Today's Angus Advantage Late Fall 2013

EARLY SUNSET GLAMOUR 18A Jan. 5/13 BW: 85 WW: 690

SS/PRS High Voltage 244 X WAGR Driver 706T

EARLY SUNSET KATE 89A Jan. 27/13 BW: 85 WW: 800


EARLY SUNSET BLACKCAP 39A Jan. 12/13 BW: 86


EARLY SUNSET QUEEN 32A Jan. 10/2013 BW: 86 WW: 750

Muirheads Kosmo 200X X KENCO/MF Powerline 204L

Selling at The Source of Elite Simmental Genetics Sale

Selling at Checkers Sale Red Deer, AB - December 14, 2013

Selling at Canadian Western Agribition Simmental Select Sale

Regina, SK - November 13, 2013

In the midst of all the clutter it gets tough to remember where

“The Good Ones” sell

Mark your calendar Only The Good Ones Sell

Annual Production Sale February 28, 2014

Lloydminster, AB December 3, 2013

Today’s Angus Advantage 1



Late Fall 2013

Table of Contents

As In Every Issue14 The Real World

48 Under The Gavel

57 Rates & Subscriptions

53 The Final Word

Cover Photography By Kim Harder

Features28 The Other Side Of Profit

Shows26 Olds Fall Classic

31 Young Ranchman’s Show

32 Central Ontario Preview Show

36 Saskatchewan Angus Gold Show

28


Box 85, Simpson, SK S0G 4M0 Rob Garner: 306-836-2035 Cell: 306-946-7946 E: [email protected] www.nordallimousin.com

Watch for our Pick of the 2013 Heifer calves selling at

the Masterpiece sale November 13, 2013 - Regina, SK

Sons of these Bulls Sell

Red Soo Line On Target 9308

Sired by Bronyx Emblazon 58T

Sired by Red CG On Target 18T

Locust Grove Net Worth 17U

Crescent Creek Emblazon 109X

Sired by S A V Net Worth 4200

Nordal Limousin & Angus Bull

Sale February 20, 2014

Saskatoon, SK

Selling 70 Rising Two Year Old Bulls



Langenburg Saskatchewan Can S0A 2A0306.743.2840

Robin, Michelle and John Hogberg

www.barh.ca

Visitors welcome!

40 miles east of Yorkton,9 miles south of Langenburg

Annual Bull and Female Sale the 1st Wednesday in March, 2014

Bar-H Cora 32A

REICH LEAD ON 424 AMF NHF DDF RA LINCOLN W144 AMF NHF RA BRANDY P11S TITLEST 1145 VERMILION DATELINE 7078 AMF NHF CAF DDF S CORA 572 H L LADY DIVIDEND 422

HF FREE WHEELER 191N HF HIGH ROLLER 79R HF TIBBIE 86KBH ROLLETTE 34T WK ROCKER PERRYVILLE HOPE 12N PERRYVILLE HOPE 26H

Cora 32A will be the first animal by S Titlest 1145 to be offered for sale. It will happen during Agribiton 2013 at the Power

and Perfection sale Friday, November 15, 2013. She and her mother will be representatives of our program here at the ranch.

With all the breeding values imprinted on the certificate of registration, it is also good to be able to back up the document

with a product that is pleasing in structure and kind.

BW: 2.1 WW: 50 YW: 87 MM: 30 TM: 55

HERD SIRES...

S Titlest 1145Bar-H Balancer 14XHF Bruin 96THF Done Deal 64TS GlenfieldBH Poundmaker 10X


Sale ManagementPh: 306-933-4200 Fax: 306-934-0744

[email protected] Chris Poley: 306-220-5006

Ted Serhienko: 306-221-2711 Shane Michelson: 403-363-9973

View the catalogue online at www.BuyAgro.com

Acadia Colony Farming Co. Ltd.

Box 210, Oyen, AB T0J 2J0 Contact: Simon Mandel

Ph: 403-664-8593

Offering: 70 Long

Yearling Bulls and

50 Straight Bred Red Angus

Commercial Cows

Charolais: Sparrows Kletcher 740T Sparrows Calamar 47X Sparrows Stockholm 751T

Black Angus: Allencroft Diversity 05 145N B.B.A.R. 767-965 B.B.A.R. Emblazon 9460

Sires includeRed Angus: Red-Rock Radical 87X Red-Rock Summit 057X Red-Rock Renegade 74X



These ladies are Keystone Klassic Bound

S: H A R B Windy 702 J H DS: S A V Net Worth 4200

A.I. bred to Basin Excitement

S: H A R B Windy 702 J H DS: S A Neutron

A.I. bred to Basin Excitement

S: S A V 004 Density 4336 DS: AHVA Bardolier 36H

A.I. bred to S A V Bismark 5682

S: S Chisum 6175 DS: S A V Net Worth 4200

A.I. bred to Connealy Irish 0204

Greenbush Anne 13Z

Greenbush Pride Lady 32Z

Greenbush Tibbie 58Z

Greenbush Ballot 72Z

Keystone Klassic

Saturday, December 7, 2013 1:00 pm - Keystone Center

Brandon, MB

A Bismark daughter from last year’s high selling lot, Brookmore Karama 57Y. October 1st WW: 801 lbs.

TVA KArAmA 3A

An MVF Upward 136X daughter that traces back to the Great Youngdale Ruby cow family. Her full brother was the first bull calf sold out of the Topview Acres pasture last sumer.October 1st WW: 837 lbs.

TVA rUBY 21A

Topview AcresKent, Leanne, Kendra & Taron Topham

Grandview, MB [email protected]

Phone: 204-546-2150 Cell: 204-648-3280

***10% of the sale proceeds from these two TVA heifers will be donated to the manitoba Junior Angus Association to help support

the 2014 Canadian National Junior Angus Show in Virden, mB.


70 head of Red and Black Angus

Fancy HeiFer calF SHow ProSPectS & PowerFul Bred HeiFerS10% Junior incentive on all 2013 SHow HeiFerS




By: Chris Poley

As harvest winds down on what has proven to be a record harvest in Western Canada, many producers will start to think about marketing all or at least a portion of their calves. The record crop has softened feed grain prices quite substantially giving strength to a tightly supplied feeder cattle market. Feeder cattle future markets have been trending higher over the last few months with many believing the best is yet to come.

This time of year tends to be quite hectic because the “to do” list before winter seems to get out of hand. There are bales to make and haul, corrals to clean and fix, well houses to winterize, watering bowls to service and the list goes on and on. While all of this is happening, it can be easy to put off marketing and or weaning your calves, but this is one job that you need to do on time or it will cost you precious profit dollars. Calves that are left out on dry fall grass (with their mothers) too long actually tend to lose weight. Often it is not noticed until those calves are weighed and it is realized that they don’t weigh what they should. Loss of body condition at this time of year is hidden by the increasing hair coat the cattle are acquiring. It is not only the pay weight the calves could be losing, the cows also start to get dragged down. Just before winter is when you should be putting on cheap gains, not losing them and trying to play catch up during the high cost of gain winter feeding months. This applies to all beef producers, commercial or purebred; whether you market right off the cow or background your calves, wean your calves on time. All too often we hear producers making excuses for their calves because they were too busy to get them weaned when they should have been. For you breeders telling your bull customers next spring, that your yearling weights are not quite what they should be because you did not get them in soon enough, does not give them any more confidence in you or your program.

The market is strong, talk to the marketing reps and have them come out and look at your calves. It is their job to

assist you on marketing decisions and timing, to ultimately give you the maximum return. The cull market is also staying extremely high, so take a good look at your herd bull battery; there is no point in spending money feeding bulls that are questionable for the next breeding season. Also get your preg checking done (another thing on that fall “to do” list) ship the opens, lates and poor producers without question. It is often said, that a good cow does not eat any more than a poor one, in fact, probably many times, the good cow eats less and produces more.

If you need to buy replacements or have room to expand, I would recommend buying them as early as you can. The replacement market is only going to get stronger as feeder and fat cattle markets continue to climb, so will the bred markets. Even without a steadily rising market, bred cows traditionally get higher as the fall goes on, as snow covers up things on the “to do” list and people seem to have more time to shop for bred cows. Also, as producers start to get some book work done it will show they need to buy cows before year end. With the huge crop out there and the strong cattle market, we will have more accountants make the recommendation to purchase more cows. There will also get to be some frustration on the grain side, as producers have this record crop in the bin, on the ground, in bags and cannot move it as the grain handling and transportation system can only move so much so fast. This frustration may turn the beef side of many operations from the “ugly step sister” back to a more respected component of many mixed family operations. This could take some of the bred cows out of the sale listings.





G.S. 707 RR #7 Box 39

Saskatoon, SK S7K 1N2 P: 306.931.3824 C: 306.220.6372

www.wardsredangus.com

Clarke & Denise Ward

INTERNATIONAL TRANSPORTATIONEstablished in 1933

Specializing in Purebred Livestock TransportationProviding Weekly service across Canada & The USA.Gooseneck service available to your farm in Ontario.Pick up & delivery points across Canada and USA.

