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1
V I S U A L C O M M U N I C A T I O N D E S I G N
UNIT 4UNIT 3
2
VISUAL COMMUNICATION DESIGN
C O N T E N T SINTRODUCTION 3
EXHIBITORS AND WORKS 4
SELECTED DESIGN PLAN PAGESROXANNE BURCHELL 18
MITCHELL CHEONG 24
PRUE EDMUNDS 25
JAMES HAYWARD 29
REBEKKA LORD-JOHNSON 36
INDIA MCKENZIE 37
DAVID SOOKUN 42
HANYU ZHAO 47
GEORGIA ALDOUS 53
JULIA BERGIN 56
LOUIS GRECH 72
JAMES HAYWARD 75
NATASHA JAMES 89
ROBERT JANES 93
ZOE KASKAMANIDIS 97
ELOISE MCCULLOUGH 99
ANGELICA MILANES 102
LAUREN MORAN 111
LISA PERIC 118
LUKE PRINGIPAS 123
ZENIYA VREUGDENHIL 127
CLARA YAP 129
3
VISUAL COMMUNICATION DESIGN
IN 2013 A NEW STUDY, VCE VISUAL COMMUNICATION
DESIGN, WAS INTRODUCED. THIS EXHIBITION SHOWCASES
WORKS FROM THE PREVIOUS STUDY, VCE VISUAL
COMMUNICATION AND DESIGN 2012, WITH FOLIOS FROM
BOTH UNITS 3 AND 4 ON DISPLAY. THE NEW COURSE,
HOWEVER, WILL ASK STUDENTS TO ENGAGE IN A SINGLE
EXTENDED FOLIO, SIMILAR TO THAT UNDERTAKEN IN
THE PREVIOUS UNIT 4.
WHILE THE FOLIOS ON DISPLAY IN THIS EXHIBITION
WERE COMPLETED TO SATISFY ASSESSMENT CRITERIA
FOR VCE VISUAL COMMUNICATION AND DESIGN 2012,
THEY ALSO DEMONSTRATE A CONSISTENT LEVEL OF
EXCELLENCE TO INSPIRE STUDENTS OF THE CURRENT
STUDY. KEY KNOWLEDGE AND SKILLS OF THE CURRENT
STUDY ARE ADDRESSED IN THE 2012 EXHIBITION
FOLIOS, THROUGH A BROAD RANGE OF APPROACHES,
INNOVATIVE APPLICATIONS OF DESIGN ELEMENTS
AND PRINCIPLES, AND THE SELECTION OF METHODS,
MEDIA AND MATERIALS ALL RELEVANT TO VCE VISUAL
COMMUNICATION DESIGN 2013. THE FOLIOS THEREFORE
OFFER CURRENT AND FUTURE VCE STUDENTS A GREAT
SOURCE OF INSPIRATION AND IDEAS.
V I S U A L C O M M U N I C A T I O N D E S I G NVisual Communication Design examines the way
visual language can be used to convey ideas,
information and messages in the fields of
communication, environmental and industrial
design. Designers create and communicate through
visual means to shape the everyday quality of
life for individuals, communities and societies.
Visual communication design relies on drawing
as the primary component of visual language to
support the conception and visualisation of ideas.
Consequently, the study emphasises the importance
of developing a variety of drawing skills to
visualise thinking. A number of the folios on
display demonstrate exceptional examples of
observation, visualisation and presentation
drawings.
Students employ a design process to generate
and develop visual communications. This process
provides a structure to organise design thinking
and is shaped by considerations of aesthetics and
functionality, as well as social, environmental
and economic factors. Students develop the skills
to manipulate and organise design elements,
design principles, selected media, materials
and production methods when creating visual
communications. Throughout the study students
explore manual and digital methods to develop
and refine presentations.
4
VISUAL COMMUNICATION DESIGN
V I S U A L C O M M U N I C A T I O ND E S I G N
MITCHELL CHEONG
Camberwell Grammar School, Canterbury
VANGUARD INDUSTRIES HOME TOOL STORAGE UNITinkjet print
Communication need: To develop a home tool storage unit.
