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Structuring for Success
Top Five FacTs you didn’T know abouT The world wide web.inTerneT usage and iTs FuncTion varies across borders. here are some inTriguing insighTs abouT how diFFerenT parTs oF The globe are engaging in The digiTal world.
1. souTh korea has the fastest and most developed broadband network in the world . It’s also the cheapest. South Korea was the first to convert dial-up to broadband in 2005 and Seoul has been called the bandwidth capital of the world. In summer 2012, they became the first country to hit 100 percent penetration for wireless broadband, according to a report by the Organization for Economic Cooperation and Development. They’re also experimenting with speeds of one gigabit per second.
2. 92.9 percent of sweden has access to the Internet – the U.S. trails at 78 percent. Ninety percent of Swedish women and 91 percent of Swedish men have used the Internet is the past three months. On average, they are spending 20 hours per week online and have had a 13 percent increase in online shopping from last year. Sweden has also been named number one on Tim Berners-Lee’s Web Index, meaning they are the best in world at utilizing the web.
3. india has over 121 million Internet users, yet only 10.2 percent of the population have access. The number of broadband users has increased from 0.18 million in 2005 to 13.45 million as of February 2012 – a cumulative annual growth of 117 percent. Facebook also saw an increase in Indian users with a 167 percent user increase from last year. Mobile Internet usage is also on the rise in India, surpassing desktop usage in June of 2012, according to a report by KPCB.
4. germany is the world leader in online video with 45 million unique viewers as of April 2012. German viewers are watching 187 videos at 19.6 hours per viewer. They also have a high Internet access rate of 83 percent and Q1 2012 ecommerce sales were just under $9 billion. Although desktop Internet connection is still in the lead, Google Insights states that 64 percent of Germans use smartphones to go online.
5. china is the global leader in broadband subscriptions with 126 million, which equates to less than 10 percent of the total population. The largest age demographic consists of 20 to 29-year-olds, at 31 percent. Google comes in second as 62 percent use Baidu as their preferred search engine. China also became the world leader in smartphone usage, with over 400 million mobile web users, according to a report by Analysys International.
geT sTarTedTo learn more about our web globalization solutions, please contact us atglobalmarketingops.com/get-started
Aaron Hakenson Global Marketing Consultant [email protected]
globalmarketingops.com
As of December 2011, total Internet connections stood at 22.39 million. with estimated users exceeding 121 million. The number of broadband users has increased from 0.18 million in March 2005 to 13.54 million in February 2012. The Cumulative Annual Growth rate of broadband during the five year period between 2005 and 2010 was about 117 percent. Among the technologies, DSL, whilst holding slightly more than 75 percent of the local broadband market, is steadily losing market share to other non-DSL broadband platforms, especially to wireless broadband platforms.
Average hours spent online per user/month
Increase in Facebook usership over the past year.
Estimated value of the Indian e-retail market by 2020
Of the population has access to the internet
Google 98%
Bing 1% Yahoo!
1% 97.94% 1.04%
.79%
SEARCH ENGINES
INDIA MARKET SNAPSHOT
12.5
Social networking comprises 84 percent of the web audience in India, and takes up 21 percent of all time spent online.
10.2%
.in
$70 Bn
Yahoo!
Wikimedia
Indiatimes.com
Blogspot.in
TOP INDIAN WEB SITES
167%
SOCIAL MEDIA
ACCESS
INDIA MARKET SNAPSHOT
GENDER
48.5%
51.5%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET SHARE
0.9Mbps
0% 10% 20% 30% 40% 50% 60%
Interac>on w/ Company
Customer Service
Delivery Tracking
Detail of Friends Purchases
Friends Wishlist
Ability to Connect w/ Other Fans
Exclusive Insight/Informa>on
Early Access to New Products
Personalized Purchase
Be Asked for Insight
Compe>>ons
Opera 2.65%
Firefox 33.93%
IE 25.79%
Safari 1.11%
Chrome 36.07%
Among some of the largest local news sites in India, many destinations generated a significant portion of their traffic from outside of India. The Times of India, which ranked as the largest site in the Newspaper category, attracted 36.2 percent of its global traffic from outside of India in September.
The mobile market is rapidly expanding throughout India. As of July 2012, 53 percent of Indian households own a mobile phone. Of the mobile phone subscribers, 96 percent are prepaid users. Indian mobile users speak for 330 minutes per month on average, or 11 minutes per day. This is at par with most of the averages in other countries. India's price per minute use is the lowest possible, at $0.01.
