The new creative toolkitPart 1 – Data

Steve SponderGroup Strategy Director

blog.stevesponder.com / @stevesponder

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Sony Music – Lissie Music Video

After choosing your location this music video is personalised using real-time weather data from that location .

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Environmental Data

3

Virgin Media – Terminator: The Sarah Conner Chronicles

This campaign provides a personalised mobile video clip by utilising personal data and location data.

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Personal and Location Data

4

Vodafone – Taxi Grand Prix

An online racing game that tracks your chosen two taxis from a list of 10 using GPS and plots their accumulative mileage data on the map.

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Environmental Data

5

Sony Vaio – Media Monster Wars

A Facebook app game that utilises data from your Facebook wall to power your ‘media monster’.

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Personal Data

6

MySpace Music – Fan Video

By logging in with Facebook Connect this app creates a personalised video by dropping in your profile picture.

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Personal Data

7

Starbucks – Meet me at Starbucks

A Google Gadget that enables people to find a local Starbucks coffee shop and then invite their friends or colleagues to meet them at that location.

Back Office Data

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Sense Networks – CabSense

The CabSense mobile app uses historical data of more 90 million rides taken in some 3,000 taxis over the past year and prediction math to figure out the best corner to hail from, and when to do so.

Environmental Data

9

LoveHoney – UK Sex Map

An interactive map of the UK that aggregates customer purchase data to show the sexiest places in the UK.

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Personal Data

10

Fiat – Eco-Drive

This app analyses your journeys in an Eco-Drive enabled Fiat and converts your driving data into simple, clear facts and figures, like fuel consumption, CO2 and money saved.

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Environmental Data

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The new creative toolkitPart 1 – Data

Steve SponderGroup Strategy Directorblog.stevesponder.com / @stevesponder