TOP NOTCH

VOLUME-1 ISSUE-1 PAGES-23

Set your thoughts on fire…….Set your thoughts on fire…….Set your thoughts on fire…….Set your thoughts on fire…….

All Things Bright and Beautiful Cecil Frances Alexander

All things bright and beautiful,

All creatures great and small,

All things wise and wonderful,

The Lord God made them all.

Each little flower that opens,

Each little bird that sings,

He made their glowing colors,

He made their tiny wings.

The purple-headed mountain,

The river running by,

The sunset, and the morning,

That brightens up the sky;

The cold wind in the winter,

The pleasant summer sun,

The ripe fruits in the garden,

He made them every one.

He gave us eyes to see them,

And lips that we might tell,

How great is God Almighty,

Who has made all things well

Some classic poems which

we have read and forgotten

would inspire us at some

point in our life. This is one

such poem which can draw

EDITORIAL BOARD

STAFF EDITOR

LEKSHMIPRIYA G

STUDENT EDITORS

JYOTHI ELIZABETH MATHEW

SREENATH V S

VANDHANA MOHAN

NITHIN SUGATHAN

SNEHA P

ARCHANA P B

RAHUL STEEPHEN

Greetings to all

It gives me immense pleasure to know that dynamic and enthusiastic stu-dents of this institute are bringing out their news letter titled “TOP NOTCH". the news-letter, I am sure will be a true reflection of the various activities of this institute in pur-suit of excellence imagination and innova-tion.

I greet each and everyone of this insti-tute to be a part of this venture and also to actively take part in making it a grand suc-cess.

Let us move forward and act together, success will follow

Dr. G Sashi Kumar

Director

ThoughtThoughtThoughtThought

The small moon can eclipse the great sun. I too can The small moon can eclipse the great sun. I too can The small moon can eclipse the great sun. I too can The small moon can eclipse the great sun. I too can

do great things if I set myself in the right place at do great things if I set myself in the right place at do great things if I set myself in the right place at do great things if I set myself in the right place at

the right timethe right timethe right timethe right time.

Directors NoteDirectors NoteDirectors NoteDirectors Note

TOP NOTCH Page 3

IV 1: KELTRONIV 1: KELTRONIV 1: KELTRONIV 1: KELTRON

The much awaited IV for the 1st

sem students

arrived in the

form of a visit to

Keltron. The stu-

dents of Sem 1

was taken to

Keltron for a half

day visit. The

Power Electronics Unit was visited

by the students. The IV provided

valuable insight of the working and

maintainance of a manufacturing

department in reality.

Page 4 TOP NOTCH

REVERBERATIONS

DECERTODECERTODECERTODECERTO

The management

fest conducted by

Lourdes Matha

college of science

and technology

was attended by a majority of the

GKM-ians. Though it was the 1st

management fest attended by the

semester 1 amateurists a brilliant

performance was put forth. experi-

ence was the prime acquirement

from the event.

IMPULSEIMPULSEIMPULSEIMPULSE

Muslim Associa-

tion college con-

ducted its col-

lege fest in Feb-

ruary. Inspite of

it being a tech

fest in all its

galore, few of

our students participated in various

events. Rahul Stephen and Sreenath

VS won the second place in Pit stop.

BIO REVOLUTIONBIO REVOLUTIONBIO REVOLUTIONBIO REVOLUTION

An education and job fest was

conducted by the Orbitbio group,

cochin at Kanakunnu. GKMCMT

was one of the partners in the

event. A stall was set up on be-

half of the college in the fest. The

stall was handled by the GKM-

ians of sem 2. the stall was well

handled and lot of appreciation

KERALA PIRAVIKERALA PIRAVIKERALA PIRAVIKERALA PIRAVI

Kerala Piravi celebration was not just

an ode to the cultural heritage of our

state but also provided a palette to

bond the junior-senior relationship. A

joint strife of all students. The hard

work was all rewarded with the fan-

tastic outcome of the event. A full on

celebration took place with songs,

dance, fun, frolic and what not…..and

most important of all was the tradi-

tional ‘Sadhya’

ordered from

the college can-

teen….

ONAMONAMONAMONAM

Onam was the

first red dated

calendar day

that came across

the junior mem-

bers after their

admission. It was celebrated by the

fresher's in a very small but without

the loss of any sheen to the celebra-

tions. More than the fun part it fas-

tened the bond between the fresher's

and they warmed up to each other in

absolute harmony (well literally

:P)……

After all that’s what celebrations are

for…...

CII ANNUAL MEETCII ANNUAL MEETCII ANNUAL MEETCII ANNUAL MEET

The annual members meeting of

confederation of Indian industry

(CII), Trivandrum was held on 8th

march (international women’s day)

2012 at Vivanta. There was a con-

ference on ‘Trivandrum Global city

of innovation’. The opening re-

marks and the context setting were

by Mr. V.K Mathews (vice chair-

man, CII Kerala state council and

executive chairman, the IBS

group). without Borders, IISE).

