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Data Integration ServicesTools vs. Solutions
Richard PilkingtonManager Market Research, Syncsort, Inc.
November 15, 2007
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How Tools and Solutions Fit TogetherThinking Holistically About “Information Delivery”How to Provide Enterprise-wide Solutions with “Best of Breed” DI Services and DI Tools
KEY DISCUSSION POINTS
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• Over the next 3 years, organizations that take a strategic, holistic approach to their data integration challenges will achieve a positive return on their investments.
What drives your decision-making?
Source: Gartner
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Tools v. Solution Definition
CustomTools
Information
Process
Cave Painters
Environmentalists Artisans/Craftsmen
Conservationists
Source: Gartner
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• We must ask ourselves, “Is the concept behind using a tool-driven approach focused on repeating the same process over and over again and the information modeling is just a by-product of that process?”• If so, then the primary use of tools is to conserve the existing process
model. • YET, if the focus is to re-use information concepts across the
organization (such as a model for customer) and to use it in allprocesses, the tool is being used to enforce an environment that includes governance and management of the information model as apriority over preserving the process that uses the information model.
• Organizations that constantly recreate concepts and process models in custom-code will make very little progress in terms of standardization and remain in a “stone-age” of IT.
Thinking about how Tools/Solution Fit
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Need: Process Driven BIDI Services in the Context of Business Processes Workflow
Creation Purchase Order
Creation Sales Order Fulfillment
RequestRequest Global
ATPGlobal ATP
Check
Creation & Release Delivery
Request
Release ASN
Delivery Execution
Receives ASN
Update Inventory Accounting Update Inventory
Defection Risk"What is the customer
status?"
Inventory Forecast"Will this be back in
inventory?"
Returns per Customer"What is the customer
history?"CLTV
"Does this order justify extra efforts?"
Delivery Performance"How effective is our fulfillment process?"
Source: SAP
7DI services and Tools are bound by the same equation = Creator + Location + Consumer
Business Strategy
People Process
Analytic Applications
BI Platforms
Performance Management
Metadata
Metadata
CDI PIM DomainMDM
Metadata
DataMart
ODSMasterdata
DataQuality
HierMgmt
DataMart
Metadata
Metadata
Metadata
DataWarehouse
EnterpriseAppsEnterprise
AppsEnterpriseAppsOperational
Apps
ChangeMgmt
Governance
Metadata Meta
data
OLAP
OLAP
DataGovernance
Information Integration
MDM
Information Management Infrastructure
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How Tools and Solutions Fit TogetherThinking Holistically About “Information Delivery”How to Provide Enterprise-wide Solutions with “Best of Breed” DI Services and DI Tools
KEY DISCUSSION POINTS
9DI Services and DI Tools:Tightly Linked, Not Independent Operations
Tools, Application, Processes
MetadataProfiling Cleansing
Access andConsumption
Data Services
Data Profiling…– is not a one-time
stand-alone thing and…
– creates metadata that is used "actively"…
– to tune data cleansing rules…
– and eventually to optimize how data is accessed and used
Source: Gartner
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How can Information Delivery be viewed?
DBMS
BI TOOLS
Interface
Interface
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…as a Continuum or a Hierarchy?
DB
MS
BI TO
OLS
Interface
InterfaceInformation
Delivery
Data
Presenter
Performance
Data
Maker
Performance
“Thru-put”
“Thru-put”
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Business Utilization: Reporting and Analysis
Source
Source
Source
Source
DataDataIntegrationIntegration
ProcessProcessData
Warehouse
BI UserCommunity
Data Marts
ROLAP
MOLAP
In Memory
Output from … and monitors business processes
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How Tools and Solutions Fit TogetherThinking Holistically About “Information Delivery”How to Provide Enterprise-wide Solutions with “Best of Breed” DI Services and DI Tools
KEY DISCUSSION POINTS
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Market Impact: Pervasive Change
BI
Applications
Integration
DBMS
Declines in relevance, size ($) and percent of
revenue for major vendors (IBM,
Microsoft, Oracle); smaller DBMS vendors
exit the market
Significant growth as the focus shifts to
interoperability, the need to merge,
cleanse and transform data
remains
Simplification of composite application deployment, domain-
specific expertise becomes key differentiator
Line between BI and applications is
further blurred, new types of BI are possible, all BI
becomes real time
Source: Gartner
15Evaluating DI Services and DI Tools: Product Capabilities Are Key, but Are Not Everything
Product capabilitiesConnectivity/adaptersModes of connectivity
Data delivery styles Data delivery latency Data transformation
Metadata and data modelingDesign & development
Architecture
ViabilityTotal assets
Growth
Pricing Model and Cost
Customer ExperienceService & support
References
StrategyProductsPartnerships
InnovationCreativityR&D Investment
Geographic ReachLocal presenceVARs & SIs
Market Understanding & LeadershipRecognition of trendsVision
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Boise Cascade’s Data Warehouse Model
Legacy
Operational ERP / OLTP
External
Extract, Transform, Load Data
Staging
DW, Modeling
Meta Data
Marts
Query & Reporting
OLAP
Data Mining
Campaign Management
PortalKnowledge Workers
Data Analysis
Data
UsersData
Warehouse Generation
Data Warehouse
ManagementData Sources
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Fair Isaac: Enterprise Decision Management
EDWODS
Data SourcesCustomer Transaction Account External
Decision Optimizer(Optimization Design)
Decision Management Service
Rules Models
Strategy ExecutionD R
Request
decision
Deliver
decision
OperationalApplicationData Store
Other Data Store
Model Builder(Model Formulation)
Blaze Advisor(Rules Management)
Design Deployment
Operational Application
Source: Gartner
Required Speedto deliver
“right time” info
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Information delivered quickly and accuratelyBusiness process modelBI data on completed proceduresSensors with medical instrumentsAnalysis of inputReaction in application flow
LiveData Combines Business Process, Operational Applications and BI
Source: Gartner
19… the moral of the story… solution-driven, holistically deployed DI Services and Tools increase ROI.
ROI
Customer Value
Where, When and to Whom
Ability to deliver usable information
Functionality
Perf
orm
an
ce
Lo
High
Low FuncLow Perf
High FuncLow Perf
High FuncHigh Perf
Low FuncHigh Perf
High
Those who find the right balance of Functionality & Performance can build lasting customer value
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THANK YOU
Richard PilkingtonManager Market Research, Syncsort, Inc.
November 15, 2007
