Top Trends in Fresh - IRIWorldwide.com

TOP TRENDS IN FRESH: HEALTH AND

WELLNESS

Hosted with thought leadership from FMI associate member

May 5, 2021

www.fmi.org 2

Rick Stein, Vice President, Fresh, FMI

Sally Lyons Wyatt, EVP, IRI Center-of-Store & Produce Vertical

Jonna Parker, Principal, IRI Fresh Center of Excellence

Today’s Speakers

http://www.fmi.org/

www.fmi.org 3

FMI ANTITRUST COMPLIANCE It is FMI policy to comply in all respects with the antitrust laws.

All participants in FMI meetings and events are expected to comply with applicable antitrust and competition laws.

Avoid discussions of sensitive topics that can create antitrust concerns. Agreements to fix prices, allocate markets, engage in product boycotts and to refuse to deal with third

parties are illegal. Discussions of prices (including elements of prices such as allowances and credit terms), quality ratings

of suppliers, and discussions that may cause a competitor to cease purchasing from a particular supplier, or selling to a particular customer, should be avoided.

No discussion that might be interpreted as a dividing up of territories.

It is important to avoid even the appearance of unlawful activity.

Questions or concerns? Please consult with FMI staff.

This presentation and any opinions expressed therein are not created, sponsored or endorsed by

FMI – The Food Industry Association

http://www.fmi.org/

www.fmi.org 4

Reminder

If you registered for this webinar, you will receive a link to this recorded presentation by e-mail in 2-3 days, including the Q&A.

http://www.fmi.org/

May 5, 2021

STRATEGIES TO REACHHEALTH & WELLNESS-MINDED CONSUMERS

Top Trends in Fresh

© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 6

Despite 2020’s Changes, the Top Trends in Fresh Still Guide Consumers

New Supply Chains

Localization

Affordability

Customization to Consumerism

Premiumization

Fresh Prepared

Food Transparency

HolisticHealth

Convenience

Atomization of Personalization

Connected Consumer


Change has never happened this fast before, and it will never be this slow again.

– Graeme Wood, Author & Journalist


Less Trips but More MissionsMore Meals at Home

Four Themes,

Accelerated

During 2020,

Expect to

Have Long-

Lasting

Impact

New Ways of Shopping Fierce Competition for Fresh


The Average Number of Meals Prepared at Home is Beginning to Fall as More Consumers Venture OutConsumers Are Still Cooking From Scratch More Than Pre-Pandemic, Though Some Are Beginning to Return to Their Prior Habits

58%42%

March 2020 March 2021

% of HHs Preparing Over 90% of Meals At Home

22%40%

now say they will do more in the next four weeks than before the pandemic, down seven points in the past month

of those who dine out, plan to eat at restaurants the same amount or more often in the next four weeks versus pre-pandemic, up ten points

Source: IRI Consumer Survey fielded among Primary Grocery Shoppers in the National Consumer Panel, March 2021

© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 10Source: IRI March 2021 Consumer Survey

It is critical to capture consumers attention

as they explore out-of-home occasions with more restaurants

opening up…

…especially since consumers feel more

comfortable shopping and browsing aisles.


0.8%

1.3%

1.7%

2.1%

12.1%

1.2%

2016

2017

2018

2019

2020

2021

Integrated Fresh: Total EdibleDollar Sales % Chg. vs. YA

F&B Sales in 2020 Grew 12.1%, Fueled by Sustained and Elevated Growth; Following Peak Panic Shopping Early in The Year, 2021 is Off to a Strong Start TooTotal Food & Beverage Including Fresh / Dollar Sales & % Change vs. YA

w/e 3/21

-0.3%3.7%

31.6%

15.0%

20.0%

13.2% 13.1% 12.0%9.8% 10.1% 10.1% 9.3%

11.7% 11.3%

-14.8%

-2 0.0 %

-1 0.0 %

0.0 %

10 .0%

20 .0%

30 .0%

40 .0%

$0B

$10B

$20B

$30B

$40B

$50B

$60B

$70B

Dollar Sales Dollar Sales %Change vs YA

Source: IRI Unify, Integrated Fresh, Total US Multi Outlet+ Conv.


