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tommy kmec FASHION PORTFOLIO

tommy's fashion portfolio

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this is tommy's fashion portfolio that he has put together of his time at Ai Indy.

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Page 1: tommy's fashion portfolio

tommykmecFASHION PORTFOLIO

Page 2: tommy's fashion portfolio

tabl

e of

con

tent

s

About Me 1 Cover Letter 2

Resume 3Trends and Forecasting 4 Concept Developement 5

Technical Design 6 Research and Sourcing 7

Retail Buying 8Professional Selling 9

Store Planning 10Fashion Styling 11Web Scripting 12

Web Marketing 13Awards and Recognition 14

Beau Monde 15 Thank You 16

Page 3: tommy's fashion portfolio

aboutme

1

Page 4: tommy's fashion portfolio

allabouttommyThank you for taking the time to get to know me and my work. My fashion portfolio is designed to highlight core concepts learned while at The Art Institute of Indianapolis. This is what I’m passionate about. This is me.

You might not know, but...In my spare time, I love spending time with my family, going out with my friends, and of course, relaxing at home! My family and friends have supported me so much, and my experiences with them, have made me who I am today. I also enjoy traveling when I can (which is rare lately), and watching movies. Mystery and comedy are my favorites!

Why the chevrons? Chevrons are normally thought to be a military symbol. For me, these inverted V’s are a symbol of my life. Structured and clean lined,this chevron is the epitome of my design aesthetic. Also, always pointing in the “up” direction, it is a symbol of how I want to climb “up” the ladder of success.

Page 5: tommy's fashion portfolio

coverletter

2

Page 6: tommy's fashion portfolio

December 14, 2010

Dear Mr. Brauer,

Please consider the enclosed resume as an application for the position of intern in the Sales and Marketing department within Walt Disney World Resort. For the past four years, I have worked in sales and am currently in school for Fashion and Retail Management at The Art Institute of Indianapolis. I have worked diligently to learn and apply various sales techniques to perform the required tasks associated with the position.

I feel very strong about education and am working toward completing my Bachelor’s degree in Fashion and Retail Management through The Art Institute of Indianapolis. Within this degree, some of my relevant coursework includes professional selling, public relations, and sales and event promotions. My plans are to have my degree completed in june 2011.

I would be very interested in discussiing my thoughts and visions for this position with you and can be reached at 317.997.5179, [email protected], and through my website, www.tommykmec.comto set upon interview. Thank you for your consideration.

Sincerely,

Thomas Kmec

[email protected]

tommykmecwww.tommykmec.com

Page 7: tommy's fashion portfolio

resume

3

Page 8: tommy's fashion portfolio

tommykmecEducation

Experience

Activities

Awards

References

The Art Institute of Indianapolis, Indianapolis, INDegree: Bachelor of Science, June 2011Major: Fashion and Retail Management

Banana Republic | May 2008 - March 2009 Duties include: Utilized service-based selling to achieve sales goals and worked on a team merchandising

the store and replenishing stock

JCPenney Department Stores | October 2006 - Present Duties include: Use fashion and design skills to create window treatments for clients and complete

transactions to reach a daily sales goal

The Art Institute of Indianapolis | December 2009Student of the Quarter

The Art Institute of Indianapolis| January 2009-March 2010Dean’s List Award

The Cadets Drum and Bugle Corps | December 2006Distinguished Service

Beau Monde: The Association for the Fashion Forward | July 2008 Member and Director of Events and Planning

Vi LuCo-worker/Sales Associate | JCPenney Department Stores317.

Color Guard Caption Head | The Cadets Drum and Bugle Corps917.584.2886

American InterContinental University, Buckhead, GADegree: Associates of Arts, July 2007Major: Business Administration

Old Navy| February 2008 - May 2008 Duties include: Replenished stock on a daily basis an worked on a visual merchanding team to

visually arrange the store

The Cadets Drum and Bugle Corps | December 2004Rookie of the Year

The Cadets Drum and Bugle Corps | April 2004-August 2006Color guard performer

Microsoft O�ce 2007 (Both PC and Macintosh), Adobe: Photoshop, Dreamweaver, InDesign, Illustrator, Quick Books, Writing, Public Relations, Communications, and Presentation.