U.S. and Canada Customs Bonded Carrier.We thank you for your past business and look

forward to your future livestock transporting needs.155 King Edward St., Paris, ON, Canada, N3L 3E3

Toll Free 877-442-3106 or 519-442-6242 Fax 519-442-1122 [email protected]

www.hsknilltransport.com


Monday December 9th, 2013Nilsson Brothers, Vermilion, AB

Feel free to stop by and have a look at the heifers and this

year’s bull calves

RED YCLC SOLDIER 200Z

RED YCLC HITCH 216Z

1st Annual Bull Sale

30 Red Angus Long Yearling Bulls

Monday December 9th, 2013

Red SSS Soldier 365W X Red SSS Pursue 99M BW: -0.5 WW: 47 YW: 74 MM: 14 TM: 37

Red Anchor 1 Hitch 38T X Red MRLA Economy 810 BW: -4.4 WW: 43 YW: 64 MM: 21 TM: 43

• Selling 450 Simmental/ Red Angus Cross bred heifers • Featuring our 1st Annual Bull Sale selling 30 Red Angus long yearling bulls

Purchased by Kenray Ranch- Sheldon Kyle Purchased by Six Mile Ranch

Thank you for adding Y Coulee Genetics to your program at Red Round Up

You Be The Judge Fall Bull & Heifer Sale




Thank you CaTTlemen for your business in 2013! In 2014 we wIll offer sons of these sIres:

red eKw Golden deed 10UBW: 1.3 WW: 49 YW: 74 MM: 17 TM: 41

red sCnJ Master 14U

red howe headlIner 136w

BW: -3.4 WW: 29 YW: 47 MM: 18 TM: 32

BW: 0.6 WW: 55 YW: 95 MM: 11 TM: 38

red anChor 1 hItCh 38t

ConGratUlatIons to sIx MIle red anGUs and wCf red anGUs on addInG eKw GenetICs at red roUndUp

red eKw Golden deed 10U

red sCnJ Master 14U

red howe headlIner 136w

BW: -4.8 WW: 42 YW: 68 MM: 26 TM: 47





October 5, 2013 Olds, AB Judge: Scott Bush, Britton, SD Black Angus Division

FEMALES

HEIFER CALFSplit 11. Lorenz Angus, Markerville, AB with Lorenz Fairlass 45A by FV Pioneer 83X2. Diamond T Cattle Co., Olds, AB with Diamond T Cassie 1334-7019 by Soo Line Legacy 7019 Split 21. Diamond T Cattle Co., Olds, AB with Diamond T Eraline 1329-10789 by Black Prince 10789 Sacarias2. Lorenz Angus, Markerville, AB with Lorenz Caroline 14A by Lorenz Paradigm 13U Split 31. Miller Wilson Angus, Bashaw, AB with DMM TR Lady Essence 13A by DMM Riptide 50Y2. Abacus Angus, High River, AB with Abacus Patricia 10A by Connealy Final Product

YEARLING HEIFERSplit 11. Symens Land and Cattle, Claresholm, AB with SY Positively Cool 64Z by Bushs Cool Runnings2. Bar-E-L Angus, Stettler, AB with Bar-E-L Bride 121Z by Southland Thriller 83X Split 21. Remitall Farms Inc., Olds, AB with Remitall F Nellie Pride 76Z by S A V Prodigy 81012. Lorenz Angus, Markerville, AB with Lorenz Caroline 1Z by FV Pioneer 83X Split 3 1. Belvin Angus, Innisfail, AB with Belvin Georgina 6’12 by Belvin Tres Marias Patron 2052. Reid Angus, Cochrane, AB with Reid Angus Georgina 36Z by BC Matrix 4132

CHAMPION JUNIOR AND RESERVE GRAND CHAMPION FEMALESymens Land and Cattle, Claresholm, AB with SY Positively Cool 64Z by Bushs Cool Runnings

TWO YEAR OLD COW/CALF PAIR1. Miller Wilson Angus, Bashaw, AB with DMM Blackcap Essence 7Y by Gumbo Gulch Creed 94S with her heifer calf DMM TR Lady Essence 13A by DMM Riptide 50Y2. Miller Wilson Angus, Bashaw, AB with DMM Miss Essence 14Y by Gumbo Gulch Creed 94S with her heifer calf DMM Miss Essence 7A by Soo Line Kodiak 0126

MATURE COW/CALF PAIR1. Remitall Farms Inc., Olds, AB with Remitall F Karma 102W by S A V Final Answer 0035 with her bull calf REmitall F Rage 9A by S A V 707 Rito 99692. Lorenz Angus, Markerville, AB with Lorenz Fairlass 8X by Remitall Stockdale 579S with her bull calf Lorenz Wildside 44A by Lorenz Wanderlei 46Y

CHAMPION SENIOR AND GRAND CHAMPION FEMALEMiller Wilson Angus, Bashaw, AB with DMM Blackcap Essence 7Y by Gumbo Gulch Creed 94S with her heifer calf DMM TR Lady Essence 13A by DMM Riptide 50Y

BULLS

BULL CALFSplit 11. Symens Land and Cattle, Claresholm, AB with SY Cowman’s Motive 55A by Soo Line Motive 90162. Daines Cattle, Innisfail, AB with Daines Heavy Chevy 20A by Daines Black Stockman 14XSplit 21. Remitall Farms Inc., Olds, AB with Remitall F Rage 9A by S A V 707 Rito 99692. Symens Land and Cattle, Claresholm, AB with SY Amazingly Cool 20A by Bushs Cool Runnings

CHAMPION BULL CALF AND RESERVE GRAND CHAMPION BULLSymens Land and Cattle, Claresholm, AB with SY Cowman’s Motive 55A by Soo Line Motive 9016

YEARLING BULL1. Remitall Farms Inc., Olds, AB with Remitall F Prospector 110Z by S A V Prodigy 81012. Remitall West, Olds, AB with Remitall West Rollin Up 48Z by Remitall H Rachis 21R

CHAMPION YEARLING AND GRAND CHAMPION BULLRemitall Farms Inc., Olds, AB with Remitall F Prospector 110Z by S A V Prodigy 8101

TWO YEAR OLD BULL1. Ter-Ron Farms, Forestburg, AB with Ter-Ron Park Place 18Y by HF Tiger 5T

BREEDERS HERDMiller Wilson Angus, Bashaw, AB

GET OF SIRE Miller Wilson Angus, Bashaw, AB


October 5, 2013 Olds, AB Judge: Scott Bush, Britton, SD Red Angus Division

FEMALES

HEIFER CALF Split 11. Lauron Red Angus, Didsbury, AB with Red Lauron Jill 121A by Red Lauron High Voltage 59Y2. Rainbow Red Angus, Cherhill, AB with Red Rainbow Lois 53A by Red Glesbar Excel 73W Split 21. Ter-Ron Farms, Forestburg, AB with Red Ter-Ron Duchess 115A by Red Ter-Ron RealDeal 01W2. Shiloh Cattle Company, Craigmyle, AB with Red Shiloh ATreasure Chest 11A by Red Six Mile Win-Chester 745WSplit3 1. Diamond T Cattle Co., Olds, AB with Red Diamond T BLRS.AG Monique by Red Lazy MC Stout 30S2. Ter-Ron Farms, Forestburg, AB with Red Ter-Ron Aster 37A by Red Ter-Ron Real Deal 01W

CHAMPION HEIFER CALF ANDGRAND CHAMPION FEMALEDiamond T Cattle Co., Olds, AB with Red Diamond T BLRS.AG Monique by Red Lazy MC Stout 30S

YEARLING HEIFERSplit 11. Bar-E-L Angus, Stettler, AB with Red Bar-E-L AB Meg 169Z by Red Towaw Indeed 104H2. Lazy MC Angus, Bassano, AB with Red Lazy MC Reba 132Z by Red Lazy MC Honky Tonk 11X

Split 21. Ter-Ron Farms, Forestburg, AB with Red Ter-Ron Duchess 83Z by Red Ter-Ron RealDeal 01W2. Rainbow Red Angus, Cherhill, AB with Red Ter-Ron Rebecca 73Z by Red Lazy MC Kingdom 16W

CHAMPION JUNIOR AND RESERVE GRAND CHAMPION FEMALETer-Ron Farms, Forestburg, AB with Red Ter-Ron Duchess 83Z by Red Ter-Ron RealDeal 01W

TWO YEAR OLD COW/CALF PAIR AND CHAMPION SENIOR FEMALE1. Lazy MC Angus, Bassano, AB with Red Lazy MC Lady 17Y by Red Lazy MC Cowboy Cut 26U with her bull calf Red Lazy MC Rope Burn 104A by Red Lazy MC Forum 223Y

BULLS

BULL CALFSplit 11. Lazy MC Angus, Bassano, AB with Red Lazy MC Spyder 149A by Red Lazy MC Eye Spy 64Y2. Redrich Farms, Forestburg, AB with Red Redrich Acceleration 147A by Red Wilbar Longitude 646Y

Split 21. Ter-Ron Farms, Forestburg, AB with Red Ter-Ron Unleashed 094A by Ter-Ron Park Place 18Y2. Symens Land and Cattle, Claresholm, AB with Red SY Above The Rest 90A by Red SY Smash 15X

Split 31. Bar-E-L Angus, Stettler, AB with Red TNF Mariner 29A by Red Bar-E-L Navigator 157Y2. Rainbow Red Angus, Cherhill, AB with Red Rainbow B Backlash 7A by Red T-K Recoil 72Y

CHAMPION BULL CALF AND RESERVE GRAND CHAMPION BULLBar-E-L Angus, Stettler, AB with Red TNF Mariner 29A by Red Bar-E-L Navigator 157Y

TWO YEAR OLD BULL1. Redrich Farms, Forestburg, AB with Red Wilbar Longitude 646Y by Red Ter-Ron Reload 703T2. Glesbar Cattle Co., Barrhead, AB with Red Glesbar Capone 28Y by Red Northline Fat Tony 605U

CHAMPION SENIOR AND GRAND CHAMPION BULLRedrich Farms, Forestburg, AB with Red Wilbar Longitude 646Y by Red Ter-Ron Reload 703T

BREEDERS HERDLazy MC Angus, Bassano, AB

GET OF SIRETer-Ron Farms, Forestburg, AB


“We had to figure out some way to add value,” Munton says. It suddenly became very clear that consumers had the power to dictate price, which had little potential to rise unless something changed. They turned their attention to raising animals that would gain consumer confidence and appreciation. It was a necessity that yielded longevity.

