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NASI KUKUS TONGGEK
PROPOSAL OUTLINEKEY DISCUSSION POINTS
Our Story
Our Mission and Vision
Problem
Solution
Why NOW?
Target Client
Market Size
Our Competitors
Our Advantage
NKT Products
NKT Roadmap
NKT Business Model
Licensing Benefits
Return Of Investment
Contact
ABOUT US OUR STORY
In Malaysia, we have around 32.4 millions of
population and have rice as our primary food. Can
you see how big the opportunity you have with us?
Our product is simple, filling yet so affordable.
We started this idea sinced 4 years ago, with a
small stall in front of our restaurant. Shockingly,
the results are beyond our expectations. We
manage to sell around 900-1000 plates of Nasi
Kukus Tonggek per day! Within 1 and a half month,
our sales has increased to 50%! Isn't that crazy?
Seeing this opportunity, we have decided to
expand our product to Mid Valley and again, our
hypothesis is proven to be true. And as for now,
we are on our way to expand this product to more
strategic places and we want you to be part of it!
Nahhh.. Don’t worry about management and
operation, we will handle it from A-Z. The only
thing you will expect is the revenues. Isn’t that
fantastic?!
Hi, we are from Seri Keningau Sdn Bhd, one of the big
name in food and beverages industries. With 26 years
of experience in this field and have already 9 well
known restaurants branches that served mixed rice,
including catering services in our country, you have
nothing to worry about when you collaborate with us.
Don’t you agree? Most of us usually will face a
problem on what and where to eat on a daily basis
right? Don’t we all hate it when that happens?
WORDS OF INSPIRATION
"If you only know how to cook great food, but not to market it, it will end up only in your
own mouth"AIMAN BASUNI
OUR MISSION AND VISIONWHAT WE AIM TO BE
TO SERVE MALAYSIANS, WITH OUR SIMPLE DISH, YET FILLING, DELICIOUS,
ENTERTAINING, AND AFFORDABLE
TO HAVE 100 OUTLETS ALL AROUND MALAYSIA, AND
REACH 32.4 MILLIONS PEOPLE IN 3 YEARS
SO THEY CAN EXPERIENCE OUR NASI KUKUS TONGGEK
MISSION VISION
PROBLEMSWHAT SETS US APART
PEOPLE SPENT TO
MUCH TIME TO DECIDE
WHAT TO EAT, SINCE
THERE'S TOO MANY
THINGS NEED TO
CONSIDER FIRST
TIME CONFUSED PRICEY DISSATISFIED NO ANCHOR
MOST OF THE
RESTAURANTS OUT
THERE, TAKES TOO
LONG TO GET
THE FOOD
PREPARED AND
BE SERVED
PEOPLE HAVE TO
EMPTY THEIR WALLET,
JUST TO BUY FOOD
THE QUALITY OF THE
FOOD DOES NOT
WORTH THE MONEY
THEY HAVE SPENT
EVEN THOUGH
NASI KUKUS HAVE
BEEN IN THIS MARKET
FOR ABOUT 10 YEARS,
YET STILL THERE'S NO
LEADER MARKET IN
THIS LEAGUE.
SOLUTIONSWHAT WE WANT TO ENHANCE
IN 30S CERTAIN AFFORDABLE SATISFACTION LEADER MARKETWE SERVE
NASI KUKUS TONGGEK
WITHIN 30 SECONDS
WITH US,
THERE IS NO MORE
PROBLEM ON
WHAT OR WHERE
TO EAT
OUR FOOD'S
PRICE RANGE
IS AFFORDABLE
FOR ALL
PEOPLE GET THE
EXPECTED VALUES
FROM THE FOOD THEY
BOUGHT FROM US.
SIMPLE, FILLING,
ENTERTAINING,
DELICIOUS YET
AFFORDABLE
NASI KUKUS TONGGEK
WILL BE THE
LEADER MARKET IN
NASI KUKUS LEAGUE.
WHY NOW ?
NO LEADER
MARKETFrom our research,
it stated even after 10
years Nasi Kukus have
been in Malaysia, there's
still no anchor in this field
HIGH DEMANDAfter 25 years we have
been in F&B industry,
we found out that
Nasi Kukus has
the highest demand
in our restaurant.