Special Skills

[email protected]

317.997.5179

www.tommykmec.com

Jonathan Schwartz

849.6500

Page 9: tommy's fashion portfolio

trends & forecastingFashion is known to be evolutionary, and because of this, fashion must be studied just like history. We must look to the past to predict the future. Researching trends is a power tool that keeps fashion ever changing. This is what the industry thrives on. From inspiration to development and lastly on the sales floor, trend forecasting is vital to the success of the fashion industry.

4

Page 10: tommy's fashion portfolio

creating a story

researching inspiration

Page 11: tommy's fashion portfolio

color is the root of great design

Page 12: tommy's fashion portfolio

fabrication research

Page 13: tommy's fashion portfolio

concept developementWithout a solid concept, the product or service will fail. In the fashion world, it is very expensive to fail, and because of concept development, it makes the failing less inevitable. Concept development starts at concept and goes all the way to completion. This final project revolves around the menswear line, Global Distinc-tion and includes: an original concept board, a fabric and color story, fashion illustrations and technical flats. This lifestyle brand that I have created shows the creative flow that I have to create an entire concept.

5

Page 14: tommy's fashion portfolio

original concept

Page 15: tommy's fashion portfolio

color story

Page 16: tommy's fashion portfolio

fabric story

Page 17: tommy's fashion portfolio

technical flats

Page 18: tommy's fashion portfolio

fashion illustrations

Page 19: tommy's fashion portfolio

technical designTechnical flats are like blueprints for fashion, they tell the manufacturer exactly how make the garment. With language barriers, it is very important for the technical flats to be universal. In this project, I developed a high end denim line called Holy Name. Parts of the project consisted of technical drawings, size and mate-rial specification sheets, hang tag design, costing, and grading.

6

Page 20: tommy's fashion portfolio

Tommy KmecFS280 Technical DesignAssignment TwoFebruary 4, 2010

Front

Back

Holy Name

Tommy KmecFS280 Technical DesignAssignment TwoFebruary 4, 2010

Front

Back

Holy Name

technical flats

Holy Name

Premium Denim

Style #:

Fit: Colle

ction:

Price:

DukeFW1934

Super Skinny

$190.00

32 x 32

hang tags

Page 21: tommy's fashion portfolio

material specifications!"#$%&'()*+,- '''''''''''''''''''''''''(.$/%0'1%230456.7&'8.$#'9:;%'1%74;

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Material Specification

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Page 22: tommy's fashion portfolio

grading specs

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Grading Specifcations

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Page 23: tommy's fashion portfolio

spec sheet

!"#$%&"#'&()*+$%&(,-.&()--$

NAME: Tommy Kmec DATE: 02.05.10

SEASON: Fall/Winter 2011 STYLE: FW1394 SIZE: 32x32 LABEL: Holy Name

DESCRIPTION: Super Skinny Fit premium denim

FABRICATION: Denim

TRIM:

FRONT BACK TOTAL COMMENTS2 WAISTLINE SEAM CIRCUMFERENCE 16 16 32.00

3 WAISTBAND – HEIGHT 1.5 1.5

4 HIGH HIP (4 in., or 10.16 cm, from natural waist) 19 20 39.00

5 LOW HIP (7 in., or 17.78 cm, from natural waist) 20.25 21 41.25

6 RISE 9 13

7 INSEAM 32.00

9 THIGH CIRCUMFERENCE 11.75 13 24.75

10 KNEE CIRCUMFERENCE 7.5 8 15.50

11 ANKLE CIRCUMFERENCE 7 8 15.00

12 ZIPPER PLACKET

a. Width 1.5

b. Length 5

13 POCKET A Both Front ,Left and Right Side

a. Placement – Waistline seam to top pocket edge 3

b. Placement – CF to pocket edge top 4.25

c. Placement – Side seam to pocket edge top 0

e. Pocket width 4.5

f. Pocket length 9.5

14 POCKET B Back Pockets, Left and Right

a. Placement – Waistline seam to top pocket edge 4.5

d. Placement – CB to pocket edge top 8e. Pocket width 6.25 at the Top of the Pocket