IV MILMAIV MILMAIV MILMAIV MILMA

There was an industrial visit to the

Milma dairy unit in Ambalathara

,Trivandrum. Milma is a leading mar-

keting federation of milk and variety

dairy products with headquarters of

Trivandrum. It has 80-85% market

share in the

industry in

K e r a l a

Through this

visit we get

valuable infor-

mation about

aspects of

Milma .

IV TECHNOPARKIV TECHNOPARKIV TECHNOPARKIV TECHNOPARK

An industrial visit to Technopark

was arranged on 31 march for

the sem 2 students. The students

were taken to the park center .

They were given a brief descrip-

tion on the incubator cell in the

Technopark provided for the up-

coming entrepreneurs. An oppor-

tunity was given to visit Dev a

web designing company to under-

stand the

a ss i s tance

given for

starting a

business.

1) Arbitrage: (a)dividend is not paid at the

right time (b) brokers embezzle cash from

the client (c)buying and selling at the

same time for profit.

2) Blue-chip= (a) investments that are

trusted (b) stocks with a high value (c)

shares that make huge profit.

3) Copper-bottomed= (a) plan that cannot be

fulfilled (b)plan/deal that is certain to suc-

ceed (c)a plan that is not accepted.

4) Dead cat bounce= (a) sudden increase in

share value after low rates (b) no demand

for shares in the market (c)decrease in the

value of shares.

5) Rig the market= (a)to make the price of a

share go up or down to make a profit (b)

analyzing the market very deeply (c) stop

trading in the market.

Will Rahul Gandhi Throw His Hat in the Ring?

Will Apple Continue Its Dream Run Without Steve

Jobs?

Will Molecular Gastronomy Go Out Of Fashion?

Will 2012 Belong To Wind Power Or Solar Power?

Will 2012 Be More Peaceful?

Will the For-Profit Model be Accepted in the Social

Sector?

Will Broadband Make Content Streaming Viable?

Will Indian Publishing Continue To Boom?

Will The Electric Car Be Closer To Mass Market?

Will The First Indian Billionaire Sign The Giving

Pledge In 2012?

Will Petrol Prices Cross The Rs. 100 A Litre Mark?

ENCARTA

BIGGEST QUESTIONS OF 2012…..

Volume 1, Issue 1 TOP NOTCH

Q.1) High Performance, Delivered

A. Accenture B. Kama Sutra

C.ANZ Grindlays D.KPMG

Q.2) The Edge is Efficiency

A. National Stock Exchange

B. Multi Commodity Exchange

C. Bombay Stock Exchange

D.National Commodities and Derivates Ex-

change

Q.3) The Joy of Flying

A. Kingfisher Airlines B. Air India

C. Jet Airways D. Spice Jet

Q.4) Sense and Simplicity

A. Phillips B. Onida

C. Videocon D. Toshiba

Q.5) Don’t leave home without it

A. Citibank B. Visa

C. Amex D. Master Card

TAGLINE QUIZ

IQ DELIRIO Refer Page No. 16 for the answers

Page 6 TOP NOTCH

ROCK ON The first time I saw them was at my friend’s home was a

group of people seriously covering songs in a rush… the band

consists of five members, which includes my

best friend Ananthu, Sanjay, Karthik,

Amarnath and Mahesh. Most bands would

want their songs to be very complex, out of

the ordinary but this band was I felt was

crazy… they wanted do whatever they felt

musically appealing. I never thought this

would work out. My curiosity was increas-

ing. The band wanted to play on some

stage as soon as possible to tighten up the

band. So they started their journey in Sep-

tember 2011 in their first competition, I was waiting right in

front and I imagined up the kind of pressure they would have

been under… but fortunately, they pulled it off as all them

had enough experience working with bands before. They

weren’t the best band that day, but they grabbed a lot of at-

tention. The band reworked again, this time made two songs

of their own and showed up at another gig and grabbed a

prize.

The band had been performing for a while

and won many prizes in which five of them were consecu-

tive ones, which includes the likes of Amal Jyothi college of

Engineering and Technology, kottayam, Sree Buddha col-

lege and the last of the consecutive

prize was winner at Crossroads

2012…. In each step that I took with

the band, I got to learn that ‘the faith

in us’ is a great medicine. It’s more or

less a large family of 7-9 members

including Nazim Mohammed, Akhil

Gopakumar, Vijith, Ali Mohammed

and the twins Deepak and Dilip. A

family in which 5 of them go on-stage,

rest of them help them in every way

possible, whether it’s the sound sys-

tem, lightings, travel, photographs, band management etc..

The family is empowering and is trying to grow out fast.

The band can be accessed at the following links…

Face book : https://www.facebook.com/KL01band

Reverb nation : http://www.reverbnation.com/KL01

ARTICLES

MUSIC THERAPY

Music therapy is a new form of approach to help chil-

dren and adults, who have problematic behaviors, to

make effective adjustments toward social , emotional,

mental and educational aspects, where brain plays a

dominant role. Many of the imbalances in the so called

normal's may also be made set right by regular expo-

sure to certain ragas with special emphasis on certain

notes. Music Therapy acts on the human beings before

being transformed into thought and feelings.

Music therapy and methods:

Music Therapy is one of the alternative form of

therapeutic treatment, it is the planned and creative

use of music to attain and maintain health, wellbe-

ing. Individual of any age and ability may benefit

from Music Therapy program, regardless of musical

skill and background. Music Therapy may address

physical, psychological, emotional, cognitive and so-

cial needs with therapeutic relationships.

