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8/3/2019 Tommy Hilfiger at the Mercedez Benz Fashion Fest In
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Tommy Hilfiger at the
Mercedez Benz fashion fest
in México City
Born March 24,
1951 (age 60)
Elmira, New
York, U.S.
Nationality American
Education Elmira Free
Academy
Occupation Fashion designer
Labels Tommy Hilfiger
CONTENTS
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•
INTRODUCTION• KEYDATES
• COMPANY HISTORY
• ORIGINS
•
EARLY LIFE• CAREER
• PERSONAL LIFE
• CRITICISMS
• PRODUCT LINES
• BATTLING COMPETTION IN THE NEW
CENTURY
• REFERENCES
• EXTERNAL LINKS
EARLY LIFE
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Hilfiger was born in Elmira, New York. The
second of nine children, he grew up in an Irish-
American[citation needed ] family; he claims direct
descendence from Scottish poet Robert Burns.
[2] His parents originally intended for him to be
an engineer. He attended Elmira Free
Academy for high school. He also attendedGST BOCES Bush Campus in Elmira, New York
for Fashion Design. Rather than furthering his
education, he started to work in retail at the
age of 18. Hilfiger would go to New York City to
buy jeans and bell-bottom pants, which he
customized and resold at a local downtown
Elmira store, Brown's.
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He later opened his own store, named The
People's Place, around the block in downtown
Elmira. Over the years, a number of stores
closed in downtown Elmira as shopping traffic
shifted to the new Arnot Mall in Horseheads,
New York.[citation needed ] After seven years, The
People's Place went bankrupt, when Hilfiger
was 25. The site of the original store has since
been demolished to make room for First Arena,
home of the Elmira Jackals Hockey team.[citation
needed ]
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CAREER
After turning to the design of clothing bydesigning for the rest of his stores in upstate
New York, Hilfiger moved to New York City with
his now estranged wife, Susie. Although he
was offered design assistant positions with
designers Calvin Klein and Perry Ellis, and was
broke, he turned them both down with greater
plans in mind.
In 1984, he founded the Tommy Hilfiger
Corporation, ( NYSE :TOM), with support from
The Murjani Group, which went public in 1992,
introducing his signature menswear collection.
By 2004 the company had 5,400 employees
and revenues in excess of $1.8 billion. Hilfiger
was named Menswear Designer of the Year by
the Council of Fashion Designers of America in
1995.[3]
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In 1998, Hilfiger gave singer Aaliyah her
endorsement deal, in which he honored her in
his Summer 1998 fashion show in Jamaica.
In 2005, a CBS TV reality show called The
Cut tracked the progress of sixteen
contestants as they competed for a design job
with Hilfiger in similar fashion to Donald
Trump's The Apprentice. In the end Hilfiger
chose Chris Cortez.
Largely due to declining sales, in 2006, Tommy
Hilfiger sold his company for $1.6 billion, or $16.80 a share, to Apax Partners, a private
investment company.[4][5][6]
In March 2010, Phillips-Van Heusen, owner of
Calvin Klein, bought the Tommy Hilfiger Corporation for $3 billion.[7]
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PERSONAL LIFE
Hilfiger has four children with his ex-wife,Susie: Alexandria ("Ally"), Richard, Elizabeth,
and Kathleen. His daughter Ally was featured
in the MTV reality show Rich Girls and his son,
Rich, was signed to hip hop super
producer Swizz Beatz' label Full Surface.
Hilfiger put his Greenwich, Connecticut,
mansion on the market in the summer of 2008
for an asking price of $27 million.
On December 12, 2008, he married his second
wife Dee Ocleppo (née Erbug), former wife
of Gianni Ocleppo, famous Italian tennis player
of the 1980s.
On February 25, 2009, the New York Post
reported that Ocleppo was three months
pregnant, and Hilfiger would welcome a fifth
child later in 2009.[8]
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On May 4, 2009, Hilfiger and Ocleppo
announced they were expecting a boy,[9] who
was born on Tuesday, August 4, 2009, and
named Sebastian Thomas Hilfiger.
CRICITISIMS
Hilfiger has been criticized for manufacturing
clothes in sweatshop conditions in the United
States territory of Saipan in the Northern Mariana
Islands. As a U.S. Commonwealth, clothes made
there can be labeled "Made in the USA", but
federal labor laws including the minimum
wage do not apply. In March 2000, the company,
along with other defendants, settled a class
action suit brought by Saipan garment workers,
which had alleged mistreatment by over 20 large
U.S. clothing manufacturers.[10]
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PRODUCT LINES
Hilfiger Denim, a premium-
upscale denim collection for men and
women. Designs are inspired by American
classics and finished with a modern edge.[13]
True Star Gold, fragrance created byHilfiger and spokeswoman Beyoncé Knowles
True Star, another fragrance created by
Hilfiger and with spokesperson Beyoncé
Knowles & True Star Men, a fragrance
created by Hilfiger and with
spokesperson Enrique Iglesias
Tommy Girl, fragrance for women
Red Label, a line of denim-themed
products including jeans, t-shirts, and
sweatshirts
H by Tommy Hilfiger, an upscale line which
was ended after Tommy Hilfger sold his
company, the same sort of style is now
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carried on under the Tommy Hilfiger label in
their specialty stores
Tommy Hilfiger, the company line of
clothes sold in department stores, company
stores, and specialty stores
Tommy Sport, a defunct line that came out
in the 1990s and capitalized on Hilfiger'spopularity in urban areas.
