Tom Moriarty Green Computing

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DELL CONFIDENTIAL

GREEN IT

- A LEADERSHIP ROLE

Tom Moriarty EMEA Regulatory & Environment Manager

Nov 26 th 2008



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GREEN IS EVERYWHERE

68% Of Executives for esee incr eased68% Of Executives for esee incr eased

gover nment r egulation ongover nment r egulation on

environmentenvironment

77% Of Companies anticipate77% Of Companies anticipate

spending mor e on Environmentalspending mor e on EnvironmentalProgr ams.Progr ams.

80% of all data center s r epor t80% of all data center s r epor t

capacity issuescapacity issues

83% Of Lar gest Retailer s ar e83% Of Lar gest Retailer s ar e

involved in Gr een Pr acticesinvolved in Gr een Pr actices..



TABLE OF CONTENTS

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Introduction

A lifecycle approach to Green

From the Desktop to the Data Center

Case Study 1) Energy Optimised Software

Case Study 2) Data Center efficiencies

Carbon Neutral Operations

Case Study 3) Lighting Reduction Program

Recovery and Recycling Leadership

Case Study 4) Working with the Community

Dell¶s Commitment to Environmental Responsibility



DELL TAKES A LIFECYCLEAPPROACH TO GREEN

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STAGE 1:

PRODUCT

CONCEPT &

DESIGN

STAGE 2:MANUFACTURING

& OPERATIONS

STAGE 3:

CUSTOMER

EXPERIENCE

STAGE 4: ASSET

RECOVERY &

RECYCLING

Design out r estr icted mater ials

Design for product ener gy eff iciency, upgr adeability and r ecyclability

Manage supplier s to design for the environment

Minimize f actor y ener gy use, air emissions, water use and solid wastes

Pur chase r enewable ener gy, Off set as needed

Focus on workplace health and saf ety

Minimize product ener gy consumption

Minimize packaging, Use r ecycled paper and packaging mater ials

Provide customer car bon off set option for their IT equipment

Provide product r ecover y progr ams globally

Educate consumer s

Ensur e integr ity of r ecycling par tner s

TOC



FROM THE DESKTOP TO THEDATACENTRE

Dell deliver s the industr y¶s leading por tfolio of ener gy-optimized solutions to solve customer ¶s IT

r elated ener gy challenges from the desktop to the datacenter :

Power/cooling, availability, space/capacity constr aints, cost to power/cool

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Committed to design desktops and laptopsthat consume up to 25 per cent less ener gy

by 2010.

Fir st company to introduce an ³80 PLUS

Gold-cer tif ied´ power supply for ser ver s

Introduced f ir st ³hybr id´ PC , about 80 %

smaller than a standar d Dell desktop and

consumes up to 70 % less ener gy

New Enter pr ise laser pr inter s and single-f unction colour laser pr inter s ENERGY

STAR-cer tif ied using 25% less ener gy

Announced plans to tr ansition to laptop

displays to LED within 12 months

OptiplexTM Family

LatitudeTM

Family

TOC

DELL IS MAKING A DIFFERENCE

Power edgeTM Family



Dell¶s implementation Best-of-breed tools Dell shuts down 50,000 client systems

wor ldwide

± 12 hr s at night, Mon±Fr i

± 48 hour s total over the weekend

Measur ing power consumption by

system, f acility to f acility, ever y 15

minutes

Also measur ing cooling system

consumptions (power ed-down

systems ar e cooler)

Thir d-par ty power management solution

Works with the standar d/common

environment (Windows, SMS)

Repor ting/management f unctions to

measur e and analyze r esults/savings

No impacts to patches, secur ity, end

user productivity

Impressive results

$1.8 million/year saved in energy costs

13 million kW/hrs saved

8,500 tons of CO2 emissions avoided per year

CASE STUDY 1: ENERGY OPTIMIZED SOFTWARE

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2004 5.1M bops

6 racks

126 servers

240 sq ft

48 kW

CASE STUDY 2: DATA CENTER REFRESH

EstimatedCosts Savings

$53K

EstimatedCO2 savings

244Tonnes

Floor Space

83%Reduction

The Bottom Line Benefits for IT (< 2 year ROI4)

2008 5.1M bops

1 rack

17 servers

40 sq ft

6 kW

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BUSINESS REQUIREMENTS: Deliver s 5.1 Million Business

Oper ations per second



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GREENHOUSE GAS EMISSIONS

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DELL¶S CARBON NEUTRAL STRATEGY

1. REDUCE: improve energy efficiency

2. RENEW: buy renewable energy (green power)

3. RESPONSIBLY OFFSET the remaining emissions



CASE Study 3: Lighting Control Project

(Limerick)

Mor e str ingent controls onProduction & Off ice lighting

Reduction to lighting in manuf actur ing

f loor outside of production hour s.

