Top 500 Web Retailers • 2015 Top 500 Guide • Internet Retailer

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Suppliers

Operating Data

Suppliers

Operating Data

For detailed methodology, see p. 50 1. Internet Retailer estimate 2. Monthly avg., comScore Inc. 3. Monthly avg., Millward Brown Digital 4. Monthly avg., Experian Marketing Services 5. ROI Revolution The data metrics for services, customer service and performance published in previous print/digital editions of the Top 500 Guide are now part of each retailer’s 2015 ranking available on Top500Guide.com.

©Copyright 2015 Internet Retailer® & Vertical Web Media LLC. All rights reserved. Top 500 Guide® is a registered trademark of VWM.

For detailed methodology, see p. 50 1. Internet Retailer estimate 2. Monthly avg., comScore Inc. 3. Monthly avg., Millward Brown Digital 4. Monthly avg., Experian Marketing Services 5. ROI Revolution The data metrics for services, customer service and performance published in previous print/digital editions of the Top 500 Guide are now part of each retailer’s 2015 ranking available on Top500Guide.com.

©Copyright 2015 Internet Retailer® & Vertical Web Media LLC. All rights reserved. Top 500 Guide® is a registered trademark of VWM.

For W.W. Grainger, a Chicago-based business-to-business distributor of office and industrial supplies, a mobile app generates about 40% of mobile commerce sales of

$58.5 million. But within two or three years, the app, deployed in 2012, could account for between 60% and 70% of all mobile sales, the retailer says. Grainger sells products ranging from paper notebooks to power tools and refrigeration equipment that companies use for their own maintenance, repair and operations—a category often referred to as MRO. The company is pushing more business toward mobile in general, and its app in particular, because it saves time for clients who place orders while they are on a job site.

13. W.W. Grainger Inc.

FINANCIAL2014 Web Sales: $3,600,000,000

2013 Web Sales: $3,100,000,000

2012 Web Sales: $2,700,000,000

2011 Web Sales: $2,187,000,000

2010 Web Sales: $1,800,000,000

Growth: 16.1%

OPERATIONSMonthly Visits: 9,046,2303

Monthly Unique Visitors: 4,837,1613

Conversion Rate: 8.70%1

Average Ticket: $2801

Total SKUs on Web: 1,400,000Avg. Time Per Visit (minutes): 3.13

WEB SITE SUMMARYURL: Grainger.comYear Launched: 1995Category: Offi ce SuppliesMerchant Type: Retail Chain

MOBILE COMMERCEMobile-Optimized Site: YesMobile Apps: Yes

MARKETINGSearch Engine Shoppers 2014:

60% of all traffi c4

Search Engine Shoppers 2013: 58% of all traffi c 4

New Shoppers 2014: 62% of all traffi c 4

Return Shoppers 2014: 38% of all traffi c 4

Monthly Average Paid Search Spending 2014: $1,117,000 5

Number of Affi liates: NA

SHOPPER PROFILE 3

Male: 59% / Female: 41%Age 24 or less: 8% / 25 to 34: 15%

35 to 44: 16% / 45 to 54: 24%55 to 64: 20% / 65+: 17%

Annual Household Income: $30,000 or less: 18%$30,001 to $60,000: 31%$60,001 to $100,000: 28%More than $100,000: 22%

CORPORATE INFORMATIONPaul Miller, VP,

Global E-Commerce & innovation100 Grainger Pkwy.Lake Forest, IL 60045847-535-1000

Affi liate Marketing: eBay EnterpriseComparison Engine Feed: GoogleContent Delivery: In-houseContent Management: In-houseCRM: In-houseCustomer Reviews & Forums: BazaarvoiceCustomer Service Software: In-houseE-Commerce Platform: Hybris, SAPE-Mail Marketing: ResponsysFulfi llment: In-house, Manhattan AssociatesInternational Services: NALive Chat/Click to Call: LivePersonMarketplace Management: NAMobile Commerce: In-houseOnline Advertising: NAOrder Management: In-housePayment Security: Accertify, Symantec