4.7%

35.5%

59.8%

Adult Beverages

Fresh Foods Grocery, Frozen, RFG/Dairy

Share for Calendar Year 2020

7% 38% 54%

Dollar Sales % Change (Sorted Top to Bottom by Total $ Sales)

Quarter 1 2021

Q1 2021 is Showing Good Growth Across Many Fresh Categories, Especially Seafood, But At-Home Eating is Still Elevated Compared to 2 Years AgoDollar Share, Q1 2021

Source: IRI Integrated Fresh Market Advantage, including both fixed and random weight,52 weeks ending 12-27-20

Q1 vs YAGO Q1 vs 2 YA

General Food 0.9% 14.1%

Meat 3.4% 17.2%

Beverages 4.8% 17.0%

RFG/Dairy 0.7% 12.4%

Produce 4.4% 11.5%

Frozen 3.4% 21.7%

Liquor 5.3% 19.4%

Deli & Prep Foods 3.4% 9.2%

Bakery 1.4% 8.5%

Seafood 26.1% 34.7%


As We Progress Through 2021, Emphasis on At-Home Meal Making Will Continue to Drive GrowthBeef and Shellfish Continue to Grow $ Sales Change

vs 2 YA

$263.4M$1.1B

$444.4M$250.1M$238.7M$206.7M$277.1M$265.7M$168.1M$204.1M$136.2M$134.1M$145.4M$142.1M$62.1M$40.2M

$40.8M$44.7M

$63.1M$81.3M$87.0M

$105.3M$121.1M$123.6M$128.4M

$144.6M$145.3M

$188.5M$220.1M

$232.9M

CENTER STORE BAGELS/BIALYS

PREPARED MEALS & SIDES

CENTER STORE BUNS & ROLLS

FRESH CITRUS FRUIT

DELI ENTREES

FRESH COOKING VEGETABLES

FRESH FINFISH

BACON

FRESH SNACKING/SALAD VEGETABLES

DELI GRAB & GO LUNCHMEAT

DELI SPECIALTY CHEESE

FRESH SALADS & LEAFY GREENS

FRESH COMMON FRUIT

BEEF

FRESH SHELLFISH

Source: IRI Integrated Fresh Market Advantage,, including both fixed and random weight, Dollar Change vs. Year Building Q1 Ending 3/21/21. /. Green bold indicates $100M+ growth vs 2019

January - March Top 15 $ Sales Change vs. 1 YA


With Such High Growth, Top Fresh FoodsCategories Are Increasingly UbiquitousAll Types of Stores Are Seen as Solutions for Fresh by Shoppers

• Supermarkets• Supercenters• Club Stores• Health and Specialty Grocers • Discount Limited Assortment Grocers• Independent and Co-Ops• Local Bakeries, Delis, Butchers, Produce Stands• Convenience Stores• Dollar Stores • Farmer’s Markets• Coffee Shops• Fast Casual Dining• Take-Out and Delivery Services

…and many, many more with similar offerings


E-Commerce Has Also Made Massive Impact – Opening Fresh Opportunities Shopper Demand for Online Groceries Has Fast-Forwarded into 2025, Especially for Perishables

Source: IRI eMarket Insights 52 Weeks Ending 3/212/21 and IRI Shopper Survey, Wave 26 March 2021

14% of households use online as their primary way to buy groceries throughout the pandemic

83%of online grocery shoppers expect to do this more or about the same even after vaccinated or restrictions lifted

$10B Latest 52 Weeks Fresh Foods E-Commerce Sales

90% Fresh Foods past 52 weeks e-commerce sales growth, 10 points higher than center and frozen foods / beverages


Shoppers Seek Fresh Foods Differently Online than in Other Foods and Non-Foods with Retailers’ Websites Driving 6 of 10 Orders Filter: Dollar Sales

