Meet Tom O’Toole, baker extraordinaire, kindergarten failure-turned-author & inspirational speaker, and founder of the famous

Beechworth Bakery.

He may be somewhat small-town, but small-town or not, he is a marketing guru who dares to - and does - walk the talk. O’Toole is to Beechworth Bakery what Colonel Saunders is to KFC. But unlike the Colonel, Tom isn’t content with being a cardboard cut-out. He wants to talk, be seen and be heard. He gives Beechworth Bakery its unique character.

Tom O’Toole is a juggernaut in the competitive world of retail marketing. A self-confessed kindergarten dropout from dirt-poor origins who didn’t know his ABCs, he is living proof of the power of striving for your dreams. With a formidable sense of humour and an enthusiasm bordering on inspired frantic madness, he has spearheaded the rebirth of a dying country town by turning his bakery into a phenomenon of Australian small business, which continues to gather strength and speed.

Tom is a firm believer in getting out of your comfort zone and daring to be different. Says he, ‘In every town and business, there has to be the wow factor; wow is the answer’. It is precisely this almost obsessive thinking outside the square, this continuous pushing of the envelope that keeps Beechworth Bakery far from being just another run-of-the-mill food outlet. It is this attitude that ensures the $15 million turnover every year (and counting), making Beechworth Bakery one of the top-selling retail bakeries in the Southern Hemisphere.

Tom’s passion for spreading the word on motivation and achievement has resulted in a natural ‘metamorphosis’ with speaking engage-

ments throughout Australia and overseas. He happily shares the secrets of his success through a range of products, articles,

DVDs, workshops and speaking engagements, and is a rare act to follow. When he talks, all distractions fall by

the wayside. The sudden crescendo in his voice is like caffeine to his audience; everyone sits up and takes

notice. No exceptions.

www.TomOToole.com.au

Tom O’TooleBaker and inspirational Speaker

Quick Reference Guide(Mix’n Match any of the below for a perfect pitch)

Main Clients• Corporate• Smalltolargebusinessowners/groups• Universities&TAFEs• Schools• CommunityGroups• Not-for-Profitorganizations

Spectrum of Topics• EmployeeMotivation• Leadership/TeamLeadership• Marketing/Branding• BusinessInnovation• CustomerService• Howtogrowabusiness• Settingandachievinggoals• Teamwork• Training• Motivation/Inspiration• MentalHealth&Wellness• HelpingCommunitiesinCrisis

Range of Speaking Availabilities• CorporateEvents• KeynoteSpeaking• Opening/ClosingConferences• AfterDinnerSpeaking• TeamBuildingEvents• Motivational/InspirationalTalks• FromBreakfastmeetingsrightthroughto AfterDinner

Keywords most often used to describe Tom•Refreshing •Inspirational•Excellent •Entertaining•Dynamic •Captivating•Downtoearth •Passionate•Funny •Unique•Fantastic •Arealroughdiamond

Major Point of DifferenceTom is still very much a business man with a front door (in fact, make that six)

- providing him with an endless wealth of up-to-date experience & growth

Documented Experience• Founder&stillverymuchtheowneroftheBeechworthBakery–Australia’sGreatestBakery• Takingthebusinessfromonesmallbakerystart-upinadyingcountrytowntosixmulti-award winningbakerieswithaturnoverinexcessof$12million,makingitoneofAustralia’sgreatest retailsuccessstories• MakingasuccessinruralAustralia• Stillactivelyinvolvedinthebusinesswhichprovidesamplenewandinspiringmaterialtokeephis talksfresh,up-to-dateandasengagingaspossible• 26+yearsofhands-onexperiencedealingwithdepression/mentalhealth,beingamemberofaself- helpgroup,andsupportinginmatesinprisonbyvisiting&talkingonwellness,attitude,motivationetc• Motivatesstudentsatmanyschoolsonaregularbasis,talkingongoalsetting,attitudeetc• Takesaudiencesonajourneyfullofpracticalreallifeexamples,illustrativevisualsandtake- homemessagesthatareeasilyactionable

Deal Sweeteners -somesuggestionsyoucanusetohelpgetthejobovertheline

Client OfferCorporations/Companies/ Freesecondtalkatacommunity/charitygroupCommunityGroups orschooloftheirchoice,orbreakfasttalkfor majorsponsor(Great PR for them!)

Anygroup Abaker’sdozenoffreebooks-iftheyarestill hesitatingtocommit

For every potential client Free book upon enquiry

List of happy clients include:

Tom is happy to be a ‘Media Tart’ -heisalwaysmorethanwillingtoprovideaquotationforastory,submitanarticleorworkwithyouonanyradioortvinterviews.