Hero MotoCorp joins hands with Erik

Buell Racing (EBR) of USA for a

strategic alliance to augment its

R&D capabilities and add high-end

performance motorcycles to its

illustrious model range

Page 7 TOP NOTCH

STEP ON IT!!!

India is providing quality products to the customers in

most of the areas. The unbelievable part is that the prod-

ucts offered in the automotive area are luxurious in the

present scenario. Customers in India are always attracted

towards luxury cars. In the past cars have 15 to 30 lakhs

were considered luxurious. The scenario has changed the

customers are willing to pay crores of rupees for obtaining

luxury cars. And also the customers are giving preference

to the brands All the top brands in the

world can be seen in our

country. We can see BMWs

and Benz as taxis and for

rental services on the Indian

roads.

Two wheelers are also not far behind. Last week Hero Moto

Corp signed a partnership with the “Buell” which is the

World’s leading stylish bike maker

Buell is a strong competitor in the two wheeler world mar-

ket. The partnership with Buell was initiated by Hero after

leaving the partnership with Honda. Hero wanted to at-

tract the Indian two-wheeler market by adopting the new

technologies provided by Buell. The famous Harley David-

son can be seen in our roads, which are owned by Indian

people. The price of petrol

has a drastic influence on

the demand of automobile

sector in our country.

CAR LEASING

Luxury car leasing has become so popular that it is now

a more common method of car finance than buying a lux-

ury vehicle outright. So why is this case? This guide will

explain how luxury car leasing works,

the vehicles available, who it’s right

for and how to get the best deal.

How does luxury car leasing

work?

The process for leasing a car is the

same for all types of vehicles. You

speak to a dealer and negotiate a

price for the luxury car of your choice

and then the dealer sells the car to

the leasing company. Signing a leas-

ing contract obliges you to make regu-

lar payments over a fixed term. At

the end of the term you return the car to the luxury car

leasing company. In some cases you might have the option

to buy the luxury car at the end of the term or trade it in

for a new luxury vehicle.

What makes leasing a luxury car different?

Though the leasing process for a luxury car is no different

to a standard vehicle, what is different is YOU – the con-

sumer.

Those who want to buy high-end vehicles tend to have

different values to regular customers – placing the empha-

sis on efficiency, quality of service and establishing a good

business relationship. Luxury car leasing consumers tend

to be less interested in haggling for a one-off cheap deal

and more interested in establishing a long-term relation-

ship with a company that they know will genuinely look

after their interests. They look for the same values in the

car leasing companies as they do in the cars themselves –

nothing but the best will do.

What are the pros and cons?

Leasing a luxury car is a more financially savvy option

than buying a new or nearly new luxury car. Though con-

sumers who lease luxury cars generally

have the money to buy the car outright,

they realise it’s smarter to lease because

the value of a car automatically depreci-

ates as soon as you drive it. Why put more

money than necessary into a depreciating

asset when you can use it for other things?

Indeed luxury car leasing works out as a

better value deal than leasing a standard

car because of higher residual values com-

pared to the manufacturer’s suggested re-

tail price. As a consequence, luxury cars as

a group are more commonly the subject of

car leasing than any other group of vehicle.

PIT-STOP

THE YOUNG SPARK

Volume 1, Issue 1 Page 8

An interview was conducted by the student representa-

tives with Mr. Rajeev Sebastin of Alokin Software at Tech-

nopark.. Alokin Software began as a consultancy called

pearlsoft in 2003. in 2011, the company was accepted into

the T-BIC’s program. Alokin offers WMD Consulting (web,

mobile, desktop), Turnkey solutions- in language comput-

ing, content management etc, R&D- in a variety of engage-

ment styles to create compelling products. Alokin now oc-

cupies a cabin in T-BIC where 7 employees work together

and the atmosphere is very much like a friend’s circle.

Mr. Rajeev is a very vibrant and unique character who has

got a very captivating personality who has got a very cap-

tivating aura to his personality. At the same time, he is a

very down-to-earth person with a fine

consideration towards the society.the

key idea was to interview a successful

young entrepreneur and Mr. Rajeev

Sebastin’s profile suited the most. He

gave a very intriguing interview

whereby he set our thoughts into mo-

tion.

What was your first venture?

Embedded systems we made small

electronic security systems and pre-

paid electricity meters for rubber park

Cochin. I wanted to do something

weird rather than something theoreti-

cal. So I paired up with some friends at college & started a

company. One of the service was to provide electronically

operatable curtains for hotels.

What were the problems faced at that time?

The curtains failed due to the weight and the problem

with hardware was that they needed investment unlike

software. Another problem was that there was neck to

neck competition.

Competition ?

Its good to have competition but when you have unfair

Competition, its bad.

What was your next initiative?

I left the company after 2 years for joining a social group.

we worked for bringing the ‘pazhaya libhi’ back through

technology. The problem was that the government was not

interested. The government at that time was bringing stan-

dards which were not good for the language. So we strived

to bring about a better result to the situation. That was a

non profit research group. We released the software in

2007, right now we are working on the second version.