Although there are over 121m internet users in India, there are only 22.3m internet connections, meaning that there are about 5 users per connection in India and only 10 percent of the total population uses the internet.
Although genders statistics are relatively balanced, women only make up 27 percent of India’s Facebook audience.
IRELAND MARKET SNAPSHOT
3
Average hours spent online per user/month
Average pages visited per user/month
Accessed online retail sites in May 2012
Of the population has access to the internet
Google 95%
Bing 3% Yahoo!
2% 94.78% 2.74%
1.69%
SEARCH ENGINES
93.8%
.ie Eircom, the largest telephone company in Ireland, began rolling out Broadband in 2002. Now, with over 85 ISPs, there is significant choice and competition to the point where the average monthly subscription cost is $40.41 (adjusted for PPP), 20% cheaper than the average of $49 for the 35 OECD countries surveyed. In 2012, penetration rates are closing in on 70%. In 2005, Northern Ireland became the first European geographic region with 100% broadband coverage and one of a few outside Asia.
Wikimedia
Yahoo!
Windows Live
Allied Irish Banks
BBC Online
TOP IRISH WEB PROPERITES
1,953 21.5 66.8%
In Ireland, newspaper sites reached more than 75 percent of the total internet audience in August 2011
IRISH SOCIAL MEDIA FACTS
ACCESS
IRELAND MARKET SNAPSHOT
GENDER
50.3%
49.7%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET SHARE
7.0Mbps
There are 1,688,543 internet subscriptions in Ireland, equating to about 36.15 percent of the population.
Internet usage in Ireland is evenly distributed by gender compared to other European
countries.
Safari 7.48%
Firefox 22.26%
Opera 1.15%
IE 36.29%
Chrome 31.82%
Approximately 42.7 percent of all mobile subscriptions in Ireland were active smartphone and/or tablet users in Q4 2011, up from 38.7 percent the previous quarter, according to the Commission for Communications Regulation’s Quarterly Report on the Irish telecommunications market for the period 1st October to 31st December 2011. While the numbers of hotspots have declined compared to Q4 2010, minutes of use increased by 60 percent over the same period. This increase in WiFi traffic may be a reflection of increasing adoption of smartphone and tablet devices among Irish consumers.
Mobile broadband now represents 36.4 percent of all broadband subscriptions.
There are 1,942,980 Irish Facebook profiles
The average Irish person spends 4hrs 10min on Facebook per month
TwiXer There is estimated to be 385,000 Irish Twitter accounts
LinkedIn There are 572,687 Irish LinkedIn profiles
Ireland still has the 2nd highest penetration of LinkedIn users in the world.
Currently, Internet access is available to Italian businesses and home users in various forms, including dial-up, cable, DSL, fiber to the home, mobile, wireless and satellite. However, the lack of funding to improve and maintain the Italian phone network has made it incomplete and outdated, thus many urban, hill and mountain areas in Italy aren't covered by broadband internet.
ITALY MARKET SNAPSHOT
3
96.49% 1.15%
1.04%
.6%
SEARCH ENGINES
.it
58.7%
Google Facebook
Yahoo!
Wikimedia
Libero
La Republica
Windows Live
Ebay
TOP ITALIAN WEB PROPERTIES
Italy’s online video audience grew by 8.3 percent from July to December 2011, making it the fastest growing market in EU5.
Average hours spent online per user/month
Of exports are high technology exports.
Billion Euro spent online in 2011
Of the population has access to the internet
18 18.97 7.23%
ACCESS
ITALY MARKET SNAPSHOT
GENDER
46%
57%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET
336 KBps
0% 5% 10% 15% 20% 25% 30% 35% 40%
Interac>on w/ Company
Customer Service
Delivery Tracking
Detail of Friends Purchases
Friends Wishlist
Ability to Connect w/ Other Fans
Exclusive Insight/Informa>on
Early Access to New Products
Personalized Purchase
Recommenda>ons
Be Asked for Insight
Compe>>ons
Approximately 36 million people in Italy have access to the internet. That is roughly 59 percent of the population.