Keep in mind:

Spectrum of Topics• Why training is so important to any business• Branding• Taking care of the customer (customer service)• Creating a leadership culture• Why and how to create meaningful and accountable goals (Goal Setting)• You are either pulling together or pulling apart (Teamwork)• Attitude’s are contagious and fundamental to a great organisational culture• Clear communication• Simple yet effective marketing ideas and techniques• Getting out your comfort zone• Why “doing that little bit extra” makes all the difference• Dealing with change as your organisation grows and evolves• Empowering your staff to take responsibility• The importance of community engagement and giving back

This list is just meant as a guide to show the general range of topics Tom is happy to cover. To ensure a perfect fit with your event, please contact us directly to discuss your requirements.

Simone AshtonPA to Tom O’Toole

e | simone@tomotoole.com.au

p | 0478 036 986

Feel free to download any of these photos in high resolution for use in your event promotion.

TomOToole.com.au/ about/tom-in-a-nutshell/

Tom O’TooleTom’s philosophies on achieving success – borrowed from some of the greatest minds, as well as home-grown wisdom - are straightforward. Here is a list of some of his favourites:

If you wouldn’t buy it, then don’t sell it.

Attitudes are contagious.

Nothing changes if nothing changes.

If it is to be, it is up to me.

Don’t let someone else steal your day.

The most important thing about goals is having one.

Don’t tell me what I am doing wrong, tell me what I am doing right.

Choose to be happy; it’s as simple as that.

Goals are just dreams with dates.

Everything you want is just outside your comfort zone.

Take a risk, smile, live - don’t just exist!

The person who does not take risks has nothing, is nothing, becomes nothing. Only the person who risks is truly free.

Enjoy your work – we all spend a lot of time there – so we might as well enjoy the experience.

If you’re not getting what you want out of life, check your level of enthusiasm.

To become enthusiastic, just act enthusiastic – that’s how simple it is. Fake it ‘til you make it.

Be grateful.

[Tonight/Today] our special guest speaker is Mr Tom O’Toole, the baker from Beechworth.

Tom is at the helm of the immensely successful Beech-worth Bakery, also known as Australia’s Greatest Bakery.

Ladies and Gentlemen, would you please make welcome - Tom O’Toole...

Hand held Microphone

Data Projector & Screen for PowerPoint Slides

(Tom provides his own laptop & remote and has both a VGA & HDMI

connection)

Raised Stage (if possible)

Good lighting over stage

Tom O’Toole’s bestselling books include:

Breadwinner Discover how Tom took himself from

dirt poor beginnings to being the owner

of Australia’s Greatest Bakery, as well as

becoming on of Australia’s most sought-

after speakers. With insights into his

personal life as well as his business

successes and the lessons he’s learned

along the way, this is an amazing

memoir, inspirational business guide

and a rollicking good read that will

capture your imagination.

Signed copies can be available at Tom’s presentations ($20).

Special price for bulk orders available on enquiry.

Recent Testimonials…

Tom was highly energetic and engaged the audience from the moment he opened his

mouth. His messages are simple, yet they resonate and are relevant to all in a customer

service industry.

National Australia Bank

I spoke to several of our Hoteliers after the presentation and Tom got they all thought he

was fantastic because they could all relate to some of the management pit falls that they

had fallen into and felt Tom was humorous and inspirational in getting the message

across how they could improve their businesses.

Liquor Marketing Group

Tom’s message was perfect; it was like we had scripted him. Perfect speaker for any

franchise group.

Nandos

Information was excellent. Had the audience attention at all times. Tom went the extra

mile to ensure the information he was providing fitted with our requirements for the day.

Thanks Tom, an amazing job.

The Country Care Group

Tom delivered an outstanding session with passion, conviction and a number of key

messages, all built around a huge number of photo’s that told his life story of the

success of Beechworth Bakeries. Thanks Tom!

GPL Network

It is easy to see how Tom has built his business over the years to become the success

story that is ‘The Beechworth Bakery’. Tom presents with the sort of passion and

character that you don’t see every day.

Unigas Australia

Excellent. Tom’s presentation was inspirational and entertaining. He captured the

attention of a young group of managers and held their focus for over the hour he spoke.

McDonalds

Thanks for a wonderful session, and which really was John Cleese on steroids! It is

amazing how these things work out, Tom's message dovetailed directly in with a number

of our other presenters. It was truly entertaining. Thanks to Tom, we would not hesitate

to recommend him to anyone else.

PGA of Australia

Tom was a terrific speaker, and provided a very lively diversion from the technical

content of the Conference. His dynamic style and obvious passion for what he does kept

many in the audience on the edge of their seats throughout the presentation.

William Buck

Excellent. Very enthusiastic and down to earth with real life experiences.

Wendy’s Super Sundaes

Excellent. Tom captures your attention immediately with his very natural & down to

earth approach. A very strong message that everyone can receive & act upon. “Don’t let

the dreamtakers steal your dream”.

Lorraine Lea Linen Pty Ltd

Excellent. Very motivational – good to finally hear from someone who is practicing what

he preaches & has the runs on the board.

Terry White Chemists

Excellent. Tom’s animated style in delivering his message (on how to improve business)

was both insightful & hilarious – It was the tonic we needed.

The Age

Excellent… Exceeded all our expectations – hilariously fun & motivational yet filled with

numerous business tips & words of wisdom. Reaches all levels. Highly Recommended.

