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Top Minds in Mobile
TOP MINDSIN MOBILE
Engagement At Every Touch Point
INSPIRING QUOTESFROM LEADING EXPERTS IN MOBILE MARKETING
Top Minds in Mobile
WHO ARE THE TOP MINDS IN MOBILE?This book contains expert advice & perspective from thought leaders across the entire marketing ecosystem.
Inside, you’ll hear from Brand marketers, CEOs, Consultants, Agencies, Publishers, and tech providers- all offering new ways to re-think your relationship with the most versatile marketing channel in history.
Top Minds in Mobile
Laura MarriottCEO and Board Chairperson, NeoMedia Technologies, Inc.@kanadawomaninus
‘Mobile First’ is the rallying cry which should be on every marketer’s lips. Mobile allows you to focus on delivering what is important and relevant to your customer at the tip of their fingers, and should always be the first channel of your overall marketing strategy.
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Top Minds in Mobile
Caroline LewkoCEO Wireless Industry Partnership@CarolineWIP
Mobile is everywhere, so work it into the equation from the beginning. And don’t be afraid to look beyond your own walls to gain time and creativity from the many communities of developers who have years of collective experience to help you succeed.
Eduardo HenriqueHead of Global Expansionat PlayKidsMobile allows marketers to provide a unique
and completely different experience to their customers. It’s not only about products anymore, now mobile allows brands to live with their customers.
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Top Minds in Mobile
Jeffrey HayzlettC-Suite TV Host and Chairman C-Suite Network@JeffreyHayzlett
The phone is most the personal device created to date. You know where your phone is more than you know where your children are.Brands must connect to the mobile owner in a way that evokes the trust to allow the connection and personal engagement to build a two-way personal relationship. What remains to be seen is if a company can create mobile handshake with a pinkie promise and “BFF experience” for the new mobile age.
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Eduardo HenriqueHead of Global Expansionat PlayKids
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Top Minds in Mobile
We’ve done the research (and spent $2 million to accomplish) for major brands – Wal-Mart, MasterCard, Coca-Cola and AT&T- and we know for a fact that mobile should be 10-15% of marketers’ total mix (not just of digital, but of all media) to get the best return on overall campaign spend. And that will rise to 15%-20% if the marketer is good at mobile marketers, and then up to 30% of the mix in mobile as Smartphone penetration grows. Truth is, consumers have changed their media habits, and it’s up to marketers to realign to that consumer trend.
Greg StuartGlobal CEOMobile Marketing Association@gregstuart
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Top Minds in Mobile
Every interaction with a consumer should be viewed in the lens of mobile
engagement, which, if implemented expertly, is vastly more important to
the customer journey than online digital. The value of mobile marketing to
brands will inevitably be more impactful than the disruption of traditional to
digital online marketing.
Matt SechrestCEO of WaterfallChairman, Board of Directors@mattsechrest
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Top Minds in Mobile
Try and think ‘mobile only’ as your marketing strategy, that will help you really understand how powerful mobile can be! In fact, in many markets - particularly in emerging economies - most consumers use only mobile for the larger part of their daily lives. In such a case, all your eggs have to be in the mobile basket.
Dr Madan RaoMobile Media Author& Consultant@MadanRao
Jamie Turner60SecondMarketer.com@AskJamieTurner
If you’re not using mobile marketing to attract new customers to your business, don’t worry your competitors are already using it and are getting those customers instead.
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Top Minds in Mobile
The mobile phone is not only a channel to reach consumers with
advertising, but also an instrument that allows consumers to engage
with advertisements that occur in the “offline” world. Inspiration can
be a fleeting moment, but thankfully a mobile phone is onhand at the
moment a consumer is inspired. This is the beginning of the beginning of
that new world.
Chris BartonFounder and Board Director, Shazam@bartonsurfer
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Jamie Turner60SecondMarketer.com@AskJamieTurner
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Top Minds in Mobile
Art PeckPresident of Growth,Innovation and Digital at Gap
Sara HilliardSenior Brand Managerfor Nestea
Currently, about a third of all traffic to Nestea sites comes via a mobile device, so mobile integration is a critical part of our overall digital plan.
The opportunity to better monetize the huge amount of incremental traffic coming off of mobile devices we see as very significant, and you will see pretty radical progress in our mobile Web experience, and the experience delivered to these devices.