Opera 1.03%
Safari 6.14%
Chrome 31.05%
IE 35.83%
Firefox 25.38%
Italy has one of Europe’s largest telecom markets. Mobile phone penetration is far above the EU average. Much of the growth has been fueled by prepaid cards, while multiple-SIM ownership is also popular. Italy is also home to two of the largest mobile operators in Europe – Telecom Italia Mobile (TIM) and Vodafone Italy (formerly Omnitel).
MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK
Italy’s internet usage slightly favors men, with 57 percent of all men having used a computer in the past three months.
There are roughly 50.3 million internet users in France, or 77 percent of the total population. Mainly driven by seniors, high-qualified workers and women, roughly close to three million people in France became new internet users in 2011. Nearly 48 million unique users went online in March 2012 in France. Google Sites continued to rank as the top online property, attracting 44.3 million unique visitors, displaying a slight increase over the past month. Microsoft Sites ranked second, with nearly 40 million unique visitors, but had a stronger growth rate of 4 percent between February and March. Facebook was the third most popular site in the country and the most prevalent social network, with over 32.4 million unique visitors during March 2012.
Google 95%
Bing 3% Yahoo!
1%
Voila 1%
Others 0%
Others
95% 3%
1%
1%
<1%
SEARCH ENGINES By total unique visitors (000)
17,822
19,523
20,172
20,800
20,939
21,334
23,400
32,431
39,662
44,314
Group Lagadere
Groupe Pages Juane
Wikimedia Founda>on
Iliad-‐Free.fr Sites
CCM-‐Benchmark
Yahoo! Sites
Orange Sites
Facebook.com
Microso` Sites
Google Sites
TOP TEN SITES IN FRANCE
FRANCE MARKET SNAPSHOT
3
26.6 Average hours spent online
per user/month
2,721 Average pages visited
per user/month
19% Of disposable income
spent online Of the population has access to the internet
77%
French people go online daily or almost daily 2 3 OUT
OF
NUMBER OF FRENCH SOCIAL MEDIA USERS ACCESSING VIA MOBILE
ACCESS
Over 18.7 million (69.2 percent) households in France had access to the internet in the Q4 2010.
FRANCE MARKET SNAPSHOT
AGE More than 30 percent of internet users in France were 50 years old or older in 2011.
49.4%
49.6%
BROWSERS
33% Internet Explorer
32% Chrome
25% Firefox
1% Opera 9% Safari
1% Others
AVG CONNECTION SPEED
MOBILE MARKET SHARE
3.7 Mbps
By the end of 2012, eMarketer estimates that the total mobile phone users in France will reach 50 million and mobile internet users will reach 14 million, or roughly 28 percent of all mobile users in the country.
With over 24 Million accounts, nearly 50 percent of all internet users in France have a Facebook account.
0
5
10
15
20
2010 2011 2012 2013 2014
There are eight major Internet Service Providers (ISP) in France.
There are roughly 30.7 million internet users in Spain, or 66 percent of the total population. Mobile internet use has nearly tripled since 2007, from 5 million users to nearly 15 million users and is approximately 50 percent of total internet use in Spain, according to a study by Accenture. The study found that mobile internet has about 10 million users in Spain, representing one of the highest mobile internet usage rates in Europe.
3
2.2% Of all global internet traffic
comes from Spain.
256M Pages visited by Spanish internet users last month.
19% Of adult population who made
purchases online in the 3 months.
Of the population has access to the internet
66%
Google 95%
Bing 3% Yahoo!
1%
Others 0%
97% 1.64%
.68%
.42%
SEARCH ENGINES TOP 10 SPANISH WEB PROPERTIES BY UNIQUE
VISITORS
SPAIN MARKET SNAPSHOT
This past year, the Spanish smartphone audience reported 160 percent increase in near daily news access.
.es
CONSUMER SOCIAL MEDIA EXPECTATIONS
ACCESS 71.5 percent of households with at least one member between the ages of 16 and 74 years old had a computer in 2011.
GENDER More than 64 percent females and 67 percent of males in Spain had internet access in 2011.
64%
67%
BROWSERS AVG CONNECTION SPEED
10 Mbit/s
MOBILE MARKET In EU5, smartphone users accessing news sites via an app or browser at least once a month increased 74 percent to 39.5 million during the three month average ending January 2012. The Spanish smartphone audience reported the strongest gains in this behavior in the past year with a 127 percent increase in monthly news access and a 160 percent increase in near-daily news access.
