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NicoleEllisWRT216CategoricalassignmentGiveJoy.GiveTOMS.

CanonMark5DIIIDVDandvideostreamforwebColorRuntime:Approximately5minutes

Purpose: ThepurposeofthisvideoistopromoteTOMSShoesnewOneforOnecampaign.ForeverypairofTOMSsunglassesthatyoubuy,youprovidesightforonepersoninneed;whetheritsprescriptioneyeglasses,sight-savingsurgery,ormedicaltreatment.Contourdrawingswillbeusedtorepresentthethingsthe

visuallyimpairedpeopleindevelopingnationsstrugglewith.Theycantproperlytakecareoftheirhomesorfamily,theycannotworkorgetapropereducation,andtheymissoutonexperiencingtheirchildrensgrowthanddevelopment.Thefocusofthisvideowillbegivingaworthwhilegiftthisholidayseason.Thetaglinewillbe:Thisisyourholidaytogivejoy.GiveTOMS.Summary: Thisvideowillfeaturedrawingsandtextinstopmotion,makingthemseemanimated.Thedrawingswillappearonadarkbackground,withawoodgrain.Theywillbecreatedwithawhitepen,contourlinesonly.Ambientmusicwillplayinthebackground.ThevideowillstartoutwiththewordsThenewestideaingiving

beingsketchedoutonthepage.Itwillbeinabold,all-capsfont.Afterthis,anolderwomanwillbedrawn,bodybentoverandhandsonface.Ahutwillbedrawnaroundher.Thewords:284millionpeopleareblindorvisuallyimpairedwillappearoverthebentoverwoman.Dishesandboxes(orotheritemsrelativetodevelopingnations)willbedrawn,clutteringupthehouse.Bookswilltumbleandfall,mothsflyingoutofthem.Cropswillappearonthesideofthehut(ingreenpen)andtheywillwitheranddie.Ababy(drawninalighttan)willcrawlaroundthefeetofthefirstwoman,transformintoatoddler,transformintoachild,etc.untilitbecomesanadultthatleavesthehouse.Thewholetimethewomanwillbeinthesameposition,handsoverface,bodybentover.

Thenthewords:80%ofthesecasescanbeprevented,treated,orcured.

Thewomanwilldropherhandsfromherfaceandlookup.Oneofhereyeswillbetraced,andeverythingelseonthepagewillfadeaway.ThenapairofTOMSglasseswillbesketchedtotheleftsideoftheeye,withablueequalssigninthemiddle.Abovetheimages,thewordsOneforOnewillbewritten.Undertheglasseswillappearthewords:OnepairofTOMSglassesandundertheeyewillappearthewords:Sightforoneperson.Beneaththisappearsalistthatsays:HowwegiveandPrescriptionEyeglassesSight-savingSurgeryMedicalTreatmentfollowsunderneathinabulletpointfashion.Nexttoeachone,animageisdrawn.Thefirstis

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apairofglasses,thesecondisaheadshotofamanwearinganeyepatch,andthethirdisaheadshotofadoctor.

Theimagesarereplacedbythesamebold,all-caplettersusedbefore,saying:GivethegiftofsightwhilethevariousstylesofTOMSglassesfallhaphazardlyinthebackground.Underneaththeboldlettersappearthewords:Witheverypairyou

purchase,TOMSwillhelpgivesighttoapersoninneed.Theglassesbecomesmaller,untiltheylooklikesnow.AChristmastreeisdrawn,followedbygiftsunderthetree.Thewords:ThisisyourholidaytoGiveJoy.GiveTOMSwillbewrittennearthetree.Thenlikeasignatureattheendofaletter,thewords:HappyHolidays,-YourTOMSfamilyandTOMSlogowillappear.Thevideowillend.

ProductionTeam:Writer:NicoleEllisDirector:NicoleEllisEditor:NicoleEllisCamerasetup:BobbyPulte

Music:JonArenProductionSchedule:

December9thPlan,organize,andrehearseDecember10thFilm,12pm-4pmDecember11th,12thEditPermissionsNeeded:Sincetherearenoactorsinthisvideo,noreleaseformsneedtobesigned.However,TOMSwouldhavetogivemepermissiontocreatethisvideoandusetheirbranding.IwouldneedapermissionformfromJonArentousehismusicinthisvideo.

Notes:ThiswaswrittenfromtheperspectivethatIhavebeenhiredbyTOMStocreateavideopromotingtheirnewcampaign.Budget:

Woodgrainpaper:$100ormorePaintmarkers:$10Nootherexpenses.