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Content Marketing on LinkedIn provides marketers with the data that enables them to improve results with each post. Through analyzing your Sponsored Updates you will be able to glean insights, refine your approach, and increase engagement over time. To help, we’ve created this quarterly review highlighting the top performing Sponsored Updates and our thoughts on why they did well. The sky is the limit. We’re excited to see you raise the bar! - LinkedIn Marketing Solutions
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Top Performing Sponsored UpdatesNorth AmericaQuarter in Review – Q2, 2014
Overview
Content Marketing on LinkedIn provides marketers with the data that enables them to improve results with each post.
Through analyzing your Sponsored Updates you will be able to glean insights, refine your approach, and increase engagement over time.
To help, we’ve created this quarterly review highlighting the top performing Sponsored Updates and our thoughts on why they did well.
The sky is the limit. We’re excited to see you raise the bar!
- LinkedIn Marketing Solutions
• Best in class marketers are seeing Engagement Rates higher than 1% with their Sponsored Updates
• Are you ready to take your content to the next level?
Be Valuable: Help Professionals Get Ahead
Numbered lists make content easier to consume
Start with a question or quote to hook your reader
Ensure images are relevant to the copy
Top Performing Sponsored Updates
Clear call to action driving users to a lead capture form & high-quality content
Top Performing Sponsored Updates
Highlight Industry Thought Leadership
Include images to help posts standout in the newsfeed
Create intrigue to pull in the reader
Top Performing Sponsored Updates
Keep text short & sweet! (Less than 150 characters)
Be a Problem Solver
Keep only the link headline & description to maximize click conversion on mobile devices
Top Performing Sponsored Updates
Keep It Clean For Mobile
Ask questions and use “you” directly to your target audience
Top Performing Sponsored Updates
Tell Your Story Visually
Infographics perform well on LinkedIn
Maintains relevancy to professional context through using relevant
imagery such as office buildings
Key Takeaways
The top posts demonstrate high relevancy in a professional or aspirational context
Successful posts provide clear value oriented to helping professionals be more productive and successful: Advice Education Interesting Facts
Brands from all sizes & industries - Finance to Tech to Personal Care are producing high performing content
Copywriting Tips: Open with questions Use “You” to speak to your
audience Numbered list Direct users with clear call-to-
actions Keep posts under <150 characters Edit & optimize titles and
descriptions
Other Considerations: Links & Rich Media perform best Maximize relevancy with effective
targeting Consider A/B Testing with Direct
Sponsored Content
Content Best Practices
Top Performing Sponsored UpdatesNorth AmericaQuarter in Review – Q2, 2014
LinkedIn’s Content Marketing Site
LinkedIn Marketing Solutions Blog
LinkedIn Marketing Solution’s SlideShare Channel
LinkedIn’s Content Marketing Score & Trending Content Tools
Additional Resources
©2014 LinkedIn Corporation. All Rights Reserved. 11
