TOP TEN TIPS presentation © Creative Plus Business Group Pty Ltd 2016

TOP TEN TIPS for CREATIVE BUSINESS - OVERVIEW Presented by Monica Davidson from Creative Plus Business

Where do you begin when it comes to addressing all the different needs of a business in the creative industries?

This presentation identifies the ten most essential areas of focus for anyone starting out, or already running, a creative business. Goal setting, business planning, time management, money, marketing and more - in this action-packed presentation participants learn some practical tips to help with the reality of running an arts business from an expert with over 25 years experience in the creative industries.

The Top Ten Tips are relevant no matter what your profession – filmmakers, writers, designers, visual artists, musicians, composers, dancers, performers – all can benefit from an insider's experience with the basics of business.

All participants at a Top Ten Tips presentation receive a link to a bespoke website with links and notes, a PDF handout stuffed full of resources and exercises, and a chance to network with others just like them.

Purpose The purpose of this session is to give an overview of the essential elements required for a creative business, whether at start-up or growth phase. Participants will also be encouraged to network with each other and share their experiences. Objectives By the end of this session, participants will have a better understanding of: • The importance of goal setting and business planning for a creative business; • How to better manage the limited resources of time and money; • Where to get legal, financial and taxation advice; • What to think about when starting the marketing process. Time: Between 2 - 3 hours, depending on time available, with a short break midway. Materials: • Handouts to be printed for distribution • Butchers paper and markers

Equipment required: • Whiteboard and makers • Projector for video and PowerPoint

presentation

Please email hello@creativeplusbusiness.com for more information, or to book your Top Ten Tips presentation.

TOP TEN TIPS presentation © Creative Plus Business Group Pty Ltd 2016

Monica Davidson - Facilitator and Director of Creative Plus Business

Monica Davidson is a writer, filmmaker and business consultant for people working in the arts. She has never had a so-called ‘proper’ job - she started her career as a journalist while still at high school, and moved into film production at university. After freelancing for years Monica set up her own production company in the early 1990s, and while she felt confident about her creative abilities she realised at that point just how little she knew about business. While there was plenty of information available for start-up small business, none was tailored specifically for creative people. So, as she learned about running her own creative business, Monica shared her information by running informal workshops about business for other creative people.

Over twenty years later, Monica is a recognised expert in the field of creative industries and entrepreneurship. She runs workshops on the blending of creativity and business, as well as delivering keynotes and panel discussion. She consults to larger arts organisations about entrepreneurship and profitability, as well as delivering guest lectures about business at a number of institutions across Australia, including NIDA, AFTRS, NAVA, and Ausdance. She is also the author of the Australian version of Freelancing for Dummies, and is currently developing a series of books about creative small business. In 2013 Monica was appointed as the first Creative Industries Business Advisor by the NSW Small Business Commissioner, a position she held for over two years. In 2014 Monica completed her Masters in Screen Arts and Business at AFTRS, and was named as one of Westpac’s 100 Women of Influence for her work in the creative industries. Recently, Creative Plus Business Group was also awarded a Cool Company Award by Anthill Magazine in 2015, and a Service Star Award by the website Flying Solo. Monica continues to juggle her creative practice with her business, and is in post-production on a feature-length documentary, Handbag. In her down time Monica enjoys movies, her family, pink champagne, and participating in the gentle art of pub karaoke

For more information about Monica Davidson or Creative Plus Business visit

www.creativeplusbusiness.com