The concept behind the home tool storage unit was to create an easily accessible, yet aesthetically pleasing, unit that would cater for a wide range of customers, from large families to small, single-person households. It had to be high quality and have a range of features that differentiated it from other such kits on the market.
ROXANNE BURCHELL
Highvale Secondary College, Glen Waverley
CENTRIFUGAL JUICER CONCEPT FOR TANGELO AND PROMOTIONAL MATERIALinkjet print
Communication need: To design a concept product and accompanying promotional material.
This juicer was designed for Tangelo, a company whose appliances feature a stylish twist on traditional kitchen electronics. Reference photos of designer appliances, along with observational drawings of my own home appliances, were used to develop a design that combined both practicality and style. With metallic colours, I reflected the juicer’s futuristic appeal.
5
VISUAL COMMUNICATION DESIGN
PRUE EDMUNDS
Woodleigh School, Baxter
THE LODGEbalsa wood, balsa cement, Perspex, cardboard, inkjet print
Communication need: To design a portable tempo-rary shelter for homeless people, with logo and advertisement.
The Lodge was designed to temporarily accommodate many people of a hugely varying demographic while emitting a welcoming and homely environment. The design was influenced by contemporary architecture, but was also compact and simplified, remaining neutral and inoffensive in a metropolitan setting. The final design has a multi-dimensional aesthetic, represented in a balsa-wood model.
JAMES HAYWARD
Scotch College, Hawthorn
AUSTRALIAN PAVILION, VENICE BIENNALE, THE GIARDINI – VENICEcardboard and acrylic
Communication need: To redesign the Australian Pavilion at the Venice Biennale.
The Australian Pavilion, Venice Biennale provided an exceptional architectural brief that required understanding of exhibition spaces and architectural typologies. I was challenged to find a narrative for the design and borrowed from the metaphor of Uluru as the centre of Australia. I researched the site and other architectural designs submitted for Di Stasio’s earlier competition.
AMES HAYWARD
6
VISUAL COMMUNICATION DESIGN
INDIA MCKENZIE
Lauriston Girls’ School, Armadale
TWO HALVES CAFÉinkjet print, calico, fabric paint
Communication need: Client identity and furniture design.
Re-creating the client identity of the Two Halves Café required an innovative design solution that focused on the application of the logo onto a number of different surfaces. This led to an exploration of materials, methods and media that ranged from screen printing, carpentry, pyrography, stickers and blackboard paint to textiles. The Two Halves stool was primarily inspired by Eames.
REBEKKA LORD-JOHNSON
Firbank Grammar, Brighton
ARTURA FOOTBRIDGE: THE SECRET GARDENglass, hardwood, stain, foam board, cardboard, acetate, semi-gloss cardboard, inkjet print
Communication need: To design an outdoor footbridge that can be adapted to fit domestic ponds and garden beds of regular and irregular shapes.
The Secret Garden footbridge was designed to blend into its garden environment and also offer a 360-degree experience. Rippled glass has been used in two shades of green to mimic the illusion of water, while its natural transparency creates different tones and textures when layered with the other discs.
7
VISUAL COMMUNICATION DESIGN
DAVID SOOKUN
Waverley Christian College, Wantirna South
SOOKUN ARCHITECTS HEAD OFFICE inkjet print Communication need: Exterior design for Sookun Architects’ new head office in Melbourne.
Sookun Architects’ new head office aims to appeal to those with an interest in design, while reflecting the modern style sensibilities of the surrounding Docklands area. Glass was used as a dominant material throughout the building to create an open feel and allow the beauty of the sea view to be seen.
HANYU ZHAO
Camberwell Girls Grammar School, Canterbury
BOTTLE OPENERlaminate board
Communication need: To create a bottle-cap opener for individuals with limited strength, possibly due to age, medical condition or disability.
This bottle-cap opener, for use by people with limited strength, had to be both easy to use and convenient to carry around. I researched many currently available bottle openers for a design solution. Ultimately I was inspired by the ergonomic form of an umbrella handle.