What is your take on technology in India?

If you follow world market and compare that to what is

happening in India,there is a lack of technical perfec-

tion.what we produce in india is of very substantial quality

compared with that of outside.

Aren’t we making products in Indian

standards for Indian use?

Whether we are Indians,americans,all are

human beings.

Everybody wants products that work.most

of phones used are chinese,designed by

americans .there is nothing that we

make.but there are features in i-phones that

are Indian. Forgot electronics, take sports.

We have the second population in the world.

What is ther reason we don't have such

ideas? There should be people who have tal-

ent. How come we as a society are not able

to bring that? So coming to that perspective

what T-BIC does is a very good thing. They

help young entrepreneurs.

How much of impact is T-BIC able to create accord-

ing to your perspective?

The problem is that a lot of things are unfair– money, caste,

finance, lack of chances, family, educational barriers.

That is one force. Then there should be an opposite force

that is T-BIC. Now its time to see which one will win.

It’s a question of needs meets ends. Many are not

aware of their options.?

We cannot do anything. That again comes down to technical

problem. For example take government websites.

INTERVIEW

Page 9 TOP NOTCH

There are loads of them but you cannot actually find any infor-

mation you want. A simple and good example is the govern-

ment made forms and the spaces provided in them. That is

technical perfection. When you make something or anything

you have to consider the properties of that thing. Its going to

cost the same even if you design it badly or well. Then why not

we make it well?

People must have that point of view that we must make some-

thing good. Its not a question of competing with other people.

It’s a question of making something good and right for its pur-

pose.

Current venture?

As I was doing the software, along with that I was doing other

projects to make money. The current venture is an extension

of that. We are going to commercialize the ’pazhaya libhi’

Malayalam technology and take it to the public at a massive

level. So currently we are working on projects that we get to

fund our social projects.

Current status of the company?

Going well. Very lucky to have got into T-BIC. But one

of the main problems they are facing right now is HR

finding the right kind of people to join the company to

make a difference. Very difficult to find people who take

a risk especially for a small company. There will be peo-

ple in large companies even though they don't have any

intellectual freedom. There is some kind of fixation that

they wont work for such companies.

Message to the next-gen?

Should be more entrepreneurial. Should take whatever

you learn and apply that in your work, job or wherever

you go. And if your company does not let you apply this

then that company is not worth it. It is better to leave it

and join.


A prominent

threat to envi-

ronment in the

present day is

“garbage” or

waste. Waste

generated from a variety of different sources poses

a huge threat to the environment. Day by day new

sources emerge and more and more waste is gen-

erated. Along with destroying the environment in

many ways, it dwarfs the growth and development

of the economy.

Today the market is abundant of ‘eco-friendly’ and

green products with a hope to counteract these

adverse effects .but these can only been looked

upon as a white flag raised amidst chaos. Proper

management of waste is the only key solution to

the issue.

Waste can basically be classified into two catego-

ries – degradable and non-degradable. With an

effective waste management system, degradable

waste can be converted into bio fuels which can be

put into various uses.

Green waste management focuses on recycling

and reusing of waste materials.

INDUSTRIAL WASTE:

Yet another growing concern is ‘Industrial

Waste’. With higher demand and production

level coming up, the problems of waste emit-

ted by the industries are also increasing. In-

dustries in the present day are adopting vari-

ous waste management techniques. An effec-

tive waste management plan should include

certain vital aspects:

Prevent pollution

Save energy

Less damage to nature

Reduce use of material

Recycle and reuse

E—WASTE:

Electronic waste or e-scrap denotes the waste

from electronic equipments. As the technology

advances rapidly , the electronic gadgets get

obsolete on a fast pace. This again poses an-

other bouquet of problems. Most e-waste can-

not be decomposed and tend to emit radiation.

At the same time there is also a high possibil-

ity for recycling. The decision vests ultimately

with the companies to adopt a proper solution.

GADGET REVIEW SWIPE IPAD CREDIT CARD READER

All the guesses regarding this gadget might go

dead wrong. This is the first credit card reader for

the iPad from AppNinjas. The reader allows mer-

chants to process credit cards using their iPad,

provided they’re connected to the

Net via Wi-Fi or 3G. Their com-

patible Swipe app costs 99 Cents

in the App Store and all new cus-

tomers approved for a merchant

account will receive a free credit

card reader worth $79.

ARTICLES

GRIFFIN STYLUS+PEN+LASER POINTER

Eschewing a fancy name, the Griffin Stylus +

Pen + Laser Pointer does absolutely everything

advertised on the box. Part executive wonder toy,

part creative multitool, the Griffin Stylus is a bit

pricy when you consider that all three of its fea-

tures can be purchased .The

Griffin Stylus + Pen + Laser

Pointer doesn’t innovate in

the slightest, instead offering

incredible performance for all

three of its functions with

very few setbacks.

STOCK MARKET


A Stock market,

known as Equity mar-

ket or Secondary mar-

ket is a public entity

for the trading of Com-

pany stock and deriva-

tives at an agreed

price.

