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Copyright 2015
Show me the Money
Copyright 2015
Brands saw their cash prizes redeem over 6x more than other prizes.
Higher the cash, higher the redemption rate, €6 cashback or MBG can create huge increases in engagement.
Tap into what Matters
Copyright 2015
Animal and child promotions saw the highest redemption rates.
What People Love
Copyright 2015
People love being rewarded with their hobbies.
Stay Relevant to what you are
Copyright 2015
Reward Synergy- redeems high.
(Baking- baking tins)
Be Easy
Copyright 2015
Easier the mechanic, the more likely the redemption. Particularly, necessary for personalisation.
The Prominions!
Reward the Many
Copyright 2015
More prizes, more believability of win, more engagement.
More top tier prizes, higher the redemption rate.
MANDOTIZE your Prospects
Show me the Coupon
Copyright 2015
Coupons redeem much higher than vouchers!
Be Specific
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Specific prizes leads to higher redemption.
E.G Cinema Ticket for the Hobbit witnessed far greater redemptions than cinema ticket.
Women work Harder
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Women have redeemed up to 7x more on promotions.
Young Super Fans Break the Mould
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Young fans can redeem 6x more than usual.
Every country is Different
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Territory Difference to UK in Redemptions
Italy reduction of 50%
Spain reduction of 75%
Portugal reduction of 75%
Australia increase of 125%
Austria increase of 125%
Netherlands increase of 150%
France increase of 150%
Poland increase of 200%
Germany same as UK
Communicate the Message
Copyright 2015
Highly original POS create high redemption rates.