8
VISUAL COMMUNICATION DESIGN
V I S U A L C O M M U N I C A T I O ND E S I G N
JESSICA ARNOTT
Westbourne Grammar School, Truganina
Client: SAGA
Presentation 1: Campaign rollout inkjet print
Presentation 2: Paper promotioninkjet print
SAGA requested a possible campaign and paper promotion for their newly established plans to renew Melbourne’s forgotten history. My designs were mainly inspired by the ever changing perceptions of history, and the difficulty in re-telling past stories. I used mainly digital media during the design process but found it hard to decide on the finals.
GEORGIA ALDOUS
Wangaratta High School, Wangaratta
Client: Arnica & Husk Organic Produce
Presentation 1: Window display Perspex, wood, lino
Presentation 2: Promotional materialinkjet print
The focus of Arnica & Husk on ‘natural’ and ‘organic’ produce heavily influenced the design of both the window display and promotional material. Bright colours and a combination of geometric and organic shapes were used to create a dynamic modern space and visual brand identity, in turn increasing public awareness of the store.
GEORGIA ALDOUS JESSICA ARNOTT
Westbourne Grammar School, Truganina
9
VISUAL COMMUNICATION DESIGN
JULIA BERGIN
Caulfield Grammar School, St Kilda East
Client: VicRoads
Presentation 1: Acacia - Peninsula Link freeway installation designboard, metal
Presentation 2: Flora and Fauna Parks Reserve promotional posterinkjet print
The Peninsula Link freeway required an installation piece of design, along with a promotional poster for the new adjoining walking trails. The designs were to convey to drivers the journey from an urban setting into the green landscapes of the Peninsula. I achieved this via the manipulation of rigid geometric shapes into fluid forms.
ZOË BLOW
Lauriston Girls’ School, Armadale
Client: Rose Myer
Presentation 1: Brand identityPerspex, wood, lino
Presentation 2: Label and package designinkjet print
Rose Myer required a brand identity for her newly established organic gelato company, Willow and Sage, and label designs for four promotional gelato flavours to celebrate the opening. The branding and label designs employ a range of bright, vibrant colours to convey the playfulness of the company and the exotic ingredients used.
BLOWZOË B
10
VISUAL COMMUNICATION DESIGN
VISUAL
COMMUNIC
LOUIS GRECH
Wangaratta High School, Wangaratta
Client: Dr Hermit’s
Presentation 1: : Promotional material for Dr Hermit’s espresso tapas barinkjet print, laser print
Presentation 2: Scaled feature wall for Dr Hermit’s espresso tapas baracrylic spray paint
Through my interest in the environment I tried to create a space within Dr Hermit’s that provided a sense of refuge from the hustle of city life. In an effort to create this sense of peace within Dr Hermit’s and its promotional material, I sought inspiration from the landscapes of the Australian Alpine Ranges and vintage imagery.
JOHN BUEKER
St Helena Secondary College, Eltham North
Client: Fédération Internationale de Roller Sports
Presentation 1: Promotional posterinkjet print
Presentation 2: Corporate gift packageinkjet print
The Fédération Internationale de Roller Sports (FIRS) required a poster and gift package to present to the members of the International Olympic Committee. I wanted my designs to portray the qualities of the sport and its participants while also being energetic. I think that my love for the sport helped me develop my designs.
FIRS has kindly given permission for its logo to be used on this presentation board.
JOHN BUEKER
St Helena Secondary College, Eltham Nort
11
VISUAL COMMUNICATION DESIGN
JAMES HAYWARD
Scotch College, Hawthorn
Client: Boroondara Council
Presentation 1: Glenferrie Square brand design (format banner sign) inkjet print
Presentation 2: Design proposal for Glenferrie Squareinkjet print
Glenferrie Square converts a carpark into a civic space linking residential, commercial and leisure precincts. The brand evolved through an exploration of the shape of the site and the mood and colours of the surrounding neighbourhood. The scale of the project was a major challenge, so I researched significant work by Martha Schwartz and sought guidance from architects.
KIM HANDLEY
Westbourne Grammar School, Truganina
Client: EduGraphics
Presentation 1: Ohkrana infographicinkjet print
Presentation 2: History Revolutions box set Packaginginkjet print
Harnessing the power of visual communication, EduGraphics wishes to transform the learning experience of students studying the content-rich, ideologically complex VCE subject History Revolutions through compelling infographics. A brightly coloured, playful, minimalist design style has been specially developed for use on a range of products, such as the poster and packaging concepts displayed.