5 at the bottom of the pocket

f. Pocket length 9 is the longest point, 8.5 on the sides

18 BELT LOOP For A and B

a. Placement – Distance from CF 3

b. Distance from CB 8

c. Distance from SS 5.25

d. Belt loop width 0.5

e. Belt loop length 2.75

20 HEM – DEPTH 0.5

23 BUTTON PLACEMENT Bottom is on the front aligned with the button fly

REMARKS/OTHER SPECS: none Abbreviations: center front (CF), center back (CB), side seam (SS)

Page 24: tommy's fashion portfolio

research & sourcingThe Fashion Industry is a billion dollar industry and in order for there to be a profit, researching and sourcing must take place. This project shows the power of outsourcing and what the options are when it comes to manufacturing clothing. Designing under a current fashion designer, fabrics were selected, technical flats were drawn, and manufacturers were researched. From color specification sheets to actual textile testing, this project is just one example of what a fashion designer would do to actually produce clothing.

7

Page 25: tommy's fashion portfolio

researching past styles Dries Van Noten

Spring 2009Dries Van Noten

Spring 2010

Dries Van Noten Spring 2008

Page 26: tommy's fashion portfolio

create a concept render a look

PANTONE®12-4608

PANTONE®18-1555

PANTONE®17-1664

PANTONE®12-0225

SPRING 11 MENS COLOR PALETTE |

RED

PANTONE®18-6114

PANTONE®16-4725

PANTONE®14-4816 TURQUOISE

PANTONE®14-3903

PANTONE®16-0950

PANTONE®14-1036 MUSTARD

PANTONE®18-4005

PANTONE®15-4704

PANTONE®14-5416

PANTONE®15-4503

PANTONE®16-0421 GREY

PANTONE®19-3933

PANTONE®14-5416

PANTONE®19-3864

PANTONE®16-0421 INK

PANTONE®18-6114

PANTONE®18-0110

PANTONE®14-5416

PANTONE®15-0326

PANTONE®16-0421 LEAF

PANTONE®18-6114

PANTONE®12-4608

PANTONE®14-5416

PANTONE®12-5206

PANTONE®16-0421 POWDER

design a color palette

Page 27: tommy's fashion portfolio

textile testingCrocking

8

DVN 1934 Denim

DVN 1936 Mock Tweed

DVN 1930 Retro Cobblestone

DVN 1921 Dabbled Dots

Minimal Crocking

No apparent crocking

Some crocking

Medium crocking

Minimal Crocking

DVN 1938 CrissCrossed

Large amount crocked

No apparent crocking

Minimal Crocking

No apparent crocking

Comments: The denim and poly/linen fabrics crocked the most, while the spandex and rayon fabrics did not.

1

2

3

4

5

6

7

Wet Crocking Dry Crocking Fabric

DVN 1924 Surrealistic Silk

DVN 1926 Modernistic Stripes

DVN 1928 Poly/Cotton Slashes

Large amount crockedLarge amount crocked

Some crocking

Medium crocking

Minimal Crocking

Large amount crocked

No apparent crocking

Thread Count

8

DVN 1934 Denim

DVN 1936 Mock Tweed

DVN 1930 Retro Cobblestone

DVN 1921 Dabbled Dots

68

90

207

n/a

79

DVN 1938 CrissCrossed

149

41

128

190

Comments:

1

2

3

4

5

6

7

Weft Thread CountWarp Thread CountFabric

DVN 1924 Surrealistic Silk

DVN 1926 Modernistic Stripes

DVN 1928 Poly/Cotton Slashes

90125

240

2x2 Knit 120

130

205

71

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

4

This fabric held up well during the washing and drying

There results were nice after washing, just a little shrinking

4%

4%0%

5.75"

5.75"6"

DVN 1928

5

6

7

There results were nice after washing, just a little shrinking

8%0%

5.5"

0%0%

Dimensional Stability

FabricWarp/Weft

The Dry Cleaners really roughed up this silk.

