LINKEDIN WORKSHOP 2011SOCIAL MEDIA - ENHANCE YOUR CAREERJames Taylor - @macs_jamest

LINKEDIN WORKSHOP 2011WHO AM I?WHO ARE MACILDOWIE?

The Social Opportunities:

Your biggest ROI:

Why is it so powerful?Over 200 million users worldwide12 million users in the UK – exponential growthLondon is most active City in the worldOver 46% are Senior Decision MakersFastest growing demographic = YOU!Based on “Key Word” criteria & BOOLEAN searchIt’s not Facebook BRAND YOU

Who’s Using Linkedin… and Why?

University students Graduates Job Hunters MD’s of SME’s HR Teams in Blue Chip Interviewing Line ManagersThe entire recruitment industry

How potential Employers are using it & what that means to you…

MD’s of SME’s HR Teams in Blue Chip Interviewing Line ManagersThe recruitment industry

Here’s one I made earlier…

The Search…

The Results

MUST DO’s - LINKEDIN

SMART Profile = Get Discovered Build a network (3 Steps from millions) Join Groups – have a voice in your area/s of specialism Searching – for Graduate Recruiters Setting up saved searches

SMART PROFILES

Make sure you can be discovered, first.Keywords and Keyword ScoringBe memorable - visuallyRecommendations – “people buy people who other people trust”

GROUPS & LIONSThere really is a group for everything you can imagine Get involved in Group Discussion If there’s only 1 Group you join…Loughborough Alumni

LION’s

Searching

How to find Graduate Recruiters Ex-Loughborough Uni Grads who are now Director’s Saving (Boolean) Searches to increase efficiency…

The Other Sites

Macildowie research suggests…

Facebook is used to search for reasons to rule candidates outTwitter is the great untapped recruitment toolYoutube is a very powerful place to share opinionGoogle, Flickr, Instagram… frankly, who knows.

Q&A…. And a quick

Just in case you’re interested…

Office Sport – next best thing to Professional Sport! www.workformacildowie.com Our Alumni:Fun – Macildowie Harlem Shake…

Thankyou & Good Luck@macs_Jamest