Extension to curr ent lighting r eductions in

off ices at weekends.

Consolidate per sonnel in designated

ar eas

Switch off data centr e lighting r elated to

occupancy.

Savings of $55K .

Equivalent to 307 tonnes of CO2 11 of

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Resell

Recycle

Donate

Retur n to Lease

Redeploy

Employee Pur chase

KEY STEPS IN EFFECTIVE ASSETRECOVERY

Audit

Pack

Planning

Data destr uction

Sor t and Ref ur bishment

Asset tag r emoval

Detailed Repor ting

3 DISPOSITIONOPTIONS

PICKUP, SORTING,& DATA DESTRUCTION2 ASSET REMOVAL

& LOGISTICS1

Str ingent controls over environmental liability and data secur ity

Detailed par tner process audits, including downstr eam channels

Flexible disposition options: donation, r ecycling, destr uction 12 of

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CASE STUDY4: Working with the community

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Community r ecycling event or ganised

on site in Limer ick

100 car s an hour over 6 hour s

Voluntar y engagement by employees

to suppor t event

Impact on the environment:

> 55 tonnes of WEEE r emoved

from landf ill

Br and Impact :

PRICELESS!!



I have to admit, when I first heard that Dell was marketing new lines of green computers I wasn¶t sure how to respond. After all, what companyisn¶t trying their hand at green marketing these days? It¶s getting harder to tell the difference between those who are simply jumping on thebandwagon and those who are actually making a difference.

This year, Dell is definitely making a difference. Their latest achievement: earning a 5.0 Energy Star rating seven months before an EPA-mandated deadline. Let's take a quick look at what else they've achieved:MayDell announced that by 2010 their laptops will be consuming 25% less power.JuneDell introduces power supplies, which must be at least 80% efficient. Nearly half of Dell laptops and more than half of Dell desktops meetenergystar 4.0.

AugustDell announces that it has met its carbon neutral goal more than five months ahead of schedule.

Dell unveils ³hybrid´ PCSeptember Dell plans to transition all of its laptops from CCFL displays to LED displays, which consume less energy, are recyclable and are mercury free.November Dell offers power supplies that meet Energy Star 5.0 (at least 85% efficient internal power and 87% efficient AC power) in models such asOptiplex 760/960, Latitude E6400/E4300, and Dell Precision M2400.Dell announces that since 2005, they have saved Optiplex customers $3 billion in energy costs, and reduced CO2 emissions by 29 million tonsDell¶s new Optiplex comes in packaging that is 89% recyclable, and contains at least 10% post-consumer recycled plastic

I think it's clear that what we see here is no advertising gimmick - these guys are on a mission. Dell, we salute you.

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In Summary Leverage

technology

And identify

opportunities

Raise prof its

Reduce CO2

emissions



Thank You !

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DELL ASPIRES TO BE THE GREENESTTECHNOLOGY COMPANY ON THE PLANET

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www. ll. o /ear t

TOC



TYPES OF GHG EMISSIONS

Pur chased

Electr icity for

Own Use

Industr ial Emissions

and On-site Fuel

Combustion

Company

Vehicles

Contr actor

Vehicles

Employee

Business Tr avel

& CommutingProduction of

Raw

Mater ials

Outsour ced

Activities

Scope 1

(Dir ect)

Scope 2

(Indir ect)

Scope 3

(Indir ect)

Waste

Management

Product

Use



STEPS TO REDUCING GHG EMISSIONS

1. REDUCE DIRECT

EMISSIONS

2. MOVE TO RENEWABLE

ENERGY SOURCES

3. OFFSET REMAININGEMISSIONS

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Tom Moriarty Green Computing