This fabric held up well during the washing and drying

Cleaning Method/Results

1

2 DVN 19266"6"

DVN 1924

Original Measurment (A)

Measurement After Cleaning (B)

A/B x 100 (-100) = %

DVN 1930

DVN 1932

6"6"

6"6"

6"6"

8%0%

6"5.5"

5.75"

0%8%

4%

6"6"

5.5"6"

3

This washed great--no shrinkage at all.

DVN 1934 This washed great! The Denim was really nice

This held up pretty good. A lot of shrinkage from left to right.

8

6"

6"6"

6"6"

Comments: Most of the fabrics handled the laundering process very well. The Silk, DVN1924, suffered the most at the Dry Cleaners. The Denim and the Line/Polyester looked the best.

6"

6"6"

5.5"5.25"

6"6"

8%12%

0%0%

DVN 1936

6"

DVN 1938

Page 28: tommy's fashion portfolio

source it! Fabric Content 2: 100% Muslin (pocket lining) Date Folder Created: June 10, 2010

Thread

008-Black100% Polyester

$3.99 per 200 yardsMachine Washable Phone: 904.754.2684 Fax: 904.754.8749

Lakeland, FL 33809

Material Specification Folder Status By: Thomas Kmec

www.alibaba.com

Beacon of Fabric & Notions

8331 Epicenter Blvd.Beacon of Fabric & Notions

Fashion Fabrics ClubDenver, Colorado

675.784.4510

Item Information detail60% Polyester/40% Spandex

60” Wide

Machine Washable$3.25 per yardWoven Fabric for shorts

FS280

Season: Spring 2011

United States Dollar Color Combination: Dark NavyItem InformationItem

Technical Design Instructor: Darcie Stanisic

www.fashionfabricsclub.comFax:675.784.4821

Machine Washable

YKK ZipperMetal Teeth 8331 Epicenter Blvd.

9 inch Lakeland, FL 33809

Floral Printed Muslin fabric

Style: DVN1936Fabric Content 1: 60% Polyester/40% Spandex

Dries Van Noten

Folder Description: Holy Name Denim

Shaoxing Switch Textile Co., Ltd.58” Wide China

$6.25 per yard

$1.69 per zipper Phone: 904.754.2684 Fax: 904.754.8749

Pocket Lining

Zipper

www.beaconfabric.com

www.beaconfabric.com

Page 29: tommy's fashion portfolio

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

WarpWeft

4

This fabric held up well during the washing and drying

There results were nice after washing, just a little shrinking

4%

4%0%

5.75"

5.75"6"

DVN 1928

5

6

7

There results were nice after washing, just a little shrinking

8%0%

5.5"

0%0%

Dimensional Stability

FabricWarp/Weft

The Dry Cleaners really roughed up this silk.

This fabric held up well during the washing and drying

Cleaning Method/Results

1

2 DVN 19266"6"

DVN 1924

Original Measurment (A)

Measurement After Cleaning (B)

A/B x 100 (-100) = %

DVN 1930

DVN 1932

6"6"

6"6"

6"6"

8%0%

6"5.5"

5.75"

0%8%

4%

6"6"

5.5"6"

3

This washed great--no shrinkage at all.

DVN 1934 This washed great! The Denim was really nice

This held up pretty good. A lot of shrinkage from left to right.

8

6"

6"6"

6"6"

Comments: Most of the fabrics handled the laundering process very well. The Silk, DVN1924, suffered the most at the Dry Cleaners. The Denim and the Line/Polyester looked the best.

6"

6"6"

5.5"5.25"

6"6"

8%12%

0%0%

DVN 1936

6"

DVN 1938

the bottom line...