KIM HANDLEY
Westbourne Grammar School, Truganina
Client: EduGraphics
Presentation 1: Ohkrana infographic
12
VISUAL COMMUNICATION DESIGN
NATASHA JAMES
Christian College Geelong, Waurn Ponds
Client: Moonjuice
Presentation 1: Brand logo and label for bottlepen, ink, watercolour, inkjet print
Presentation 2: Packagingpen, ink, watercolour, inkjet print
Moonjuice, a local microbrewery producing boutique cider, has requested logo, bottle and packaging designs for a new line of products. I was strongly influenced by the company’s emphasis on handcrafted goodness and quality, and sought to reflect this in my designs.
ROBERT JANES
Strathmore Secondary College, Strathmore
Client: October Horrorfest
Presentation 1: October Horrorfest double-sided posterinkjet print
Presentation 2: October Horrorfest Popcorn Container and Beverage Cupinkjet print
October Horrorfest required a promotional poster, popcorn container and beverage cup design for its annual horror film festival held in late October at Federation Square. Inspiration was taken from classic horror movies, which resulted in the predominant use of silhouettes and the exploration of methods such as lino printing and photography.
NATASHA JAMES
13
VISUAL COMMUNICATION DESIGN
JORDAN LEWIS
Wangaratta High School, Wangaratta
Client: Horizons
Presentation 1: T-Shirt design inkjet print and screen print
Presentation 2: Lookbookinkjet print
A signature line of shirts was created for Horizons, a clothing label based in Torquay, Victoria. The new designs hoped to expand Horizons’ audience to a much broader and larger group. The design of the shirts, and accompanying lookbook, had to be dynamic and original while keeping within the brand identity.
ZOE KASKAMANIDIS
Eltham High School, Eltham
Client: Nillumbik Shire Council
Presentation 1: T-shirtprint of design on t-shirt
Presentation 2: Bookmarksinkjet print, aged paper
The illustrations in my designs reflected the imagery in T S Eliot’s poem ‘The Portrait of J Alfred Prufrock’ and aimed to engage theaudience with the annual focus of the poetry festival. The poem itself was the main influence; imagery and existing designs were also researched. Printing, collaging, painting and digital drawing were explored.
DIS
chool, Eltham
mbik Shire Council
14
VISUAL COMMUNICATION DESIGN
ANGELICA MILANES
The Mac. Robertson Girls’ High School, Melbourne
Client: Objective
Presentation 1: Metamorphosis clock seriesbalsa wood
Presentation 2: Promotional material for the Metamorphosis Serieslaser print
Objective is an innovative design company that required a clock series called Metamorphosis. It is based on three main aspects: the measurement of time, depiction of passing time, and the way that time can be experienced. The distinctive form of each clock inspired the custom typography and illustrations used in all of the promotional material.
ELOISE MCCULLOUGH
Star of the Sea College, Gardenvale
Client: Amelia Jennings
Presentation 1: Milly’s Bread packaginginkjet print
Presentation 2: Milly’s promotional coasterinkjet print
I wanted to create packaging that was innovative and contemporary, but also maintained an element of warmth to convey that Milly’s Bread was homely and rustic. I wanted to produce a promotional device that people would want to keep, so I created distinctive, vibrant coasters that consumers would be proud to use.
ANGELICA MILANES
The Mac. Robertson Girls’ High School,Melbourne
Client: Objective
Presentation 1: Metamorphosis clock sbalsa wood
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VISUAL COMMUNICATION DESIGN
LAUREN MORAN
Waverley Christian College, Wantirna South
Client: Prompt
Presentation 1: Interactive business cardinkjet print
Presentation 2: Series of three promotional postersinkjet print
The express courier company Prompt required new promotional posters and business cards to emphasise their devotion to personal and speedy delivery. The business card called for an interactive component that required audience involvement. Through inspiration in various forms of origami, a solution was reached allowing a three-dimensional form to be constructed from the card.
