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Top 20 Social Media Blunders Social Media Best Practices Learned the Hard Way
Daren C. Brabham, Ph.D.
NCEMA Spring Conference, Sunset Beach, NC March 12, 2013
In This Presentation • 20 Best Practices (illustrated with failure, but
also with good examples)
– Social Media Governance
– Feeding the Beast
– Thinking Bigger
• Q&A
But First a Word of Caution… • Social media are moving
targets
• Beware hucksters, snake oil salesmen, gurus, ninjas, evangelists
• Good research is only just beginning!
Social Media Governance
(Zerfass, Fink & Linke, 2011, “Social media governance: Regulatory frameworks as drivers of success in online communications”)