The new creative toolkitPart 2 – Location

Steve SponderGroup Strategy Directorblog.stevesponder.com / @stevesponder

2

MasterCard – ATM Hunter

This apps finds the nearest ATM based on you’re your current location.

Rightmove – House Finder

This app allows you to search for houses for sale or rent within your current location.

Geo Location

3

Unilever Omo – Try Something New With Omo

Unilever put GPS devices into 50 Omo detergent boxes allowing the prize to be delivered personally to the winners home.

View Case Study Video

Geo Location

4

Starbucks – Mayor Offer

Starbucks rewards frequent customers with the Barista badge on Foursquare.

In addition if you checked in enough times to become Mayor of a specific Starbucks you received a special offer.

View Article

Geo Location - Check-In

5

Kogi – Korean BBQ Taco Truck

Twitter updates are used to let everyone know where the taco truck is.

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Twitter Updates

6

Daily Mail – Recruitment Advert

This recruitment advert for an SEO Manager was placed in the newspaper’s website robots.text file.

Contextual

7

Gap – London Pop-up Store

Gap celebrate 40th anniversary with pop-up store in Kingly Court, off Carnaby Street.

Clemens en August – On Tour

Only available to buy on tour, these stores pop-up in locations like contemporary art galleries.

Pop-ups

8

Domino – Domino’s Delivery Points

White doors were placed in parks and beaches across the Netherlands featuring the Domino’s number. These doors also mark the drop off point for deliveries.

View Video Case Study

Pop-up

9

P&G Charmin – Charmin Restrooms

For the last 5 years Charmin have been providing free restrooms in the heart of New York over the Christmas holiday season.

View Video Case Study

Pop-up

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The new creative toolkitPart 1 – Data

Steve SponderGroup Strategy Directorblog.stevesponder.com / @stevesponder