LISA PERIC
Loyola College, Watsonia
Client: Resurrection
Presentation 1: Life and death skateboard decks linoleum, watercolour, inkjet print
Presentation 2: Beware skateboarding promotional poster inkjet print
Resurrection is a contemporary skateboarding company that has requested two skateboard designs that incorporate Catholic animal symbolism and use a variety of media such as ink and linoleum. Ultimately these designs evoked a natural, tribal feeling. Resurrection also requested a promotional poster for a skateboard event, which used photography and computer methods to achieve a vibrant retro look.
LAURENN MORAN
ley Christian College Wantirna South
N MORAN
e, Watsonia
ction
Life and death skatelour, inkjet
ar
LUKE PRINGIPAS
Strathmore Secondary College, Strathmore
Client: Allegro Youth Orchestra
Presentation 1: Logo/identity and promotional posterinkjet print
Presentation 2: Program guideinkjet print
The Allegro Youth Orchestra is a vibrant orchestra of talented young musicians from Australia. To provide a strong visual identity and promotional poster for their first recital, I based the logo around the conductor’s hand movements. The booklet contains lively and humorous imagery illustrating the music of Saint-Saëns’ The Carnival of the Animals.
PASLUKE PRINGIPA
athmore Secondary College, StrStrath
16
VISUAL COMMUNICATION DESIGN
LUKE TIZIANI
Carey Baptist Grammar School, Kew
Client: Lagoon Longboards
Presentation 1: Corporate identityinkjet print
Presentation 2: Longboard and package prototypeinkjet print
Lagoon Longboards is a new Melbourne-based longboard company. It required the design of a new corporate logo, longboard graphic and innovative package for longboard wheels. The logo and graphic designs reflect the styles and nature of longboarding, inspired by artist Andreas Preis. The graphic design successfully advertises the brand through its strong use of colour.
SAMUEL PURDIE
Waverley Christian College, Wantirna South
Client: Black Goanna
Presentation 1: In game gun inkjet print
Presentation 2: Game caseinkjet print
Black Goanna is seeking to design a new video game and associated packaging. As a whole I tried to create fun, imaginative designs to appeal to a younger audience. I attempted to incorporate steampunk styles, combined with a futuristic flare. I also used natural aspects to portray the game fully.
SAMUEL PURDIE
ge Wantirna
17
VISUAL COMMUNICATION DESIGN
ZENIYA VREUGDENHIL
Mentone Girls’ Secondary College, Mentone
Client: The Department of Things vintage and antiques store
Presentation 1: Business card and promotional flyerinkjet print
Presentation 2: Promotional posterinkjet print
In an effort to generate publicity, The Depart-ment of Things, a vintage and antiques store, requested a business card and promotional materials to be distributed locally. I used a colourful, minimalist design for the logo and contrasted it with monochromatic images to reflect the interaction between old and new embodied by the store.
CLARA YAP
Camberwell Girls Grammar School, Canterbury
Client: MOOCHA
Presentation 1: Juice labels design inkjet print
Presentation 2: Recipe book cover designinkjet print
MOOCHA, a Melbourne-based juice bar, required a logo, juice labels and a recipe book that uses assorted colours and shapes to bring simplicity and a sense of quirkiness. So as to attract the target audience, the designs were influenced by the textures and shapes from the different fruits used at the bar.
ZENIYA VREUGDENHIL
Mentone Girls’ Second C ll
CLARRA Y
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ROXANNE BURCHELL
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ROXANNE BURCHELL
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MITCHELL CEHONG
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PRUE EDMUNDS
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JAMES HAYWARD
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JAMES HAYWARD
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JAMES HAYWARD
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JAMES HAYWARD
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REBEKKA LORD-JOHNSON
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INDIA MCKENZIE
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DAVID SOOKUN
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HANYU ZHAO
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GEORGIA ALDOUS
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JULIA BERGIN
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LOUIS GRECH
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JAMES HAYWARD
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NATASHA JAMES
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ROBERT JANES
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ZOE KASKAMANIDIS
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ELOISE MCCULLOUGH
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ANGELICA MILANES
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LAUREN MORAN
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LISA PERIC
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LUKE PRINGIPAS
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ZENIYA VREUGDENHIL
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CLARA YAP
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