The size of the world

Stock market was esti-

mated at about $36.6 trillion at the beginning

of October 2008.The stocks are listed and

traded on stock exchanges which are entities of

a corporation or mutual Organization special-

ized in the business of bringing buyers and sell-

ers of the Organization to a listing of stocks and

securities together.

In India BSE is the oldest Stock exchange.

Bombay Stock Exchange was established as the

`Native Share and Stock Brokers association

through the Presidency of Bombay with the ap-

proval of the Central Government. During the

period 1861-1875 trading in shares and stocks

used to takes place under a Banyan tree at the

place where the Bombay Stock Exchange is

now situated. The Stock exchange plays an ac-

tive role in the capital formation of a Country.

Investors can evaluate the worth or their hold-

ings and they can ensure security and set

norms for trading. They have efficient channel-

ing of savings

A Stock market is a centralized market place

for trading securities and fair open market

price for security. The market has its own rules

for assisting, regulating and controlling the

business. There is Price Fluctuation from mo-

ment to moment in Stock market. It is opened

to big and small Investors. It is one of the most

important sources for companies to raise

money. This allows business to be publically

traded, or raise additional financial capital for

expansion by selling shares of ownership of the

company in a public market.

An economy where the Stock market is on the

rise considered to be an up and coming economy.

In fact, the stock market is often considered the

primary indicator of a country’s economic

strength and development.

The movements of the prices in a market or sec-

tion of a market are captured in the price indices

called stock market indices. The constituents of

the Index are reviewed frequently to include or

exclude stocks in order to reflect the changing

business environment.

In India Stock exchanges provided an organized

market for transactions in shares and other se-

curities. There are 23 official Stock exchanges in

India. Among them 20 are Regional stock ex-

changes and 3 are National Stock exchanges,

they are:- National stock Exchange (NSE) which

was setup in November 1992, and became recog-

nized with effect from

April 26, 1993. Over

The Counter Ex-

change of India Lim-

ited (OTCEI) which

was incorporated in

1990 as a company.

Inter connected Stock

Exchange of India

Limited (ISE) which has been setup at Mumbai

in 1997. NYSE EURONEXT and NASDAQ OMX

located in New York are two stock markets,

which was functioning at first and second in

ranking.

A Stock market which is a Public body in which,

free network of economic transactions occurs. It

is not a physical facility or secret body. The

Stock market that roller coaster ride of financial

investment. Lately, the ride has been more like

a free-fall, but things are bound to improve. The

market is like one big casino, with everyone

playing to win. Money takes on a different

meaning when it is won or lost in a single stock

trade. Playing this game successfully requires a

solid education regarding stocks.

Stress management is “what we feel when we think we

have lost the control of events”. The term stress and

management are related to each other and management

encompasses a wide variety of activities to achieve a

goal. The concept of stress in natural science is a force

which acts on body to produce strain. The environment

of the individual is continuously changing and he has

therefore undergone a continuous process of adjustment

so as to remove stress. Stress is an adaptive response to

a situation that is either challenging or retaining to the

problem.

In this modern complex era, stress is inevitable

for the people of all walks of life. India is a developing

country and there is competition everywhere. So stress becomes an important aspect in Indian corporate

world for both employee and employer, individual and group of people

have different views about stress. A businessman views stress as an

emotional tension and for a railway controller it is as alertness and con-

centration.

Stress is always considered by people as a negative emotion in

the form of pressures to asserted by a situation, whereas sometimes

stress is considered in a positive manner in good ways such as an em-

ployee getting unexpected promotion.

The causes of stress or the stressors may be from within the

organization or outside. It may be considered as environmental, organ-

izational, groups and individual factors. Stress can be curbed by consid-

ering certain tips :

To avoid unnecessary stress such as avoid people who stress you out, take control of the environment.

Alter the situation like

willing to compromise in

the situation, be more as-

sertive, manage the time

better etc.

Accept the things which

you can’t change. Which

include trying to control

the uncontrollable, share

the feelings, then learn

forgive.

Make time for fun and

relaxation such as do

something which you en-

joy everyday, keep the

sense of humour, set

aside relaxation etc.

STRESS MANAGEMENT


The term

green mar-

keting came

into promi-

nence in

late 1990s.

It is a phe-

n o m e n o n

which has

deve loped

particular importance in modern marketing. Ac-

cording to the American marketing Association,

Green Marketing is the marketing of products

that are presumed to be environmental safe. This

has led to broad range of activities including prod-

uct modification changes to the product process,

packaging changes as well as modifying advertise-

ments.

Today both consumers and marketers are becom-

ing increasingly aware of environmental problems

which make them understand the needs to switch

into Green products and services.

It also became a trend in business where compa-

nies create an image of themselves as an environ-

mentally friendly organization, in order to gain

favor with environment conscious customers. The

two main objectives of Green Marketing are im-

proved environmental quantity and customer sat-

isfaction.

A main challenge faced by today’s marketers is

to make use of limited resources available and sat-

isfy unlimited human wants efficiently with out

producing much waste or harm to environment.

Thus Green Marketing refers to a holistic market-

ing concept where in the production, marketing

consumption and disposal of products and services

happens in a manner that is less detrimental to

the environment.