Today, they work to make management dictate their own markets, Munton says, and it’s profitable as an enterprise within their 500-cow registered Angus herd on the 10,000-acre ranch.

Those cows have much in common with commercial herds, the 1,345-lb. cows weaning 645-lb. calves.

“If the genetics are right, you can see up to $100 premium per head just by having a premium carcass,” he says, “so there is real value there as far as putting dollars in a guy’s pockets.”

As they began to sell beef directly to restaurants and retailers, the Muntons formed a closer understanding of exactly what it was beef eaters wanted, and have been building a model to perfect ranch production to meet those demands ever since. The purebred Angus rancher works with his father, Doug Munton, building a new era to the quality-minded dynasty that their family laid the foundation for in Vulcan, Alta., 84 years ago.

It was a business plan made of necessity. Shortly after Mike Munton returned to Warner, Alta., after earning his animal science degree from Oklahoma State University in the U.S., the uproar over “mad cow disease” forced the Benchmark Angus Ranch to let markets dictate their management.

Yes, it was 2003, when Bovine Spongiform Encephalopathy (BSE) was discovered and beef cattle markets dropped like a stone, staying in the ruts to create long-term challenges.

Like most cow-calf producers they sell bulls to, the Muntons sold some cattle at auction from among those that didn’t make the cut for breeding. An all-time low bid of 47 cents per pound on fat cattle in those days forced the family to adopt new ways of thinking that could build a future.


They started feeding those culls as commercial cattle when markets where at the bottom of the BSE bin, finishing them for custom purchase and meeting consumer needs from there.

“It became about just controlling every aspect of it, and we are able to do that,” Munton says. “We birth them, grow them, feed them, kill them, cut them, everything. Conception to consumption.”

Fortunately, it wasn’t all new to them. The ranchers began ultrasound scanning cattle to gauge ribeye size a decade before BSE hit.

“Results dictate what our cow herd is going to produce,” Munton says. That goes for bulls and heifers, each tested as yearlings for ribeye size, marbling score and backfat. “If we have a female that is really great ribeye, good marbling, low backfat, that is a keeper heifer for sure.”

Their ideal fat steer registers a 13-inch ribeye. A bull should be larger at that age, he says, and 16 to 17 inches will push the envelope on lean meat yield. But that shouldn’t come at the expense of marbling. The right genetic balance provides the perfect combination of less waste fat and more taste fat. On a 13-inch ribeye, they shoot for at least 4 percent marbling on the ultrasound.“Anything above 4 percent marbling is an AAA grade. Anything with a 7.5 is Prime,” he says. “We want to hit

AAA for sure. That is something that we want to do 100 percent of the time.”

A keen focus on genetic progress allows them to predict what the ultrasound tests will confirm. The ultrasound data also feeds back into expected progeny difference (EPD) data they use to guide selection.

“We are strong believers in the EPDs,” Munton says. “I think the best thing about EPDs is that it takes out the variable of each environment on each ranch.”

He compares it to crop selection: “If you do research and find that this canola is going to yield better, then you’d be foolish not to use it.”

Taking it back to cattle and EPDs, he says, “The commercial guy can see, if one bull is a +.40 marbling and another is a +.10, the +.40 is better. If the bulls are the same otherwise and you like them equally, that is an obvious and simple choice.”


It’s a decision point that pays at the end, he added. The black-hided animals that hit those targets of upper AAA

marbling and 10 to 16 square-inch ribeyes can qualify for the Certified Angus Beef ® brand and its premiums when sold to the brand’s licensed packers JBS and Cargill. Those are the plants that churned out the 17 million pounds of Canadian-grown beef that met CAB specifications in 2012. But 37 million pounds of CAB product were sold within Canadian borders that year, creating opportunities for cattlemen to keep working on the home-grown percentage. In fiscal 2013, each number moved up by 3 million pounds (22 million produced, a 26% increase).

As 2014 takes shape, CAB marketers see 9% growth for Canada, and the potential for considerably more than half of that supply to come from Canadian herds.

Such news just underscores the carcass focus Benchmark Angus has for Munton, gearing up for a first-ever fall sale in December, followed by the traditional bull sale the second Tuesday in March. Selling on a grid marketing system allows their bull customers to reap the rewards of that demand as long as they keep a balance between marbling and lean. “When you send the cattle to market and you are on a grid, you are going to get a premium for being Prime, but

you are going to get a discount if they are over fat,” he says. “That discount is huge, so we want to optimize marbling, ribeye and minimize external fat.”

Other feeders take notice of cattle that consistently earn more premiums than discounts, too. That’s good news for Benchmark customers who want to partner with custom finishers selling on the grid.

“I think that is why we are seeing more awareness of the carcass traits, because that is becoming part of the reflection,” he says. “The guys that buy calves put them on feed and then on the grid, then they are able to get premiums, so they come back next year and say, ‘Hey we want your calves because we know what they did, and we can realize more value when we go to sell those cattle on the grid as opposed to just selling everything live on the hoof.”

As for that decision in 2003, born of necessity? It’s easy to see it was right, each time the data comes back stronger and the breeding decisions are proven in the next generation.

“With livestock it always takes a long period of time to get to where you want to go,” Munton says. “With carcass traits and weaning weight and cow weight selection, we have proven that all of those things can be done. But in saying that, we are just going to keep going until we have everything absolutely maximized, and that is a lifetime.”


Young Ranchman's All Breed Livestock Show

CONFORMATION

GRAND CHAMPION ANGUS AND RESERVE SUPREME CHAMPION FEMALECoy Gibson, Fir Mountain, SK (co-owned withWright Livestock, Triple L Angus, Breed Creek Angus Ranch and Six Mile Ranch) with Red Six Mile Cheta 702W by Red Six Mile Sakic 832S with her bull calf Red Six Mile & Co Jagger 780A by Red MRLA New Era 87Y

RESERVE GRAND CHAMPION Carson Leibreich, Radville, SK with Merit Pride 2080 by Merit Courage 148X

AGGREGATE CHAMPIONSSenior Grand AggregateJulia Pawlitza

Intermediate Grand AggregateChase Miller

Junior Grand AggregateJacey Massey PeeWee Grand AggregateGeorgia Pawlitza

ART COMPETITIONSenior Division1. Julia Pawlitza2. Josie Blake

Intermediate Division1. Tanner Heller-Ginter2. Kodie Doetzel

Junior Division1. Laura Carruthers2. Hillary Sauder

PeeWee Division1. Georgia Pawlitza2. Eric Smith

PHOTO COMPETITIONSenior Division1. Josie Blake2. Mikayla Neudorf

Intermediate Division1. Ty Shwan2. Sadie Anwender

Junior Division1. Shane Hanel2. Jacey Felner

PeeWee Division1. Kate Webb2. Jorja Simpson

PUBLIC SPEAKINGSenior Division1. Mikayla Nuedorf2. Julia Pawlitza

Intermediate Division1. Wyatt Miller2. Brooke Martin

Junior Division1. Morgan Robinson2. Laura Carruthers

PeeWee Division1. Georgia Pawlitza, Hazlet, SK2. Emma Thomason, Rush Lake, SK

GROOMING COMPETITION Senior Division1. Julia Pawlitza2. Morgan Rampton

Intermediate Division1. Chase Miller2. Kolin Piwarski

Junior Division1. Jacey Massey2. Will Banford

PeeWee Division1. Jorja Simpson2. Kate Webb

SHOWMANSHIP COMPETITIONSenior Division1. Julia Pawlitza2. Josie Blake

Intermediate Division1. Chase Miller2. Cody-Rae Lafrentz

Junior Division1. Hillary Sauder2. Jacey Massey

PeeWee DivisionAge 6-81. Georgia Pawlitza, Hazlet, SK2. Jorja Simpson

Age 0-51. Darby McCormack2. Ryder Fellner

September 28 - 29, 2013 Swift Current, SKJudges: Conformation - Riley and Jill Mader, Carstairs, AB Showmanship and Grooming - Mike and Carla Fellner, Weyburn, SK; Crystal Raymond, Aneroid, SK and Jade-Anne Schnider, Androssen, AB Show Team Preliminaries - Bridgette Andrews, Moose Jaw, SK


