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2018 LINE EXTENSIONTOBIN ELLIS SIGNATURE SERIES
DRAFT COCKTAIL SYSTEM
TOBIN ELLIS SIGNATURE
INTRODUCING
INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
▸ Serving cocktails on tap is a smart and easy way to both increase revenue and consistency while improving speed of service and pour cost.
▸ Most top cocktail bars in the world already use some form of pre-shift cocktail batching and have for years.
▸ Cocktails on tap is a global drinks trend in all sectors including hotels and resorts, dive bars, casual dining chains, arenas, nightclubs, casinos, cocktail bars, airports, movie theaters, grocery chains, and upscale restaurants.
▸ The #1 issue with draft cocktails has always been separation. Perlick has finally solved this problem once and for all in a unique, but simple way.
Overview
INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM▸ Perlick’s specially designed cocktail kegs combined with its NSF
approved circulating pump maintain product quality by keeping drink ingredients thoroughly mixed from the first glass to the last.
▸ Available as a Direct Draw or Long Draw System, OR,build your own system from a comprehensive list ofCocktail Dispensing components.
▸ Tower kits are sold separately and 304 stainless steel components are used to protect beverage quality and flavor.
▸ Fully compatible with the entire Tobin Ellis Signature Series line of Perlick equipment – share condiments, ice, glassware, dump sinks.
Design Innovations & Features
A single door/compartment
refrigerator will hold two 5 gallon special
corny kegs, circulating pumps and a 5 lb.
tank of gas.
INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
▸ Consistency. The greatest challenge any bar faces is consistency from bartender to bartender,outlet to outlet, store to store. Producing cocktails in batches creates unparalleled consistency.
▸ Speed of Service. Draft cocktails turn 3-6 minute cocktails into 10 second cocktails. Nomuddling, shaking, stirring, or fine straining and no expertise necessary! Just pour and serve.
▸ Profitability. Not only do faster cocktails mean more revenue, but also more time to engageguests in upselling and genuine hospitality. Larger batches means more buying power whichequals lower pour costs. All in all, draft cocktails deliver significantly greater profits.
▸ Reduced labor costs. Cocktails on tap reduce training costs and labor costs because it takesfewer bartenders with less mixology training to produce a high-volume of specialty drinks andcraft cocktails. Perfectly balanced margaritas, manhattans, old fashioneds, moscow mules, longislands, cosmopolitans, zombies, mai tais, and more are just a pull of the tap away.
Customer Benefits
INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
▸ Better merchandising. Elevated product sells better. Cocktail taps create curiosity in guests and lead to engagement with staff about something unique to customers' businesses.
▸ Sampling. Sampling cocktails is now fast, inexpensive, and easy for the bartender. Every bar owner knows sampling leads to a direct increase in sales, just like with beer and wine.
▸ Quality control. Not only consistency is improved, but a large batch of cocktails made and/or quickly tasted by a lead bartender, beverage manager, or chef ensures higher quality. Keeping the cocktail pressurized and refrigerated limits enzymatic reactions, oxidation, and pH fluctuation that can quickly ruin ‘bottle-batched’ cocktails.
▸ Low start up costs. With both direct and long draw kits as well as individual ‘create your own system’ components, the Tobin Ellis Signature Draft Cocktail System allows operators to buildout or retrofit their bars with a system that fits any footprint and every budget!
Customer Benefits (cont’d.)
INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM▸ The NSF approved circulating pump draws beverage from the bottom of
the keg then through the pump via barrier tubing and returns it down theintake tube back to the bottom of the keg. This circulating action andspecific beverage path maintains a thorough mixing of ingredients withoutover-agitating. No other system prevents separation better. Finally, you canput almost any drink on tap!
▸ Either straight CO2 or a Nitrogen/CO2 blend (Guinness Gas) is used topush the beverage from the keg to the tap allowing for both traditional andforce-carbonated cocktails like Japanese Highballs and Moscow Mules.