10%21%

32%

53% 33% 7%

6%4%

2%

4%

27%43%

59%

Total Store- Food & Non-Edibles

Center & Frozen Food Perishables (eCommerceTracked)

Total Brick&Mortar SiteTotal Brick&Mortar Specialty SiteTotal Online SpecialtyTotal Online Multi-CategoryTotal Delivery

Source: IRI eMarket Insights 52 Weeks ending 3/21/21

of Fresh B&M E-Commerce

Sales

68% is Pick-up at

Retailer

and 32%Retailer Delivery


So How Can Your Store or Product Win When Fresh is Everywhere?Leveraging Fresh Uniquely, Anchored in What Consumers Want and Need


As Shared in Our March 2021 Presentation, Long-Term Success Amid an Increasingly Complex Share Game Requires New Ways of Thinking and MeasuringRethinking Fresh Opportunities for Each Department Critical to Stand Out

MUST HAVE MEAL MAKERSWhat triggers a trip to your store over other competitors when every type of chain markets on the freshest produce and best-value, but highest quality, meat?

FRESH DIFFERENTIATION FACTORSWhat specifically sets your store apart when chains large and small offer hot / ready baguettes, mixed salad bowls and low-priced rotisserie chickens?

PREMIUM BASKET BUILDERSWhat makes shopping your store (online or in-person) a brag-worthy experience?

March Top Trends in Fresh Webinar: https://www.iriworldwide.com/en-us/insights/webinars/role-of-perishables-in-a-pandemic

https://www.iriworldwide.com/en-us/insights/webinars/role-of-perishables-in-a-pandemic


Top Trends in Fresh Are as Relevant Today…

…but the Pace of Change is Rapid and Activation is Critical New Supply

Chains

Localization

Affordability


Premiumization

Fresh Prepared

Food Transparency

HolisticHealth

Convenience


Connected Consumer


winning with health & wellness consumers


of consumers say they will focus ontheir health in 2021

Adults under shelter-in-place orders gained nearly 2 pounds a month on average in 2020

After Multiple Decades of Health & Wellness Being Top of Mind, 2020 Further Strengthened Consumers’ Interest in Healthier Habits

Eat healthier / start a new diet was the #1 New Years’ resolution for 2021 with a higher margin than before

Source: New York Times March 21, 2021; Shopper Survey, Wave 24, January 2021

27%


Food & Beverages Are a Primary Pathway to Wellness for Many Americans

pay attention toportion sizes32%

66%

44% read food / beveragenutrition labels

of American adults follow a diet / eating approach (e.g., Paleo, Gluten-Free, etc.)

BASE: Total U.S. Population Aged 17+ / IRI Wellness Thought Leadership Survey | November, 2020


Across the Store, Health and Wellness Attributes Aim for Shoppers DollarsDollar Sales Growth of Products with Attribute and Benefit Types – Total U.S. MULO+C, 2020

Attribute GroupProduct Origins (e.g., Artisanal, Made in the USA)

Societal Care (e.g., B-Corp, Eco Friendly, Fair Trade)

Lifestyle Diets (e.g., Ketogenic, Plant-Based Diet, Vegan)

Allergens & Intolerances (e.g., Gluten-Free, Lactose-Free)

Clean Label (e.g., Common Allergen-Free, Non-GMO)

Self-Care (e.g., Immune Support, Antioxidants)

Botanicals & Oils (e.g., Lavender Oil, Citrus)

FDA Nutrient Claims (e.g., More Calcium, Reduced Calories)

Plant-Based Protein (e.g., Pea Protein, Hemp Seed Protein)Contains all types of plant-based protein. Seitan, pea and kamut proteins are fastest-growing with +20% growth Edible Growth 13%

9%

10%

12%

12%

12%

13%

13%

14%

18%

F&B 2020 Growth

Source: IRI Liquid Data Powered by Label Insight (UPC only), MULO, Latest 52 WE 3/21/2021