Payment Systems: In-housePersonalization: MonetateRich Media: InvodoSearch Engine Marketing: In-houseSecurity Certifi cation: GeoTrust, SymantecShipping Carrier: NASite Design: In-houseSite Search: OracleSocial Media Marketing: NAWeb Analytics: In-house, Adobe, ForeSee,

IBMWeb Hosting: In-houseWeb Performance Management: In-house,

DynatraceWeb Site Testing/Optimization: Adobe,

Monetate

S trong sales numbers on BestBuy.com provided the lone piece of good news for the multichannel retailer during the 2014 holiday season. While its e-commerce

site generated $1.32 billion in sales, up by 23.5% from a year earlier, Best Buy’s overall sales fell 2.6%. BestBuy.com’s growth was driven by an increase in site traffic, as well as shoppers spending more per purchase, the merchant says. Those gains were helped by the retailer bolstering its ship-from-store capability, which lets it fulfill online orders from store stock, Best Buy says. But holiday shoppers’ focus on price hurt its overall sales, said Hubert Joly, the retailer’s president and CEO, in an earnings call.

14. Best Buy Co. Inc.

FINANCIAL2014 Web Sales: $3,540,000,0001

2013 Web Sales: $3,040,000,0001

2012 Web Sales: $2,540,000,0001

2011 Web Sales: $2,950,000,000

2010 Web Sales: $2,500,000,000

Growth: 16.4%

OPERATIONSMonthly Visits: 87,000,0001

Monthly Unique Visitors: 21,620,1402

Conversion Rate: 1.30%1

Average Ticket: $2501

Total SKUs on Web: 360,000Avg. Time Per Visit (minutes): 4.93

WEB SITE SUMMARYURL: BestBuy.comYear Launched: 1998Category: Computers/ElectronicsMerchant Type: Retail Chain

MOBILE COMMERCEMobile-Optimized Site: YesMobile Apps: Yes

MARKETINGSearch Engine Shoppers 2014:

49% of all traffi c4

Search Engine Shoppers 2013: 50% of all traffi c 4

New Shoppers 2014: 52% of all traffi c 4

Return Shoppers 2014: 48% of all traffi c 4

Monthly Average Paid Search Spending 2014: $1,564,000 5

Number of Affi liates: NA

SHOPPER PROFILE 3

Male: 54% / Female: 46%Age 24 or less: 14% / 25 to 34: 19%

35 to 44: 19% / 45 to 54: 22%55 to 64: 16% / 65+: 11%

Annual Household Income: $30,000 or less: 22%$30,001 to $60,000: 29%$60,001 to $100,000: 28%More than $100,000: 22%

CORPORATE INFORMATIONScott Durchslag, SVP,

Digital & Marketing/President, BestBuy.com & E-Commerce

7601 Penn Ave. SouthRichfi eld, MN 55423 612-291-1000

Affi liate Marketing: In-house, CJ Affi liateComparison Engine Feed: NAContent Delivery: Akamai, AmazonContent Management: In-house,

FatWire SoftwareCRM: In-houseCustomer Reviews & Forums: BazaarvoiceCustomer Service Software: In-houseE-Commerce Platform: Magento, OracleE-Mail Marketing: Salesforce.comFulfi llment: In-house, Alliance,

Baker and Taylor, NavarreInternational Services: NALive Chat/Click to Call: Oracle, 24/7Marketplace Management: NAMobile Commerce: NAOnline Advertising: NAOrder Management: IBM

Payment Security: AccertifyPayment Systems: ClearCommercePersonalization: CNET, Monetate, MyBuys,

Oracle, RichRelevanceRich Media: In-house, Bazaarvoice,

Easy2 Technologies, SellpointsSearch Engine Marketing: In-house,

KenshooSecurity Certifi cation: CyberTrustShipping Carrier: NASite Design: In-houseSite Search: MicrosoftSocial Media Marketing: KenshooWeb Analytics: AdobeWeb Hosting: In-house, Verizon BusinessWeb Performance Management:

Dynatrace, IBM, KeynoteWeb Site Testing/Optimization: Monetate