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TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K.

TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K

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Page 1: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K

TOMG 200 Tourism Management & Environment

Economic Impacts of Tourism Case Study:

The Eden Project, Cornwall, U.K.

Page 2: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K

Economic characteristics of the tourism industry

Tourism brings economic benefits (TSAs)– Much needed foreign exchange– Generates employment– Improve social and economic benefits in a destination area, esp. if

remote from tourism flow (‘multiplier effect’)

But tourism not like other industries --- more complex– An invisible export industry

No tangible product– Tourists require supporting goods & services

Need infrastructure to access (airports, roads, IT networks) – Fragmented product

Many elements, not coordinated– Highly price- and income-elastic product– Perishable product

If a hotel room not booked one night then that income is lost– Subject to exogenous shocks

Currency fluctuations, politics, wars, SARS, terrorism, carbon tax– Seasonality puts pressure on resource

Page 3: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K

Tourist Attraction Development: The Eden Project, Cornwall, U.K.

Entrepreneurial activity can stimulate new economic activity

Developed from the vision of one man – Tim Smit, owned by the Eden Trust (reg’d charity)

Located in a former china clay pit to illustrate how degraded environments can be regenerated

An example of sustainable development A living theatre of plants, people, places & possibilities

(“the 8th Wonder of the World”) Opened as a visitor attraction summer 2001 300,000 visitors in first 3 months of opening 80 million UK pound development Its development has caused some controversy (impacts)

Page 4: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K
Page 5: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K
Page 6: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K
Page 7: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K

Visitor impressions of The Eden Project

Page 8: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K

Eden: The Inside Story

Individual Discussion Question (1):- What makes a tourist attraction

successful?

- www.edenproject.com

Page 9: TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K

Required readings:

Chapter 3 of required text Chapter 1 in Garrod & Fyall (2011) – “This Other

Eden”

Useful resources:

Economic Impacts of the Rugby World Cup: http://www.3news.co.nz/Sporting-venues---what-we-get-for-our-buck/tabid/1356/articleID/226210/Default.aspx

Tourism Satellite Account (Economic Impact of Tourism Statistics) http://www.stats.govt.nz/browse_for_stats/industry_sectors/Tourism.aspx