43rd Central Ontario Preview ShowBrampton, ON Sunday, September 15, 2013 Judge: Dwight Koyle, Iona Station, ON

FEMALESHEIFER CALFSplit 11. Ron and Linda Bryant, Woodville, ON with Brantnor Daisy 18A sired by Brantnor Predominent 10W2. Brad Gilchrist, Lucknow, ON with GF Evening Tinge 204A sired by N Bar Emulation EXTSplit 21. Whiskey Lane Livestock, Indian River, ON with Whiskey Lane Barbara 13A sired by MCATL Pure Product 903-552. Brad Gilchrist, Lucknow, ON with GF Barbara 6A sired by Connealy Final ProductSplit 31. Ron and Linda Bryant, Woodville, ON with Brantnor Flora 6A sired by DAJS Shockwave 6122. Whiskey Lane Livestock, Indian River, ON with Whiskey Lane Venesa 5A sired by MCATL Pure Product 903-55Split 41. Enright Farms, Refrew, ON with EF Blackbird 3A sired by Dameron First Impression2. Ron and Linda Bryant, Woodville, ON with Brantnor Annie sired by Brantnor Predominent 10W

CHAMPION HEIFER CALFRon and Linda Bryant, Woodville, ON with Brantnor Flora 6A sired by DAJS Shockwave 612

RESERVE CHAMPION HEIFER CALFWhiskey Lane Livestock, Indiant River, ON with Whiskey Lane Barbara 13A sired by MCATL Pure Product 903-55

JUNIOR YEARLING HEIFER1. Enright Farms, Renfrew, ON with Champion Hill Georgina 8229 sired by S A V Bismarck 56822. William Jackson, Caledon, ON with Maple Line Rosebud 74Z sired by JL Objective 9059

SENIOR YEARLING HEIFERSplit 11. Ron and Linda Bryant, Woodville, ON with Brantnor’s Xceptional 17Z sired by Brantnor Predominent 10W2. Harprey Farms, Proton Station, ON with Harprey Birdie 41Z sired by Harprey Free Ride 16XSplit 21. Harprey Farms, Proton Station, ON with Harprey Mayflower 33Z sired by Peak Dot Resolute 37W2. Peter and Andy Vos, Corbyville, ON with Vos Vegas Dixie Erica 5Z sired by Justamere 406S Panama Jack 336USplit 31. Enright Farms, Refrew, ON with EXAR Lass 2246 sired by Connealy Right Answer 7462. Eric Eincker, Sunderland, ON with Brockhill Persephone 3Z sired by Connealy ImpressionSplit 41. Steve and Amanda Hammell, Dobbinton, ON with Hammell 879S Kim 4Z sired by S A V Bismarck 56822. Kemp Brothers, Blackstock, ON with Kemp Bro’s Ms Zara 5Z sired by S A V Net Worth 4200

Split 51. Hill’s Angus, Rockwood, ON with Cedarhill Rumour Has It 102Z sired by BC Eagle Eye 110-72. Melmac Angus, Melbourne, ON with Upper Glen Pride 1Z sired by PVF Windfall SCC 9005

CHAMPION JUNIOR FEMALE Hill’s Angus, Rockwood, ON with Cedarhill Rumour Has It 102Z sired by BC Eagle Eye 110-7

RESERVE CHAMPION JUNIOR FEMALEEnright Farms, Renfrew, ON with Champion Hill Georgina 8229 sired by S A V Bismarch 5682

TWO YEAR OLD COW/CALF PAIR1. Worth Mor Cattle, Campbellford, ON with WMC Shakura 4Y sired by Duff New Attraction 61102. Enright Farms, Renfrew, ON with Soo Line Annie K 1094 sired by Cudlope Yellowstone 80M

MATURE COW/CALF PAIR1. Brad Gilchrist, Lucknow, ON with GF Ultimate Net Worth 1U sured by S A V Net Worth 42002. Brian and Tammi Ribey, Paisley, ON with Tambri Blackbird 8W sired by Ankonian Werner Wild Fire 98


CHAMPION SENIOR, GraND CHAMPION, SUPREME CHAMPION ANGUS FEMALE AND VOS VEGAS JACkPOT WINNERWorth Mor Cattle, Campbellford, ON with WMC Shakura 4Y sired by Duff New Attraction 6110

RESERVE CHAMPION SENIOR AND RESERVE GraND CHAMPION FEMALEEnright Farms, Renfrew, ON with Soo Line Annie K 1094 sired by Cudlope Yellowstone 80M

BULLSBULL CALFSplit 11. Brad Gilchrist, Lucknow, ON with GF Riding Shotgun 282A sired by MCATL Pure Product 903-552. Kemp Brothers, Blackstock, ON with Kemp Brothers Dam Right 36A sired by Hoover DamSplit 21. Kemp Brothers, Blackstock, ON with Kemp Brothers All The Way 8A sired by MCATL Pure Product 903-552. Whiskey Lane Livestock, Indian River, ON with Whiskey Lane Aladin 4A sired by MCATL Pure Product 903-55

CHAMPION BULL CALF, GraND CHAMPION BULL AND VOS VEGAS JACkPOT WINNERKemp Brothers, Blackstock, ON with Kemp Brothers All The Way 8A sired by MCATL Pure Product 903-55

RESERVE CHAMPION BULL CALFWhiskey Lane Livestock, Indian River, ON with Whiskey Lane Aladin 4A sired by MCATL Pure Product 903-55

JUNIOR YEARLING BULL1. Outtasight Group with PVF Outtasight 2121 sired by PVF Insight 0129

SENIOR YEARLING BULL1. Timber Trail Angus, Richmond, ON with Timber Trail Edgar 3Z sired by Just Enuff New Edition Edgar2. Ron and Linda Bryant, Woodville, ON with Brantnor Regal 10Z sired by Gambles Hot Rod

CHAMPION JUNIOR BULL Timber Trail Angus, Richmond, ON with Timber Trail Edgar 3Z sired by Just Enuff New Edition Edgar

RESERVE CHAMPION JUNIOR BULLRon and Linda Bryant, Woodville, ON with Brantnor Regal 10Z sired by Gambles Hot Rod

SENIOR BULL1. Walkerbrae Farms, Guelph, ON with City Lights Showtime 101Y sired by HF Tiger 5T2. William Jackson, Caledon East, ON with SCC Baloo 60Y sired by Geis Baloo 13’08

CHAMPION SENIOR AND RESERVE GraND CHAMPION BULLWalkerbrae Farms, Guelph, ON with City Lights Showtime 101Y sired by HF Tiger 5T

RESERVE CHAMPION SENIOR BULLWilliam Jackson, Caledon East, ON with SCC Baloo 60Y sired by Geis Baloo 13’08

Today’s Angus Advantage 33Today’s Angus Advantage 33

Press Release

Canadian Angus Youth Come Home as Champions

October 18, 2013: for immediate release

CALGARY, AB — The Canadian Angus Association on behalf of the Canadian Angus Foundation is thrilled to announce the Canadian Angus youth chosen last spring to compete in the Youth Programme at the 2013 PGG Wrightson World Angus Forum have been awarded champion and reserve champion world titles!

Canada sponsored three teams of four individuals (totaling 12) to compete at the prestigious inaugural event in New Zealand. The Canucks with team members Jared Hunter, Didsbury, Alberta (captain); Patrick Holland, Montague, Prince Edward Island; Melissa McRae, Brandon, Manitoba; and Michael Hargrave, Maxwell, Ontario, brought home the world champion title along with $10,000 NZ prize money!

“I am so honored to have been selected to represent Canada on this prestigious trip and winning it is truly unbelievable!” said Melissa McRae, winning team member. “I want to thank all the sponsors, organizers and volunteers for making this my best trip ever! Also to congratulate all the other competitors for welcoming us Canadians and for all for their hard work!”

The reserve champion world title was also awarded to a Canadian team, Team BsquarED, consisting of captain Erika Easton, Wawota, Saskatchewan; Ty Dietrich, Forestburg, Alberta; Kaitlynn Bolduc, Stavely, Alberta; and Matthew Bates, Cameron, Ontario. Bates was also announced the high individual for the entire contest, scoring highest in the most challenges as an individual.

Matt Bates explained to his peers after his win, “Named world champion today at the 2013 World Angus Forum Youth Programme in Auckland, New Zealand… Cloud nine doesn’t begin to describe it.”

The third team of outstanding youth representing Canada was The Eh Team and included Sean Enright, Renfrew, Ontario, as captain; Stacey Domolewski, Taber, Alberta; Chad Lorenz, Markerville, Alberta; and Breanna Anderson, Swan River, Manitoba. The Eh Team brought home honours for champion Team Presentation.

Team members traveled to Rotorua, North Island, New Zealand, on October 9 for a five section contest including general knowledge,

parading (presentation, showmanship and sportsmanship with an Angus animal), stock judging, animal preparation (clip an animal for show) and agri-sports (hands-on team challenge involving day-to-day tasks). Team members also had the chance to visit Angus studs in the area and participate in an adrenaline tour with the 10 other teams from across the world. New Zealand included a 150-year celebration of Angus in their country and featured a first-class celebration.

