Toi Distribution

8/8/2019 Toi Distribution

1/26

Newspaper Industry Functions:

A newspaper industry consists ofthree major functionalareas.

These include:

1.Editorial

2.Advertisement

3.Circulation.

Editorial provides raw material,

Advertisement is looked by response.The key area of sales of the product is Dealt by circulation,

hence the importance of distribution channel in the

Newspaper industry.


2/26

Distributing a perishable product:

The newspaper production/distribution problem is anexample of a Perishable-good production and distribution

problem.

A perishable good is One that either loses significant value if

stored or a good that will cause Economic loss ifdeliveredlate.

There are three main categories of perishable goods:

a) Goods that are perishable only when considered by the

customer;

b) Goods that are perishable only to the manufacturer; and

c) Goods that is perishable to both the Manufacturer and

the customer.


3/26

Newspapers fall into this later category.

Newspaper companies cannot print the news sections of

the newspaper in advance because of the requirement that

news be timely.

Additionally, with the increase in commuting times,

especially in the large, metropolitan markets, late delivery are

also not entertained.


4/26

Therefore, newspaper production/distribution is the

problem of distributing highly perishable productsunder severe time constraints.

The distribution channel consists ofEDITORIAL RESPONSE CIRCULATION stages

involved in fulfilling consumer requirements.

The channel includes manufactures, suppliers,

transporters, vendors and customers.


5/26

The distribution channel

Page Release

Production

Printing

NewspaperTransportation (Private)

Depot

Vendor

Line boy

Reader


6/26

Economies of scale

Responsiveness

High

Low

High Low

Newspaper supply chain

behavior

Costs


7/26

Driving the newspaper supply chain :

The main drivers of supply chain are:

a) Inventory, b) Transportation, c) Facilities and d)

information.

InventoryIt exists in the supply chain because of a mismatch between

supply and demand.

Applying this to the newspaper industry, inventory of the

raw material i.e. newsprint is maintained based on the safety

inventory model.

This model states that inventory is held just in case demand

exceeds expectation, i.e. it is held to counter uncertainty


8/26

Moreover, even some of the news items can also be

considered as inventory.

These may include special columns, weekly columns etc.

Since these are to be published periodically, they need to be

worked upon well before in time.

Also, some articles should always be ready with thenewspaper, just to cover up some free space that might creep

in any edition.

This normally happens when the ad material expected in a

particular ratio is not received by the publication.


9/26

Transportation

It moves the product between different stages in a supplychain.

It bears a large impact on both responsiveness and

efficiency.

Faster transportation allows a supply chain to be more

responsive but reduces its efficiency.

Responsiveness is more important for newspaper than

efficiency and hence the need for a faster transportation.


10/26

Normally newspapers use private carriers to

transport the product from publication facility to

various agencies in the region.

This is basically to reduce the cost & increase apt

service.

In case it is required to transport the product across

states, public transport such as rail and air are used.


11/26

BENNETT, COLEMAN & COMPANY LIMITED

BCCL is Times Groups oldest and largest company.

Times Group

It is India's largest media & entertainment conglomerate.

The Times Group is a leader in the publishing business and anemerging leader in internet, music, retailing, multimedia and

broadcast.

Vision

We are a global company with cosmic consciousness served

from the subcontinent aggregating audiences to network

media brands transiting through print


12/26

Highlights:

11 publishing centers. 15 printing centers.

55 sales offices.

Over 7000 employees.

5 dailies including two of the largest in the country with

approx 4.3million copies circulated daily.

2 lead magazines.

29 niche magazines.

Reaching 2468 cities and towns.

Turnover in excess of USD 500 million.


13/26

BUSINESS AREAS /PRODUCT LINE / PRINT MEDIA:

Newspaper

THE TIMES OF INDIAMUMBAI MIRROR

THE ECONOMIC TIMES

MAHARASHTRA TIMES

NAVBHARAT TIMES

ECONOMIC TIMES GUJRATI

CREST

SPEAKING TREE

Sandhya Times


14/26

Magazine

FEMINAFILMFARE

TOP GEAR

GRAZIA

HELLO

GOOD HOMES

COOK BOOK

ECONOMIST


15/26

ELECTRONIC MEDIA:

Television: Zoom , TIMESNOW

Radio: Radio Mirchi

Website: Indiatimes , Timesjob

Online Service: Times of Money


16/26

Distributors

Indent/RMD

Editorials

ONLINE PROCESSING

Production

Printing

Supplement

Main bundle

Insertion

Mail Room

Bundle

Transport

Permanent Stall

Railways Stalls

Mega/5star Shop

Homes

Inst/Schools

Sub Copies

Vendors/sub

Sorting/Insertion

City

Cash Point

Delivery Point

Trade Billing

Upcountry

Billing vs. payment/indent

Supply Chain

Drop-points


17/26

Editorial

The latest submission time of editorial pages - for up-country is 10 pm and - for city is 11.30pm.

The time for city can change if any event of national

importance occurs in the 11th hour. The time has been

extended till 1.30 pm. The time for up-country can change on any event of

national importance occurs at the 11th hour. The time has

been extended till 12.30 pm.

The Circulation dept head has the right to inform &

interfere into the editorial affairs if the printing is delayed

due to editorial dept.


18/26

On-line Processing

The Editorial pages after editing are mailed on lineto production department.

The Production dept convert the mailed materialinto plates and place them on machine for printing.

This process takes 15 to 20 minutes.

The process time is accountable and added into

editorial timing.


19/26

Online Indent & Production

Production is related to final printing of copies The distributors online the publication wise indents of

vendors.

The indents are verified, changed & checked by RMD Citysales dept before putting online.

The supplements (BT + Plus) are printed from 4pm to10pm. These supplements & pluses are manuallyinsertered and packed into bundles.

The printing & production of Up-country & City edition

(TOI,MT,ET,NBT,MM) starts at 10.30 & 11.30pmrespectively.

The copies are arranged into bids & packed into bundlesautomatically.

The packed bundles are loaded for transport through mailroom.


20/26

Printing

The printing starts only when

The supply indent is loaded.

The Editorial pages plates are placed.

The supplements are printed from 4pm to 10pm.

The main cover printing

Up-country at 10.30 pm. City edition at 11.30pm.

Area profiles are segregated through stars (***).


21/26

Mailroom

Mailroom is the space organized for -

Packing of bundles.

Distribution of bundles (Supplement & Main).

The vans to transport the production in mail room is

placed -

Distance wise.

Area profile wise.


22/26

Under 88 contractors there are 259 vehicles. The dispatch of Up-Country starts early due to distance.

The UP-Country covers market of Nasik,

The subscription copies are sent thru couriers.

The City editions are send at 11.30pm to all international

flights and hotels.

The supplies are arranged as per distance (The first van

leaves for longer distance)

Transport & Transportation


23/26

Drop-points are the points where the supplies aredelivered or dropped.

The Vendors collect the supplies from these point before

delivering the newspaper to readers.

These points consist two kinds of distribution

Depot distribution (Cash & carry).

Bundle distribution (Distributors Billing v/s payment).

Drop-points


24/26

The supplies made into two parts of each publications Main Cover.

Supplements (If available).

The supplies are converted into complete products byinserting-

Supplements into Main cover.

Inserting combo products as subscribed by readers.

Every vendor employ line-boys who deliver thenewspaper to reader before 7.00 am.

Drop-points


25/26


26/26

The vendors prepares their bills in the last week of the

month and the payments are collected on the 1st week of

every month.

The vendors make weekly payments to the distributors who

supplies them the Newspaper.

BILLING

Documents

Toi Distribution