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After much consideration and discussion with the Samsung team
we decided to develop a PWA. This would incorporate the best of
both worlds-leverage the Web development effort, coding and
technologies already existing in the estore with the ease of
mobile. A set of mobile web pages that would look and behave
like an app. Our target was not only to build a mobile solution
while retaining the features of the online estore, but also to
ensure the solution was lean, scalable and user-friendly.
SOLUTION
Global Technology Solutions Partner
Development of the Samsung Progressive Web Application
The Samsung India Online Shop is managed and maintained by Samsung
India Electronics Estore team. Samsung also needed a mobile presence which
we provided by creating a Progressive Web Application (PWA).
“The Netsmartz team did an excellent work in understanding my preferences and the problems I was facing with a few websites. They designed a different strategy for each website and implemented this skillfully. Their business and technical understanding has helped my business a lot. I will continue to work with them on my different websites and will reap the benefits.”- Blair Brewster, CEO, My Asset Tag
BUSINESS NEEDS
After the success of we built, Samsung needed a presence on mobile since mobile users were outnumbering users shopping on desktops. The objective was to provide a good scalable mobile online ecommerce platform for Samsung consumers, employees and enterprises directly linked with Samsung, to purchase different products with ease.
The Samsung India eStore team was facing several challenges concerning an efficient mobile solution:
Time was short, the company did not want a mobile website and they did not have the time to build Native apps for different platforms.
A lot of time and coding effort had been invested into ecommerce portal and the Samsung team wanted to re-use this logic as far as possible for a quick launch and to cut down costs.
Users do not like to download and install apps, Samsung needed a solution that would be available on a user’s homescreen without needing a download.
the Samsung India online shop that
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Samsung needed a mobile online store that would be highly scalable, stable and be able to handle heavy traffic loads with ease.
The Samsung mobile store needed to be lean and load fast on mobile devices.
Samsung needed the capability to send Push notifications to users for promotional purposes.
Toll Free Number: 1-888-661-8967
https://shop.Samsung.com/in
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For building Samsung India Shop mobile app, we used
Google's latest technology - Progressive Web Application
(PWA), which leverages web based development techniques.
Since the PWA leverages web techniques, it allowed us to
redeploy some of the existing web developers along with a
few new design/web team members to cover the app
development.
We re-used a lot of the existing website code, to develop and
deploy the PWA for the Samsung India Shop.
Re-using the existing website code and manpower, cut short
the development time enormously.
The PWA allows the users to store app icons on home screen,
while running the PWA in full screen mode. This met the
requirement that Samsung had for mobile app coverage
With the PWA we leveraged the local browser cache to store
a lot of static content like images, static text, CSS etc. and cut
down on the load time of the PWA web pages on mobile
devices.
Since PWA allows users to browse content in offline mode
using the local browser cache, users get a chance to browse a
catalog item even when they are not connected to the
Internet on their mobile devices.
The local cache is only built and stored on a device for the
pages that the user visits while being online.
Workflows like Cart and Online Payment require a user to be
connected to the Internet to complete the journey/purchase.
Exemptions for items like price, stock availability (that are
dynamic in nature) were made on product listing and detail
pages by excluding these elements from local cache storage
techniques and putting these data points through API/AJAX
calls.
Design of the application was done keeping Native usage of
users in mind, which is apparent when users browse the
PWA.
Since the web application is hosted on AWS Cloud, to tackle
high user loads, PWA deployment had to be managed based
on dynamic cloud structure.
Global Technology Solutions Partner
Toll Free Number: 1-888-661-8967
BENEFITS
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Visitors to the Samsung PWA now have a better and
smoother mobile experience as compared to browsing the
website on mobile.
They can access the PWA icon on the homescreen
encouraging repeat visits and longer sessions
Page loading time has been sizeably reduced.
An increase in conversions and reduction in bounce rate has
been noted.
WHAT WE IMPLEMENTED
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A PWA that is super fast to load and is user-friendly
The app is hosted on Amazon Cloud and scales up efficiently
to handle heavy traffic loads.
Samsung PWA allows users to browse the product catalog
offline.
Users have the PWA icon on homescreens making for
greater accessibility.
The local browser of the cache stores images, static text and
CSS so the PWA cuts down on loading time.
The Samsung PWA exhibits behavior associated with Native
apps, which is what users prefer.
Global Technology Solutions Partner
Toll Free Number: 1-888-661-8967
ABOUT NETSMARTZ
Netsmartz Global Delivery Center, Chandigarh
Headquartered in Rochester, New York, with multiple offices across the globe, Netsmartz is a CMMi3 & ISO 9001:2008 certified company. Formed over 17 years ago, we currently have more than 1000 employees, a rich experience of successfully executing 2000+ projects and working with small companies to Fortune 1000 clients.
ISO/IEC 27001:2013CERT I F I ED
Company Certifications
NETSMARTZ LOCATIONS
LOS ANGELES
GURGAON
ROCHESTER
TORONTO
OSLO
MOHALI
CHANDIGARH
SINGAPORE
Rochester, NY
Los Angeles, CA
Toronto
332, Jefferson RoadRochester, NY 14623, USPhone: +1-585-340-1166
200 Spectrum Center Dr Irvine, CA 92618, USPhone: +1-949-813-3114
545 King St W, TorontoON M5V 1M1, Canada Phone: +1-647-542-0114
Chandigarh
Mohali
Gurgaon
Netsmartz House,Plot no. 10, Rajiv Gandhi ChandigarhTechnology Park, Chandigarh - 160101Phone: +91-172-5055200
IT-C-6, Sector 67, Mohali – 160062,Punjab, IndiaPhone: +91-172-3068070
9th Floor, JMD IT MegapolisSector 48, Sohna RoadGurgaon - 122001Phone: +91-124-4978466
Oslo
Singapore
Gjekstadveien 363218 Sandefjord, NorwayPhone: +47 97653546
16 Raffles Quay, #33-03 Hong LeongBuilding, Singapore 048531Phone: +65-9450-4800
NETSMARTZ GLOBAL ADDRESSES
Like to find out more about our Mobile Applications ?
Toll Free Number: 1-888-661-8967
http://www.netsmartz.com/software-development/
HQ: 332 Jefferson Road, Rochester, NY 14623, Phone: 1-585-340-1166
ROCHESTER LOS ANGELES TORONTO OSLO SINGAPORE CHANDIGARH MOHALI GURGAON
If you need to know more about how we can help you with your mobile application needs, do get in touch. We can set up a meeting at a time suitable for you.
Global Technology Solutions Partner
