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Today’s Training for Tomorrow’s Jobs. Helen Richardson, Janette Faherty OBE and Ben Marshall. Introducing the Digital Youth Academy. Founded in 2011 by Penny Power, Social and Digital Media Entrepreneur Experienced industry Board - PowerPoint PPT Presentation
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Today’s Training for Tomorrow’s Jobs
Helen Richardson, Janette Faherty OBE and Ben Marshall
Introducing the Digital Youth Academy
• Founded in 2011 by Penny Power, Social and Digital Media
Entrepreneur
• Experienced industry Board
• Market leaders in the production of digital qualifications, products
and services
• Solutions driven by business demand and young persons’
expertise – ‘Connecting the Born Digital to Business’
• Partnership approach
Digital Youth Academy offer• License Agreement Model
• Out of a box digital solutions – Innovative eLearning resources and materials
• Social Digital Apprenticeship – New fully-funded programme developed in
partnership with Pearson
• Social Digital Routeway – Solution to Traineeships and the Study Programme
• Suite of Commercial Training Programmes to upskill businesses, acting as a
hook for the Social Digital Apprenticeship
• Digital Citizenship
• DYA Community
The Digital Youth Academy fills the gap Connecting the Digital Generation to
Business
Young People – A Unique Solution
• Have born digital skills – skills which are needed by businesses
• Make an immediate difference and impact to business – have something to teach business!
• Not necessarily the problem – part of solution
• Spend six hours per day connected!
• Need to be engaged through social/digital routes
• Need to move away from ‘traditional’ vocational routes e.g. retail, hairdressing. New jobs knowledge-based
within young people.
• Move away from traditional learning styles – eLearning and mobile learning is in tune with school and young
peoples’ learning nowadays
• Digital is the future and will drive and transform the economy
• Young talent looking for digital savvy employers - How savvy are we and how many of our solutions are
digital as an industry?
Further backup…
“36% of SMEs do not have a website.
Of the 64% of those that do, 15%
have no functionality beyond simply
finding out information”
Lloyds Bank / Go on UK
“Social Media is the driver for the
biggest transformation to business in a
generation”
HavasBusinesses that use the Internet to
do business grow four times faster
than those who do not”
“There are more than a million young people
out of work. It’s a travesty that whilst
businesses are crying out for digital skills,
they are excluding from the workplace the
very people who have them”
O2
“People between the ages of 16 and 24
are the most connected group in history”
Office of National Statistics
Feedback from an employer and a learner
• “Our Apprentice turned up with instant skills that didn’t exist in our business
• Turns traditional Apprenticeship model on its head, they teach us!
• No barriers to ROI and implementation• They come with a confidence that they have
immediate value and they really make a difference• Financial risk mitigated• Earns fees, pays her way and helps us build our business”
Real Results and impact…
• To date, 80% of learners who
have undertaken the Social
Digital Routeway as part of
Foundation Learning have
achieved their core Diploma.
• 70% of the completers have
progressed into employment
and or Apprenticeships – The
Social Digital Apprenticeship.
Over to Ben Marshall, our Digital Apprentice
Questions…