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Top Minds in Mobile
Sarah OhleDirector of Marketing Intelligence at xAd, Inc. New York@sarahohle
Mobile is, in many ways, the most disruptive force in media in recent history. However, rather than this being a hurdle, marketers have harnessed the personal and on-the-go nature of mobile to reach their audiences in new ways. Now a marketer doesn’t just have the opportunity to talk to consumers when they are at home or in front of their computer.
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Sara HilliardSenior Brand Managerfor Nestea
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Top Minds in Mobile
Megan ClarkenNielsen’s Executive VicePresident of Global Products Leadership
Scott HudlerVice President Dunkin’ Donuts@scotthudler
Consumers all over the globe are moving their media consumption to tablets and smartphones. With that has come a real interest and shift from broadcasters to move their program content from TV and extend it across mobile devices.
We’re increasing our spend online every year. To keep our brand relevant, we have to engage our consumers where they are.
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Top Minds in Mobile
Walt GeerVice President Product Strategyat Point Roll, New York@3rdGeers
John CaronChief Marketing Officerat Linkable Networks@jcaron2
One of the challenges with mobile is that it is such a personal device, and impersonal messaging—whether it is a push message, an ad, or an offer—is not well received.
Biometric research shows that users feel confident making a purchase within the banner if they recognize the brand, and if the ad is on a recognizable site.
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Megan ClarkenNielsen’s Executive VicePresident of Global Products Leadership
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Top Minds in Mobile
Rebecca RooseSenior Product MarketingManager at MyWebGrocer@Sticky_Mommy
Nancy GibbsTime Magazine’s DeputyManaging Editor @nancygibbs
Retailers need to be where their shoppers are, which is online and on their smart phones. If retailers don’t have a mobile experience for those mobile shoppers, the conversion rate is poor.
It’s hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with our phones.
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Top Minds in Mobile
Joana Van Den Brink-QuintanilhaAuthorat Forrester, London
Andrew HigginsDigital Strategist at Pixlee, San Francisco@AMHigg89
Different content performs better from a PC, tablet, or mobile. Understanding how to best engage and convert customers from different devices is becoming a powerful way for brands to differentiate their marketing from competitors’.
Brands will remain relevant, but context is be-coming increasingly important, particularly when it comes to mobile interactions. In fact, privacy is all about context. Provided that their immediate needs are addressed, consumers are willing to exchange information for value.
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Top Minds in Mobile
Jason FuentesHead of Mobileat RadiumOne@FuentesJason
Chris CheungProduct Line Managerat Autodesk
Given the remarkable proliferation of mobile, a marketing strategy that starts and ends at the device affords today’s marketers the ability to successfully connect online to offline experiences and generate a full 360-degree view of their audiences. Never before has this been possible at such scale, speed, or accuracy.
The future of mobile creativity is in our youth: An entire generation first exposed to computing in this form.
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Top Minds in Mobile
Human beings are mobile and marketers must follow. To survive and thrive, marketers must focus on putting mobile at the heart of their marketing and customer engagement, and service people along every stage of the customer journey. Mobile is the single medium that bridges the physical and digital boundaries of our lives, and is the primary means for engaging people at the moments that matter.
Looking forward, mobile will be about servicing people in what we refer to as the ‘connected life.’ By 2020, we will have 6 to 10 connected devices in our lives. Connected devices and the related engagements and experiences, are both the creator and beneficiary of data. The future of marketing is all about learning to master data and learning how to engage with people as individuals in order to fulfill and enrich their lives while meeting the needs of your business.
Michael J. BeckerManaging PartnermCordis@mobiledirect
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Jason FuentesHead of Mobileat RadiumOne@FuentesJason
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Top Minds in Mobile
Marketers that put mobile first will have incredible advantages. They will simultaneously enhance all forms of media, be more relevant to their customers, and get unique and accurate audience information. Mobile enables engagement at every touchpoint through a highly personal device that truly matters to consumers.
Adam LavineFunMobility CEOFounding Chair of the Mobile Coupon Standards Committee,Mobile Marketing Association@adamlavine
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WHAT TO LEARN MORE? Read the free ebook for more info.
For additional information, or if you would like to be included in the next Top Minds in Mobile, contact us:
Funmobility.com(855)[email protected]