World Champion Team - The Canucks

Reserve World Champion Team - Team BsquarED


Canadian team members would like to provide a special thank you to Atahua, Turiroa and Kakahu studs for providing heifers for use during the competition.

“I wish all of our [CAA] members could have been here [at the World Angus Forum] to experience this,” said Canadian Angus Association CEO Rob Smith. “Our 12 youth had pride and gratitude for representing us so well this past week. Countless individuals have told me how impressed they were by our capable, friendly, polite Canadian youth ambassadors. We have so very much to be thankful for as our nation celebrated Thanksgiving last week, including a future that includes 12 outstanding young leaders and Angus breeders!”Initially, the Canadian Angus Foundation had committed to sending up to eight individuals for two Canadian teams to the competition. After reviewing applications, the additional four youth were made possible by an additional contribution from the CAA Board of Directors to financially support this program to include funding for three teamsof four.

“Thanks to donors and supporters of the Canadian Angus Foundation’s Building the Legacy Sale along with the Canadian Angus Association and Canadian Angus Foundation Board of Directors,” said Smith. “Without your donation, dedication, leadership and vision, these young folks would not have had this opportunity to bring home the world at the inaugural WAF Youth Programme as the top two champion teams on the globe as well as the top individual.”

The Canadian Angus Foundation functions to preserve and expand the Angus breed for future generations through education, youth development, scientific and market research, and historical preservation. The Canadian Angus Foundation was incorporated in 1993 and is the charitable arm of the Canadian Angus Association.


Angus Gold Beef Cattle ShowPrince Albert Exhibition, Prince Albert, SK

Thursday, August 1, 2013 Judge: Kirk Hurlburt, Saskatoon, SKFEMALES HEIFER CALF1. Wright Livestock, Meskanaw, SK with Wrights 112 Pride 14A sired by FCF Windfull 112Y2. Justamere Farms, Lloydminster, SK with Justamere 244Y Blackbird 423A sired by Justamere 422 Impact 244Y

YEARLING HEIFER Split 11. Bar-H Land & Cattle Co., Langenburg, SK with Bar-H Evening Tinge 36Z sired by HF Done Deal 64T2. Six Mile Red Angus, Fir Mountain, SK with Red Six Mile Siera 1712 sired by Red Towaw Indeed 104HSplit 21. Elldem Cattle Investments, Humboldt, SK with Elldem 900S Glamour 322Z sired by PVF Windfall SCC 900S2. Elldem Cattle Investments, Humboldt, SK with Justamere 056Z Blackbird 337Z sired by EXAR Upshot 0562BSplit 31. Mainstream Genetic, Watrous, SK with EXAR Cassie 2014 sired by Dameron First Class2. Maguire Blair, Drake, SK with Red Blairswest Sugarland 1Z sired by Red Ringstead Kargo 443W

CHAMPION JUNIOR FEMALEElldem Cattle Investments, Humboldt, SK with Elldem 900S Glamour 322Z sired by PVF Windfall SCC 900S

RESERVE CHAMPION JUNIOR FEMALEBar-H Land & Cattle Co., Langenburg, SK with Bar-H Evening Tinge 36Z sired by HF Done Deal 64T

TWO YEAR OLD COW/CALF PAIR1. Justamere Farms, Lloydminster, SK with EXAR Blackbird 1916 sired by S A V Bismarck 5682 with her heifer calf Justamere 244Y Blackbird 423A sired by Justamere 422 Impact 244Y2. Wright Livestock, Meskanaw, SK with Eastondale Pride 18’09 sired by S A V 004 Traveler 5658 and her heifer calf Wrights 112 Pride 14A sired by FCF Windfall 112Y

MATURE COW/CALF PAIR1. Six Mile Red Angus, Fir Mountain, SK with Red Six Mile Cheta 702W sired by Red Six Mile Sakic 832S with her bull calf Red Six Mile & Co Jagger 780A sired by Red MRLA New Era 87Y

2. T&S Farms, Rose Valley, SK with Red T&S Rose 18W sired by Red T&S Chateau 19S with her heifer calf Red T&S Rose 8A sired by Red Cockburn Ribeye 346U

CHAMPION SENIOR AND GraND CHAMPION FEMALESix Mile Red Angus, Fir Mountain, SK with Red Six Mile Cheta 702W sired by Red Six Mile Sakic 832S with her bull calf Red Six Mile & Co Jagger 780A sired by Red MRLA New Era 87Y

RESERVE SENIOR AND RESERVE GraND CHAMPION FEMALEJustamere Farms, Lloydminster, SK with EXAR Blackbird 1916 sired by S A V Bismarck 5682 with her heifer calf Justamere 244Y Blackbird 423A sired by Justamere 422 Impact 244Y

BULLSBULL CALF 1. Six Mile Red Angus, Fir Mountain, SK; Triple L Angus, Viscount, SK and Wright Livestock, Meskanaw, SK with Red Six Mile & Co Jagger 780A sired by Red MRLA New Era 87Y2. Wright Livestock, Meskanaw, SK with Red Wrights 17M Allstate 11A sired by Red Towaw Integrity 17M

YEARLING BULL1. Wagner Angus and Northern Angus, Moose Jaw, SK with Northern View SMW Gustov 3Z sired by Remitall H Rachis 21R

GraND CHAMPION BULLSix Mile Red Angus, Fir Mountain, SK; Triple L Angus, Viscount, SK and Wright Livestock, Meskanaw, SK with Red Six Mile & Co Jagger 780A sired by Red MRLA New Era 87Y

RESERVE GraND CHAMPION BULLWagner Angus and Northern Angus, Moose Jaw, SK with Northern View SMW Gustov 3Z sired by Remitall H Rachis 21R

PREMIER BREEDERWright Livestock, Meskanaw, SK

PREMIER ExHIBITORWright Livestock, Meskanaw, SK



FEMALES HEIFER CALFSPLIT 11. Ron and Linda Bryant, Woodville, ON with Brantnor Flora 6A sired by DAJS Shockwave 6122. Patchell Livestock, Hanover, ON with Red Patchell Arizona 2A sired by Red Ter-Ron Fully Loaded 540RSPLIT 21. Ron and Linda Bryant, Woodville, ON with Brantnor Annie sired by Brantnor Predominant 10W2. Brian and Tammi Ribey, Paisley, ON with Tambri Tibbie 1A sired by Ankonian Werner Wild Fire 96

CHAMPION HEIFER CALFRon and Linda Bryant, Woodville, ON with Brantnor Flora 6A sired by DAJS Shockwave 612

RESERVE CHAMPION HEIFER CALFPatchell Livestock, Hanover, ON with Red Patchell Arizona 2A sired by Red Ter-Ron Fully Loaded 540R

YEARLING HEIFERSPLIT 11. Bill Jackson, Caledon, ON with Maple Line Rosebud 74Z sired by JL Objective 90592. Bill Jackson, Caledon, ON with LLB Lavender Lady 500Z sired by Spruce View Kodiak 33XSPLIT 21. Bill Jackson, Caledon, ON with LLB Heroine 699Z sired by Southland Main Street 52W2. Ron and Linda Bryant, Woodville, ON with Brantor’s Xceptional 17Z sired by Brantnor Predominant 10WSPLIT 31. Harprey Farms, Proton Station, ON with Harprey Mayflower 33Z sired by Peak Dot Resolute 37W2. Harprey Farms, Proton Station, ON with Harprey Barbara McHenry 2Z sired by Southland Free Ride 68R

CHAMPION JUNIOR AND GRAND CHAMPION FEMALEHarprey Farms, Proton Station, ON with Harprey Mayflower 33Z sired by Peak Dot Resolute 37W

RESERVE CHAMPION JUNIOR FEMALEBill Jackson, Caledon, ON with LLB Heroine 699Z sired by Southland Main Street 52W

TWO YEAR OLD COW/CALF PAIR1. Bill Jackson, Caledon, ON with LLB Classy Lass 388Y sired by Southland Main Street 52W with her bull calf Tullamore Baloo 19A sired by SCC Baloo 60Y

MATURE COW/CALF PAIR1. Brian and Tammi Ribey, Paisley, ON with Tambri Blackbird 8W sired by Ankonian Werner Wild Fire 96 with her heifer calf, Tambri Blackbird 6A sired by TC Aberdeen 7592. Ron and Linda Bryant, Woodville, ON with Brantnor’s Favorite 1X sired by Gambles Hot Rod with her bull calf Brantnor Cruze 22Z sired by Brantnor Predominant 10W

CHAMPION SENIOR AND RESERVE GRAND CHAMPION FEMALEBrian and Tammi Ribey, Paisley, ON with Tambri Blackbird 8W sired by Ankonian Werner Wild Fire 96 with her heifer calf Tambri Blackbird 6A sired by TC Aberdeen 759

RESERVE CHAMPION SENIOR FEMALERon and Linda Bryant, Woodville, ON with Brantnor’s Favorite 1X sired by Gambles Hot Rod with her bull calf Brantnor Cruze 22Z sired by Brantnor Predominant 10W

BULLSBULL CALF1. Harprey Farms, Proton Station, ON with Harprey Bandit 10A sired by S A V Final Answer2. Harprey Farms, Proton, ON with Harprey Final Drive 28A sired by JPD Final Answer 2X

CHAMPION BULL CALFHarprey Farms, Proton Station, ON with Harprey Bandit 10A sired by S A V Final Answer

