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IDEA PHASE
SEND MONEY FROM ONE PALM PILOT TO
ANOTHER PALM PILOT.
SEND MONEY FROM ONE PALM PILOT TO
ANOTHER PALM PILOT.
VOTED AS ONE OF THE 10 WORST BUSINESS
IDEAS OF 1999
PROBLEM-SOLUTION FIT
Does it do something useful?
SEND MONEY BY EMAIL.
EARLY TRACTION
(Slow Going)
● Get $10 when you sign up.
● Get $10 for a referral
PRODUCT-MARKET FIT Am I selling to the right market
in the right way?
Huge market of online buyers and sellers
Safety, trust and fraud prevention
PROBLEM
SOLUTION
FIT
PRODUCT MARKET
FIT
So where are you?
So where are you?
So where are you?
So where are you?
So where are you going?
$$$$$
$$$
SEROSPACE ONTARIO
$
$$
MUSE AS A BRAIN FITNESS TOOL
$$$$$$
PRODUCT SOLUTION FIT It’s an evolution. Don’t expect to get it right the first time.
You can get paid while it’s evolving.
Always look for customers. They are the only way you know if you’ve found a fit.
“Hello Ms …. I have a solution to this problem you have. Can I send you some information on it? “
INDIEGOGO/ KICKSTARTER
Why you’d do it….
Good PR
Good Cash
FIRST SALES
Proof you have a purchase worthy product
…………………………………………………………………Most FAIL
INDIEGOGO/ KICKSTARTER What You’ll Need:
Compelling Story in Video Form
Know you can deliver on timeline
WHY WOULD SOMEONE SUPPORT THIS? (really)
WIFM (What’s In It For Me for consumer)
Have an engaged network of supporters BEFORE you begin the campaign
First 3 days determines size of campaign
WHAT YOU WANT TO CONSIDER Whose problem does your product REALLY solve?
Make sure you are selling to the right person
Make sure you have an alignment between problem and solution.
Don’t be shy.
Be disciplined in contacting customers. It’s a numbers game. Build deep relationships and seek to really understand your customer as soon as you find one.
