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Tools For State and Local Web Sites
Web Style, Site Headers and Promotion Banners
Identity and Site Guidelines
Font:
On the Web, NAIFA uses Arial for site content.
Arial is a universally available font. It’s use ensuresmost of your audience will be able to properly accessyour content.
Color / NAIFA Blue:
PMS: 293 CCMYK: C:100 M:57 Y:0 K:2RGB: R:0 G:103 B:177Web: #006699
Arialabcdefghijklmnopqrstuvxyz 123456789ABCDEFGHIJKLMNOPQRSTUVXYZ
Identity and Site Guidelines: Web Basics
Page Layout
•Should Appeal to target audience•Consistent site header/logo•Consistent navigation area•Informative page title that includes the company/organization/site name•Page footer area — copyright, last update, contact e-mail address•Good use of basic design principles: repetition, contrast, proximity, and alignment•Displays without horizontal scrolling at 1024x768 and higher resolutions•Balance of text/graphics/white space on page•Good contrast between text and background•Repetitive information (header/logo and navigation) takes up no more than one-quarter to one-third of the top portion of the browser window at 1024x768 resolution•Home page has compelling, interesting information above the fold (before scrolling down) at 1024x768•Home page downloads within 5 seconds
Browser Compatibility
The following browsers all enjoy popularity, so new sites should be compatible with each:
•Internet Explorer•Firefox•Opera•Chrome•Safari (both Mac and Windows)
Example with Association Name
Site Headers
Example:
Example:
Online PromotionAll promotions or links for new and renewing members should direct readers to:http://www.NAIFA.org/NAIFApays