TomorrowTomorrow’’s Cloud Starts Todays Cloud Starts TodayBuilding the IT Infrastructure for the Next DecadeBuilding the IT Infrastructure for the Next Decade

Marco RighiniSolution ArchitectIntel

1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

By 2015By 2015……

Intel confidential Intel confidential

NetbooksNetbooks

Desktop PCsDesktop PCs NotebooksNotebooks

Embedded: Auto, Signage, Embedded: Auto, Signage, etc.etc.

Data Center / ServersData Center / Servers

NetworksNetworks

Serviced from the CloudServiced from the Cloud

As Computing becomes more As Computing becomes more ““personalpersonal””, , the Cloud becomes the Cloud becomes ““Client AwareClient Aware””

SmartphonesSmartphones TVsTVsGadgetsGadgets

The Enterprise Datacenter is EvolvingThe Enterprise Datacenter is Evolving

Cloud Cloud InfrastructureInfrastructure

Network Storage

Compute

Security

Datacenter Facilities (e.g. cooling, power)

Discrete Datacenter

Virtualized Datacenter

Cloud Datacenter

Efficient and SecureEfficient and SecureOpen ArchitectureOpen ArchitectureSimplified NetworkSimplified NetworkFlexible ManagementFlexible Management

10G Unified Network10G Unified Network

Unified Network

Servers Storage Arrays

Mgmt

VM VM VMVM VM

ConsolidationConsolidationDiscrete networksDiscrete networks

Compute NetworkStorage

Management

4

Over The Past 40 Years:Over The Past 40 Years:

Up to 5000x FasterUp to 5000x Faster

Up to 100,000x CheaperUp to 100,000x Cheaper

Mainframe Mainframe Client/Server Client/Server WebWeb

In The Last 5 Years Alone:In The Last 5 Years Alone:

20x Performance/Watt20x Performance/Watt

Half The Platform Idle PowerHalf The Platform Idle Power

15:1 Consolidation15:1 Consolidation

Is the Infrastructure Ready?Is the Infrastructure Ready?

We Have Made Tremendous ProgressWe Have Made Tremendous Progress……

5000x faster & 100,000x cheaper from Intel’s 4004 introduced in 1971 compared to the 32nm Westmere where chip speed has gone up by 5000x and transistors have become 100,000x cheaper adjusted for inflation (Intel TMG Sept 2010). See back up foils for performance and power comparison .

Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations

Infrastructure Must Evolve to Address IT ChallengesInfrastructure Must Evolve to Address IT Challenges

But Not EnoughBut Not Enough……

70% of Respondents 70% of Respondents Saying Security is Top Saying Security is Top Concern In Moving to Concern In Moving to

Public CloudPublic Cloud11

TodayToday’’s Technology Would s Technology Would Require Building 45 New Require Building 45 New

Coal Power Plants to Coal Power Plants to Support 2015 IT Support 2015 IT InfrastructureInfrastructure22

IT will spend ~$2T on deployment & operations thru 2015 unless smarter

infrastructure radically simplifies management of virtualized environments.

“We have seen lock-in return as a top concern….routinely seeking alternatives to proprietary virtualization and cloud computing technology “

August 2010

1. IDC Market Analysis, January 2010. 2. Source information in backup

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of others. s.

Cloud 2015 VisionCloud 2015 VisionAutomatedIT can focus

more on innovation and

less on management

FederatedShare data

securely across public and

private clouds

DesktopsDesktops LaptopsLaptops EmbeddedEmbeddedSmartphonesSmartphonesNetbooksNetbooks Personal Personal DevicesDevices

Smart TVsSmart TVs

Client AwareOptimizing services

based on device capability

From Vision to ActionFrom Vision to Action

Define and Prioritize IT Requirements

IT & Service Providers

Take Advantage of New Capabilities in Intel Platforms

Utilize Proven Reference Solutions to Ease your

Deployments

Products & Technologies Intel® Cloud Builders

Helping IT on Path to Cloud 2015Helping IT on Path to Cloud 2015

Open Data Center AllianceOpen Data Center Alliance

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of others. s.

AT&T

Talisman

Energy

eCareme Technologies, Inc.

AIMS Data Centre SDN

BHD

Beijing China Power Information

Technology Co., Ltd.

Ceske Radiokomunikace

Getronics NL BV

China Telecom

Corporation

Solid Pass

MCH

iWebHimes Associates Ltd

Cloud SoftCapitoline LLP

C4Advanced Solutions

BearingIreland Ltd

Abiquo

Walt DisneyCorp.

More than 280 Global IT Leaders: 4X GrowthMore than 280 Global IT Leaders: 4X Growth

Intel Serves as Technical Advisor to the AllianceIntel Serves as Technical Advisor to the Alliance

Open Data Center Usage Model Open Data Center Usage Model

Provider AssuranceIndustry standard

provider security tiers: bronze-platinum

Compliance Monitoring

Transparent oversight of provider security

Service CatalogCompare service features & price across providers

Standard Unit of Measurement

Standardized cloud performance comparison

Carbon FootprintCloud services become

“CO2 aware”

TRANSPARENCY

Regulatory Framework

Guide industry in requirements &

compliance management best

practices

COMMON MGMTAND POLICY

VM InteroperabilityStandard, interoperable

VM deployment & management

IO Control Extend QoS

guarantees from system to network

SECURE FEDERATION AUTOMATION

The Alliance Endorses Immediate Use to Guide The Alliance Endorses Immediate Use to Guide Member Planning and Purchasing DecisionsMember Planning and Purchasing Decisions

From Requirements To AdoptionFrom Requirements To Adoption

Q2Q2’’11: 11: Usage Model Usage Model ReleaseRelease

6 months: 6 months: Initial IndustryInitial IndustryRoadmap IntegrationRoadmap Integration

