Toddlers World

8/18/2019 Toddlers World

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Group Members

Maham Aslam SiddquiEmman Humayun

Fatima ImranZarmeenah AslamMohsin Siddiqui

Danish Haider


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Problem

• The women of today is an active art of the wor!force and is ursuin" her am#itions #ut onher $ourney to success she is loo!in" for aartner to entrust her children%


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Opportunity

• &onsiderin" this "a in the mar!et we have anourtunity to rovide an environment whichthe mother of today is aimin" for% 'ourishment(!nowled"e and care will ta!e lace under oneroof%


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Company description• The daycare will #e no ordinary lace it will #e an

e)erience that #oth arents and children will have%

• The daycare will have a mo#ile alication outsourcedfrom *indertales that will ena#le the arents to see theirchild at any time of the day%

• The children will #e ta!en care of ri"ht from #asic

manners to education alon" with nutrition%


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Company History• Increasin" feminist movements have led to an increase

in the female articiation rate%

• The women of today wants( emowerment( isindeendent and ositively see!in" towards her career %

• +ur focus is to !ee the secial #ond of mother andchildren same #y addin" value to it%


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Mission Statement

“With the increased participation of women in labour

force, we aim to provide them with a safe heaven for theirlittle ones where nourishment along with the

development of child will take place.”


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Products and Services• Health services ,food and medical-

• .ersonal "roomin" activities

• Educational and I/ enhancement activities ,story tellin"(le"o #uildin" etc-

• Mo#ile alication and Face#oo! a"


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Products and Services

The mo#ile alication will include0

• Account mana"ement

• Emloyee mana"ement• &ustomi1a#le milestones

• Attendance

• 'otifications

• &hec!list #uilder• Maintenance lo"s


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Management Team and Structure

2un and mana"ed #y 3 of us( each erson is erformin"!ey roles%

• 4%Maham Siddique5 &E+

• 6%Danish Haider5 Finance Mana"er

• 7%Emman Humayun5 Head of Mar!etin"

• 8%Zarmeenah Aslam5 Head of +erations and H2 • 9%Mohsin Siddique5 &reative and Social Media Head

• 3%Fatima Imran5 Suly &hain Mana"er


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Management Team and Structure

BOARD OF DIRECTORS

This new venture is a .artnershi whose &E+ will #e

Maham Siddiqui% 2est of the mem#ers would #e :+Dsfrom which Danish Haider will #e MD% The :+D will #eresonsi#le for overall mana"ement;s erformance andma!in" olicies of this new venture%


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INDUST! "N"#!SIS


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INDUSTRY SIZE,GROWTH RATE AND SALES PROJECTIONS

• The industry we are stein" into is a small scale flourishin"

industry%

• As we !now that trend is chan"in" and women are more into wor!force now( so( wor!in" mothers do face hurdles when theyhave to leave their !ids at home( therefore( we found this "a in

an industry and thou"ht to cater these wor!in" mothers%

• As it;s a relatively new industry so this would "ive us anadvanta"e when it comes to cometitors #ecause we have no

direct cometition


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INDUSTRY STRUCTURE

• The industry is not concentrated #ut a fra"mented

one%

• This means that the industry is more recetive tonew entrants%

• There is no sin"le daycare that is rovidin" theadded #enefit of a mo#ile alication that hels the

customer stay connected with their child%


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NATURE OF PARTICIPANTS

• In .a!istan this child care industry is already e)istin" andflourishin" too%

• The e)istin" day cares are tar"etin" mainly to middle class #ecause over the years due to chan"in" trend,women "ettin"more into wor!force- has welcomed this industry due to varietyof #ar"ain deals( roducts( hy"iene standards for !ids etc

• Toddlers


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KEY SUCCESS FACTORS

• 4% &reate a "ood and entertainin" environment for !ids alsomaintainin" the hy"iene factors%

• 6% As online alication is the differentiatin" factor for our #usiness

so we have to maintain it well in order to !ee attractin" arents%

• 7% &ontrol costs at all times( in all areas and imlement a conservativearoach to "rowth olicy%

• 8% Encoura"e the two most imortant values in #usiness0 #rand andima"e( as these two in"redients are a coule of main drivers inmar!etin" communications%

• 9% .romote "ood values of comany culture and #usiness hilosohy%


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INDUSTRY TRENDS

• :ein" a relatively new industry( the trends are not too stretched out #ut these trends can

#e o#served indirectly throu"h social>economic trends%

• The whole concet of the day care center is a roduct of chan"in" social>economic trendsand what;s really ?in@ these days that ma!es the tar"et mar!et more socially acceta#le%

LONG TERM PROSPECTS

• +nce the #usiness !ic!s off with a healthy start we intend to increase the num#er ofcustomers and retain them too%

• For that we will have to hire emloyees to aid in the day to day oerations and mana"eour online a too as it;s the main distin"uish feature of our #usiness on the #asis of

which we will "row and roser%


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OP$"TIONS

• This venture includes alot of different activities%

• Since we are new so we need effective and shortoeration lan%

• +ur oerations would include 0

4%Front sta"e activities includin" staff

mem#ers(recetionist and "uard%

6%:ac! sta"e activities include stoc!in" of suliesand inventory mana"ement%


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CONTD%%

• FA&IITIES A'D E/BI.ME'T 0

4%Furniture

6%A>&s

7%&&TCs

8%enerator

9%Software,*inder tales-3%Disenser

+&ATI+' 0 .rime location%


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M"&$TING "N"#!SIS

• 'owadays( the social and economic trends arechan"in" and the ratio of wor!in" women has

#een increasin"%

• MA2*ET SEME'TATI+'0 Two main se"mentsare0 Housewives and &ororate women%

•

TA2ET ABDIE'&E0


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CONTD%%

• &+M.ETITI+' 0 'o direct cometition #utfaces indirect cometition from different

traditional day care centers%


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M"&$TING ST"T$G!

• The ma$or o#$ective of our mar!etin" strate"y will #e to chan"e the concet of day care centers

in .a!istan%

• +ur overall mar!etin" strate"y will revolvearound communicatin" with ri"ht tar"et

audience #ecause we have limited #ud"et %• Ma!in" #est use of Social Media%


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CONTD%%

4%.2+DB&T>SE2CI&E0


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CONTD%%

7% .2+M+TI+' ST2ATE 0


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M"&$TING CH"NN$#S

• FA&E:++* .AE

•


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S"#$S ST"T$G!

CUSTOMERS

Esta#lishin" a raort and connection with the

customer directly effects a #usinessG sales% The

followin" methods will esta#lish such a connection

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