RESERVE CHAMPION BULL CALFHarprey Farms, Proton, ON with Harprey Final Drive 28A sired by JPD Final Answer 2X

YEARLING BULL1. Patchell Livestock, Hanover, ON with Red BBP Solo Cup 6Z sired by Red Ter-Ron Fully Loaded 540R

2. Ron and Linda Bryant, Woodville, ON with Brantnor Regal 10Z sired by Gambles Hot Rod

CHAMPION JUNIOR AND GRAND CHAMPION BULLPatchell Livestock, Hanover, ON with Red BBP Solo Cup 6Z sired by Red Ter-Ron Fully Loaded 540R

RESERVE CHAMPION JUNIOR AND RESERVE GRAND CHAMPION BULLRon and Linda Bryant, Woodville, ON with Brantnor Regal 10Z sired by Gambles Hot Rod

TWO YEAR OLD BULL1. Bill Jackson, Caledon, ON with Tullamore 104 Freedom 130Y sired by TC Freedom 1042. French River Cattle Co., Noelville, ON with LLB 293W Gridlock 446Y sired by LLB Gridlock 293W

CHAMPION SENIOR BULLBill Jackson, Caledon, ON with Tullamore 104 Freedom 130Y sired by TC Freedom 104

RESERVE CHAMPION SENIOR BULLFrench River, Cattle Co., Noelville, ON with LLB 293W Gridlock 446Y sired by LLB Gridlock 293W

PREMIER BREEDERBrantnor Angus, Woodville, ON

PREMIER EXHIBITORTullamore Angus, Caledon, ON

BREEDER’S HERD Brantnor Angus, Woodville, ON

GET OF SIREPatchell Livestock, Hanover, ON

Ontario Point ShowBlue Water Angus Club

Orangeville Fair, September 1, 2013 Judge: Bernard Leahy, Lakefield, ON


In an industry based on relationships, collaboration can be the key to success.

A marketing alliance born from the drive for constant improvement has positioned five Lethbridge-area feedlot owners for success with large industry partners.

The Allied Marketing Group (AMG), made up of Ryan Kasko, Les Wall, Ed Stronks, Leighton Kolk and Shawn Murray, was established in early 2010. This fall they took another step forward and became the first Certified Angus Beef ® (CAB®) brand Feeding Partner in Canada.

“We want to be able to make those links with the ranchers, the producers,” Kasko said. “I think being the first one gives us that advantage to make some stronger connections. We have a lot to offer as feedlots to those producers.”

Collectively, the group manages 11 feed yards with a one-time capacity of more than 110,000 head. Their new partnership with CAB will help them to better work with producers to deliver premiums and translate the value of carcass data.

“We’re really excited about their focus on quality, interest in Angus genetics and the kind of feeding programs they have,” said Larry Corah, vice president of supply development for CAB.

With a seventh consecutive record sales year worldwide and a strong growth year for CAB in Canada, the timing of this feedlot partnership is optimal, Corah said: “One of the things we want to do is create a linkage between CAB and the feedlot industry in Canada.”

That’s the model that jump-started production (supply development) of high-quality Angus beef in the U.S., he added. “Fifteen years ago, we looked at how to channel high-quality Angus-sired calves from the ranch to the packing house. They all have to go through the feedlot phase, so that’s when we started working more closely with that segment.”

AMG joins scores of CAB feeding partners in the U.S., and group members see the new relationship as an opportunity to improve carcass quality at the feedlot and producer level.

Bruce Mitschke, the group’s facilitator and local beef production professional adds, “One of the reasons for a grid partnership is to look at feeding more high-quality cattle. And that fits right in with CAB.”

AMG members hope to improve efficiency on the individual lots by gaining insight on when cattle should be marketed. As is the nature of the supply chain, success depends on the cooperation of multiple links.

“It’s a three-way partnership between the feeder, the cow-calf producer and CAB as a marketing organization,” said Mitschke.

CAB’s relationship with retail and restaurant licensees across Canada can help feedlots and groups like AMG gain a better understanding of consumer wants and needs, Kasko said.

“We’re all family operations and we all live on the feedlots we run,” Stronks said. “It shows you how committed we are to what we do and how we do things. We live and breathe this every day.”

That’s a connection that resonates with consumers who buy the CAB brand, whether at retail or off the menu, Corah said.

Lead contact for AMG is Ryan Kasko, Coaldale, AB, 403-345-4301, [email protected]; for more about CAB visit CABpartners.com.




Very rarely does a week go by that I am not asked about the reasons to advertise or the differences between various types of online marketing. While there are any number of answers to the question, depending on the individual, these are some of the reasons that apply to everyone.

REASONS TO Advertise

Reach new customersThe purebred market and the livestock industry is always changing. New operations begin as old operations disperse. Peoples’ income changes, which means changes in lifestyles and buying habits. The bull buyer who would not consider your bull a few years ago may be a prime customer now.

Advertise continuouslyPeople don’t have loyalty to a program or the attention span they once did. You must advertise to keep pace with your competition because there is always a competitor that is willing to advertise to get former customers to return and to seek new ones.

Remain top of mind until they make a decisionMany people postpone making buying decisions. Some buyers will go from sale to sale comparing prices, quality and service. Your name must be fresh in their minds when they pull the trigger.

Your competition is advertisingThere are only so many consumers in the market who are ready to buy at any one time. You need to advertise to keep regular customers, and to counterbalance the advertising of your competition. You must advertise to keep your share of customers, or you will lose them to more aggressive advertisers.

Generate traffic to your door and your programTraffic to your program is the first step toward sale increases and expanding your customer base. The more people who contact you, the more possibilities you have to make a sale.

Increase salesAdvertising works! Look at the breed leaders (maybe you’re one of them). Those that succeed are usually strong and steady advertisers. Look around, and you will see that the most aggressive and consistent advertisers in the industry are the most successful.

There is always business to generateAs long as you’re in business, you have new customers to reach. Advertising not only generates customers now... but in the future as well.

By Bryan Kostiuk


REASONS TO USE SOCIAL MEDIA

It’s an additional program showcaseExperts say that a potential customer has to see or hear of your business at least three times, preferably in three different places, before they will shop. That may mean meeting you at a show, sale event or in a magazine ad. Social media may be that additional avenue to enhance visibility and brand recognition.

You can post up-to-the-minute newsIn this fast-paced world, you can post your latest information and updates on Twitter and Facebook.

Enhance your customer relationsYou’ll build trust and loyalty by communicating with your customers via social media with others that use social media.

It’s free... almostSetting up an initial social presence on Facebook, Twitter, LinkedIn, Instagram and many other sites is free of charge, although maintaining and creating content does require your time.

REASONS YOU MUST HAVE A WEBSITE

Credibility To any business, especially the cattle business, trust and credibility is key. Yes, it’s easy to create a Facebook Page for your ranch, but this low barrier to entry means that many scammers can also add fake business pages. A website is a step further in credibility. It involves purchasing a domain name and putting thought into content that accurately describes your business. This added depth can’t be matched with any social media presence.

Social media is all about the momentWhere social media is all about what is happening this second, a website lets you display the information you want, in a format that is always accessible. One only has to try to find something from a few weeks ago in their news feed to realize that social media is about what’s happening that moment.

Control The best analogy I have heard is the difference between renting and owning your own home. When you own a house, it’s easy to make improvements, changes or fixes. On the other hand, if you are renting, it is either difficult or prohibited. The same principle applies to the web. When you have a presence on Twitter, Facebook, or LinkedIn, you are essentially “renting” space from them, and they have all the control. A website allows you to be in total control of your programs image.

Having a HubThink of your marketing like an old wagon wheel. Your strategy should have several spokes that connect back to one center hub. A website is the hub of your marketing. It serves as the one place to which you send new customers for information. Using only social media removes the hub, and the wheel crumbles.

Communication Communication is at the heart of social media. The problem is, how you communicate is dictated by the social website you are using. A website allows visitors to choose how they want to communicate, whether it’s via email, Facebook, Twitter or old fashioned telephone.

Social media are there to make money for their share holders not you The ads you see, the extra links to click, the innocent time wasters are there to market their message and their advertisers message, so they can make money. A website is 100% you.


Clint, Suzanne, Eric, Luc & Alexi SmithBox 284, Mankota, SK

H: 306.478.2470 C: 306.478-7470 F: [email protected]





Autumn Tradition Angus SaleOctober 6, 2013

Blackstock, OntarioAuctioneer: Chris Poley

Sale Management: T Bar C Cattle Co. Ltd.

Sale Results:12 Cow/Heifer Calf Pairs Averaged….$3,491.6724 Bred Heifers Averaged….$2,167.713 Bull Calves Averaged….$1,866.677 Cows Averaged….$1,771.43

46 Lots Grossed $111,925.00 and Averaged $2,433.15

High Selling Cow/Heifer Calf PairLot 17 & 17a- $6,400.00- Timber Trail Tip Top 9Y sired by Duff New Attraction 6110 and Mapleline Tip Top 19A sired by JL Four Seasons 9362 were purchased by Buschbeck Angus Ranch, Markdale, Ontario and Tullamore Angus, Caledon, Ontario.