In Meat in 2020, Specialty / Wellness Positioning Are Fast Growing

Pandemic Period Total Claims-Based $9.3B +18.1% +9.1%

Antibiotic Claims $8.0B +17.5% +8.3%

Organic $1.3B +21.5% +18.5%

Grass-Fed $818M +34.5% +33.3%

83%28%

Look for at least one of the “better-for-….” options when buying meat / poultry

specifically sought out claims-based meat in 2020

Source: Survey data 2021 Power of Meat® Study, Sales data Integrated Fresh, MULO, 52 weeks ending 12/27/2020


When it Comes to Fresh On-Pack Claims, Meat Has Gains, But Still a Very Small Share of the Department Overall

Top Growth Drivers for Meat Dept. –Ranked by Absolute $ Growth vs. YA• Artificial Preservative Free• Artificial Ingredient Free• 6-10 Ingredients• Made In USA• Ethical• Natural Product• Grass Fed*• Vegetarian Fed• Contains Tempeh Protein• Humane

• Education on animal welfare• Signage in the store and online

for top benefits to help consumers who want ethically raised meats can find your selection

Consumers are looking for permissibility in meat

are trying to reduce meat / poultry consumption, up from 28% in 2019

Ideas to Help Connect Consumers

Source: Survey- 2021 Power of Meat® Study; IRI Liquid Data Powered by Label Insight (UPC only), *Includes both Fixed and Random Weight from IRI Fresh proprietary coding ; MULO, Latest 52 WE 3/21/2021


Plants are Popular for the Health Halo Its Not About Elimination, But About Variety

Source: Datassential

Want to Increase

Want to Decrease

Plant-Based Foods 58% 4%

Seafood 41% 9%

Plant-Based Meat Alternatives 30% 16%

Poultry 30% 12%

Red Meat 21% 31%


Similarly, Communications About Many of Produce’s Beneficial Attributes are Varied Across the U.S.

Top Growth Drivers For Produce -Ranked by Absolute $ Growth vs YA• Organic*• 1-5 Ingredients• Made in USA• Antioxidant Ingredients• AHA Heart Healthy• Reusable Packaging• Renewable Packaging• Non-GMO• Ethical• Iron Rich Diet

• Produce connecting consumers to dietary guidelines and benefits

• Spotlight a fruit and veg’s wellness properties

• Use online and in-store, as well as social media – an advantage retail has over food service is consumers see us as a source of food education

Organic Produce Saw an Increase in Buyers and Share

share of total produce sales is where organic produce still hovers

Ideas to Help Connect Consumers

*Includes both Fixed and Random Weight from IRI Fresh proprietary coding ; Bold indicates largest in sales

Source: Organic Share from IRI Integrated Fresh, Claims from IRI Liquid Data Powered by Label Insight (UPC only), MULO, Latest 52 WE 3/21/2021


For Fresh On-Pack Claims, Ingredients and Benefits Drive Growth, But Much Education and Opportunity Is Left Off

Top Growth Drivers for Deli / Bakery -Ranked by Absolute $ Growth vs. YA

• Feature health-forward products in Deli and Bakery in ad or online

• Utilize social media platforms like TikTok or Instagram to share your deli and bakery ingredient and partner stories

In Prepared Departments, Consumers Seek Transparency & Trust

can be an

Ideas to Help Connect Consumers DELI

• Gluten Free• Natural Preservatives• Low Carb Diet• Artificial Ingredient

Free• Preservative Free• 1-5 Ingredients• Antioxidant

Ingredients• Low Fat• Natural Product• Made In USA

BAKERY• No High Fructose Corn

Syrup• Artificial Color Free• Natural Preservatives• Artificial Sweetener Free• Ancient Grains• Low Fat• Macrobiotic Diet• Plant Based Proteins• Antioxidant Ingredients• Good Source of Protein

*Includes both Fixed and Random Weight from IRI Fresh proprietary coding ; Bold indicates largest in sales

