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Top tips in mascot design. Make sure the mascot is comfortable to wear and transport Factors to consider: Weight Size Type of material Heat: Is it hot to wear? Can you insert air pockets? Does it need an inbuilt fan?. Make sure the costume allows full leg and arm movement. - PowerPoint PPT Presentation
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Top tips in mascot design
Make sure the mascot is comfortable to wear and transport
Factors to consider:•Weight•Size•Type of material •Heat:Is it hot to wear? Can you insert air pockets?Does it need an inbuilt fan?
Make sure the costume allows full leg and arm movement
Notice in this costume the “shell” ends at the top of legs and arms for full arm leg movement
The role of the mascot is to inspire people
Therefore it has to be:•Beautiful, Friendly, Happy, fun, human like…Whilst you want the mascot to represent the flagship species (so color and key features should be retained) you need to give it some human like features so people can better relate to it. These include:
•Big eyes•Big smile•Arms and legs•A name
This is especially important if your flagship species is not already a very “cute” creature and there is a risk that people might find it “ugly” or “scary”
The Bahamas lobster mascot is a great example of how a mascot can be given some human like features so that it is not “scary” or “ugly”. Can you list the adapted features?
Big eyes
Big “puppet like” mouth
Bow tie
Cute antennae on the head look a bit like hair
Antennae bent backwards so that they are less prominent and scary
Human like arms and hands
Legs
Lobster shell has been made beautiful in color and shape and looks a bit like a coat
Mascot has big feet like a human
Can you list the human like features?
But how can I add human features to flagship species who have no visible eyes and legs? Simple, you can add them without distorting the image of your flagship.
The Chocolate clam mascot of Loreto campaign added human features
Arms to
hug viewers
Legs, for mobility
Big round, happy eyes
Smiling mouth, with tongue to be more expressive
Mural in a sports arena of the Chocolate Mascot playing soccer/football and baseball.
The Indochinese tiger is a very charismatic flagship species but it can also be a bit scary
What design features did campaign manager Tao add to the mascot to make it likeable and less scary than the real tiger?
Big blue eyes, round in shape like a human, not cat like!
Round shaped ears, more like a teddy bear than a cat
Big paws for the “feet”
Cute hair curl on top of head
Heart shaped nose! Reminds one a bit of the cuddly “love bear” toys
Smily mouth with small “cute” teeth
Boy-scout collar hankerchief
The mascot is a tiger pup! By making it “young and cute” the scary tiger effect is completely gone!
A small detail of the mascot: the campaign logo is printed on the boy-scout scarf
Some more pictures of mascots for you to study and critique…
St. Lucia Iguana (Iguana iguana)