Top Online Content Destinations

December 2017

Member Center

2

Branded TV Content is the Most-Used on the Internet… Across the Gamut of Content Genres

Ranking by Internet Genre

P2+

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

Genre

Rank:

Top Traffic

TV Sites:

1st

Sports

3rd

Comedy

1st

Weather

2nd

Kids

Genre

Rank:

Top Traffic

TV Sites:

3rd

Food

1st

General News

1st

TV Ent. Black

1st

Home

1st

TV Entertainment

4th

Finance News

3

Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres

Sports

ESPN

NFL

NBC Sports

Bleacher Report

The Chive

Tickld

9GAG GSN

NBCU

CBS

ABC

CW

ABC News

CNN

FOX News

CBS News

NBC News

Hometalk

HobbyLobby

HGTV

Family Handyman

Houzz

WeatherBug

AccuWeather

The Weather Channel

MSN Weather

H Local Weather Radar

NBCU

GSN

ABC

CW

Allrecipes

MSN Food & Drink

Food Network

Disney Entertainment

ABCYA.com

PBS Kids

Sports Comedy TV Entertainment - Black General News

Home Weather TV Entertainment Kids Food

Finance News

MSN Money

CNBC

Dow Jones

CNN Money

Yahoo Finance

Top 5 Rank by Internet Genre

P2+

CBS Sports

Comedy Central

CBS

Epicurious.com

Delish.com

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

Roblox

Nickelodeon

CollegeHumor

4

Ad-Supported TV Brands Rank Among The Top 5 Downloaded Apps

Across The Most Popular Categories As Well

Source: Apple app store 1/18/18; Most popular iPAD apps by category search term. Finance, Food, Home & Travel categories

reflect editorial apps and excludes both service apps and non-media, company-branded apps. Kids 5 & Under category

reflects education subcategory.

From Over 1,500,000 Apps:

Sports Long-Form Video

ESPN

NBA

NFL

WatchESPN

Netflix

Hulu

The CW

Amazon Prime

YouTube TV

Weather

Food Home Comedy

The Weather Channel

Weather Live

What The Forecast?!!

AccuWeather

NOAA Weather Radar

Kids 5 & Under

Yummly

Food Network

Allrecipes

NYT Cooking

Houzz

HGTV

HomeAdvisor

XFINITY Home

Home Design & Decor

YouTube Kids

Nick Jr.

ABC Mouse

Comedy Central

Laugh.ly

Laughable

The Simpsons: Tapped

Out

FOX NOW

Top 5 iPad Apps Downloaded

News

News Break

Fox News

CNN

Buzzfeed

NY Times

Finance

Yahoo Finance

Seeking Alpha

MarketWatch

CNBC

Barrons

Travel

My Disney Experience

TripAdvisor

Disneyland

Magic Guide for Disney

World

Universal Orlando

4

NFL Rush Gameday

PBS KIDS Video

Mealime

NOGGIN Preschool

5

Branded TV Content is the Most-Used on the Internet… Across the Gamut of Content Genres

Genre

Rank:

Top Traffic

TV Sites:

1st

Home 1st

Weather

2nd

Kids

Genre

Rank:

Top Traffic

TV Sites:

1st

Food

2nd

General News

1st

TV Ent. Black 1st

LGBTQ

1st

TV Entertainment

2nd

Political News

Ranking by Internet Genre

A18-24

SOURCE: VAB ANALYSIS OF MEDIA METRIX MULTI-PLATFORM COMSCORE DATA, DECEMBER 2017

(RANKING BASED ON “TOTAL MINUTES VIEWED”)

1st

Sports

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

6

Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres

Sports

ESPN

NBC Sports

NFL

CBS Sports

ABC

CW

Showtime

VH1

CBS News

CNN

Buzzfeed

Advocate

Out

Pride

LOGO

The Weather Company

AccuWeather

H Local Weather Radar

CW

Freeform

DNVOD.TV

MTV Delish.com

Allrecipes

Food Network

MSN Food & Drink

Roblox

Disney Entertainment

Sports TV Entertainment - Black General News LGBTQ

Weather TV Entertainment Kids Food

Political News

Fox News Politics

MSNBC

CNN Politics

Politico

Top 5 Rank by Internet Genre

A18-24

NBCU

SOURCE: VAB ANALYSIS OF MEDIA METRIX MULTI-PLATFORM COMSCORE DATA, DECEMBER 2017

(RANKING BASED ON “TOTAL MINUTES VIEWED”)

USA Today

MSN Weather

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

Bleacher Report

DoItYourself.com

HGTV

HobbyLobby

Houzz

Home

Adam4Adam

Cartoon Network ApartmentTherapy

Nickelodeon

WeatherBug

Real Simple

NBCU

ABC News

The Hill

Ninja Kiwi

7

Branded TV Content is the Most-Used on the Internet… Across the Gamut of Content Genres

Genre

Rank:

Top Traffic

TV Sites:

1st

Sports

4th

Comedy

1st

Weather

2nd

Kids

Genre

Rank:

Top Traffic

TV Sites:

1st

Food

1st

General News

1st

TV Ent. Black

1st

Home

1st

TV Entertainment

2nd

LGBTQ

Ranking by Internet Genre

A18-34

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

8

Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres

Sports

ESPN

NBC Sports

NFL

The Chive

9GAG

Comedy Central

NBCU

CW

ABC

DIRECTV

CBS

ABC News

Buzzfeed

CNN

CBS News

NBC News

Family Handyman

ApartmentTherapy

Houzz

The Weather Company

WeatherBug

MSN Weather

H Local Weather Radar

GSN

NBCU

CW

ABC

CBS

Delish.com

Food Network

Real Simple

The Kitchn

Disney Entertainment

Roblox

Ninja Kiwi

PBS Kids

Sports Comedy TV Entertainment - Black General News

Home Weather TV Entertainment Kids Food

LGBTQ

Pride

Pink News

Top 5 Rank by Internet Genre

A18-34

Tickld

Logo

Adam4Adam

Online Buddies

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

Nickelodeon

Bleacher Report

CBS Sports

HobbyLobby

AccuWeather

College Humor

HGTV

MSN Food & Drink

9

Branded TV Content is the Most-Used on the Internet… Across the Gamut of Content Genres

Genre

Rank:

Top Traffic

TV Sites:

1st

Sports

3rd

Comedy

1st

Weather

2nd

Kids

Genre

Rank:

Top Traffic

TV Sites:

1st

Food

1st

General News

1st

TV Ent. Black

1st

Home

1st

TV Entertainment

2nd

Political News

Ranking by Internet Genre

A18-49

SOURCE: VAB ANALYSIS OF MEDIA METRIX MULTI-PLATFORM COMSCORE DATA, DECEMBER 2017

(RANKING BASED ON “TOTAL MINUTES VIEWED”) Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

10

Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres

Sports

ESPN

NBC Sports

CBS Sports

Bleacher Report

The Chive

Comedy central

Tickld

NBCU

GSN

CBS

ABC

CW

CNN

ABC News

Buzzfeed

NBC News

CBS News

HGTV

Home Talk

HobbyLobby

Apartment Therapy

WeatherBug

AccuWeather

Yahoo weather

MSN Weather

CBS

NBCU

ABC

VH1

CW

Food Network

MSN Food & Drink

MyRecipes

Real Simple

Disney Entertainment

Roblox

Nick Jr

Sports Comedy TV Entertainment - Black General News

Home Weather TV Entertainment Kids Food

Political News

Politico

MSNBC

Top 5 Rank by Internet Genre

A18-49

NFL

PBS Kids

CollegeHumor The Hill

CNN Politics

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

ABCYA

Fox News Politics

The Weather Channel

Houzz

Allrecipes

9GAG

11

Branded TV Content is the Most-Used on the Internet… Across the Gamut of Content Genres

Genre

Rank:

Top Traffic

TV Sites:

1st

Sports

3rd

Finance News

1st

Weather

2nd

Kids

Genre

Rank:

Top Traffic

TV Sites:

1st

Food

1st

General News

1st

TV Ent. Black

1st

Home

1st

TV Entertainment

2nd

Political News

Ranking by Internet Genre

A25-54

SOURCE: VAB ANALYSIS OF MEDIA METRIX MULTI-PLATFORM COMSCORE DATA, DECEMBER 2017

(RANKING BASED ON “TOTAL MINUTES VIEWED”) Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

12

Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres

Sports

ESPN

NBC Sports

CBS Sports

Bleacher Report

Yahoo Finance

CNN Money

GSN

NBCU

CBS

CW

ABC

ABC News

CNN

CBS News

Fox News

NBC News

Apartment Therapy

HGTV

HobbyLobby

HomeTalk

The Weather Channel

AccuWeather

MSN Weather

H Local Weather Radar

GSN

NBCU

CBS

ABC

CW

Food Network

MSN Food & Drink

Delish.com

Epicurious

Roblox

PBS Kids

Nickelodeon

Disney Entertainment

ABCYA

Sports Finance News TV Entertainment - Black General News

Home Weather TV Entertainment Kids Food

Political News

Fox News Politics

The Hill

MSNBC

CNN Politics

Politico

Top 5 Rank by Internet Genre

A25-54

NFL CNBC

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

WeatherBug

MSN Money

Houzz Allrecipes

Dow Jones

13

Branded TV Content is the Most-Used on the Internet… Across the Gamut of Content Genres

Genre

Rank:

Top

Traffic

TV Sites:

1st

Weather

1st

Kids

Genre

Rank:

Top Traffic

TV Sites:

2nd

Food

2nd

Home

Ranking by Internet Genre

A50+

1st

Sports

4th

Finance News

1st

General News

1st

TV Ent. Black

1st

Political News

1st

TV Entertainment

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

14

Ad-Supported TV Brands Rank in the Top 5 Multiple Times in Most Major Content Genres

Sports

ESPN

NBC Sports

CBS Sports

Bleacher Report

Yahoo Finance

MSN Money

Bloomberg

Down Jones

GSN

CBS

DIRECTV

ABC

ABC News

CNN

Fox News

NBC News

CBS News

Family Handyman

HGTV

HobbyLobby

The Weather Channel

WeatherBug

H Local Weather Radar

MSN Weather

NBCU

GSN

CBS

MSN TV

ABC

Food Network

Taste of Home

Allrecipes

Delish.com

Disney Entertainment

PBS Kids

ABCYA

Nickelodeon

Sports Finance News TV Entertainment - Black General News

Home Weather TV Entertainment Kids Food

Political News

CNN Politics

Top 5 Rank by Internet Genre

A50+

NFL

Fox News Politics

HomeTalk

Source: VAB analysis of Media Metrix multi-platform comScore data, December 2017 (Ranking based on “Total Minutes Viewed”)

Houzz

AccuWeather

CNBC

MSNBC

The Hill

MSN Food and Drink

NBCU

Politico

Roblox

For More Information Visit Us Online

TheVAB.com

Follow us:

@VideoAdBureau

Like us:

facebook.com/VideoAdvertisingBureau