Tommy Hilfiger for the Home, a line of
bedding and bath products
Tommy Sailing, was due to be released in
January or February 2007.
Tommy, a brightly colored casual line.
Tommy Jeans, a denim inspired clothing
collection and corresponding fragrance
Hilfiger Athletics, a sport inspired clothing
line and fragrance
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9. ^ Tommy Hilfiger and Wife Expecting a
boy! celebrity baby blog (May 6, 2009)
10. ^ "Eight more U.S. retailers settle
sweatshop suit". Reuters. 28 March 2000.
Retrieved 2007-10-11.
11. ^ a b About.com: Urban legends. False
rumor that Tommy Hilfiger is a racist12. ^ Oprah Winfrey: setting it straight -
Hilfiger didn't appear on her show at all, let
alone make racist remarks
13. ^ "Hilfiger Denim Fashion Fair".
EXTERNAL LINKS
Official website
Hilfiger profile Urban Legends that allege false claims against Hilfiger
Anti-Defamation League; Letter to Tommy Hilfiger
COMPANY HISTORY
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Tommy Hilfiger Corporation markets
menswear, womenswear, and childrenswear
designed by Tommy Hilfiger. Hilfiger sells a
complete line of clothing from socks to shirts,
swimwear, jackets, pants, belts, wallets and
ties, as well as sleepwear, golf clothes,eyewear, cosmetics, bedding, and home
furnishings. The company operates 15
specialty stores, ten Tommy Jeans stores, a
Tommy Hilfiger Children's store, and a dual
concept store. Hilfiger also operates 102
company outlet stores that offer branded
products as well as out-of-season
merchandise. Tommy Hilfiger products, which
bear the well known red, white, and blue logo,
can also be found in department stores and are
marketed in over 55 countries across the globe.
ORIGINS
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Though the company was not incorporated
until 1992, its history properly begins with the
fortunes of its namesake, Thomas Jacob
(Tommy) Hilfiger. Born in Elmira, New York, in
1951, Hilfiger started his first clothing business
while still in high school. He and two friends
invested $300 in used blue jeans and soldthem out of an Elmira basement. Hilfiger never
attended college but built up the blue jean
business into a chain of seven upstate New
York stores called People's Place. People's
Place sold jeans, bell bottom pants, and other
clothing, as well as candles, incense, and
posters. The stores were successful enough to
afford Hilfiger a Porsche, but they were poorly
managed. In 1977, People's Place was forced
to declare bankruptcy. Hilfiger moved to
Manhattan and tried to find work as a clothing
designer. Though he had no formal training, he
had designed and sold vests and sweaters for
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People's Place. He worked freelance and then
started a sportswear company that went out of
business after only one year. He eventually
found work designing jeans for Jordache.
In 1984, Hilfiger was contacted by Mohan
Murjani, an Indian textile magnate. Murjani
owned the license to Gloria Vanderbilt jeansand had helped spark the craze for designer
jeans in the 1970s. Murjani had an idea to
update the popular "preppy" look associated
with designer Ralph Lauren and give it a
younger and more mass appeal. He chose
Hilfiger to design the line for his firm, Murjani
International. In the beginning, however,
marketing was much more important than the
actual clothes.
Key Dates:
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1977: Tommy Hilfiger's first company, People's
Place, declares bankruptcy.1984: Mohan Murjani contacts Hilfiger to design a
clothing line for his firm.
1985: The Tommy Hilfiger clothing line debuts.
1987: Retail sales of the line reach $70 million.
1988: Tommy Hilfiger Co. Inc. is established.
1992: The company goes public.
1996: The women's line debuts at over 400 major
department store shops.
1998: Hilfiger launches its bed and bath line; the
firm acquires its Canadian licensees and a portion
of Pepe Jeans USA for $1.15 billion.
2001: Sales and net income falter.
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INTRODUCTION
Hilfiger and his partners, Silas Chou, Lawrence
Stroll and Joel Horowitz, took the company public
in 1992.