Source: IRI Liquid Data Powered by Label Insight (UPC only), MULO, Latest 52 WE 3/21/2021


Believe meals made at home are healthier than those from a restaurant

BASE: Total U.S. Population Aged 17+ / IRI Wellness Thought Leadership Survey | November, 2020

For Many, Wellness Starts in the Kitchen


Carefree Coasters

Winning with H&W is Also About Connecting with Consumers Who Care Most About Health, Understanding Them More Deeply and Not Assuming One-Size-Fits-All

“I choose what tastes best” “I choose what’s healthiest for me”

Convenient & Content

Fast & Frugal

Carefree Coasters

Sensible Super Moms

Wise & Healthy

Healthy Chic

“Exercise is not an important part of my life”

“Exercise is an important part of my life”


Fast & Frugal

Sensible Super Moms

Wise & Healthy

Healthy Chic

Source: IRI Nutrilink™ Segmentation in the IRI HH National Consumer Panel


Carefree Coasters

Winning with H&W is Also About Connecting with Consumers Who Care Most About Health, Understanding Them More Deeply and Not Assuming One-Size-Fits-All

“I choose what tastes best” “I choose what’s healthiest for me”


Fast & Frugal

Carefree Coasters

“Exercise is not an important part of my life”

“Exercise is an important part of my life”


Fast & Frugal

Sensible Super Moms

Wise & Healthy

Healthy Chic

Sensible Super Moms

Wise & Healthy

Healthy Chic

The Top 3 Healthiest Segments:

52% 53%

55%

of Households

of Food & Beverage spending in Q1

of Fresh Food spending and already increasing in Q1 2021

Growing fresh food spending in Q1 2021 by 1%- while other segments are declining

Source: IRI Nutrilink™ Segmentation in the IRI HH National Consumer Panel ; data reflects both fixed and random weight fresh foods in IRI HH Panel Data for Jan-Mar 2021


Fresh Foods (FW / RW)

Channels ShareCY

202013 WE 3/21/21

Share Change

% $ Change

Traditional Grocery 39.7% 40.3% 0.6% 2.0%

Mass & Supercenter 13.6% 13.7% 0.2% 1.5%

Club 9.3% 10.4% 1.0% 11.5%

Discount Grocery 8.2% 7.6% -0.6% -7.0%

Health / Specialty Grocery 4.0% 3.4% -0.7% -16.2%

Dollar 0.4% 0.4% -0.1% -12.0%

The Healthiest Consumers Shop All Channels; Convenience, Variety, Value are Also Important to ThemHealthiest Consumers Are Growing Traditional Channel Spending

Sources: IRI Nutrilink Segmentation, top 3 healthiest (Healthy Chic, Wise & Healthy, Sensible Super Moms, IRI Household Panel data including FW/RW


Targeting Health-Minded Consumers Differently is Critical; Healthy Chic is Most Interested in Your Health Marketing

Actively trying to improve eating habits and tend to follow strict diets or eat healthy at least 80% of the time to stay healthy and maintain / lose weight.

This group enjoys an above average income, is younger than the average shopper - median age of 44.

Shoppers are looking for fresh solutions for their specific dietary needs and open to meal inspirations anchored around health benefits

Doing more online shopping and Learning about products via digital research (QR codes, email, social pages)

Engagement with specific social media groups and hashtags.If you have Programmatic TV advertising, then leverage for health marketing programs.

Shoppers may not know you have health and wellness products or sections.