For search engine optimization (SEO), it is important to have in mind the 4+ different dialects spoken in Spain.
IE 38%
Safari 5%
Chrome 29%
Firefox 26%
Opera <1%
SPAIN MARKET SNAPSHOT
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
SPAIN
Interac>on
Fullfillment
Social
Content
Contribu>on
Google 92%
Bing 5% Yahoo!
3% 91.39% 5.34%
2.58%
SEARCH ENGINES
CANADA MARKET SNAPSHOT
3
Average hours spent online per user/month
Average pages visited per user/month
33b Dollars expected to be spent
in online retail in 2016 Of the population has access to the internet
British Colombia is tied with Alberta for the highest rate of internet penetration of any of the Canadian provinces at 84 percent. Canadian internet users have been online on average about nine years. Canadians are heavy internet users, with 40 percent using the internet 15 hours or more every week.
3,781 45.3 79.20%
TOP 10 .CA WEB PROPERTIES
Canada ranks first in global retail site penetration with visits from 89 percent of it’s internet population last year.
Google Sites
Microsoft Sites
Yahoo! Sites
Bell Media
Wikimedia Foundation Sites
eBay
Apple Inc.
VEVO
Ask Network
.ca
SOCIAL MEDIA TRENDS
ACCESS
CANADA MARKET SNAPSHOT
GENDER
50.4%
49.6%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET
5,635 Kbps
Internet use is even amongst the sexes. However, women spend an average of 2.3 hours more per month than men on social networks.
Smartphone penetration has reached 45 percent in Canada, with daily mobile content usage growing more than 50 percent in several content categories. Smartphones have most notably penetrated the mobile market in Quebec, where usage is up 16 percent since last year.
IE 42%
Firefox 24%
Chrome 20%
Other <2%
Safari 12%
Approximately 10.32m of Canada’s 13.4m households have an internet subscription. That’s 77 percent of all Canadian households.
0% 20% 40% 60% 80% 100%
2010 2011
3
Average hours spent online per user/month
Average pages visited per user/month
Brazilians are online shoppers
Of the population has access to the internet
Google 99%
Bing 0% Yahoo!
1% 98.76% .43%
.57%
SEARCH ENGINES
Brazilian websites take the .br code, which is overseen by the Brazilian Internet Steering Committee. Some of the most popular websites are web portals such as Globo.com, UOL and iG; search engines, including Google and Yahoo; and social network platforms, the most important of which, by far, is Facebook. MSN Messenger, the popular IM service, has Brazilians as its largest user base. Due to the popularity of virtual communications, Newsweek referred to Brazil as the "Schmooze Nation."
26 1,944 7/10 39%
Brazil has the top global market for blogs of any of the South American countries. It is fifth in the world for average minutes per visitor and is second in the world for percent reach of visitors at 82.5 percent.
.br
TOP RETAIL SITES BRAZIL: % REACH
BRAZIL MARKET SNAPSHOT
In May 2011, non-computer devices accounted for 0.6 percent of total web traffic in Brazil. Of this, mobile devices accounted for 61.4 percent of web traffic, while tablets accounted for 33.4 percent of traffic.
0% 10% 20% 30% 40% 50% 60%
Interac>on w/ Company
Customer Service
Delivery Tracking
Detail of Friends Purchases
Friends Wishlist
Ability to Connect w/ other Fans
Exclusive Insight/Info
Early Access to New Products
Personalized Purchase
Recommenda>ons
Be Asked for Insight
Compe>>ons
MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK
ACCESS GENDER
48.9%
51.1%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET SHARE
1.36 Mbit/s
Brazilian women average 66 more page views per month than their male counterparts. That equates to 792 more per year.
Users aged 15-24 spend the most amount of time online – an average of 28.5 hours per week.
IE 38%
Safari 1%
Chrome 37%
Firefox 23%
63.5 million Brazilians have access to the internet at home. That’s about one-third of the population.
BRAZIL MARKET SNAPSHOT
Proper>es Total Unique Visitors (000)
Total Pages Viewed (MM)
Average Minutes per Visitor
Total Internet : Total Audience
365,274 899,385 1,450.10
Google Sites 329,765 87,594 170.9
Microso` Sites 269,278 24,291 177.7
Facebook.com 236,935 115,543 283.6
Wikimedia Founda>on Sites
149,211 2,046 11.8
Yahoo! Sites 137,792 8,515 67.4
eBay 103,232 12,798 55.7 Amazon Sites 88,237 2,382 14.6
GERMANY MARKET SNAPSHOT
3
Average hours spent online per user/month
Average pages visited per user/month
Dollars in ecommerce sales in Q1 2012
Of the population has access to the internet
Google 96%
Bing 2% Yahoo!