Price Quantity Adj Sub Total SAM/SAH $ per SAM/SAH$3.25 1 $3.25 0.3 $6.00$6.25 0.5 $3.12

$6.37 0.3 $3.00

Price Quantity Adj Sub Total Subtotal$1.69 1 $1.69 $6.37

$3.99 Each 20 200 yd. ea. $0.40 Trim $3.87$1.50 1 $1.50 Packaging $1.35

$98.00 1 $0.09 $3.00$197 1 $0.19 Subtotal

$3.87 $14.59Price Quantity Adj Sub Total

$0.06 1 $0.06$0.03 1 $0.03$1.26 1 $1.26

$1.35

$75.00 421% 60.41

Season: Spring 2011

Cost Specification FS280 Style: DVN1936

Fabric Content 1: 60% /40% SpandexFabric Content 2: 100% Muslin

Folder Description: Dries Van NotenFolder Status By: Thomas KmecDate Folder Created: May 29, 2010Date Folder Modified: June 10, 2010

Technical Design Instructor: Darcie Stanisic

Combination Average CostUnited States DollarMaterialPoly/Spandex FabricPocket Lining

Material Total

LaborDirect

Labor Total

Labor

Trim CostsZipper

Hangtag (1000)

ThreadShort Button

CombinedMaterial

Dries Van Noten

$14.59

Accrued Total

Adj Total Cost Sell PriceMargin

Margin %Calc

Margin Cost Diff

Labels (1000)Trim TotalPackaging Costs

Polybag

Packaging Total

StickerChain

Page 30: tommy's fashion portfolio

retail buying Once a concept is created and the garments are manufactured, retail buying plays a huge part in the actual success of a designer and retailer. For this project, I created a 6 month buying plan for a department store that was focused on juniors clothing. Here, I have showcased my 6 month buying plan.

8

Page 31: tommy's fashion portfolio

trend analysis

6 month buying plan

DEPT. NAME DEPT. # 1057

BUYER

FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY SEASON TOTAL

SALES $ Last Year 235.0$ 276.0 195.0 249.0 402.0 136.0 120.0 1,613.0Plan 246.5 288.0 202.0 256.0 459.0 145.0 139.0 1,735.5% Inc/Dec 4.9% 4.9% 3.6% 2.8% 14.2% 6.6% 4.9% 7.6%RevisedActual

STOCK/SALES Last Year 3.9 3.0 4.1 3.6 2.5 6.3 5.7RATIO Plan 4.2 2.9 4.3 3.9 3.0 7.2 6.5

BOM STOCK $ Last Year 877.5$ 900.0 861.0 918.0 975.0 756.0 850.0 876.8 avg.(Retail) Plan 897.0 906.0 875.0 950.0 1,020.0 802.0 843.0 899.0

RevisedActual

MARKDOWNS $ Last Year 89.5$ 45.0 66.0 51.5 134.0 64.0 76.0 526.0Plan 90.0 46.0 70.0 54.0 136.0 69.0 79.0 544.0% to Sales 36.5% 16.0% 34.7% 21.1% 29.6% 47.6% 47.6% 31.3%% by Month 16.5% 8.5% 12.9% 9.9% 25.0% 12.7% 12.7% 100.0%RevisedActual

PURCHASES $ Last Year 337.0$ 306.0 333.0 363.5 305.0 278.0 270.0 2,192.5(Retail) Plan 369.0 345.0 330.0 376.0 325.0 282.0 279.0 2,306.0

RevisedActual

SEASON TOT. LAST YEAR PLAN ACTUAL

Sales $1,500.00 1735.5

Markup % 55% 56%

Markdown % 30% 36%

Gross Margin % 41.5% 43.0%

Average Stock 876.8 899.0

Turnover 1.71 1.92

NOTES:

SIX-MONTH DOLLAR PLAN

Perry's Department Store: Juniors

Tommy Kmec

Page 32: tommy's fashion portfolio

purchase order

UPS Page 1 of 1

DESCRIPTION CL STYLE COLOR DWNT DALE CARO STAF SPOT QUANTITY UNIT TOT UNIT TOT

Cropped Hoodie 1 5954 1 78 35 12 3 1 50 8 400 18 900

Custom Field Jacket 2 8942 5 54 54 23 9 2 100 12 1200 23 2300

Long Field Jacket 3 8974 7 21 20 100 12 3 80 15 1200 29 2320

Touring 4 2654 12 54 35 24 15 4 100 10 1000 19 1900

Mustang 5 1594 4 20 58 54 7 5 50 18 900 35 900

Washed N2B 6 3754 5 32 60 87 56 6 25 15 375 29 725

Long Pea Coat 7 9784 2 65 12 53 21 7 100 20 2000 39 3900

Date MU%

Date

Name: Alpha Industries

Address: Sullyfield Circle, Suite GCity: Chantilly

State/ZIP VA, 20151

90

TRANSPORTATION

40%VendorStoreAllowance

Special Instructions

15203 King Street

Fredericksburg, VA 22401

60%$1,200.00

Ship Via

12/1/2010

43055

DUNS#FOB

Start shipCancel

459403yes

1/1/201012/20/2010

PURCHASE ORDER

COST RETAIL

Perry's Department Store

01971PO#

Dept #Vendor #

594059

PACKING AND SHIPPINGPack merchandise separately for each store with individual packing slips. Mark each carton with the store name, order number, department number, and number of cartons in shipment. Ship complete unless otherwise instructed.

INVOICE INSTRUCTIONSSubmit separate invoice for each store. Show order and department number on each invoice. Invoice must accompany shipment in an envelope attached to the lead carton marked Invoice Enclosed.

Terms 30 days

Buyer Signature

DMM/GMM

With anticipation for prepayment all dating except EOM begins at date merchandise is received. Under EOM terms all goods shipped on and received after the 25th of the month are to be dated as of the first of the month.

This order is subject to the terms and conditions on the reverse side of this sheet.

12/1/2010

Page 33: tommy's fashion portfolio

plan purchases

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

246.5 288.0 202.0 256.0 459.0 145.0

890.0 425.0 980.0 1,020.0 1,200.0 1,090.0

90.0 90.0 46.0 70.0 54.0 136.0

1,035.3 385.2 868.6 998.4 1,377.0 1,044.0

191.2 417.8 359.4 347.6 336.0 327.0

40.0% 40.0% 40.0% 40.0% 40.0% 40.0%

76.5 167.1 6,828.6 139.0 134.4 130.8

Plan EOM Stock

(plus)

Plan MD

(minus)

PLAN PURCHASES

(plus)

100% – MU%

(equals)

Plan Purchases at Cost

Plan Sales

Plan Purchases at Retail

Plan BOM

(equals)

(times)

Page 34: tommy's fashion portfolio

classification by fabrication

Pants CLASSIFICATION

ASSORTMENT PLAN BY FABRICATION

FOR

100%

Justification:

15.0%

6.0%

3.0%

Pima Cotton and Cotton Blends

The big trend in Juniors pants are breathable fabrics that are more in touch with nature and easy to care for. Having most of the fabrications be made of natural fibers is going to be the most popular. Next, because sizing is so hard for young women, and their bodies are still developing, having pants with spandex in them helps makes the pants fit better. Also with the polyester blended pants, these pants can be washed and dried with little efforts. The use of rayon will replace the look of silk and will make it more price efficient for the consumer. Rayon is a manufactured fiber and because of this, it will last a lot longer then something made of 100 percent silk. This target is mainly looking for price and style over the type of fabric that it is made of.

1.0%

Fabrication Distribution

Nylon

Percent to Total

70.0%

5.0%Cotton / Spandex

Polyester Blends

Other

Rayon

Page 35: tommy's fashion portfolio

professional sellingA product or line or clothing cannot be successful without practical sales tech-niques. In this class, different strategies of selling were discussed and learned, and in addition, the final project was to creating a real like sales presentation. For this project, working in groups of three, we were able to create a sales presenta-tion that mimics what you would see a trade show. With line sheets, brochures, and giveaway items, this sales presentation was a success.

9

Page 36: tommy's fashion portfolio

sales presentation

Page 37: tommy's fashion portfolio

store planning Taking my concept from my final project in concept developement, the class store planning prepares our brand to come to life. From creating a business profile, budget, and intense research on demo-graphics, this final project showcases the store design for Global Dis-tinction.