Description Why They Matter to All Retailers

What They Mean for Fresh

How They’re Evolving Behavior

WAYS TO WIN

HEALTHTY CHIC – 16% of the Population

Source: IRI Nutrilink™ Segmentation in the IRI HH National Consumer Panel ; data reflects both fixed and random weight fresh foods in IRI HH Panel Data ad IRI ShopperSights targeting data


For Wise & Healthy, Targeting Should Be Focused on Traditional Mediums

Older, concerned about avoiding illness or improving poor health with lifestyle changes. Much more likely to use food as medicine via health, nutritious meals and snacks

Median age of 68 and more likely to be on a fixed income (i.e. retired, not necessarily low-income). They are willing to cook and spend more on foods with health benefits and disease prevention attributes

Opportunity to educate the group on the health benefits of fresh and suggest more traditional signage and meal solutions

They look to the store as an education center –dietician or physician partnerships as well as signage touting foods’ wellness benefits




Utilize your traditional advertising vehicles- television, feature ad activity and in-store recommendations, especially from medical professionals. Most likely to attend your

wellness events themed on specific issues like heart health and diabetes.

WAYS TO WIN

WISE AND HEALTHY – 16% of the Population



Personalize Messaging to Sensible Super Moms Across a Variety of Mediums

To ensure they look and feel good, they prioritize eating right and exercising. Theyprefer fresh food over other aisles and actively seek info on nutrition / healthy eating but also believe indulgent snacks can be part of a healthy diet.

Have children present in the home, especially babies / toddlers. Median age of 42 and more likely to have delayed their family start for career and education. They are extremely savvy and vocal.

Looking for quick and nutritious food offerings that highlight Health and Wellness attributes. Indulgent snacks are an opportunity for the bakery department.

Using digital technology to learn more about products.




Extremely active online and well-read. If possible, dialog and engage via targeted digital advertising featuring children as well as converse in social media.

Most likely to go to wellness events with kid activities.

WAYS TO WIN

SENSIBLE SUPER MOMS – 20% of the Population



Discussion:

Ways to Win in Fresh with Health & Wellness

Consumers

Expand Social Media presence with key influencers to help tell your healthy stories

Continue to Educate and Be Transparent with Your Wellness Solutions in Store

Leverage E-Commerce Strategies to Connect with Healthy Consumers

Innovate to Meet Evolving Needs and Emerging Benefits – Solve Their Needs

Win Healthiest Segments – Not All One-Size-Fits-All


The Top Trends in Fresh Series

July 21, 2021Sustainability, Food Waste and Transparency

October 19, 2021Premiumization & the Connected Consumer

New Supply Chains

Localization

Affordability


Premiumization

Fresh Prepared

HolisticHealth

Convenience


Connected Consumer

Food Transparency



Your feedback is important.

Please complete a brief survey

so we can continue to improve.


Sally Lyons [email protected]

Jonna [email protected]

© 2021 Information Resources Inc. (IRI). Confidential and Proprietary. 41© 2021 Information Resources Inc. (IRI).

Confidential and Proprietary. 41

CONTACT US FOR MORE

INFORMATION

IRI Global Headquarters203 N. LaSalle St., Suite 1500Chicago, IL [email protected]+1 312.726.1221

Follow IRI on Twitter: @IRIworldwide

https://bit.ly/IRI-COVID-19-Reports


additional detail slides


Fact: Fewer Fresh Foods Lead with On-Pack Health Claims, Yet There are Areas of Interest with OpportunityFastest Growing Product Attributes in Food & Bev Compared to Fresh

12.6% 12.7% 13.7%

7.0%

10.1%

13.2% 14.1% 13.1% 13.9% 13.3%14.0% 14.4%

29.3%

5.6%

16.5%

12.6%

16.9%

13.4% 13.8% 13.6%

Made in theUSA

Artisanal Local Handmade Craft Whole 30 Ketogenic Low Glycemic LowCarbohydrate

Paleo

Food & Bev FreshPRODUCT ORIGIN LIFESTYLE DIET

8.9% 0.3% 0.4% 0.2% 0.9% 11.6% 11.3% 3.2% 21.4% 9.9%8.0% 0.4% 0.2% 0.2% 0.4% 12.1% 6.0% 3.8% 16.0% 6.1%

