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CONFIDENTIAL © 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
Patrick Fitzgerald – EVP Theatro May 2016
Tomorrow’s Technology Empowered Employee
CONFIDENTIAL © 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
Today’s Shopper More Advanced Then Ever
Technology Advanced
Personalization
Experience
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
Store Technology Over the Decades
1970s 1980s 1990s 2000s Today Electronic cash registers, computers systems for inventory control
Bar codes for scanning data, networked computers in stores
Internet enables e-commerce and global data exchange with supply chain
Merging of online and offline shopping, RFID for asset tracking
Smart Phones & Tablets for Store Managers
1937 2-way radio invented
1911 Public address system invented
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
But…..Why such low penetration for use by hourly workers?
• Looking down at a screen creates a poor customer experience
• Productivity is lost when distracted and holding a device in the hand
Tablets & Smart Phones for Everyone!
Primary Mobile Device:
Smartphone
Smartphone
Professional Hourly Worker
100
Smartphone adoption in the Enterprise
5
Primary Mobile Device:
Two-Way Radio
Smartphone use
by hourly workers
while at work is
below 5%1
1 RIS Mobile Guide & Theatro Survey
Even the Playing Field
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
…and they hate using them!
• Broadcasts everything said to everyone
• Massive amounts of distracting ear noise
• No point-to-point or private conversations
• No ability to reach a specific group of teammates
38 Million Hourly Workers Use Walkie-Talkies to Communicate
Even at the Apple Store
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
• Strategy Execution – Communicates Daily Store Plan & Critical Operating Information
▪ Morning Huddle
▪ Team Meetings
• Product Knowledge – On-Going Training and Knowledge sharing
▪ HQ to Associate Training
▪ In the Moment Training
• In The Moment Customer Service Execution
▪ Finding the right person to help make the sale
▪ Buy Online, Pick-up in Store
• In The Moment Store Operations Execution
▪ Task management
▪ Inventory management
Communication Addresses Critical Store Operation Challenges
CONFIDENTIAL © 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
7
Consistent Execution
requires
Consistent Communication
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
Crossroads of Key Technology Trends
Our wearables enable an hourly worker to remain hands-free while
using a mobile device
Voice UI eliminates the need to use hands and distractions from
looking down at a screen
A per user SaaS offering eliminates the significant capital outlay of
investing in mobile devices Mobile connectivity to IT resources has been proven to
greatly improve employee productivity
Connecting every employee to everything enables retailers to create
new personalized shopping experiences
IoT
Wearables
Mobile
Voice UI
SaaS
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
A voice-controlled wearable computer connecting them to each other, to management and to critical IT systems
Voice Controlled Wearable Computers
Small as a matchbook
2 ¼” H x 1 ¾” W Lightweight (1 ½ oz) Long battery life (8hr)
• An intuitive “conversational” user interface
• Optimized for unconditioned Wi-Fi network
• Uses a discreet ear-bud for the ear
• Integrated mobile IoT beacons & sensors
Theatro is a Replacement that Employees Love!
CONFIDENTIAL © 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
10
Demonstration Voice Controlled Wearable Computers
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
Employee Performance Analytics Transparency and Deeper Insights
Customer Wait Time – Measure register back-up, carry-out, BOPIS and other customer service response times.
On the Floor Team Leadership– Understand the in-store social network and identify go to team members
Management Engagement & Effectiveness - SOP Measurement & Insights
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
Voice Controlled Wearables Show an Immediate Positive Impact!
Ear Chatter Distractions
Before Theatro
After 1 Week with Theatro
Total Conversations
Cust Wait Time (Register Back up)
Unanswered Help Requests
Team Interaction Time
68 sec’ss
169
83%
110 min
37%
32 sec’s
558
1%
268 min
0%
29 sec’s
523
5%
102 min
0%
183 sec’s
228
82%
65 min
24%
Increased teamwork
Increased customer focus
Group selling and increased revenue
Reduced customer abandonment
Quicker customer response times
Before Theatro
After 1 Week with Theatro
© 2 0 1 6 T H E A T R O . A L L R I G H T S R E S E R V E D
THANK YOU