High Selling Bred HeiferLot 49- $4,300.00- Southview Favorite 12Y sired by Curraghdale Net Worth 8U was purchased by LLB Angus, Erskine, Alberta.

High Selling Bull CalfLot 54- $3,000.00- Southview Chisum 2A sired by S Chisum 6175 was purchased by VMR Black Angus Farm, Plainfield, Ontario.

Eastern Canadian ExtravaganzaOctober 5, 2013

Uxbridge, OntarioAuctioneer: Chris Poley

Sale Management: Castlerock Marketing

Sale Results:8 Cow/Heifer Calf Pairs Averaged….$4,543.7539 Bred Heifers Averaged….$2,810.2614 Heifer Calves Averaged….$2,832.14

61 Lots Grossed $185,600.00 and Averaged $3,042.62

High Selling Cow/Heifer Calf PairLot 30 & 30a- $6,900.00- WMC Favorite 1Y sired by Hyline Right Way 781 and Worth-Mor Favorite 15A sired by Duff New Attraction 6110 were purchased by Tullamore Angus, Caledon, Ontario and Evan Fox, Napanee, Ontario.

High Selling Bred HeiferLot 60- $6,000.00- Kemp Bro’s MS Zara 5Z sired by S A V Net Worth 4200 was purchased by LLB Angus, Erskine, Alberta.

High Selling Heifer CalfLot 33- $5,250.00- Whiskey Lane Venesa 5A sired by MCATL Pure Product 903-55 was purchased by Henria Holsteins, Conn, Ontario.

Gilchrist Farms & Friends In it To Win It Sale October 12, 2013 Lucknow, Ontario

Auctioneer: Chris Poley Sale Management: T Bar C Cattle Co. Ltd.

Sale Results:10.5 Cow/Heifer Calf Pairs Averaged….$7,490.48 1 Cow/Bull Calf Pair Averaged….$5,750.00 19 Bred Heifers Averaged….$3,602.63 15 Heifer Calves Averaged….$2,583.33 3 Bull Calves Averaged….$2,583.33 5 Cows Averaged….$5,480.00

53.5 Live Lots Grossed $226,750.00 and Averaged $4,238.32 9 Embryos Averaged $1,266.67 Total Sale Grossed $238,150.00

High Selling Cow/Heifer Calf Pair Lot 4 & 4a- $26,250.00- GF Ultimate Net Worth 1U sired by S A V Net Worth 4200 and GF Blackbird 801A sired by Connealy Final Product were purchased by Nielson Land & Cattle, Craik, Saskatchewan and Walkerbrae Farms, Guelph, Ontario.

High Selling Cow/Bull Calf Pair Lot 8 & 8a- $5,750.00- LLB Jestress 44W sired by Locust Grove Hot Rod 10T and GF Revved Up 44A sired by Soo Line Motive 9016 were purchased by Deer Park Farms, London, Ontario and Rehorst Farms Ltd., Teeswater, Ontario

High Selling Bred Heifer Lot 41- $6,600.00- Wingrove Miss Middlebrook 33Z sired by Kesslers Front Range 7520 was purchased by Ramrod Cattle Co., Medora, Manitoba.

High Selling Heifer Calf Lot 55- $4,750.00- Hawthorne Alexandrea 1A sired by Connealy Final Product was purchased by Isla Bank Angus, Delisle, Saskatchewan.

High Selling Bull Calf Lot 9- $3,000.00- GF Dig Deep 45A sired by BC Eagle Eye 110-7 was purchased by A.S. Galten Farms, Newmarket, Ontario.

High Selling Cow Lot 3- $9,250.00- GF Unavoidable Mercedes 3U sired by Leachman Saugahatchee 3000C was purchased by Francisco Farms, Rockwood, Ontario.


Contact:Bryan Kostiuk 306.934.9696

[email protected] www.BuyAgro.com

Get on the list today and get found!

It shouldn't take a detective to find your sale...



14 miles east of Wainright and 11 miles

north on range road 4-3

Mick & Debbie Trefiak RR 1 Edgerton, Alberta T0B 1K0

P :: 780-755-2224 F :: 780-755-2223 C :: 780-842-8835

[email protected] www.mjt.ca



The Final Word...Ownership has its privileges ... an advertising slogan used by a financial institution which can now be referred to by every Angus breeder in our nation. Congratulations breeders, for being a part of “Angus Central” officially opening December 11th. This valued asset fortifies that fact of being the largest and most progressive beef breed in Canada.

No doubt, the transition of offices will add a bit of turmoil; therefore breeders must be patient, but not use the move as an excuse for tardy paperwork. As the technological facet of breeding cattle becomes a higher priority each year, breeders must be prudent in reporting accurate performance information for the data base. Whether you like it or not, Bob, EPD’s are here to stay and will play a monumental part in the breeding and selection of purebred seed stock. Now genomics are providing us Genomically Enhanced EPD’s which will provide a higher degree of accuracies for young animals and animals with limited performance data. For those who do not understand genomics, ask, read and learn, to preserve and enhance your marketing and market share in the future of your herd. Putting it in plain, “down on the farm” logic … the higher degree of accuracy on a good herd bull prospect, the higher the price in the marketplace. Feedlots and packers are now using, studying and compiling these genomic traits into their systems to get a higher degree of return.

It is time to pull out your knife ... as a matter of fact, sharpen it. The result of spring bull sales demonstrated the simple economics, that there are fewer cows in the country. The high grain prices over the last few years helped many mixed farming operation make decisions about production and the aging factor of the farming community did not help. No doubt, the top end of the bull pen commanded more money than in years past, but there was plenty of pressure on the low middle to bottom end as well. Feeder and stocker prices are high and climbing; therefore a ring or knife will clean up your bull pen and have someone other than you feeding them. It will give you an instant return, a yardage and maintenance benefit and most importantly, offer you the luxury of not selling a common bull to your good customers. Just because they are light weight, does not make them heifer bulls! In your busy fall season, prior to the next six months of white, you must schedule some time to go to calf sales....your customer’s calf sales. With the glut of grain, feeder and stocker prices inching higher weekly, there will be many happy smiles, even grins. Now is the time to call your bull buyers, see when they sell their calves and make an effort to worry about their breeding programs, especially if they are using your bulls. Granted you cannot see them all sell, but visibility at special calf sales is foremost. Phone calls to customers in times of good calf markets are feel good situations for the breeder and the cow/calf producer. Since the worst marketer is a purebred breeder, it would be timely for you to get out of your comfort zone and make a few calls, which will prove rewarding, no matter if the Riders are playing or not!


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Advertising Deadlines and Editorial CalendarAdvertising Deadlines and Editorial Calendar

Winter Herd Sire Issue

Spring Distaff/Female Issue

Summer Early Sales and Prospects

Early Fall Late Sales and Prospects

Late Fall Late Sales and Shows

January 1 April 10 July 10 August 21 October 15


Advertisers Index20/20 Angus 44

Abacus Angus 50Acadia Colony Farming Co. Ltd. 8Alameda Agencies 54Alta Genetics 54Anderson Cattle Co. 37Arda Farms 50Arm River Red Angus 44Arntzen Angus 50Arway Angus 40Atlasta Angus 6, 50

Bar C R Angus 44Bar D K 44Bar-E-L Angus IFCBar-H Land & Cattle Co. 7Bear Hills Angus 44Benlock Farms 16Beverly Hills Angus 44BJ Cattle Co. 50Black Pearl Angus 23Black Ridge Angus Farm 44Blairs.A Cattle Company OBCBlast Angus 54Bootis Black Angus 37Border Butte Angus 50Bouchard Livestock International 54Bova-Tech Ltd. 55Bow Valley Genetics Ltd. 55Breed Creek Angus Ranch 44Brendale Acres 40Brookmore Angus 6, 37Bryces Bar B Ranch 44Buck Lake Ranch 25Burnet, Bryce 44BuyAgro.com 49

Cadillac Stock Farms 40Canadian Farm Insurance Corp. 55Canadian Red Angus Promotion Society 54Chapman Cattle Company 50Circle 7 Angus 44Clegg Angus 50Crescent Creek Angus 44Crowfoot Cattle Co. 22Crowfoot Valley Ranch 22CSI Angus 23Cudlobe 9

D & K Black Angus 40Davis-Rairdan Embryo Transplants Ltd. 55Dayora Farm 40Deer Range Red Angus 44Deer River Ranching 50Delar Cattle & Quarter Horses 50Delorme Livestock 44Diamond T Cattle Co. 50DJ Cattle Co. 37DKF Red Angus 44

Dodge 3Dolittle Angus 44Double Bar D Farms 44Double ‘F’ Cattle Co. 44Douglas J. Henderson & Associates 6, 22Drumore Farms 40Dudgeon Livestock 40Dwajo Angus 50

Early Sunset Ranch 1Eastondale Angus 45Edwards Livestock 55EKW Red Angus 22, 45Everblack Angus 50

Ferme Wilgor Farms 54Flewelling Cattle Company 55Forsyth Ranch Ltd. 45Freyburn Angus Farm 23

GBS Angus Farm 45Genex Cooperative, Inc. 12Gerlei Angus 45Get-A-Long Stock Farm 50Gilchrist Farms 40Glen Gabel Angus 23, 45Glen Islay Angus 40Glesbar Cattle Co. 50Graham Red Angus 40Grant Rolston Photography Ltd. 55Gray, Dave & Carol 45Greenbush Angus 10, 37