116 116 124 67 95 120 128 119 126 121132 135 243 57 152 120 155 127 130 128

Sale

s Sh

are

Gro

wth

Inde

x

F&B

Fresh

F&B

Fresh

Source: IRi Liquid Data Powered by Label Insight, MULO, Latest 52 WE 3/21/2021 / *Includes only UPCed Products, **Fresh Excludes Rfg Dept, ***Growth Index is Share of Sales Growth vs Share of Sales


29.9average minutes in the store; down >5 minutes

pre-pandemic Fresh Foods (FW / RW)

Channels ShareCY 2020 13 Wks 3-

21-21 Share Change

% $ Change

Traditional Grocery 40.8% 40.3% 0.6% 2.0%

Mass & Supercenter 13.5% 13.7% 0.2% 1.5%

Club 10.0% 10.4% 1.0% 11.5%

Discount Grocery 7.9% 7.6% -0.6% -7.0%

Health/Specialty Grocery 3.6% 3.4% -0.7% -16.2%

Dollar 0.4% 0.4% -0.1% -12.0%

Which Leads to an Even Greater Fight for Fresh Dollars Even as We Start to Shop More Freely in 2021

flattrips to any outlet

change 4 WE 1/24/21

14%avg basket size with fresh,

change 4 WE 1/24/21

Source: IRI Household Panel including fixed and random-weight, Data Ending Building 13Weeks Ending 03/21/2021


Mark ClousePresident and CEO, Campbell Soup CompanyNovember 10, 2020

Stuart AitkenChief Merchant & Marketing Officer, The Kroger Co.September 3, 2020

Vivek SankaranPresident & CEO, Albertsons CompaniesAugust 25, 2020

https://www.iriworldwide.com/en-us/csuite4




IRI’s Latest CPG and Retail Insights Reports to Manage the Impact of COVID-19 (click to see full report)

The Changing Shape of the CPG Demand Curve

Discovering Pockets of Demand

COVID-19 Emerging Point of View

Recession Proof Your Business

IRI COVID-19 Impact Assessment Reports

14. Vitamins, Minerals, Supplements13. America Is Ready for Football12. Revenue Management

Opportunities in a Pandemic11. Home for the Holidays10. Powering the Future of

Convenience Retail9. Reignite In-Store

Merchandising in Grocery8. SNAP Benefits7. U.S. CPG Growth Leaders6. E-Commerce5. Boomers4. A Global Perspective3. Tracking Transformation2. Meat and Millennials1. Anticipate the Future

3. Innovation for a Post-Pandemic World

2. Harness Growth in 20211. The Premium Opportunity

5. COVID-19 Vaccine Update: Impact on CPG Industry

4. Anticipated Vaccine Adoption & Impact on the CPG Industry

3. Potential Impact of Reduced Unemployment Benefit Changes on F&B Spending

2. Consumer Stimulus, Unemployment Benefit Spending & Shopping Behavior

1. The Impact of a Second Round of Stimulus on the CPG Demand Curve

7. Defending and Recapturing the Shelf

6. Innovation Lessons From the Great Recession to Apply Today

5. Building Brands During Recessionary Times

4. Recessionary Lessons to Apply to Private Label Today

3. How Big Brands Performed During the Great Recession

2. Maintaining Pricing Discipline During a Recession

1. How the Great Recession Reshaped CPG Demand Curve

5. Anticipating Life After COVID-19

4. Consumers Provide a Pessimistic View of Coming Months

3. Tracking the Dramatic Pivot of U.S. Consumer and Shopper Behavior

2. Then and Now: Consumer CPG Behavior During Economic Downturns

1. COVID-19: Impact on CPG and Retail

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-14-VMS-2-25-2021-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-12-Revenue-Management-10-30-2020-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-11-Holidays-10-30-2020-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-10-Convenience-Rebound-10-20-2020-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-9-Total-Store-Display-9-28-2020-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Changing-Shape-of-the-Demand-Curve-Part-8-8-28-2020.pdfhttps:/www.iriworldwide.com/IRI/media/Library/COVID-19-Changing-Shape-of-the-Demand-Curve-Part-8-8-28-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/U-S-CPG-Growth-Leaders-TL_aug20.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Changing-Shape-of-the-Demand-Curve-Part-6-7-29-20.pdf




https://www.iriworldwide.com/IRI/media/Library/COVID-19-Impact-Assessment-Millennials-Meat-5-15-20.pdf/

https://www.iriworldwide.com/IRI/media/Library/IRI-COVID-19-Impact-Assessment-4-24-2020.pdf/