▸ A programmable timer allows for intermittent mixing to precisely andautomatically control the amount of circulation. Limiting run time to preciseneeds extends the life of the pump and reduces energy consumption.Perfect for carbonated cocktails, stirred cocktails like Negronis andManhattans, and much more.
▸ An in-line fine mesh filter keeps pulp and other solid particles andingredients out of the circulating pump and out of the guest’s drink.
How it Works
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
PERLICK’S REVOLUTIONARY COCKTAIL KEGS
▸ Specially Designed, Proprietary, NSF Approved Corny-keg With 4 Quick Connect Ports.
▸ Two additional ports manufactured to allow for mechanical, automated circulation.
▸ Circulating pump draws from the bottom of the keg and returns beverage to the bottom of the keg, maintaining consistent mixing from first pour to last and preventing unwanted agitation or aerating.
▸ 5 and 10-Gallon kegs available.
The Perlick 4-Port Quick-Connect Corny Keg
KC5–5galcocktailtankwithcirculatingports.
KC10–10galcocktailtankwithcirculatingports. TopviewofKC5
Circulatingpumpdrawsfromthekegbottom.
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
ADDITIONAL COMPONENTSNSF Approved Circulating Pump – Part No. KCPKeeps cocktail ingredients properly blended – prevents settling or separating.
Fine Mesh Strainer – Part No. KCPSRemoves pulp from juices, sediment, and all other particles before mixing begins and reduces possible clogging.
Plug-in Timer (In KCPC Kit)Adjusts the circulating pump run frequency and time as needed to optimize mixing for different cocktail recipes.
Pulp Filter (In KCPC Kit)Additional in-line filter to remove fruit and fine particles which may clog the circulating pump.
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
THE COMPLETE SYSTEMCOCKTAILDISPENSINGCOMPONENTSANDKITS
PartNo. Description
CC5NAT 5gallon,standardnon-circulatingcocktailkeg
CCTCK Partsbagfornon-circulatingcocktailkeg
KC5 TobinEllis5gallon,circulatingcocktailkeg
KC10 TobinEllis10gallon,circulatingcocktailkeg
KCP NSFapprovedCirculatingpump.Keepscocktailingredientsproperlyblended–preventssettlingorseparating.
KCPC TobinEllisCirculatingpumpconnectionkitcocktailkeg
KCTCDD Cocktailkegtowerconnectionkitfordirectdraw
KCNT NitrogenCylinder,Alum.,244cu/inInternalVolume
includedwithKCPCPlug-intimer–Allowsforadjustingthecirculatingpumprunfrequencyandruntimeasneededtooptimizemixingfordifferentcocktailrecipes.
KCPS Fine-meshstrainer–usedduringthedrinkcraftingprocesstoremovefruitsolidswhichmayclogthecirculatingpump.
KCAST-5-DD TobinEllis5gallonKeggedCocktailDispensingKitforDirectDraw
KCAST-10-DD TobinEllis10gallonKeggedCocktailDispensingKitforDirectDraw
KCAST-5-LD TobinEllis5gallonKeggedCocktailDispensingKitforLongDraw
KCAST-10-LD TobinEllis10gallonKeggedCocktailDispensingKitforLongDraw
Kitsinclude:CirculatingcocktailkegCirculatingpumpforcocktailkegCirculatingpumpconnectionkitcocktailkegCocktailkegtowerconnectionkitTowersOrderedSeparately
WHY COCKTAILS ON DRAFT?
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
WHY COCKTAILS ON DRAFT?▸ Draft cocktails are not designed to replace
handcrafted cocktails but to supplement them.
▸ Savvy operators put their top selling cocktails ontap for speed and profitability while still making‘dealers choice’ and classics in front of the guestproviding ‘best of both worlds’ scenarios.
▸ Not every bar aims to be a craft cocktail bar.With draft cocktails, you don’t have to be! Justfollow a recipe and fill a tank, tap a keg, andvoila, you’ve got perfect cocktails in seconds.
“WHEN WELL DONE, [DRAFT COCKTAILS] ARE INDISTINGUISHABLE FROM REGULAR ONES.”
