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Sales Promotion, Events &
Experiences, and PR
Presented By : Ayush Agarwal D001 Sharad LathD032
Ankit Mahajan D033 Joel itheshMartis D03!
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ABOUT THE BRAND TOI
#ounded in 1$3$
%wned &y the Bennett' (ole)an and
Ltd whi*h is owned &y the Jain #a)ily
Largest +nglish ews"a"er in theworld
,hird Largest Daily in -ndia
-ssue readershi" o. $0 Lakhs
,i)es o. -ndia was ranked 1!tha)ong -ndias )ost trusted
&randsa**ording to the Brand ,ruste"ort 201!
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Produ*ts
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Sales Pro)otion By ,%-
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Trade SalesOfered to channel members
Vendor is ofered lower rates or
eneratin !ol"mino"s sales
Vendor ets bon"s o #$ %aise%er new c"stomer enerated
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B"l& Sales
,argeted towards institutions like Air"orts'os"itals'
S*hools' and (olleges
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Reader Schemes
• Pur"ose 4 ,o attra*t new
*usto)ers
• %5ers .ree trials' *o)&o
o5ers' .ree&ies
• -n 2011' o5ered
su&s*ri"tion .or s 300• e 2 "er *o"y
S"bscri%tion
'romotions
• Pur"ose 6 to )ake
*usto)ers swit*h' and to
retain e7isting *usto)ers
• Mini)u) su&s*ri"tion
"eriod is usually 8 )onths
• egional S*he)es
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+9ents +7"erien*es
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An initiati9e laun*hed &y the ,i)es o. -ndia on-ndia;s 80th
-nde"enden*e Day
An initiati9e that urges "eo"le to not justindulge in ar)*hair
*riti*is) &ut doso)ething a&out the state o. a5airs
,here is also a ing youngsters a&out"ro&le)s in
our *ountry right sin*e a youngage
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A)an ?i Asha
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A)an ?i Asha is an initiati9e ai)ed
at )utual "ea*e and de9elo")ento. -ndia and Pakistan
-t was started in 2010 jointly &ytwo leading )edia
houses'Pakistan;s Jung @rou" and -ndia;s
,i)es o. -ndia -t was ins"ired &y the work o.
international @%
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ADA
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,A? =%