10

Page 38: tommy's fashion portfolio

store layout & legend

Page 39: tommy's fashion portfolio

materials used:

Page 40: tommy's fashion portfolio

store facade & power wall

Page 41: tommy's fashion portfolio

fashion stylingCreating a editorial spread for fashion is truly one of the most important concept to grasp to fully understand how the fashion industry works. For this project, creat-ing a concept, casting a model and photographer, and publishing a fashion styl-ist project was the main objective.

11

Page 42: tommy's fashion portfolio

STYLE GUIDEthe new casual friday

live smart dress sharp

Page 43: tommy's fashion portfolio

The New

Casual Friday

When the work week dies down, there isn’t always the need for a suit

on the weekends. Here are five stylish alternatives, all of which

do not include polo shirts.

photographs by tyler hromadka

Page 44: tommy's fashion portfolio
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web scripting The internet is a powerful tool, but the science behind the world wide web is both interesting and mind blowing. Web Scripting has taught me the power of coding and creating simple websites. This project showcases a website that was created and coded without using a coding software.

12

Page 49: tommy's fashion portfolio

5 page website

Page 50: tommy's fashion portfolio

web marketingThe internet is a very powerful tool and to be successful in anything, you have to embrace that. This class, Web Marketing revolved around the idea of a company using the world wide web to reach their consumers and to deliver information in a brand new way. More importantly, social media has become the new way to advertise not only because of it’s cost effectiveness, but its exposure to the con-sumer is almost endless. This web marketing plan is for Adobe Systems Incorpo-rated is complete with an eCard design, blog, iPhone app, and web banners.

13

Page 51: tommy's fashion portfolio

Adobe Blog is proudly powered by United We Blog

Tommy Kmec

Software blogs

Power of Choice: Choose where we donate!

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Adobe Systems Incroprated Possible New Logo. VOTE NOW

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A hot meal delivered to victims after a disaster, blood when it is needed most, shelter when there is nowhere else to turn, an emergency message delivered to a member of the Armed Forces from their family -- these are just some of the ways that gifts are put to work through the American Red Cross. we are privileged to put their compassion into action.

Announcing support for HTML5 in Adobe Dreamweaver CS5

Adobe® Dreamweaver® CS5 HTML5 Pack is an extension for Adobe Dreamweaver CS5. This extension provides features to help users generate HTML5 and CSS3 code.

Features include Multiscreen Preview, Media Query support, code hinting, starter layouts, and WebKit updates for rendering enhancements.Learn more about the HTML5 PackLearn more about the HTML5 Pack

TTerms of Use Your use of Adobe Labs, including the downloading of software and submission of comments, ideas, feature requests, and techniques, and Adobe's rights to use such submitted materials are governed by the Adobe.com Terms of Use and the Adobe Online Privacy Policy. By downloading, copying, or using Adobe software and related

Adobe Believes in Innovation...What do you believe in? Innovation? Creative Freedom? Going beyond the impossible? You can believe in all of them with Adobe. Innovation flourishes when people believe in the freedom of choice and they choose the technologies that enable them to express themselves with an open mind and an open heart. They access information where and when they want and the information where and when they want and the only barrier that stands behind the advancements in technology is ourselves.

Go beyond your limits. Openness is at Adobe’s core. Our first technology was an open standard that liberated publishing from trademark printing systems, and soon afterward our PDF technology eliminated barriers to sharing documents across any platform.

ADOBE BLOG eCard

blog

Page 52: tommy's fashion portfolio

4:20 PMCARRIER 4:20 PMCARRIER

Dreamweaver Mobile

Home Sync to Ipod Blog Sync MacSync Mac Home Sync to Ipod Blog Sync MacSync Mac

Adobe Mobile

DW MobileDW Mobile AdobeAdobe

Power Boostyour iPhone

DW Blog Adobe Blog

Generate Code Get Updates

Tutorials Tutorialsweb banners

iPhone App

Page 53: tommy's fashion portfolio

beau mondeI am part of a fashion association called Beau Monde here at the Art Institute. For two years I have served as the Director of Events and Planning. With over 20 members, running this organization with a team of other fellow officers has taught me to work with them in various types of settings. One of my major roles as events coordinator is to create the graphics, advertisements, and market the organization.

