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Too Big To Ignore:The Business Case for Big DataPhil Simon

Residents in Boston are automatically reporting potholes and road hazards via their smartphones. Progressive                         Insurance tracks real­time customer driving patterns and uses that information to offer rates truly commensurate                           with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search                           queries. Quantcast lets companies target precise audiences and key demographics throughout the Web.                       NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative                           cost­effective solutions to its problems. Explorys offers penetrating and previously unknown insights                     healthcare behavior.

How do these organizations and municipalities do it? Technology is certainly a big part, but in each case                                 answer lies deeper than that. Organizations have realized how to reap massive benefits from today's new                             emerging types of data. They are embracing Big Data, allowing them to make astute and otherwise impossible                               observations, actions, and predictions.

It's time for all organizations to start thinking big.

In Too Big to Ignore: The Business Case for Big Data (Wiley, March 2013) recognized technology                             expert and award­winning author Phil Simon explores an unassailably important trend: Big Data, the massive                           amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before                             have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In                                       it is only going to intensify in the coming years, and its ramifications for the future of business are impossible                                     overstate.

Too Big to Ignore explains why Big Data is a big deal providing commonsense, jargon­free advice for people                                 and organizations looking to understand and leverage Big Data. Organizations are able to interpret previously                           unimaginable amounts and types of data, and the most progressive organizations are harnessing significant                         in the process. Big Data allows organizations to find the potential gold in the petabytes of tweets,                                 Facebook likes, blog posts and related comments, podcasts, photos, videos, and the like.

Rife with case studies, examples, analysis, and quotes from real­world Big Data practitioners, Too Big                           Ignore makes a compelling case for businesses. From the requisite background on Big Data and key terms                               the specific techniques people are using to understand Big Data and new tools needed to succeed, Simon                               offers practical advice on getting started in Big Data as well as some of the challenges and issues that                                   along with the territory. Wrapping up with predictions for the future, Simon argues once and for all that                                 

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Data is Too Big to Ignore.

ABOUT THE AUTHOR:

Phil Simon is a sought­after speaker and the author of five management books, including the award­winning                             The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business. His                           fifth, Too Big To Ignore: The Business Case for Big Data, has just been releasted (John Wiley & Sons).                                   recognized technology expert, he consults companies on how to optimize their use of technology. Simon’s                           contributions have been featured on NBC, CNBC, Inc. Magazine, BusinessWeek, The Huffington Post                       The Globe and Mail, Fast Company, ZDNet, ABC News, Forbes, The New York Times, ReadWriteWeb,                           and many other sites.

Too Big To IgnorePhil Simon

John Wiley & Sons, Inc.Hardcover, $50.00March 28, 2013

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Newman Communications, Inc.125 Walnut St. #205 ­ Watertown, MA 02472 ­ www.newmancom.com