1%
web.de 1%
96%% 2%
1%
SEARCH ENGINES
As of December 2006, Deutsche Telekom has more than 10 million DSL customers in Germany, making Germany one of the top DSL countries in the European Union. Deutsche Telekom has a number of resellers and many ISPs providing the service for it. Alternatively, there are DSL providers in Germany which have their own DSL network who rent the copper lines from the incumbent in a LLU arrangement. The market is dynamic with lower prices and new technologies emerging rapidly, but a common problem is that most offers have very long contract terms of one or two years.
.5%
83% 8.81b
In Germany, only Google attracts more visitors than Facebook.
23.4 2,643
TOP EU5 WEB PROPERTIES
.de
GERMANY MARKET SNAPSHOT
GENDER
76%
83%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET SHARE
23.4 Mbps
The German mobile market is the largest in Europe in terms of subscribers and revenue. Mobile penetration rates reached more than 135 percent by early 2011. The main area of growth was in the 3G sector.
In 2011, 79 percent of German internet users aged 25-34 made an online purchase. The second demographic most likely to have shopped online were those aged 35-44 at 70 percent.
83 percent of all German men are internet users, while the number stands at 76 percent of German women.
Firefox 52%
Chrome 20%
IE 25%
Opera 4%
Safari 5%
Germany ranks as the leader in online video viewing with 45 million unique viewers watching an average of 187 videos for 19.6 hours per viewer in April 2012.
MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK
0% 5% 10% 15% 20% 25% 30% 35% 40%
Interac>on w/ Company
Customer Service
Delivery Tracking
Detail of Friends Purchases
Friends Wishlist
Ability to Connect w/ other Fans
Exclusive Insight/Info
Early Access to New Products
Personalized Purchase
Recommenda>ons
Be Asked for Insight
Compe>>ons
Google 56%
Yandex 42% bing
1%
Yahoo! 1%
42%
56%
1%
1%
SEARCH ENGINE USAGE
RUSSIA MARKET SNAPSHOT
3
Average hours spent online per user/month
Average pages visited per user/month
1.3b Dollars raised by search
giant Yandex’s IPO Of the population has access to the internet
In March 2011, the total number of broadband subscribers in Russia reached 16.5 million with penetration levels at almost 30 percent. By September 2011, Russia overtook Germany as the European market with the largest internet population, with nearly 51 million unique visitors online. Numbers have steadily risen and as of February 2012, Russia had 54.6 million internet users. The highest penetration rate above 70 percent is in Moscow and Saint-Petersburg. These two cities also make up a quarter of all subscribers (3.2 and 1.2 million, respectively).
44.30% 3,080 26.7
TOP SITES Top web properties by percentage reach in Russia include:
Russians spend an average of 10.3 hours per month on social networking sites, making them the second most engaged country globally.
.ru
ACCESS
RUSSIA MARKET SNAPSHOT
GENDER
73m
177m
BROWSER USAGE
AVG CONNECTION SPEED MOBILE MARKET SHARE
761KBps
Russia has the largest mobile market in Europe, approaching some 230 million subscribers. The market is dominated by three major operators (MTS, VimpelCom and MegaFon). Competition in the key markets of Moscow and St Petersburg is fierce, due to higher concentration of wealth in the two cities. Russia’s recent economic woes, partly resulting from the ongoing global financial crisis, have impacted growth in the telecom sector although this is expected to pick up from 2013 in line with the overall economy.
Opera 24%
Safari 2%
Firefox 28% IE 20%
Chrome 25%
Although Russia boasts Europe’s highest internet population, the market is still largely untapped. It is estimated that only just over 30 percent of all Russians have an internet connection in their home.
0% 10% 20% 30% 40% 50%
Interac>on w/ Company
Customer Service
Delivery Tracking
Detail of Friends Purchases
Friends Wishlist
Ability to Connect w/ other Fans
Exclusive Insight/Info
Early Access to New Products
Personalized Purchase
Be Asked for Insight
Compe>>ons
MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK
There are many more Russian men than Russian women online.