Page 54: tommy's fashion portfolio

created monthly posters

Check us out on www.beaumondeaiindy.com

ALL MEMBERS MEETING JANUARY 19, 201112 AND 5 PM ROOM 214

ALL MEMBERS MEETING FEBRUARY 9, 201112 AND 5 PM ROOM 214

Check us out on www.beaumondeaiindy.com

Page 55: tommy's fashion portfolio

marketing events

fall sale

November 15th - 18th In front of Student Affairs

12-1 pm & 5-6 pm

Beau Monde is having a sale!

Items for sale: head bands

cosmetic bagsscarves & ties

BEAU MONDELABOR DAY BASH

9/6/10KATIE’S

APARTMENT COMPLEX CLUBHOUSE

5:00-8:00 PM

Br i ng a d i sh and/or de s se r t ! I f you wan t , b r i ng you r ba t h i ng su i t !

date time

VALENTINE’S DAY CANDY GRAM SALE

SEND ONE TO YOUR CRUSH, LOVED ONE, OR FRIEND!

STOP BY OUR TABLE IN FRONT OF STUDENT AFFAIRS BETWEEN 12-1pm AND 5-6pm

JANUARY 31-FEBRUARY 11

Page 56: tommy's fashion portfolio

newsletter

created a website

Beau Monde Welcomes

You! Wondering what Beau Monde is? Beau Monde is an association involving The Art Institute of Indianapolis students just like yourself. We are an organization that fosters fellowship among students and gives back to the community. We welcome you to the school and we invite you to come to one of our monthly all member meetings. If you are a returning student--great--it’s never to late to join. We welcome everyone with open arms.

WHAT’S YOUR PASSION? If you are a fashion design or fashion retail management student, Beau Monde is the school organization for you! We meet every second Wednesday of the month to talk about upcoming events and new ideas for fundraisers and workshops. Not in the fashion program, but love fashion? We would LOVE for you to join--anyone with an interest in fashion is welcomed.

This past quarter, Ai Indy had the pleasure of having a guest speaker from Paul Frank. Tracy attended OTIS College of Fine Art and graduated in 2001. While in school, she did a ton of dressing for Donatella Versace and Isaac Mizrahi and worked in retail throughout college. One of Tracy’s keys to success was attitude. Our attitude is what gets us by. Picking up the coffee order, filing, copying, and anything else that seems below our level is part of

moving up the ladder and getting noticed and how much you love doing the simple tasks. She has worked for multiple companies such as Mossimo and Frankey B.! Now that she is working for Paul Frank she finally feels like she has made it to the top. Paul Frank collections can be found in stores such as: Macy’s, Nordstrom’s, Target, JCPenney, and in boutiques.

continued on page 2

Guest Speaker: Designer Tracy for Paul Frank

Hello Fashion Students:

Welcome to FALL quarter. I hope you are all rested up because we have some exciting opportunities and events planned for this quarter! First, check out the Project IMA on Friday, October 22nd 7 & 8pm runway show. We have several FD students who have submitted “one of a kind” garments. Let’s all go and support our AI students and faculty! For more information go to www.imamuseum.org/projectima

Last but not least…….save the date for our 2nd annual AIINDY Fashion Show on Thursday, October 28th. Please watch your email and visit our fashion bulletin board for more information.

By Natalie Swindell

ALWAYS FREE

VOLUME 2

" BEAU MONDE NEWSLETTER / FALL QUARTER / OCTOBER 2010

Gary Stephens, Lila Margarita, Guest Speaker Tracy Bunkoczy, Katherine Justice, and Madison Hanulak pictured above.

NOTES FROM NATALIE

Page 57: tommy's fashion portfolio

thankyou Thank you so much for taking the time to view my fashion portfolio.

My education from the Art Institute has enabled me to grasp impor-

tant concepts that are present with in the fashion industry as well as

the marketing and design industry. These core concepts that are

featured in my portfolio fully showcase my talents and design aes-

thetic and I hope prove that I am a perfect fit for this career.

16