GREEN MARKETING

1.You see a gorgeous girl at a party. You go up to

her and say: "I am very rich. Marry me!" - That's

Direct Marketing"

2. You're at a party with a bunch of friends and

see a gorgeous girl. One of your friends goes up to

her and pointing at you says: "He's very rich.

"Marry him." -That's Advertising"

3. You see a gorgeous girl at a party. You go up to

her and get her telephone number. The next day,

you call and say: "Hi, I'm very rich. "Marry me -

That's Telemarketing"

4. You're at a party and see gorgeous girl. You

get up and straighten your tie, you walk up to

her and pour her a drink, you open the door (of

the car)for her, pick up her bag after she drops it,

offer her ride and then say:"By the way, I'm rich.

Will you "Marry Me?" - That's Public Relations"

5. You're at a party and see gorgeous girl. She

walks up to you and says:"You are very rich!

"Can you marry ! Me?" - That's Brand "

Recognition"


her and say: "I am very rich. Marry me!" She gives

you a nice hard slap on your face. - "That's Cus-

tomer Feedback"


her and say: "I am very rich. Marry me!" And she

introduces you to her husband. - "That's demand

and supply gap"


her and before you say anything, another person

come and tell her: "I'm rich. Will you marry me?"

and she goes with him - "That's competition eating

into your market share"


her and before you say: "I'm rich, Marry me!" your

wife arrives. - "That's restriction for entering new

markets

LAUGHTER RIOT

Roadblock advertising refers to a kind of

campaign by blocking a particular media (it

could be a Television Network, a particular

newspaper or magazine, a radio station or even

a particular Internet Site) by preventing any

other advertiser from advertising for a particu-

lar period of time to maximize the outreach and

frequency of the communication message. His-

torical data however suggests that Roadblock

advertising is mostly used on TV.

Recently the major road-

block campaigns were from the

Hindustan Unilever Limited.

STAR Network undertook a

roadblock exercise for Hindustan

Unilever on September 17, 2009.

These channels featured only

Hindustan Unilever (HUL) ads.

STAR has blocked 24 hours of

airtime for HUL brands such as

LUX, Ponds, Lifebuoy and Fair

& Lovely. Along with this cam-

paign, HUL launched the ad of

Lux in which Aishwarya and Abhishek Bach-

chan was on a roll. It was part of an idea that

made them to reach exclusively to more than

100 million viewers in India at the same time

throughout the day. It was innovative and ex-

pected to bring stronger engagement with con-

sumers.

The very first roadblock attempted

on Indian television was in 1994 when a small

fire extinguisher making company used 9 dif-

ferent commercials to launch its diversification

into keep fresh kitchenware. They did the cam-

Page 14 TOP NOTCH

ROAD BLOCK CAMPAIGN The HUL 'roadblock' was the second road-

block initiative by the Star broadcast network,

the first one being for Hutch's transition to Vo-

dafone in September 2007. The day-long road-

block advertising that run across 30 channels on

star network brought in 92-95% brand recall for

Vodafone. They reportedly spent upwards of Rs.

10 crores to announce its name change to the

world, using a range of short and long commer-

cials exclusively in all breaks. Similarly, for

their very famous Zoo-Zoo campaign during the

IPL-2009. Since then it has been used by many

marketers to launch their brands

like: AIRCEL, Volkswagen etc.

and re-launch their brand

(Vodafone) in the market.

Previously, it was understood

that roadblock advertising are

successful only in Television, but

this myth was broken by Volks-

wagen using 16 pages of The

Times of India to launch their

Jetta, Passat in the market. To-

day internet is emerging as a

very good tool for advertising &

roadblocks are blocking the advertising way on

the internet as well through various social net-

working websites, etc.

Advertising, Media are the most dynamic

fields in the market, one need to be innovative

every second to be in the consumers mind. The

Roadblock Advertising is proving to be a good

Bachans have bagged their first endorsement together

and featured in the Lux advertisement for a whopping

amount of Rs.7.5 crore.

Recently, pizza chain Papa John's ran a road-

block ad on Face book promoting a free pizza

for every user who became a fan of the brand

on its Face book Page. Thanks to the home

page ad and an associated e-mail campaign,

Papa John's garnered 131,000 new fans in a

single day. As of March, it was the second fast-

est-growing brand on Face book after Olympic

swimmer Michael Phelps.

"The New York Times" has used a Face book

roadblock ad to increase its page fans on the so-

cial site and ignite a political discussion. It placed

the ad, along with video footage of President

Barack Obama, post-election last November and

almost quadrupled its Face book fans as a result.

EXAMPLES OF ROAD BLOCK

He made his first car, a two-cylinder Royce 10, in

his Manchester factory in 1904, and was intro-

duced to Charles Rolls at the Midland Hotel in

Manchester on 4 May of that year. Rolls was pro-

prietor of an early motor car dealership, C.S.Rolls

& Co. in Fulham.

All would be badged as Rolls-Royces, and be sold

exclusively by Rolls. The first Rolls-Royce car,

the Rolls-Royce 10 hp, was unveiled at the Paris

Salonin December 1904.GBP 100,000 (£7,971,060

as of 2012 of new shares were offered to the pub-

lic. In 1907, Rolls-Royce bought out C.S. Rolls &

Co. (The non-motor car interests of Royce Ltd.

continued to operate separately.)