SEARCH ENGINES
The first connection of the mainland of the People's Republic of China with the internet was established on September 20, 1987 between ICA Beijing and Karlsruhe University in Germany. Since then, the internet in China has grown to host the largest base of net users in the world. The first email attempt was successfully sent out on September 14, 1987 with the contents “Across the Great Wall, we can reach every corner in the world.” In the past decade, the internet has emerged as a new cultural phenomenon in mainland China, much like in the West.
CHINA MARKET SNAPSHOT
3
Average hours spent online per user/week
Targeted goal for top Chinese social network
Renren by the end of 2012
Age of 31% of Chinese internet users. The largest
age demographic.
Of the population has access to the internet
61.46%
2.13% 2.03%
33.79%
China is home to two “Great Walls.” The Great Firewall of China refers to China’s strict internet censorship. Out of the Top 100 Global Websites, 12 are currently blocked in China.
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%
Portals Entertainment
Search/Naviga>on Social Networking
Retail
TOP WEB CATEORIES IN CHINA BY PERCENT OF TIME
TOP PROPERTY IN CATEGORY BY UNIQUE VISITORS Portals: Tencent, Inc. Entertainment: Youku, Inc. Search/Navigation: Baidu.com, Inc. Social Networking: Oak Pacific Interactive Sites (Renren) Retail: Alibaba Corp.
38.4% 20-29 18.7 200m users
.cn
ACCESS
CHINA MARKET SNAPSHOT
GENDER
44.9%
55.9%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET
1.4 Mbps
The "big news" of Q2 2012 of China as the worlds’ leading smartphone market. Smartphone shipments in China grew 164 percent year over year to 33.1 million units in the June quarter, topping the 25 million units sold in the U.S.
Chrome 7.91% Maxthon 3.32%
Firefox 3.65% Safari 1.25%
IE 82.47%
China is the world leader, with 126m broadband subscribers. Although this figure is 50m greater than second place America, it equates to under 10 percent of the total population.
33.9 percent of Internet users in China go online at internet cafes.
Between 1998 and 2001, Chinese women went from representing 7.2 percent of the internet population up to 40 percent.
MOTIVATIONS TO FOLLOW A BRANDED PAGE ON A SOCIAL NETWORK
0% 10% 20% 30% 40% 50% 60%
Interac>on w/ Company
Customer Service
Delivery Tracking
Detail of Friends Purchases
Friends Wishlist
Ability to Connect w/ other Fans
Exclusive Insight/Info
Early Access to New Products
Personalized Purchase
Be Asked for Insight
Compe>>ons
The internet contributes to 8.3 percent of the UK economy, a bigger share than in any of the other G20 major countries. The "internet economy" was worth £121bn in 2010, more than £2,000 per person, researchers at the Boston Consulting Group said. Researchers said that the overall UK web economy is particularly fast-growing. They predict it will continue to expand at a rate of 11 percent per year for the next four years, reaching a total value of £221bn by 2016, compared with projected growth rates of 5.4 percent in the US and 6.9 percent in China.
3
Average hours spent online per user/week
Page views in the UK is on Facebook
O Of the population has access to the internet
UNITED KINGDOM MARKET SNAPSHOT
81.4%
The UK is the second overall market for airline sites, with visits from 23.7 percent of all British internet users last year.
91.77% 4.51%
2.29%
.67%
SEARCH ENGINES
Google UK
BBC Online
eBay UK
Yahoo!
Wikimedia
Windows Live
Amazon UK
TOP UK WEB PROPERTIES
Of users claim to make £30k-£49,999, the most highly represented income bracket
42% 15 1 in 6
.uk
WHAT DO UK CONSUMERS LOOK FOR IN A BRAND’S SOCIAL MEDIA PRESENCE?
ACCESS GENDER
82%
84%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET
7.6Mbps
84 percent of males and 82 percent of Bri>sh females have used the internet in the past three months.
Eighty-‐five percent of all UK households have an internet connec8on. This equates to almost 22.4m individual connec8ons, puing the UK ahead of Germany, Ireland, France and Spain and at the top of the EU5.
The UK has one of the largest mobile markets in Europe, both in revenue and in the number of subscribers. While revenues from fixed voice services and the volume of fixed calls has been falling, retail mobile revenues have experienced growth.
Mobile devices accounted for 13 percent of search spend in June 2012, yet took a 20 percent share of clicks.