WA Tourism Commission

Personality plus. Great character. Great presentation. Excellent message. Unique style.

Among many excellent presentations, yours was the highlight of the Conference

Retravision

Tom was funny entertaining charismatic and gave simple but golden words of advice. His

audience just loved him and he was very generous with his time.

City of Yarra

Tom presented at our annual sales kick off event. Tom captivated the audience from the

moment he started through to the end of his presentation (or should I say performance!).

Very engaging, entertaining but with a real story to be told, Tom was able to share his

experiences with the sale team and allowing us to relate to the challenges we face in

business today. I would highly recommend Tom for anyone looking to motivate their

team.

Sektor

We have had amazing feedback from the attendees at the function. They all found him

extremely motivating, and were very keen to get back to their teams and get going. I

could watch him again and again. His enthusiasm is infectious.

Armada Hospitality

Entertaining, informative, humorous, simple advice yet often overlooked or ignored.

Tom’s presentation is full of fact, humour, Australianisms and straight shooting. Not for

the faint hearted and not for anyone looking for one “single” magic bullet. I recommend

Tom O’Toole to any organisation who wants a wakeup call and is prepared to work hard

and enjoy the successes of business.

Nature’s Sunshine Products

Whilst there was lots of hype around how good Tom was going to be, he still managed to

exceed our expectation. He was a true inspiration with an amazing story and the ability

to inspire across many sectors. We were thrilled to host him in the Adelaide Hills and I

would recommend him 500%!!

Adelaide Hills Business Centre

Your strong customer service message delivered in such a thoroughly unique and

entertaining manner resinated brilliantly with our staff. You slapped us in the face with a

message so powerful, and in a manner so enjoyable, you’ll be a continual reference

point throughout our network.

Coochie Resources Pty Ltd

Tom gave an incredibly energetic, high paced and humerous talk with great insights and

words of wisdom for the audience to take home. From an event organizer’s perspective I

found Tom to be great to work with and he adapted to the room & equipment set up

without any hassles.

Hume City Council

Brilliant and inspiring messages spoken from the heart.

The Hurricane Event Group

From the moment Tom took the stage we knew we were in for something special and he

certainly delivered. Tom’s messages were relevant to our association but could be

applied to any business or individual’s situation.

Echuca Moama Accommodation Association

Having seen Tom on 3 occasions now, I can honestly say that I have never been

disappointed. Eccentric... a little! Engaging, Motivating and Entertaining... Absolutely! On

leaving a presentation of Tom's you feel inspired, enthusiastic and a willingness to

change your attitude and outlook on life. As Tom has not stopped pursuing his own

goals, he continually has new material and experiences to share, as well as reinforcing

his most valued principles.

Corowa High School

Inspiring, uplifting, encouraging and entertaining – taught our young staff that we can all

make a difference, showed them that the world has lots in common and gave them lots

of meat to chew on!

Blackbird Artisan Bakery

Team really enjoyed Tom’s presentation. It was a lot of fun and perfect for what we

were looking for – some good light heated fun and a very strong message. The next

morning we had a look back at the prior day and our leanings and a lot of the comments

were around Tom’s presentation and the message.

Suncorp Bank

Tom O’Toole’s presentation at the Cooktown and Cape York Business Conference really

was a breath of fresh air! Tom’s workplace philosophies and attitude towards training

staff and serving the customer had everyone in stitches as he recounted all the times

throughout his career ways in which him and his staff went over and beyond the call of

duty. Well done Tom, hope to see you in Cooktown again soon!

Cook Shire Council

Everyone at my conference absolutely loved Tom's presentation. It was exactly the

message we wanted to get across to our team and Tom totally delivered. 10/10.

Smith & Sons Renovations & Extensions

We had a very diverse audience and from all parts of industry, and as well from rough

blue-collar workers to very successful business owners and Tom, captured their attention

very convincingly. It was a great message and it topped up a great day for us.

Newcastle Commercial Vehicles Pty Ltd

10/10 All positive feedback from our clients. They loved hearing from someone who has

gone from scratch to the business it is today.

Sheridans Accountants & Financial Planners

Awesome way to finish off the Conference. He was crazy, infectious, simulating and

thought provoking.

Exceptional. Loved the no frills approach presentation. Went straight out and bought

Tom's book and CD - have been listening to CD twice daily since I got back home.

Very polished performance reinforcing the basics of necessary customer service and

staff involvement in the business. Very well received.

AMAZING!!! What an inspiration, entertaining and thoroughly motivating man.

Delegate feedback from the LGMA 2014 Conference

Your passion, enthusiasm and commitment is infectious. The presentation was

inspirational, practical and credible in a room packed with 350 bakers. Thanks again you

helped to make our conference truly world class!

Scottish Bakers Annual Conference 2014, Glasgow.

Loved the energy and simplicity of the presentation, it was content which can be

implemented easily by others and the fact he is so down to earth and humble made him

so much more likeable!!

Adult Education Centre