COMPANY PROFILE

Page 15 TOP NOTCH

Rolls-Royce Limited was a renowned British car

and, from 1914 on, aero-engine manufacturing

company founded by Charles Stewart

Rolls and Henry Royce on 15 March 1906 as the

result of a partnership formed in 1904.

In 1971, Rolls-Royce was crippled by the costs of

developing the advanced RB211 jet engine, result-

ing in the nationalization of the company as Rolls-

Royce (1971) Limited. In 1973, the car division

was separated from the parent company as Rolls-

Royce Motors. In 1884, Henry Royce started an

electrical and mechanical business.

* More than six out of ten Rolls-Royce Motor

Cars built are still roadworthy.

* The Rolls-Royce radiator grille is made en-

tirely by hand and eye - no measuring instru-

ments are used.

* The Bentley Turbo R accelerates from 0 to 60

mph in under 7 seconds. Even more astonish-

ing, for a car which weighs over two tons, is its

performance from 60-90 mph - also 7 seconds.

* The largest Rolls-Royce collection in the world

is held by the Sultan of Brunei, which includes

350 Rolls-Royce cars

* Rolls-Royce Motor Cars use two imitation

wooden heels to test the durability of their Wil-

ton carpets. The heels rub backwards and for-

wards 100,000 times over 4 inches of the car-

pet.

* Every piece of glass in the Silver Spirit is

given its final polish with powered pumice of a

fineness normally used for polishing optical

lenses

INTERESTING FACTS

INVITED LECTURE


Invited lecture series 1:

Chief guest: KCC NAIR,Technopark

Topic: T-BIC Technopark

The inaugural session of the

‘Invited Lecture Series’ was presided by

Mr. K C C Nair the CFO of Technopark. Mr.

Sreejith also accompanied him. The context of the

lecture was Technopark’s business incubator cell.

The students where motivated to great lengths in

starting a new business and providing job opportu-

nities for more rather that opting for a well paid

job.

Invited lecture series: 2

Chief guest:PADMA KUMAR,

Terumo Penpol

Topic: Branding

The lecture given by

Mr. Padma Kumar, the Operations Manager of

Terumo Penpol constituted of the different as-

pects of branding. He talked about the evolu-

tion, importance and requirement of branding.

With his real time examples the concept of

branding could be understood easily.


Chief guest: ANIL KUMAR, CEO

Orbit bio

Topic: Retail Marketing

It was a very interactive session

conducted by Mr. Anil Kumar. They gave valuable

insights into the topic of retail marketing. Various

contests were conducted for the students which had

active participation from the students side.


Chief guest: G R MOHAN-

DAS, Asst. Forest Officer

Topic: Forest Conservation

A detailed class on nature

and nature conservation

along with video was held by the group which

was sent from the forest conservation depart-

ment, Vazhuthacad. It was a very valuable ses-

sion which was informative and instilled a love

for conserving nature in the minds of students.

Our ‘Invited Lecture Series’ has been designed to bring distinguished personalities from various fields

to the college for sharing their experience on different business related aspects and in the process to

help students, get placements.

A

N

S

W

E

R

S

ENCARTA

1. C

2. A

3. B

4. A

5. A

6. B

TAGLINE

QUIZ

1. A

2. C

3. C

4. A

5. C

6. A

IDENTIFY THE COMPANIES

1.BMW

2.Calvin Klein

3.British Airways

4.DHL

5.Disneyland

6.eBay

7.L’Oréal

8.Kodak

9.McDonald’s

10.Nike

11.Nokia

12.Redbull

13.Kentucky Fried

Chicken

14.Expediacom

15.Ford

JEWELS OF OUR CROWN


Ms. Mithra Manmadhan Ms. Mithra Manmadhan Ms. Mithra Manmadhan Ms. Mithra Manmadhan

( A s s i s t a n t P r o f e s s o r ,

GKMCMT)

Prize won for the Best paper

presentation at the National

Seminar on New Paradigms

in Management Research

organized by IMK, Univer-

sity of Kerala. The topic for

the same was Neuro market-

ing - “The New Hope of

Marketers”.

ImpulseImpulseImpulseImpulse

There was ardent participation from the stu-

dents of GKMCMT for pulse conducted by

Muslim Association college of engineering.

Sreenath V S and Rahul Stephen won the sec-

ond place in the event (pitstop)

Bio revolutionBio revolutionBio revolutionBio revolution

An education and job fest was conducted

by the Orbitbio group, cochin at kana-

kunnu. GKMCMT was one of the partners

in the event. A stall was set up on behalf

of the college in the fest. The stall was

handled by the GKM-ians of sem 2. the

stall was well handled and lot of apprecia-

tion .Ms Janee Jamal was awarded the

Best Performer Award.

Nature clubNature clubNature clubNature club

Essay : “ Earth after

40 years “

As part of the nature

club activities an es-

say competition was

conducted on the

topic “ Earth after 40

years” . The first

prize was awarded to Ms Sandhya R and second prize

was awarded to Ms Duniya V S.

