To Sustain, Share Stories

Stories advance the work of conservation. They nurture the growth of a land ethic and cultivate a sense of stewardship for our environments and cultures.

SUSTAINABILITY

STORIES

Ecotourism

Green Design

Conservation

Local

Economic Vitality

Cultural Diversity

Bio-diversity

Energy Efficiency

Environment

Traditions

Community Preservation

sus·tain·able adj : 1: of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged

sus·tain·able de·vel·op·ment n : 1: development which meets the needs of the present without compromising the ability of future generations to meet their own needs (The Brundtland Report, “Our Common Future”, UNWCED, 1987).

ENVIRONMENTAL ECONOMICSOCIAL

sto·ries n : 1: a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader.

Voicing the Stories of People & PlaceINTERPRETATION

Interpretation is a form of communication and a vehicle for recruiting stewards.

Stories pique interest, prompt understanding, and inspire care.

Provocative & Relevant StoriesINTERPRETATION

INTELLECTUAL RESPONSE

PROVOCATIVE / THINKING

EMOTIONAL RESPONSE

RELEVANT / TOUCHING

More than facts, stories trigger a connection.

Authentic PortrayalsINTERPRETATION

Communicating the essence of place and unveiling its physical, social, historical and fictional qualities.

Community EngagementCOLLECTING STORIES

Conversations about place and its unique qualities build local appreciation and pride.

Locals really know a place and will harbor the best stories.

case study: DISCOVER LIBERTY!Project Challenges:1. Improve the visitor experience on Liberty Island. 2. Build understanding and appreciation for the significance of the

Statue of Liberty.3. Reach broader audiences.

Appeal to techo-tourists and youth.

case study: DISCOVER LIBERTY!Inspire reflection on the symbolism of the Statue and the ideals she represents.

case study: SAN LUIS VALLEY, COProject Challenges:1. Promote tourism in the San Luis Valley 2. Build support for preservation of the Valley’s heritage resources.

case study: SAN LUIS VALLEY

Residents identify their stories and the resources that evoke the cultural, historic and natural heritage of their valley.

Foundation for tourism . Educational tool

case study: DENVER STORY TREKProject Challenges:1. Recruit visitors to the City’s cultural and historic sites. 2. Develop means of sharing the City’s heritage with locals and visitors.3. Build support for historic preservation in Denver.

case study: DENVER STORY TREK

Discover Denver’s heritage and how it’s meaningful.

Fresh content . Story sharing

Environmental . Social . Economic SUSTAINING BENEFITS

Jobs . Profits . Preservation of traditions.

Effective storytelling lays the groundwork for tourism that celebrates and sustains cultural diversity and bio-diversity.

An Investment in Place and SustainabilitySHARING STORIES