PRIMARY FOODWe realized that Nasi
Kukus is not a trend,
it's actually a real food!
OUR TARGET CLIENTS WHO WE MARKET TO
BY DEMAND BECAUSE IT'S A SIMPLE
DISH, ALL INCLUDED YET
FILLING, DELICIOUS AND
AFFORDABLE
BY LIFESTYLEPEOPLE EXPERIENCE AN
ENTERTAINMENT WITH THE
SPECIAL PRESENTATION
THAT WE BRING
BY RACEALL RACE IS
OUR TARGET MARKET.
FROM OUR DATABASE
WHO HAVE BEEN EATING
OUR NASI KUKUS
IN THIS 4 YEARS :
60% - MALAY
25% - CHINESE
10% - OTHERS
5% - INDIAN
MARKET SIZETOTAL AVAILABLE
MARKET
THERE IS 32.4
MILLIONS MALAYSIAN
POPULATIONS
SERVICEABLE
OBTAINABLE MARKET
TO REACH
ALL 100% POPULATION,
WITH 100 OUTLETS ALL
AROUND MALAYSIA
SERVICEABLE
AVAILABLE
MARKET
75% FROM THE TOTAL
MALAYSIAN
POPULATIONS HAVE
RICE AS THEIR
PRIMARY FOOD
COMPETITORS
0 2.5 5 7.5 10
NASI KUKUS SERI KENINGAU
NAKI KUKUS MY MAMA
NASI KUKUS ILHAM
NASI KUKUS RZ
(LOCATED ONLY IN PAHANG)
(LOCATED ONLY IN SHAH ALAM
& DAMANSARA)
(LOCATED ONLY IN SHAH ALAM )
LIST OF COMPETITORS AND THEIR BRANCH
(LOCATED IN SABAH & KLANG VALLEY)
SALES AND DISTRIBUTION MODEL
TARGETTING
"PRIME PLACE"
AT SHOPPING
MALL
OPENING
100 KIOSK
ALL AROUND
MALAYSIA
PARTNERSHIP
WITH
DELIVERY APPS
EASY TO REACH
IN EVERY 10KM
RADIUS
(ADVANTAGE)
PRODUCTS OFNASI KUKUS TONGGEK
NASI KUKUS TONGGEK ROADMAP
STAGE 2OPENING OUTLET
SOP
STAGE 3OPERATION SOP
STAGE 1FOOD SOP
NKT BUSINESS MODEL
COGS45%
OUTLET MONTHLY COMMITMENTS
30%
MANAGEMENT FEES10%
NET PROFIT10%
MARKETING FEES5%
LICENSING WHAT YOU GAIN FROM US
INCOME PROFIT
MONTHLY
MANAGEMENTLIST OF
LOCATIONS
MARKETING
ALL PRODUCTIONS WILL BE
HANDLE BY US, SUCH AS
SETUP OPENING OUTLET,
MANAGEMENT,
RECRUITMENTS, AND ELSE.
WE ALREADY RESEARCHED
AND HAVE 100 LIST OF
PRIME LOCATIONS
NOTHING TO WORRY,
JUST EXPECT THE PROFIT
GOES INTO YOUR BANK
ACCOUNT DIRECTLY
EVERY MONTHS, AFTER 60
DAYS OF THE OPENING.
WE DO BELIEVE THAT
MARKETING IS THE KEY OF
SALES!
RETURN OF INVESTMENTLOW
RM55,900 / MONTHLY10% PROFIT MONTHLY
RETURN ON INVESTMENT IN 18 MONTHS
33.5% NET PROFIT IN 6 MONTHSAVERAGE
RM89,350 / MONTHLY
HIGH
RM112,800 / MONTHLY10% PROFIT MONTHLY
RETURN ON INVESTMENT IN 9 MONTHS
169% NET PROFIT IN 15 MONTHS AFTER
10% PROFIT MONTHLY
RETURN ON INVESTMENT IN 11 MONTHS
116% NET PROFIT IN 13 MONTHS AFTER
PREDICTIONS IN 2 YEARS
JOIN US !
WWW.TONGGEK.COM
@NASIKUKUSTONGGEK
NASI KUKUS TONGGEK
017 688 7790