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“Why has Qtrade won for six straight years? Relentless improvement.” This statement came from Rob Carrick, longtime financial columnist for The Globe and Mail, describing Qtrade Investor’s sixth consecutive number one ranking in its 2011 Online Brokers Survey. And after more than a decade in the industry, Qtrade Investor continues to hold its own in the market’s top tier. One of the recent honours for Canada’s leading online brokerage comes from Surviscor, which named it Top Customer Service Firm in Canada in its 2013 review, with 94 per cent in the discount brokerage category, well ahead of the competition. In MoneySense magazine’s inaugural Survey of Discount Brokerages (2013), Qtrade Investor was selected as the Top Pick in the Stock Investors group, earning “solid marks in all the important categories, including low-cost equity and option pricing and plenty of research and education tools.” (Continued on back page) Qtrade Investor tops major banks eight years running Consistently Ranked Canada’s Best Online Broker Best in Class AWARDS Broker Breakdown See how Qtrade Investor ranks against the major banks TAKE A LOOK Top Customer Service Firm in Canada Discount Brokerage Category Surviscor (2013) Top Pick Stock Investors Category Survey of Discount Brokerages, MoneySense magazine (2013) 1st Place Best Online Broker The Globe and Mail (2011, 2010, 2009, 2008, 2007, 2006) 1st Place Online Discount Brokerage Surviscor (Q1, 2012) 1st Place Best Discount Brokerage Morningstar ® Canadian Investment Awards (2012, 2011, 2010)

Top Consistently Customer Service Firm in Canada Ranked ......Discount Brokerage Category Surviscor (2013) Top Pick Stock Investors Category Survey of Discount Brokerages, MoneySense

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Page 1: Top Consistently Customer Service Firm in Canada Ranked ......Discount Brokerage Category Surviscor (2013) Top Pick Stock Investors Category Survey of Discount Brokerages, MoneySense

“Why has Qtrade won for six straight years? Relentless improvement.” This statement came from Rob Carrick, longtime financial columnist for The Globe and Mail, describing Qtrade Investor’s sixth consecutive number one ranking in its 2011 Online Brokers Survey. And after more than a decade in the industry, Qtrade Investor continues to hold its own in the market’s top tier. One of the recent honours for Canada’s leading online brokerage comes from Surviscor, which named it Top Customer Service Firm in Canada in its 2013 review, with 94 per cent in the discount brokerage category, well ahead of the competition.

In MoneySense magazine’s inaugural Survey of Discount Brokerages (2013), Qtrade Investor was selected as the Top Pick in the Stock Investors group, earning “solid marks in all the important categories, including low-cost equity and option pricing and plenty of research and education tools.”

(Continued on back page)

Qtrade Investor tops major banks eight years running

Consistently Ranked Canada’s Best Online Broker

Best in Class

AWARDS

Broker BreakdownSee how Qtrade Investor ranks

against the major banks

TAKE A LOOK

Top Customer Service

Firm in Canada Discount Brokerage

CategorySurviscor

(2013)

Top Pick Stock Investors

CategorySurvey of Discount

Brokerages, MoneySense magazine

(2013)

1st Place Best Online Broker

The Globe and Mail (2011, 2010, 2009, 2008, 2007, 2006)

1st Place Online Discount

BrokerageSurviscor (Q1, 2012)

1st Place Best Discount

BrokerageMorningstar® Canadian

Investment Awards (2012, 2011, 2010)

Page 2: Top Consistently Customer Service Firm in Canada Ranked ......Discount Brokerage Category Surviscor (2013) Top Pick Stock Investors Category Survey of Discount Brokerages, MoneySense

1 InnovationNew features include model portfolios, online account transfers, ETF research and mobile alerts, plus enhancements have been made to the new issues centre. “Hardly an innovation has been introduced to online investing that Qtrade hasn’t jumped on.” — Rob Carrick, The Globe and Mail

TradingRecent enhancements include the integration of trading pages with tools and research, enabling clients to trade quicker and easier, without having to navigate between pages. Investors can also access real-time quotes, Level II information and analyst recommendations all on one page and place equity and mutual fund trades and view orders seamlessly. Investment choices include Canadian and U.S. stocks, bonds, GICs, commercial paper, and strip coupon bonds, options, new issues, rights and warrants. Account options include cash, margin, corporate and non-personal accounts and self-directed registered plans (RSPs, RIFs, LIFs, RESPs, and TFSAs).