Business planBusiness planBusiness planBusiness plan

A team from GKMCMT involving

Sandhya S, Sariga RC Babu, Janee Ja-

mal, Nithin Sugathan participated in a

business plan award conducted by AIMA

at Thrissur Agriculture university. They

were awarded the fourth position in the

event. The business plan the GKMCMT

team submitted was “Snow Ice”. It received

great appreciation from the judging team.

CLUB ACTIVITIES


MARK AMIGOS

The inaugurations of the much awaited mar-

keting club. The chief guest was

Mr.Padmakumar of Terumo Penpol. He also

gave a brief lecture on branding and its various

aspects. A lot of activities were also planned on

behalf of the marketing club. The marketing

club was formed from the ardent initiative of

the students in the college.

COIN CATCHERS

The inauguration of the Finance Club named coin

catchers was on 8th March 2012.It was inaugu-

rated by the chief guest Dr. J Rajan, Director, Plan-

ning & Development, Professor,IMK .He also ren-

dered a brief and concise lecture about the Finan-

cial Services which proved to be very useful to the

budding managers in the college.

NATURE CLUB

Page 19 TOP NOTCH

MANAGEMENT MEET

Page 20 TOP NOTCH

Centella 2012 is the first management

meet conducted by our college G Karunakaran

Memorial Cooperative College of Management

and Technology. It was an event conducted for

management students to identify their manage-

rial skills and leadership quality. Around 15 col-

leges participated from all over Kerala. Centella

2012 was inaugurated by his highness Uthra-

dom Thirunal Marthanda Varma. He gave a

very informative and moving speech about

managerial skills.

There were various interesting competitions like

Best Manager, Best Management Team, Adzap

and Corporate Conquesta. Seminars of various

personalities were also arranged for the students

where they shared their experience being an en-

trepreneur. The competitions were mainly fo-

cused to skim the creative talents of the par-

ticipants. The managerial and leadership

quality and team work of the students were

focused in the competition.

Refreshment and fun games were also ar-

ranged for the students to get a break from

the serious competitions.

All the participants have shown excellent per-

formance in their competition. It was a two

day extravaganza which provided extensive

experience to the budding managers in G Ka-

runakaran Memorial Cooperative College of

Management and Technology.

Page 21 TOP NOTCH

Test your logo knowl-

edge in our logo quiz.

Identify all the logos

in the picture and

mail your answers to http://

www.facebook.com/

profile.php?

id=100004437182851

win a fabulous Top

Notch goodie.

HOT SPOT


Azim Hashim

Premji (born July

24, 1945) is one of

India's richest

business tycoons

and the chairman

of Wipro Limited.

He has led Wipro

since 1966. Ac-

cording to the

Forbes magazine,

he is the second

richest Indian

with a personal

wealth of US $17

billion in 2010.

Chanda

Kochhar (born

November 17,

1961) is currently

the Managing Di-

rector (MD) of

ICICI Bank and

Chief Executive

Officer (CEO). She

received the Wock-

hardt Gold Medal

for Excellence in

Management

Studies as well as

the J. N. Bose

Gold Medal in

Cost Accountancy

Indra Krishna-

murthy Nooyi

(born 28 October

1955) is an In-

dian-American

business execu-

tive and the

Chairman and

Chief Executive

Officer of Pep-

siCo According to

Forbes, she is

consistently

ranked among

World's 100 Most

Powerful Women

Jehangir

Ratanji Dadab-

hoy Tata (29

July 1904 – 29

November 1993)

was a French-

born Indian avia-

tor and business-

man who became

India's first li-

censed pilot. In

1954, he was

awarded the

French Legion of

Honour and, in

1992, India's

highest civilian

award, the

Bharat Ratna.

Vijay Mallya

(born 18 De-

cember 1955) is

a Rajya Sabha

member and

the chairman of

the United

Breweries

Group and

Kingfisher Air-

lines. According

to Forbes.com,

as of March

2010, Mallya,

was worth US

$1 billion

IDENTIFY THE PERSONALITY

Back in the 19th century the Bass & Co Brew-

ery used a Red Triangle

logo for their pale ale and

in 1876 this logo went on

the become Britain's first

trademark and as far as we

could find, the world's first

trademark.

WORLD’S FIRST TRADEMARK

Identify the companies to which these taglines

belong to. Refer page No. 16 for answers….

1. The ultimate driving machine

2. The world’s favorite airline

3. Between love and madness lies obsess-

sion

4. We move the world

5. The happiest place on earth

PICTURE PERFECT

TOP NOTCH Volume 1, Issue 1

THE PHOTOGRAPH CONTEST: THE PHOTOGRAPH CONTEST: THE PHOTOGRAPH CONTEST: THE PHOTOGRAPH CONTEST:

mail in your entries to http://www.facebook.com/profile.php?id=100004437182851 The best of the lot

would be selected and published in the next issue. The selected photograph would also receive a

prize.

7. Because I’m worth it

8. Share moments Share life

9. I’m lovin’ it

10. Just do it

11. Connecting people

12. It gives you wings

13. Finger-lickin’ good!

14. Don’t just travel Travel right

15. Built for the road ahead

IDENTIFY THE COMPANIES:

Documents

TOP NOTCH