Among his most memorable products on the
cosmetics side areTommy Hilfiger’s Tommy Girl
and Tommy Girl for Women. Used as an any day,
anytime fragrance, Tommy Girl Perfume
byTommy Hilfiger is a blend of Cherokee rose,
camellia flowers, black currant flowers, cedar,
sandalwood, wild heather, apple blossom,
mandarin, tangerine, Dakota lily, jasmine, and
violet. Equally memorable is Tommy Girl Perfume
for Women, which comes in a perfume and
cologne spray. Tommy Hilfiger’s men’s
fragrances include Hilfiger Athletics, which is a
blend of grapefruit, anise, sage, cottonwood, and
sandalwood. Men can also choose from Tommy
and Tommy Freedom colognes and Tommy
aftershave.
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Hilfiger remains honorary chairman and chief
designer of his diverse and diversified company.
He seeks a combination of the new and old
fashion trends in his complete lifestyle
collections for men, women, children and the
home not to mention his signature fragrances
“Tommy Girl” and Fragrances for “Him” and
“Her” to name just a few.
Tommy.com, was introduced in November 1999.
Called an “interactive lifestyle”’, it is an all
encompassing information and entertainment
web site featuring editorial content and original
programming of interest to the pop and youth
culture that comprises Hilfiger’s primary
demographic. The web site is used to
“supplement the Company's ongoing
development of a unique and comprehensive
lifestyle brand.”
Numerous honors have been presented
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to Tommy Hilfiger. In 1998, he was honored with
the Designer of the Year award from Parson
School of Design in New York City, and the same
title was bestowed on him by GQ magazine for
their annual “Men of the Year” issue. That same
year, he received VH1’s “From the Catwalk to the
Sidewalk” award at their annual Fashion and
Music Awards.
Hilfiger is actively involved in a number of
charities such as the Race to Erase Multiple
Sclerosis. Tommy is a dedicated sportsman
whose interests in sailing, scuba diving, skiing
and fishing influence his practical yet stylish
designs.
Here are just a few of the Tommy
Hilfiger products available at
FragranceWholesale.com.
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Battling Competition in the
New Century In fact, Hilfiger's success would continue
throughout the late 1990s before coming to an
abrupt halt in 2000. In 1998, the firm acquired
its Canadian licensee, Tommy Hilfiger Canada,
and also a portion of Pepe Jeans USA for $1.15
billion. It also launched a series of new
products including a home furnishings line, the
Hilfiger Athletics Fragrance for men, and aninfant and toddlers line. Sales for the year
climbed to $847 million and then skyrocketed
to $1.63 billion just one year later. During 1999,
the company moved into the bath and body
products market, and also began offering a
girls' line, color cosmetics, the Freedom
fragrances, and also came out with a line of
women's handbags.
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The competitive nature of the fashion industry,
however, caught up with Hilfiger in 2000. Stock
price plummeted as the company announced
that its profits for the fiscal year would fall. A
2000 Fortune magazine article summed up the
company's problems, commenting that
"Tommy rested on its red, white, and bluelaurels too long. New trendier brands (think
Fubu) dominate urban fashion, while Tommy's
clothes fill bargain bins at Bloomingdale's and
Macy's." The article went on to state that
"Hilfiger tried a host of makeover strategies
that were belated and misguided." These
strategies included a lackluster women's
sportswear line that was supported by
sponsorships of the Mary J. Blige and Sheryl
Crow music concerts. These sponsorships
however, did little to bolster sales of the
women's line, which saw the addition of both
golf and swim apparel during 2000.
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After customers complained that the
womenswear line was too trendy and did not fit
well, Hilfiger revamped the line, going back to
its basic preppy modern look. The company
also brought in a slew of industry veterans,
including Lynn Kohlman, a former Donna
Karan executive, and Camilla Nickerson, afashion editor from Vogue to get the division
back on track. Success in this section of the
market was crucial, as its menswear division
was suffering from weakening sales. In fact,
Bloomingdale's--with the exception of the 59th
Street location in New York--pulled the Tommy
menswear line from its brand lineup in 2001.
During 2001, a women's intimate apparel line
and plus-size line was introduced. The
company also generated publicity that year
when Lauren Bush, the niece of President
George W. Bush, began modeling Hilfiger
clothing. The company's efforts appeared to
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pay off, and by June of that year sales in both
women's and junior's sportswear and jeans
was exceeding company forecasts.
During fiscal 2002, overall sales declined
slightly, while net income increased by 2.7
percent to 134.5 million. Though Hilfiger's
impressive growth had slowed dramaticallyfrom the 1990s, the company remained a
popular and well-known brand. Along with
traditional advertising, the company choose to
tout its image using unique methods, including
the purchase of the sponsorship rights to Long
Island's Jones Beach Theater, one of the most
successful amphitheaters in the United States,
and the sponsorship of a 50-foot sailing vessel.
The ship was named the Tommy Hilfiger
Freedom America yacht and would be racing in
the challenging 27,000-mile, nine-month
endurance "Alone Around" race that would
launch in New York City in September 2002.