18 months: 18 months: Initial DeploymentsInitial Deployments

Data Center Usage Models: 2011Data Center Usage Models: 2011

All timeframes, dates and products subject to change without notice In process roadmap

Delivering Technologies To Address TodayDelivering Technologies To Address Today’’s Usage Modelss Usage Models

Usage ModelsUsage Models Intel TechnologiesIntel Technologies

Trusted Compute PoolsTrusted Compute Pools•• IntelIntel®® XeonXeon®® processor 5600 and E7processor 5600 and E7•• Intel Trusted Execution TechnologyIntel Trusted Execution Technology•• Intel VT FlexMigrationIntel VT FlexMigration

Secure Cloud Access Secure Cloud Access •• IntelIntel®® XeonXeon®® processor 5600processor 5600•• IntelIntel®® Expressway Service Expressway Service

GatewayGatewaySecure Client ExecutionSecure Client Execution •• IntelIntel®® CoreCore®® vPro processorsvPro processors

•• IntelIntel®® Trusted Execution Trusted Execution TechnologyTechnology

SecureSecure

Scale Out StorageScale Out Storage

PolicyPolicy--based Power Managementbased Power Management

•• IntelIntel®® XeonXeon®® processor 5600processor 5600•• Intel X520 (10GbE)Intel X520 (10GbE)

•• IntelIntel®® XeonXeon®® processor 5600processor 5600•• Intel Node Manager Intel Node Manager •• Intel Data Center ManagerIntel Data Center ManagerEfficientEfficient

Unified NetworkingUnified Networking

Cloud OnCloud On--BoardingBoarding

•• IntelIntel®® XeonXeon®® processor 5600 and E7processor 5600 and E7•• Intel X520 (support SRIntel X520 (support SR--IOV, OpenFCoE )IOV, OpenFCoE )•• Intel VTIntel VT--d, VTd, VT--cc•• IntelIntel®® XeonXeon®® processor 5600 and E7processor 5600 and E7•• Intel Trusted Execution TechnologyIntel Trusted Execution Technology•• Intel VT FlexMigrationIntel VT FlexMigration

Balanced Compute ModelBalanced Compute Model•• Intel Core vPro processorsIntel Core vPro processors•• Intel Web APIs, Intel AESIntel Web APIs, Intel AES--NINI

SimplifiedSimplified

Easing Cloud Deployments Easing Cloud Deployments via Proven, Interoperable via Proven, Interoperable

Solutions for ITSolutions for IT

IntelIntel®® Cloud BuildersCloud Builders

* Other names and brands may be claimed as the property of other* Other names and brands may be claimed as the property of others. s.

www.intel.com/cloudbuilderswww.intel.com/cloudbuilders

IntelIntel®® Cloud BuildersCloud BuildersProven, Open, Interoperable Solutions Optimized For IA CapabilitProven, Open, Interoperable Solutions Optimized For IA Capabilitiesies

Build a Cloud Enhance a CloudFujitsu Primergy with VMware vCloudCloud On-boarding with CloudSwitch HP ProLiant SL* & Enomaly Elastic Computing PlatformHuawei SingleCLOUD*IBM* CloudBurstInspur* IaaSJoyent SmartDataCenterMicrosoft System Center VM Manager Self-Service Portal 2.0*Neusoft Aclome* Cloud Nimbula* Cloud Operating System & Nimbula Director*Novell* Cloud ManagerOracle* Optimized Solution for Enterprise CloudParallels* Elastic IT Solution Developer CloudPowerleader Power Rack Server* with Microsoft* Red Hat* Cloud FoundationsStackIQ Rocks+ Management SoftwareUbuntu Enterprise CloudUniva UD*VMware VCloud* Director

Client Aware Cloud with RES Virtual Desktop Extender Balanced Compute Model with NetSuite & Gproxy DesignCisco* Virtualized Multi-Tenant Data CenterCloud Gateway Security on Intel Platforms Cloud On-Boarding with Citrix NetScaler*Dell & VMware* Policy Based Power ManagementEMC* Atmos* Scale-out Storage Usage ModelsEnhanced Cloud Security with HyTrust and VMwareJouleX Energy Management Solution NetApp* Unified Storage and NetworkingParallels* Trusted Compute Pools for Cloud ComputingVMware Enhanced Server Platform Security* Coming Soon: Client Aware with Stoneware

IntelIntel®® Cloud Builders ProgramCloud Builders ProgramReference ArchitecturesReference Architectures

A Starting Point from Which to Build and Optimize Cloud InfrastrA Starting Point from Which to Build and Optimize Cloud Infrastructure ucture

Software Reference

Architecture White Papers

Webinar/Training

Intel and OEMHW Blueprints

ISV Cloud SW

Stack

Integrated solution

Test Bed

Partner

www.intel.com/cloudbuilderswww.intel.com/cloudbuilders

SummarySummary

Cloud 2015: Automated, Federated, and Client AwareCloud 2015: Automated, Federated, and Client Aware

Open, Interoperable Solutions for Cloud EvolutionOpen, Interoperable Solutions for Cloud Evolution

Intel as a Catalyst to Accelerate Cloud TransitionIntel as a Catalyst to Accelerate Cloud Transition

IntelIntel®® Cloud Builders: Proven Solutions from Ecosystem Cloud Builders: Proven Solutions from Ecosystem

LeadersLeaderswww.intel.com/go/cloud

www.opendatacenteralliance.org

TomorrowTomorrow’’s Cloud Starts Todays Cloud Starts TodayBuilding the IT Infrastructure for the Next DecadeBuilding the IT Infrastructure for the Next Decade

Marco RighiniSolution ArchitectIntel

Israel contact: Motty Simantov Enterprise Team Leadermotty.simantov@intel.com