H.S. Knill Co. Ltd. 18Halcyon Angus Farm 45Hall’s Cattle Co. 23Hamco Cattle Co. 37Hamilton Farms 50Harprey Angus Farms 40Hartford Bros. 40Hazel Bluff Red Angus 20Hi Low Angus 23, 45High Tree Cattle 45

Irving Angus 23Isla Bank Angus 18Ivanhoe Angus 45

J & S Cattle 45JD Angus Farms 23Johnston/Fertile Valley 2, 59JPD Farms 41Justamere Farms Ltd. 45

KBJ Round Farms 51KC Cattle Co. 45Kembar Farms 37Kenbert Acres 45Kenray Ranch 45Keystone Klassic 11


Kueber Farms 51Kuntz Farms 45

Lazy MC Angus 51Lazy S Ranch Inc. 51Leela Farms 41Lewis Farms Ltd. 51Locust Grove Angus 41Lone Stone Farms 51Lucky 7 Cattle Co. 51

M & J Farms 37Macks Red Angus 41Macnab Angus 46Maple Ridge Acres 46Mar Mac Farms 37Marin Cattle Presentation 55McGowan Farms 51McMillen Ranching Ltd. 46Meadow Ridge Ent. Ltd. 46Merit Insurance Brokers 55Midnight Fire Cattle Co. 23Midnight Oil Cattle Co. 23Miller-Wilson Angus 51Minburn Angus 51MJT Cattle Company Ltd. 51Moose Creek Red Angus 46

New Force Consultants 55Nordal Limousin & Angus 5, 46Norseman Farms 17Northern View Angus 46Nu Horizon Angus 23, 46

Ockerman Angus 51O’Grady Steel 55Ole Farms 51Optimal Bovines Inc. 13

Paradise Farms 41Pasquia Red Angus 46Peak Dot Ranch Ltd. 46Poley, Chris 55Poplar Meadows Angus 54Pugh Farms 51Red Rock Red Angus 51Red Rose Angus/Spring Creek Simmentals 46ReMax Blue Chip Realty 56ReMax Central Alberta 56Remitall Farms IBCRemitall West 6, 52

Right Cross Ranch 46Ring Creek Farms Ltd. 52Rivercrest Angus 52RNR Flicek Black Angus 46Rolling Acres Farms 54Royal Angus 46

Sandy Bar Ranch 46Schaff Angus Valley 21, 54Scott Stock Farm Ltd. 52Six Mile Red Angus 15 Skinner Farms 46Skyebrook Angus 46Spittalburn Red Angus 35Spruce Grove Cattle Co. 47Spruce Ridge Stock Farms 37Spruce View Angus Ranch 52Standard Hill Livestock 18Steen Agencies 56Stock, Mark 56Stockmens Insurance 56Stromsmoe Black Angus & Herefords 52Sunny Grove Angus 23, 47Sunrise Angus 41Sunset Ridge Red Angus 37

T Bar C Cattle Company 2, 8, 11T Bar K Ranch 47Tambri Farm 41Ter-Ron Farms 52The Masterpiece Sale 13Topview Acres 10Triple H Red Angus 23Triple L Angus 8, 47TSN Livestock 37Tullamore Farms 41Twin Heritage Farms 47Typer Harris Photography 56

Upper Glen Angus 41

Valley Lodge Cattle Co. 23Vancise Cattle Company Inc. 41Vikse Family Farm 52

Walnut Hill Farm 41Ward’s Red Angus 18Wilbar Farms 47Willowside Farm 41Wilmo Angus Ranch 23Wraz Red Angus 47

Y Coulee Land & Cattle Co. 19, 47


Published by:Today’s Angus Advantage#4-3342 Millar AvenueSaskatoon, Saskatchewan S7K 7G9Phone: (306) 934-9696Fax: (306) [email protected]

Our StaffBryan Kostiuk - Editor Chris Poley - MarketingTed Serhienko - MarketingMina Serhienko - ControllerDebbie Thiessen - Circulation Treena Ballantyne - AccountingTiffany Peters - DesignJamie Van Cleemput - DesignChantelle Richard - Design

Published 5 times/year- Winter, Spring, Summer, Autumn and Fall

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Return Undeliverable Canadian Addresses to:Today’s Angus AdvantageCirculation Dept. #4-3342 Millar AvenueSaskatoon, SK S7K 7G9Email: [email protected]

November 1-10 The Royal Agricultural Winter Fair, Toronto, ON1 Royal Elite All Breed Sale, Toronto, ON3-4 Brooking Angus Ranch Open Book Invitational, Online3-10 Farmfair International, Edmonton, AB11-16 Canadian Western Agribition, Regina, SK13 Canadian Western Agribition Speckle Park Sale, Regina, SK 13 Masterpiece Sale, Regina, SK15 3rd Annual Power and Perfection Angus Sale, Regina, SK 20 The Amigos Production Sale, Medicine Hat, AB 20-23 Kenray Ranch Red Angus Online Production Sale 22-23 Nothern Select Sale, Camrose, AB 23 Buck Lake Ranch Complete Angus Dispersal, Strathmore, AB25 Stryker Cattle Co. Dispersal, Medicine Hat, AB 26 Acadia Colony Charolais and Angus Bull Sale, Oyen, AB28 Glendor Angus Dispersal, Moose Jaw, SK29-30 Crowfoot Cattle Co. Dispersal Sale, Standard, AB December 1-5 2nd Annual Pugh Farms Online Production Sale, Edgerton, AB 2 Gateway Angus Sale, Moose Jaw, SK 2 Six Mile & Guests Commercial Bred Heifer Sale, Swift Current, SK 4 Cudlobe Bull Sale, Stavely, AB5 Peak Dot Ranch Fall Bull and Female Sale, Wood Mountain, SK 7 Manitoba Keystone Klassic Red & Black Angus Sale, Brandon, MB 7 Norseman Farms Complete Black Angus Herd Dispersal, Swift Current, SK 7 Shoreline Stock Farm “End of an Era” Sale, Ste. Rose, MB9 Hazel Bluff Red Angus Dispersal, Westlock, AB 9 Y Coulee “You Be The Judge” Fall Bull & Heifer Sale, Vermilion, AB 10 Canadian Legacy Sale, Olds, AB 11 Crooked Creek Angus Female Sale, Ponoka, AB13 Touch of Class Red & Black Angus Sale, Saskatoon, SK 14 Alasta Angus Bull Sale and Seriously Black Female Sale, Sylvan Lake, AB 14 The Angus Collection Sale, Olds, AB14 Johnston/Fertile Valley “Opening The Vault” Bred Heifer Sale, Saskatoon, SK 16 Panko Ranch Complete Angus Herd Dispersal, Swift Current, SK 17 Figure 8 Cowherd Dispersal, Olds, AB 17 Ring Creek Farms Bred Female Dispersal, Fairview, AB21 Majestic Cattle Co. Dispersal Sale, Innisfail, AB31 New Years Resolution Frozen Genetic Sale: Volume II, Saskatoon, SK

January 2014 1 Today’s Angus Advantage Winter “Herd Sire” Issue Deadline25 Lazy S Ranch Bull Power 2014 Sale, Mayerthorpe, AB 25 MC Quantock “Canada’s Bulls” Sale, Lloydminster, AB

February 1 Hill 70 Quantock Ranch “Barn Burnin Bull Sale”, Lloydminster, AB8 Schaff Angus Valley 111th Angus Production Sale, Mandan, ND 20 Nordal Limousin and Angus Bull Sale, Saskatoon 27 Benlock Farms Sale, Grandora, SK 28 Early Sunset Ranch “Only the Good Ones Sell” Annual Production Sale, Edam, SK

March 1 Ward’s Red Angus & Guests 6th Annual Bull Sale, Saskatoon, SK 5 Bar-H Annual Bull and Female Sale, Langenburg, Saskatchewan 5 Mar Mac Farms & Guests Bull Sale, Brandon, MB 9 Standard Hill Connection Bull Sale, Maidstone, SK 13 Bar-E-L Bull & Elite Female Sale, Stettler, AB 17 Remitall Farms Bull & Select Female Sale, Olds, AB

View this magazine online at

www.todaysangus.com


High Selling Bull 2013 Sale 2013 Grand Champion Bull Olds Fall Classic

Richard Latimer 403.507.1122Gary Latimer 403.507.1123

RR 4 Site 3 Box 16, Olds, Alberta T4H 1T8www.remitall.ca • [email protected]

office: 403.556.2742 • fax: 403.556.2761

Remitall Farms Bull and Select Female Sale

80 Black Angus Yearling Bulls30 Black Angus Yearling Heifers

March 17, 2014 At the Farm, Olds, AB

Brothers and Sisters Sell

Remitall F PRoSPectoR 110Z

S - SAV 707 Rito 9969 D - Remitall F Karama 102W

Rage 9a - He Sells

Remitall F Rage 9aDam of Rage 9A

Maternal Sister to Remitall F Odyssey 67X

Remitall F KaRama 102W

Progeny Sell

Progeny Sell

SaV PRodigy 8101

Remitall F odySSey 67X

Documents

Today's Angus Advantage Late Fall 2013