Today’s topic

The Perfect Open House

Thank you for joining us.

A true “one stop shop”

Chris Bates Fellow Real Estate Agent

Co-Founder AgentMarketing.com

On his deathbed Alexander the Great summoned his generals and told them his three ultimate wishes:1. The best doctors should carry his coffin.2. The wealth he had accumulated (money, gold, precious stones) should be scattered along the way to his burial.3. His hands should be left hanging outside the coffin for all to see.

Surprised by these unusual requests, one of his generals asked Alexander explain.

Here is what he said: “I want the best doctors to carry my coffin to demonstrate that in the face of death, even the best doctors in the world have no power to heal. I want the road to be covered with my treasure so that everybody sees that the wealth acquired on earth, stays on earth. I want my hands to swing in the wind so that people understand that we come to this world empty-handed and we leave empty-handed after the most precious treasure of all is exhausted — time.”

There is never enough time!!!

This isn’t about the “little blue pill”

Do a lot of little things...they add up!

Lay one brick at a time...and soon you have a wall!

How to showcase your listings

How to advertise your open house

How to capture leads and feedback

What you will learn

Definition of open house:

A place or situation in which all visitors

are welcome

A time when real estate offered for sale

is open to prospective buyers

It is your “Retail Shop” where the shop is the product but also where they can access other products like it...

Open Houses do work

According to N.A.R. 45% of consumers

say they used an Open House as an

information source* taken from N.A.R. Open House study in 2013-14

Make your résumé stand out

It's your time to shine and

prove that you are the

neighborhood expert

Your marketing is your résumé

FREE Custom Graphics...Marketing Makeover

It all starts with your digital

showcase

Prove to buyers and sellers

you are a super savvy

real estate expert

So how do you stand out?

Display on your laptop

Pull up the photo gallery or

virtual tour and click

View Full Screen

Display on your iPad

Pull up the photo gallery or virtual

tour and press the full screen

button

Display on a flat screen TV

Pull up the photo gallery or virtual

tour and press the full screen

button

If you have a laptop or iPad

Show the property on a bigger

screen

Display the community page on

the smaller screen to show new

listings in the area

www.ePropertySites.comThe Perfect Open House

What about other homes for sale?

Make sure you are prepared and know

what other homes sold in the area

The Perfect Open House

Neighborhood Personal Website

You can now create as many personal

Websites for your communities to

display IDX listings in just that

community, show neighborhood

vendors, write articles, showcase

community pictures...

Announcing your open house

It is important to tell the world

about your open house

We have many ways to do that

Include an Open House Calendar on your property website

1. Click on the Properties tab

2. Click the Edit icon

3. Click the Open House tab

Save

Post a

Craigslist ad

Our Craigslist ad creator

will change the headline

automatically to reflect

your open house

Where are people visiting?

Facebook: 7 billionTwitter: 182 millionPinterest: 104 million LinkedIn: 86 million Tagged: 72 million Google+: 61 million

Unique visits for March, 2012Source: Experian Hitwise

Post to social networks

You can post your listing with

one click from the property

website with an announcement

about your upcoming open

house

What to say

Start with your social circle. Invite your friends and clients to

view your property website, then come see the home in

person by visiting your open house

Post to local Classifieds

Send the details of your open

house to local classified

newspapers

Be sure to include:

Property URL

Text code

QR code

Sample ad

Open house this weekend at

249 Ruby St. in Redondo

Beach! For more information:

www.249Ruby.com

Text 1 to 79564

Create a property blog

A property blog is a flyer for

your listing posted straight to

your blog

Advanced tip

Create a property

blog just for your

open house.

Print Brochures

Automatically print

your brochures

from our property

websites

Multiple layouts

Up to five layouts

to choose from

All information

Property details

Pictures

Website URL's

Text Code

QR Code

Property Specific Printing

One click property specific printing

will help you stand out!

Examples of water bottle labels

You can order with one click or

customize, your choice

Biz-Prop Cards

1. Give a stack to your sellers

2. Pass them out to neighbors

3. Hand them out as your business

card

4. Use them instead of brochures

Open house

postcard examples

Choose from many

different layouts

Register EVERYONE!

LookyLeads.com

Visitor log and showing feedback

system

Automatically syncs with

AgentMarketing.com

Capture information of your visitors,

we've developed an easy to use

app for that

Automatically syncs with

AgentMarketing.com

LookyLeads.com

Optimized for

smartphone or tablet

Works great on laptop too

LookyLeads.com

Open House App

Log each buyer that comes in and

capture their contact information

instantly

Buyers get a text

Log each buyer that comes in and

they will get a text about the

property immediately that they can

share with their friends!

They are also notified if you have a

price change or another Open House

You get notified

Our leads notification system sends

you a text and/or email to notify you

of this prospect instantly!

Showing Feedback system

LookyLeads requests complete

feedback from customers by using

our Showing Feedback system

Showing Feedback form

Buyers are sent a

questionnaire automatically

that links to the property

website to tell what they

think about the property

1. Create HD property website2. Order print materials3. Send out postcards or door-knock with biz-prop cards4. Order classified print ad5. Add open house calendar to website 6. Post an open house property blog7. Use Craigslist poster to post ad8. Post to social networks9. Signup for LookyLeads.com and sync property

To Do List

During and after open house

1. Display HD pictures on device

2. Use LookyLeads for sign in form

4. Hand out printed materials

5. Call 1-3 days after to thank them

6. Send thank you card with your information

Good luck and have fun

Thanks for joining us today