Chrome 25%
Firefox 21%
Safari 10%
IE 42%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00% Interac>on
Fullfilment
Social Content
Contribu>on
UNITED KINGDOM MARKET SNAPSHOT
On average, Swedes spend 20 hours a week online and are visiting social media sites like never before – more than half of all Swedes now have a Facebook account. Furthermore, Swedes have embraced Spotify and play digital games more than ever. Internet use also continues to spread downward among age groups – half of all three-year-olds in Sweden use the Internet.
3
Average hours spent online per user/month
Growth in online shopping last year
Of the population has access to the internet
Google 97%
Bing 3% Yahoo!
0% 97% 2.5%
<1%
SEARCH ENGINES
SWEDEN MARKET SNAPSHOT
20 92.9%
In Sweden there are 28 websites for every 1,000 people.
Wikimedia
Windows Live
Yahoo
Blogspot.se
TOP WEB PROPERTIES IN SWEDEN
13%
.se
of Swedes searched for information prior to making
online purchases
70%
ACCESS GENDER
90%
91%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET
1,234 Kbits/s
91 percent of Swedish men and 90 percent of Swedish women used the internet in the past three months.
In Sweden, 58.07 percent of all mobile device searches in the past year were performed on an iPhone, which is by far the largest market share.
Firefox 25%
Safari 9%
Opera 1%
Chrome 25%
IE 40%
93 percent of the Swedish population aged 16-74 had access to the internet at home in the spring of 2011.
The @Sweden Twitter account isn't controlled by some PR person or government official. For the past eight months, it's been passed around various Swedish citizens who can do with it what they please.
0% 5% 10% 15% 20% 25% 30% 35% 40%
Interac>on w/ Company
Customer Service
Delivery Tracking
Detail of Friends Purchases
Friends Wishlist
Ability to Connect w/ other Fans
Exclusive Insight/Info
Early Access to New Products
Personalized Purchase
Recommenda>ons
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WHAT DO SWEDISH CONSUMERS WANT IN A BRAND’S SOCIAL MEDIA PRESENCE?
SWEDEN MARKET SNAPSHOT
The internet has a higher status for many Koreans than it does in the West and the government actively supports this. South Korea's broadband network is the fastest and the most developed in the world. Seoul, the nation's capital, has been called “the bandwidth capital of the world.” In January 2006, it became the first country to achieve over 50 percent broadband penetration per capita. By 2005, it was the first country to complete the conversion from dial-up to broadband. It also has the cheapest, fastest broadband in the world. Now there are experiments with speeds of one gigabit per second. Additionally, in 2005, 96.8 percent of South Korean mobile phones had Internet access.
SOUTH KOREA MARKET SNAPSHOT
3
Average hours spent online per user/month
Average pages visited per user/month
Of GDP accounted for by eCommerce
Of the population has access to the internet
48.81%
3.52% 5.18%
.6%
41.3%
SEARCH ENGINES
82.7% 27.7 7.3%
It is estimated that over half of South Korea’s 50 million people play online video games.
Soso.com
Tuduo.com
Naver
Baidu
QQ.Com
Yahoo
Daum
Wikimedia
TOP WEB PROPERTIES
.kr
4,093
ACCESS
SOUTH KOREA MARKET SNAPSHOT
GENDER
64.7%
68%
BROWSERS AVG CONNECTION SPEED
MOBILE MARKET SHARE
17.5Mbps
South Korea's mobile market passed the 107 percent penetration rate mark into 2012, with 3G accounting for over 85 percent of all subscriptions. With all three mobile operators having merged the fixed and mobile sides of business in 2011, triple-play was promoted more actively. The introduction of converged services across the fixed-line, mobile and broadband infrastructure has resulted in more attractive bundled pricing for consumers. LTE was launched in 2011 and saw fast growth into mid-2012.
IE 87.06%
Firefox 3.22% Safari 1.46%
Chrome 7.75%
78.5 percent of families own a computer, of which 93.6 percent use the Internet
Demographic profile of social media users in South Korea, 2011.
South Korea had 53.1 million mobile subscriptions at the end of 2011, more than one subscription per person in the country, according to a January 2012 report.
0%
10%
20%
30%
40%
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WHAT DO KOREAN CONSUMERS WANT IN A BRAND’S SOCIAL MEDIA PRESENCE?
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