Todas las Comunicaciones para laAdministración Pública

II Encuentro con el SECTOR PÚBLICOSantander, 7 de Junio 2010

Principales tendencias tecnológicas en comunicaciones

La voz es móvil

LTE20

40

80

Downlink peak rates (Mbps)

3.6 7.214.4

28.840

70+

Launched across Europe 3G footprint

Launched in hotspots 9 EU markets

In hotspots by end 2008

Trials in 200

9

Options beyond HSDPA

HSDPA evolution WiMAX1

2006 2007 2008 2009 2011 - 2015

Banda Ancha

en cualquier lugar

Servicios y

aplicaciones en

la nube

Aug 13th 2009 | SAN FRANCISCOFrom The Economist print edition

El móvil es la tecnología clave

• “No podría salir sin mi móvil”. Teléfonomóvil, llaves y dinero son los elementos esenciales para llevarse

• Cobertura omnipresente a través de todo el territorio (casa, trabajo, viajes, área rural…)

• Mantener la sencillez:si la tecnologíase complica el interfaz de usuario debesimplificarse

• La tecnología móvil es el medio de mayor penetración entre la población(110% Sep 08)

Banda Ancha por todas partes (salta fuera de la oficina…)

25,9

%

22,8

%

22,0

%

20,5

%

14,9

%

14,0

%

13,6

%

13,2

%

13,0

%

12,1

%

10,1

%

10,0

%

8,0%

6,7%

6,2%

5,7%

5,6%

3,9%

3,5%

2,7%

1,1%

0%

5%

10%

15%

20%

25%

30%

CY CZ BE PL RO BG LT EE LV MT LU PT EU DK IT DE SK E SI AT ES

España es el lider de mercado en Europa en ratio de penetración de BAM

Source: CCE Commission

Despegue de la BAM( Vinculado a la venta de PCs)

Source: Deutsche Bank based on NRA and company data & NRA quarterly report

Mobile BB evolution in Spain

222 269 325 424 532 553 652 745864

2006 Q2 2006 Q4 2007 Q2 2007 Q4 2008 Q2

000'

s

+289%

2003 2006 2008 2009 2010+ 2013+2003 2006 2008 2009 2010+ 2013+384 kbps384 kbps 3.6 Mbps3.6 Mbps

7.2 Mbps7.2 Mbps

14 Mbps14 Mbps

Fase 1: 64QAM – 21MbpsFase 1: 64QAM – 21MbpsFase 2: MIMO – 28MbpsFase 2: MIMO – 28Mbps

Fase 3: MIMO & 64QAM –42Mbps

Fase 3: MIMO & 64QAM –42Mbps Hasta

1GbpsHasta 1Gbps

Hasta 1GbpsHasta 1Gbps

3G será la tecnología llave en la Evolución de la Banda Ancha Móvi

Servicios en la Nube…

Computing is taking on a new shape. It is becoming more centralized again as some of the activity moves into data centers, and it is turning into what has come to be called a “cloud”, or collections of clouds. Computing power will become more and more disembodied and will be consumed where and when it is needed.

Devices. There is a greater variety of hardware through which to access the cloud. Desktop and laptop computers are starting to

lose their monopoly for surfing the web as smaller devices such as smart mobile phones

start to compete with them. The amount of devices wirelessly connected to the internet will speed up a shift that is already

under way: from a “device-centric” to an “information-centric” world.

Data Centers are becoming factories for computing services on

an industrial scale; software is increasingly being delivered as an

online service; and wireless networks

connect more and more devices to such

offerings. In 2006 Amazon started

offering a computing utility called Amazon

Web Services (AWS).Anybody with a credit card can start a virtual

machine.

Business: The cloud will make businesses more adaptable, interconnected and specialized. Many start-ups would probably not even exist without the cloud. Companies will rely more on services provided by others.The cloud will also be felt on a macroeconomic level. Just as it makes small firms more competitive, it will help developing economies to move ahead.

Software will become a service delivered online. Applications will no longer come

as a big chunk of software, but will be made up of a combination of electronic

services. The approaches may be different but the vision is the same: to create IT systems that adapt to the business needs of companies and allow them to connect.

Software as a Service (SaaS): The corporate world has become less and less willing to buy software for large sums of money, so software firms listed on America’s stock markets now make most of their profits from

maintenance and other services. Once Salesforce and NetSuite had shown that the SaaS model works, the incumbents began to move faster. In September last year, SAP presented “Business ByDesign”, a package of web-based enterprise applications for smaller businesses.

Security: The cloud may be the ultimate form of globalization.

Controlling where data are stored and how they are treated is a challenge. Computing clouds are complex, but can be roughly divided into three

layers: infrastructure, applications and the periphery where they meet

the real world.

Opciones estratégicas para competir en el espacio de las Comunicaciones Unificadas

Integración de Sistemas

Fijo Móvil

VoIP 3G

Banda Ancha Narrowband

Fibra 3GLTE HSPADSL

CloudCPE

Servicios en la Nube

Posicionamiento competitivo de Vodafone España

Fijo Movil

Integración de Sistemas

Agilidad / flexibilidad

Fiabilidad / Seguridad

NecesidadesAAPP

3GVoIP

Banda Ancha Narrowband

3GFibra HSPALTE DSL

Servicios en la Nube

Sencillez

Gestión de PresupuestosNecesidadesAAPP

CloudCPE

Complementario

Núcleo

IP como facilitador clave

Integración de servicios personalizados en modelos de multi-acceso

La evolución

Propuesta VF: La Administración se centra en desarrollar la sociedad de la informaciónsobre la capa de servicios horizontales y aplicaciones verticales

• Integración Total de comunicaciones fijas y móviles de un modo sencillo sin inversión ni costes de mantenimiento

•Servicios en la Nube: flexibilidad, agilidad y completa evolución del servicio

Alianza con Microsoft para impulsar los servicioshorizontales de IT

Hosted Exchange(Premium Mail with shared calendar,

contacts and tasks)

Office Communicator(PC voice/video calling, presence and Instant

Messaging)

LiveMeeting(web and audio conferencing and

collaboration)

SharePoint(online workspace and document sharing)

Business Productivity Business Productivity Online SuiteOnline SuiteServicios Servicios

en la Reden la Red

Oficina VodafoneVoz

Oficina Vodafone Banda Ancha

Oficina Vodafone Correo móvil

@

Apoyados en el ecosistema para impulsar lasaplicaciones verticales

Dev

elop

men

t en

viro

nmen

t for

P

artn

ers

• Enablers, tools and development environment through Business Place Platform

- Alliances website with program and basic info- Partners management tools- Alliances developments tools and guides- Vodafone Network Telco APIs- Widget Developer Platform

• This structure offers scalability and flexibility to VF and its Partners and Alliances

Internet and Alliances API

App

licat

ions

mar

ket

on w

eb a

nd m

obile

po

rtal

• Vodafone Business Place offer a new and powerful sales channel to 3rd Parties through

- Web Portal- Mobile Portal and widget menu

• This Portal will allows Vodafone and its Alliances, get value from applications

Vert

ical

ser

vice

s fo

r m

ain

indu

strie

s

• Vodafone Business Place will offer a high value set of vertical applications thanks to join it the main vertical solutions experts

• A bunch of new players developing segmented solutions will appear on a hosed managed services environment

- Consultancy agencies, IT providers, management support, marketing & sales support…

Gracias