BRAND DISTINCTION BRAND DELIVERY
WHY The Forces At Work
WHO Default Brand
WHAT Inventory
HOW Promise
Self Promotion WHY
Network WHO
Marketing HOW
Commitment WHAT
Why should you be
motivated tobuild your
personal brand?Why is it
important?
Who are you?Who do other
people perceiveyou to be
right now?
Whatknowledge,skills, and
experiences do you want to add over
the next 12 months to enhance
your personalbrand?
How would you sum up your Brand
Promise – your
distinctiveness – now and inthe future?
MMaapp YYoouurr BBrraanndd
TTAALLEENNTTEEXXCCEELLLLEENNCCEE
BBrraanndd YYoouu
Why should you promoteyour personalbrand?
Who’s is in your currentcontactsnetwork? Who should you add?
How can youmarket yourpersonal brandmore effectivelyto
yournetwork?
What are youreally committedto do?
Name:
Your Organization’s Brand Promise:
Instructions:Use this diagram to summarize your key learnings,
ideas and action steps.
Map Your Brand A3 worksheet B 28/05/2012 17:02 Page 1
