Public relations It’s the

art and science of talking to the

right audience in the right voice. It

influences and shapes a

company’s image, reputation, brand

perception and culture.

Today the role of public relations

includes:•building awareness and a favorable image for a company

•closely monitoring numerous media channels for public comment about a company and its products

•managing crises

•building goodwill among an organization’s

Other public relations

disciplines include:•Financial public relations

•Consumer/lifestyle public relations

•Crisis public

•Industry relations

•Government relations

Tools:There are various tools that can be

used in the practice of public relations.

A fundamental technique used in public relations is to identify the target audience, and to tailor

every message to appeal to that audience.

Targeting publics

Negative public relations, also

called dark public relations (DPR), is

a process of destroying the

target's reputation

and/or corporate identity.

The building of a dark PR campaign, also known as a dirty tricks or a smear campaign is a long and a complex operation.

Almost any organization that has a stake in how it is portrayed in the public arena employs some level

of public relations.

So, public relations is used to build rapport with employees,

customers, investors, voters, or the general public.  

Thank you

for attention!