sponsor
Drybar Giveaway Participant
& Hair Stylists
Vypassetti CakePops
Custom Cake Pops
Project Juice Champagne Cocktails &
Giveaway Participant
OPI Cosmetics Giveaway Participant
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CONTACT ALI WIEZBOWSKI
President & CEO [email protected] (415) 504-2549
LOCATION Crocker Galleria, 2nd Floor
50 Post St San Francisco, CA 94104
