Jeron JacksonK. MyersWRA 140Essay #319 March 2008

“So Tom Ford, a bottle of cologne, and a waxed vagina walk into a bar. . .”

The purpose of this magazine article is to show the sexist undertones to an advertisement. I would submit this article to a critical feminist magazine like Bitch or Ms. Magazine. The audience would feminist, academics, cultural/media critics or anyone interested in the politics of womyn and/or advertising. The language used in this essay is mix between colloquial and academic. The works cited are simply used to demonstrate the effects of advertising on womyn or to provide as short biography of Tom Ford.

Works Cited

Ashton-Jones, Evelyn, Gary a. Olson, and Merry G. Perry, eds. “Part III: Language and

Sexism.” The Gender Reader. 2nd ed. New York: Longman, 2000. 287-288.

Duffy, Margaret. “Body of Evidence: Studying Women and Advertising.” Gender &

Utopia in A dvertising: A Critical Reader . Ed. Luigi and Alessandra Manca.

Lisle, IL: Procopian Press, 1994. 5-30.

Falk, Pasi. The Consuming Body. London: Sage Publication, 1994.

Steinmetz, Sol. “Womyn: The Evidence.” American Speech 70 (1995): 429-437.

Strassoldo, Raimondo. “Sade Triumphant: The Body in Contemporary Art.” Ed.

Leopoldina Fortunati, James E. Katz, and Raimonda Riccini. London: Lawrence

Erlbaum Associates, Inc. 39-50.

Tungate, Mark. Fashion Brands: Branding Style from Armani to Zara. London: Kogan

Page, 2005.