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Demand-Pockets-Part-3-Innovation-2-17-2021-vF.pdfhttps:/www.iriworldwide.com/IRI/media/Library/IRI-TL-Demand-Pockets-Part-3-Innovation-2-17-2021-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Demand-Pockets-Part-2-Harness-Growth-in-2021-11-30-2020-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Demand-Pockets-Part-1-Premium-Opportunity-11-10-2020-vFF.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Emerging-POV-Part-5-COVID-19-Vaccine-1-22-2020-vFF.pdf


https://www.iriworldwide.com/IRI/media/Library/COVID-19-Emerging-Point-of-View-8-14-2020-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Emerging-Point-of-View-8-11-2020-vF.pdf/https:/www.iriworldwide.com/IRI/media/Library/COVID-19-Emerging-Point-of-View-8-11-2020-vF.pdf/

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Emerging-Point-of-View-7-30-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-7-Defending-and-Recapturing-the-Shelf-7-6-2020-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-6-Innovation-Lessons-6-12-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-5-Building-Brands-6-3-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-4-Private-Label-5-28-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-3-Brand-Performance-5-21-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-2-Maintaining-Pricing-Discipline-5-7-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-I-4-29-2020.pdfhttps:/www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-I-4-29-2020.pdf/

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Thought-Leadership-4-17-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Thought-Leadership-4-9-2020.pdf%5d



https://www.iriworldwide.com/IRI/media/Library/COVID-19-Thought-Leadership.pdf


https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-7-Defending-and-Recapturing-the-Shelf-7-6-2020-vF.pdf


https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Demand-Pockets-Part-3-Innovation-2-17-2021-vF.pdfhttps:/www.iriworldwide.com/IRI/media/Library/IRI-TL-Demand-Pockets-Part-3-Innovation-2-17-2021-vF.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-14-VMS-2-25-2021-vF.pdf


The IRI CPG Demand Index™ provides a standard metric for tracking changes in spending on consumer packaged goods. U.S. Demand Index™ Forecasts are delivered through a proprietary, fully automated forecasting solution that anticipates consumer demand.Channel Shift Index™ provides a standard metric for tracking changes (migration) in spending on consumer packaged goods across select channels. The IRI E-Commerce Demand Index™ provides a standard metric for tracking changes in spending on consumer packaged goods purchased online. Inflation Tracker™ provides the well-known price per unit metric for tracking changes in pricing of consumer packaged goods. Supply Index™ provides a standard metric for tracking changes in product availability (i.e., in-stock rates) in stores for consumer packaged goods.Out-of-Stock Levels for Top-Selling Subcategories by Market Area in the U.S.Top U.S. Topics from IRI Social Pulse™

CPG Economic IndicatorsAccess IRI’s industry-standard metrics for consumer product demand and supply during the pandemic, our CPG inflation tracker and the latest data on category trends, out-of-stock levels, consumer sentiment and more.

Demand Index™ U.S. Demand Index™ Forecasts

Channel Shift Index™

E-Commerce Demand Index™

Inflation Tracker™ Supply Index™ Out-of-Stock Levels

for SubcategoriesU.S. Topics from IRI Social Pulse™

https://advantage.iriworldwide.com/Engineering/covid19/?i=0


Want to Be the First to Know?

Registered Users Get New Thought Leadership from IRI’s Research, Data & Analytics Experts

www.iriworldwide.com/en-US/Insights/Subscribe

http://www.iriworldwide.com/en-US/Insights/Subscribe

Documents

Top Trends in Fresh - IRIWorldwide.com