Account Info Investors can access detailed performance reports so they can track their personalized rates of return. By monitoring their returns and asset allocation, clients can ensure they are on track to meet investment goals or determine if adjustments to their portfolio are required.

Tools Full range of investing tools including real-time account updates, streaming quotes, screeners, Watchlist, Online Education Centre, and more. Clients can manage their accounts, transfer cash, make trades, monitor their portfolio positions, access market information and view breaking news, online and through MobileWeb, 24 hours a day.

Costs In the 2013 Globe survey, Rob Carrick described Qtrade Investor’s costs as “very reasonable.” All investors enjoy a combination of powerful tools and features, with low fees and competitive commissions. Transfer fees are reimbursed for clients moving a minimum of $25,000.

Making the Grade

2

3

54

Five reasons why Qtrade Investor is consistently ranked Canada’s best online broker

Find out why Qtrade is consistently ranked

Canada’s best online broker, year after yearqtrade.ca/investor

Page 3: Top Consistently Customer Service Firm in Canada Ranked ......Discount Brokerage Category Surviscor (2013) Top Pick Stock Investors Category Survey of Discount Brokerages, MoneySense

Qtrade Investor B+ B A A B B

BMO InvestorLine B B B B+ B C

RBC Direct Investing B C B A B C

Scotia iTrade B B+ B C- A B

CIBC Investor’s Edge C D C+ D A C+

Credential Direct C D C B+ B C+

TD Direct Investing C C- C+ C- A+ C-

HSBC InvestDirect D F D D C C

BrokerOverallGrade

Broker BreakdownCompared to online bank and credit union brokers*

Inno

vatio

n

Trad

ing

Acc. I

nfo

Tools

Costs

*Source: Excerpt from The Globe and Mail 15th Annual Online Brokers Survey (2013). Note: Qtrade Investor ranked number one in The Globe and Mail annual Online Brokers Survey from 2006 to 2011 inclusive.

Page 4: Top Consistently Customer Service Firm in Canada Ranked ......Discount Brokerage Category Surviscor (2013) Top Pick Stock Investors Category Survey of Discount Brokerages, MoneySense

2012 also yielded accolades for Qtrade as a result of its ongoing effort to deliver a first-rate brokerage experience. It was named Canada’s Best Discount Brokerage at the Morningstar® Canadian Investment Awards, earning this award for the third consecutive year. It was also ranked number one Online Discount Brokerage by Surviscor, whose president, Glenn LaCoste, praised Qtrade’s unwavering excellence:

“Qtrade Investor is well-deserving of this recognition considering their constant efforts to improve their offering. The true winners are the self-directed investors who continue to receive additional online features and functionality...”

In the Globe’s 2012 and 2013 rankings, Qtrade Investor handily beat out the big banks’ brokers for the eighth year running, once again showing its staying power in a competitive marketplace.

Qtrade Investor excels in its ability to continually improve its offerings across the board and provide value for the range of investors, whether novice, expert or somewhere in between. Moreover, Qtrade complements its comprehensive tools, account and investment offerings with friendly and knowledgeable customer service. In fact, 93 per cent of clients would recommend Qtrade Investor, according to a survey conducted by the Globe as part of its annual broker rankings.

Looking back, Qtrade Investor had set itself up for success right from the start. In its initial ranking by the Globe in 2001, Carrick remarked that, “The promising newcomer is already on par with several longtime players.” It was high praise for an independent company that had just joined the online brokerage market. In the same year, Canadian Business magazine offered an even stronger statement about the new company, warning bank-owned online brokerages that they “… had better look out.” Qtrade Investor had established itself as a serious player and began its steady climb up the rankings, soon surpassing its competition.

The result of Qtrade’s drive to be best in class is perhaps best summed up by Carrick’s recent tribute in the 2013 rankings, “Qtrade remains a great choice for the mainstream investor who wants state-of-the-art services in virtually all respects.”

Online brokerage services are offered through Qtrade Investor, a division of Qtrade Securities Inc., Member of the Canadian Investor Protection Fund. Publication date 03/2014

93%

of clients would recommend

Qtrade Investor. — Online broker satisfaction

survey conducted by The Globe and Mail

Qtrade Investor scored

“solid marks in all the important

categories, including low-cost equity and option pricing and plenty of research

and education tools.”

— Survey of Discount Brokerages by MoneySense

magazine

“Qtrade remains a great choice for the mainstream investor who wants

state-of-the-art services in virtually all respects.”

— Online broker satisfaction survey conducted by The Globe and Mail

32 1001 E