DAVE WONDRICH, DRINKS CORRESPONDANT, ESQUIRE
ABOUT THE DRAFT COCKTAIL TREND
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
WHY COCKTAILS ON DRAFT?▸ Ideal for large-scale operations and small, busy bars
that otherwise cannot produce labor-intensive cocktails.
▸ Allows for centralized production of cocktails formultiple-outlet operations like hotels, casinos, airports,arenas, and resorts.
▸ Guests no longer require the ‘theater’ of mixology toenjoy quality beverages. The number one complaintabout cocktails is the long ticket times. Problem solved!
▸ Perfect for BOH service bars and server-side beveragestations when a bartender is not available. Now anyonecan pour a craft cocktail!
CAN YOU TELL WHICH ONE?
ONE OF THESE COCKTAILS WAS POURED FROM A KEG
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
WHY THE CHANGE FROM HAND TO TAP? ▸ It might seem confusing—- for years the bartending
industry has been preaching ‘hand-crafted’ cocktails and now suddenly, ‘draft cocktails.’ The reason is simple –consumers NEEDED to see the hand-crafted theater of fresh cocktails to become interested in and understand why they are replacing imitation, processed, drinks. Now that everyone knows about ‘craft cocktails,’ bar owners are able to spend their efforts figuring out how to speed up ticket times, improve consistency, and reduce labor costs. Draft cocktails achieve all three of these needs. Draft cocktails are not a replacement for hand-crafted cocktails made in front of guests, they are meant to give bartenders more time for just that and for engaging in good old fashioned hospitality!
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
BATCHING IS EVERY COCKTAIL BAR’S SECRET WEAPON
▸ While most guests may not realize it, many ofthe top cocktail bars in the world have beenbatching cocktails before shift for years. Just asa kitchen preps much of their food in advance,so do smart bar operations. Done properly, withattention to detail and the right equipment, pre-batched cocktails are nearly indistinguishablefrom scratch cocktails. Batching equals fasterservice, more profits, less waste, morehospitality, better pour costs. The Tobin EllisDraft Cocktail System was designed to be aturn-key solution for better batching.
TOBIN ELLIS SIGNATURE SERIES COCKTAIL EQUIPMENT
HOW THE DRAFT COCKTAIL SYSTEM AND COCKTAIL STATION WORK TOGETHER▸ The #1 misconception about the Tobin Ellis
Signature Cocktail Station is that it wasdesigned ‘just for cocktail bars andmixologists.’ Not true! It was designed forevery type of bar and style of bartender toimprove speed and quality, as well as providemore comfort with its ergonomic design thatreduces injuries and wasted motion. Notevery bar wants to be a cocktail bar nor shouldthey! For bars focusing on other things, butwho want to have one or two consistent, freshspecialty drinks that can be poured in seconds–– the Cocktail Station and the Draft CocktailSystem are the perfect pairing for speed,quality, efficiency, comfort, and profitability. It’san unbeatable combination.
TOBIN ELLISPrincipal, BarMagic of Las Vegas
ABOUT TOBIN
TOBIN ELLIS, PRINCIPAL, BARMAGIC OF LAS VEGAS
▸ After 28 years of bartending and bar consulting that includes14 years of designing bars all over the world and winning sixnational bartending titles, Tobin Ellis was tapped by one ofAmerica's oldest and most respected names in beveragedispensing equipment to re-imagine a bartender’s station.
Together Ellis and the engineering team at Perlick spent two years completely rethinking how underbar equipment should be designed and manufactured from a bartender's perspective. Take a look at the ergonomics, innovations in efficiencies, and attention to detail that went into the only bartending equipment ever to receive the coveted "Good Design" Award for commercial design presented by the Chicago Museum of Design & Architecture as well as being named a top-10 finalist for the 2016 FCSI Foodservice product of the year.
DRAFT COCKTAIL SYSTEM
TOBIN ELLIS SIGNATURE
IN THE PERLICK CATALOG AS OF FEB 2018
